unReactive is a deep dive exploration of the topics that keep marketing leaders feeling overwhelmed and unproductive.
Join Kyle Morck and Jeff Reynolds as they explore concepts of strategy, management, productivity while offering actionable insights and practical advice for marketing leaders to bring to their organizations.
Unlike other marketing podcasts, unReactive doesn't waste your time with interviews or tactical trends, but rather draws from the hosts' extensive industry experience to provide a fresh perspective on the challenges facing marketing leaders today.
What's next for this podcast?
Kyle & Jeff have some exciting news about the future of this podcast.
What's the role of experimentation in marketing?
Have you built experimentation into your marketing department? How can you build up organizational support to run marketing experiments?
Have we lost sight of the craft of marketing?
Has our focus on tools, data, and execution caused us to lose sight of the craft of marketing? What even is the craft of marketing?
P.S. - It would mean a lot if you could answer our quick, three-question survey at https://unreactive.io
How should your team handle project management?
Project management is an under-appreciated aspect of successfully leading a marketing department. Kyle and Jeff take you through a detailed overview of the project management system, process, and philosophy specifically tailored to marketing departments that they have been honing for the last four years.
Learn about the pitfalls most teams make when setting up their project management, and the simple ways you could improve yours today.
Does marketing exist to serve sales?
What is sales and marketing alignment anyway?
How do you define the dictate of your marketing department?
What do we mean when we say you need to define the dictate of your department? Why is it so important, and what does it help you do?