Unrelatable™ with Donata White

Donata White
  • 5.0 (4)
  • ENTREPRENEURSHIP
  • UPDATED WEEKLY

Build a life and business that are completely unrelatable.Unrelatable is for the ambitious entrepreneur ready to move beyond the hustle and build a lasting empire. Hosted by seven-figure CEO Donata White, this show challenges the mainstream marketing and business advice that is keeping your results smaller than your ambition. This show will help you make the definitive shift: from being the Engine (the burned-out doer) to becoming the Architect (the confident designer of life and business).Tune in for the uncompromising truth on strategy, leadership, and mindset, and learn how to build an unrelatable brand that commands authority, attracts pre-sold clients, and delivers:Unshakeable InfluenceLimitless ImpactA Lasting LegacyComplete FreedomIf you're ready to stop following formulas and start dictating the market, welcome to Unrelatable.

  1. FEB 4

    50: Seven-Figure Revenue Flow

    There was a time when my business was just a high-paying job, not an asset. Revenue relied entirely on my daily energy, presence, and non-stop output. More growth simply meant more input. That structural dependency is the ultimate bottleneck for any scaling CEO. In this episode, I break down the 7-Figure Revenue Flow. This is the blueprint for achieving founder independence and becoming the Designer of your legacy. In this episode: Why relying on your energy is keeping you from your revenue goals.The difference between lucky break, viral sales and the predictable systems that allows clients to close daily, automatically.How to design an intelligent offer suite based on instant client vetting that naturally ascends and retains high-ticket premium buyers.How to automate lead attraction, repel the wrong buyers, and sell through content using the C4 Framework. Get FREE access to the 7-Figure CEO Playbook private podcast here: http://donatawhite.com/playbook  Apply to The Unrelatable™ Mastermind This is the exclusive Executive Partnership for leaders ready to evolve from a strong 6-figure business into a category-of-one brand and legacy. It is the highest-level container designed to secure your freedom and provide the 1:1 strategic access you need to dominate your space. Apply to The Mastermind here: https://donatawhite.com/unrelatable  The Accelerator for Growth If you are a coach or service provider building to the $10–15K/month foundation without the hustle, the Ignite Accelerator provides the proven curriculum and support to grow your coaching or service-based business. Apply to Ignite Accelerator: https://donatawhite.com/ignite

    23 min

  2. JAN 28

    49: Offers that Feel Like Disney World for Your Dream Clients

    Scalability comes from creating a world your dream client never wants to leave. In this episode, we’re building the Offer Ecosystem: the immersive client journey that turns your business into a lifelong destination, not a one-time transaction. In this episode: Why a chaotic collection of offers destroys retention, predictability, and client lifetime value.How a well-designed Offer Ecosystem generates loyalty and effortless high-ticket sales.What Disney World does to make sure their average visitor returns 3+ times to their parks, and how it applies to your content, offers, and brand identity.How to design complementary offers that create retention instead of overlap or confusion.Why seamless scale depends on backend systems, invisible sales pathways, and my C4 Marketing strategy.The reason your income ceiling reflects your ability to build a world—not just an offer. Get FREE access to the 7-Figure CEO Playbook private podcast here: http://donatawhite.com/playbook  Apply to The Unrelatable™ Mastermind This is the exclusive Executive Partnership for leaders ready to evolve from a strong 6-figure business into a category-of-one brand and legacy. It is the highest-level container designed to secure your freedom and provide the 1:1 strategic access you need to dominate your space. Apply to The Mastermind here: https://donatawhite.com/unrelatable  The Accelerator for Growth If you are a coach or service provider building to the $10–15K/month foundation without the hustle, the Ignite Accelerator provides the proven curriculum and support to grow your coaching or service-based business. Apply to Ignite Accelerator: https://donatawhite.com/ignite

    14 min

  3. JAN 22

    48: Selling to Premium Buyers vs. The Masses

    Do you keep attracting the wrong buyers? Do you have lots of people who love your content and praise your work, but they disappear the moment you tell them your prices? I remember working so hard to be relatable, approachable, and endlessly available. What I didn’t realize was that relatability was positioning me as a peer, not a premium authority for my audience. In this episode, I break down the psychology, positioning, and architecture required to attract premium buyers, command premium pricing, and build a brand that is intentionally unrelatable. In this episode: • The hidden “relatability tax” that suppresses your revenue and attracts boundary-pushing, price-resistant buyers. • Why mass-market triggers (relatability, long deliverables, emotional selling) activate the wrong client for premium offers. • How premium buyers think differently — what turns them off instantly and what turns them all the way ON. • How your brand’s identity, exclusivity, and offer structure act as strategic filters that attract elite buyers automatically. • What shifts when you stop selling labor and start selling certainty, speed, and a proprietary methodology. Get FREE access to the 7-Figure CEO Playbook private podcast here: http://donatawhite.com/playbook  Apply to The Unrelatable™ Mastermind This is the exclusive Executive Partnership for leaders ready to evolve from a strong 6-figure business into a category-of-one brand and legacy. It is the highest-level container designed to secure your freedom and provide the 1:1 strategic access you need to dominate your space. Apply to The Mastermind here: https://donatawhite.com/unrelatable  The Accelerator for Growth If you are a coach or service provider building to the $10–15K/month foundation without the hustle, the Ignite Accelerator provides the proven curriculum and support to grow your coaching or service-based business. Apply to Ignite Accelerator: https://donatawhite.com/ignite

    16 min

  4. JAN 16

    47: Be the CEO: Shifting from Tactical Execution to Pure Strategy and Vision

    For a long time, I thought the reason I couldn’t break past my income ceiling was because I needed more help with tasks. I thought that hiring a VA or a freelancer to free up my time would solve my problems. But after 18 months stuck at $100K, my calendar kept filling right back up. In this episode I’ll be sharing how to step out of the Doer role entirely, where everything relies on your efforts, and upgrade your identity to become a true CEO so you can scale to infinity and beyond. In this episode: • Why relying on your labor creates a permanent revenue ceiling—and how structural substitution replaces your effort with IP, systems, and scalability. • How to identify the Service Provider trap through symptoms like decision overload, emotional exhaustion, and operational bottlenecks. • Why scaling isn’t "more of the same but bigger this time," but a full role replacement where your value becomes vision, architecture, and leadership. • How to step into the CEO identity by designing transferable systems, making data-driven decisions, and embodying strategic boundaries. • Why perfectionism and control keep you stuck, and what behaviors will actually buy back your time and mental space. • How staying in isolation is your greatest constraint as you shift from away from the service provider role, and how being a part of the right community accelerates your transition from Doer to true CEO. Get FREE access to the 7-Figure CEO Playbook private podcast here: http://donatawhite.com/playbook  Apply to The Unrelatable™ Mastermind This is the exclusive Executive Partnership for leaders ready to evolve from a strong 6-figure business into a category-of-one brand and legacy. It is the highest-level container designed to secure your freedom and provide the 1:1 strategic access you need to dominate your space. Apply to The Mastermind here: https://donatawhite.com/unrelatable  The Accelerator for Growth If you are a coach or service provider building to the $10–15K/month foundation without the hustle, the Ignite Accelerator provides the proven curriculum and support to grow your coaching or service-based business. Apply to Ignite Accelerator: https://donatawhite.com/ignite

    11 min

  5. JAN 9

    46: The Luxury of Absence: Building a Business that Runs Without You

    At first, being your own boss feels like the ultimate luxury. You get to set your own schedule, be home with your family, and earn more than you ever did in a 9–5. But as your business grows into the multiple six- and seven-figure range, the true marker of success becomes far more profound: the luxury of absence. Not a vacation, not a weekend offline, but the structural, financial luxury of your business running with zero reliance on your daily presence, energy, or output. In this episode, I break down the four non-negotiable pillars required to evolve from high-paid operator to the CEO of a sellable, self-sustaining asset.  In this episode: Why time-for-money exchange keeps you capped, and how to shift into scalable, IP-driven offers and recurring revenue.How to build an offer architecture that runs without you by using low-ticket to vet, group/hybrid offers to scale, and maintenance models to stabilize.How to make your methodology the authority through a clear enemy, a proprietary framework, and a movement-driven brand.How to automate marketing using my C4 Marketing strategy, SOP-driven repurposing, and paid acquisition instead of daily posting.How to replace task delegation with team outcome ownership through documented SOPs. Get FREE access to the 7-Figure CEO Playbook private podcast here: http://donatawhite.com/playbook  Apply to The Unrelatable™ Mastermind This is the exclusive Executive Partnership for leaders ready to evolve from a strong 6-figure business into a category-of-one brand and legacy. It is the highest-level container designed to secure your freedom and provide the 1:1 strategic access you need to dominate your space. Apply to The Mastermind here: https://donatawhite.com/unrelatable  The Accelerator for Growth If you are a coach or service provider building to the $10–15K/month foundation without the hustle, the Ignite Accelerator provides the proven curriculum and support to grow your coaching or service-based business. Apply to Ignite Accelerator: https://donatawhite.com/ignite

    20 min

  6. 12/31/2025

    45: How to Make Your Competition Irrelevant

    Most entrepreneurs view competition as a sign of a healthy market. They accept it as a tax on doing business—an endless race to stand out in a crowded room. But here is the truth: Competition is a symptom of operating inside a box someone else built. If your prospects can compare you to anyone else, you’ve failed at positioning. In this episode, we break down Category Design. This isn’t about being better than the competition. It’s about being so unique that you become the only logical choice. We’re moving beyond the noise to help you build a category where you are the sole, undeniable authority. In this episode: The Symptom of Competition: Why playing the game means you’ve already lost, and how to redefine the field so the game is played on your terms.Energy vs. Architecture: Stop wasting executive energy trying to differentiate. Learn to build a category where alternatives literally cease to exist.The Category Designer’s Edge: The fundamental shift in mindset that separates those who follow trends from those who create them.The Psychology of the Premium Buyer: Why category creation eliminates price-shopping and moves prospects from "maybe" to "take my money!"Infrastructure of Influence: How your proprietary systems and language act as a magnetic filter, attracting elite clients while repelling the rest.Selling the Movement: Why the world’s most powerful brands don't sell services—they sell conviction, identity, and a new status quo. Get FREE access to the 7-Figure CEO Playbook private podcast here: http://donatawhite.com/playbook  Apply to The Unrelatable™ Mastermind This is the exclusive Executive Partnership for leaders ready to evolve from a strong 6-figure business into a category-of-one brand and legacy. It is the highest-level container designed to secure your freedom and provide the 1:1 strategic access you need to dominate your space. Apply to The Mastermind here: https://donatawhite.com/unrelatable  The Accelerator for Growth If you are a coach or service provider building to the $10–15K/month foundation without the hustle, the Ignite Accelerator provides the proven curriculum and support to grow your coaching or service-based business. Apply to Ignite Accelerator: https://donatawhite.com/ignite

    18 min

  7. 12/24/2025

    44: The Price of Mentorship: Trading Your Current Identity for Your Unrelatable Future

    What if I told you the true cost of your 7-figure future has absolutely nothing to do with the dollar amount of your next investment? Most CEOs believe the "stretch" of a high-level mastermind is the financial commitment. It’s not. The financial investment is the easiest part—it is merely the public declaration that you are serious about the actual cost of the future you’re trying to create. The real price? The identity you have to give up. In this episode, we’re pulling back the curtain on the "identity trades" required to cross the threshold from a capped 6-figure doer to an Unrelatable 7-figure authority. If you feel like you are hitting a glass ceiling despite your skills and hard work, it’s because you are still clinging to the version of yourself that "earned it" through hustle, relatability, and labor. In this episode: The Hidden Tax of Your Current Identity: How remaining "relatable" is costing you in anxiety, lost status, and the depletion of your visionary energy.From Best Doer to Category Designer: Why you must give up the emotional safety of being excellent at execution to make room for the $10,000/hour strategic work only you can do.Trading Validation for Authority: Moving away from Pick-Me behavior and stepping into the certainty that attracts premium buyers.Hustle vs. Scalable Structure: How to trade your "hardest worker" badge for a proprietary methodology that generates revenue without your presence.The Courage Gap: Why you don't invest for where you are, you invest for where you are going—and why waiting to "make more money" first is a symptom of the very identity that is keeping you stuck.The Unrelatable Future: A look at what happens when you decide to become the required solution in your market—the Category of One that has no competition."You’re not afraid of the money. You’re hesitating because you know exactly what it’s going to require of you to make that level of investment pay off." Get FREE access to the 7-Figure CEO Playbook private podcast here: http://donatawhite.com/playbook  Apply to The Unrelatable™ Mastermind This is the exclusive Executive Partnership for leaders ready to evolve from a strong 6-figure business into a category-of-one brand and legacy. It is the highest-level container designed to secure your freedom and provide the 1:1 strategic access you need to dominate your space. Apply to The Mastermind here: https://donatawhite.com/unrelatable  The Accelerator for Growth If you are a coach or service provider building to the $10–15K/month foundation without the hustle, the Ignite Accelerator provides the proven curriculum and support to grow your coaching or service-based business. Apply to Ignite Accelerator: https://donatawhite.com/ignite

    15 min

  8. 12/17/2025

    43: Your 3 Non-Negotiable Moves to Exit the Year as an Elite CEO

    Your annual planning rituals—journaling, reflecting, making vision boards– might be keeping you stuck. It might feel productive, but these end of year wrap-ups tether you to your current evidence, capacity, and identity. As an Elite CEO, your job isn’t to review the year, but to clear the constraints that prevent your next-level business from emerging. In this episode, we’re dismantling the mainstream year-end playbook and replacing it with actual capacity-generating moves that will set you up for a quantum leap in the new year. In this episode: Why mainstream year-end rituals keep you small by anchoring your goals to last year’s evidence and limitations. How to run a true CEO Capacity Audit that eliminates low-leverage tasks and reallocates your energy toward systems and leadership.How intelligent offer design creates premium pricing, faster results, and a reputation built on certainty—not effort.Why premium buyers don’t care about your time or features, and how to restructure your offers around removing the bottlenecks that sabotage client success.The shift from revenue-based goal setting to asset-based annual planning that increases your business’s valuation and long-term wealth.How Elite CEOs think, hire, design, and set goals fundamentally differently from other entrepreneurs. Get FREE access to the 7-Figure CEO Playbook private podcast here: http://donatawhite.com/playbook  Apply to The Unrelatable™ Mastermind This is the exclusive Executive Partnership for leaders ready to evolve from a strong 6-figure business into a category-of-one brand and legacy. It is the highest-level container designed to secure your freedom and provide the 1:1 strategic access you need to dominate your space. Apply to The Mastermind here: https://donatawhite.com/unrelatable  The Accelerator for Growth If you are a coach or service provider building to the $10–15K/month foundation without the hustle, the Ignite Accelerator provides the proven curriculum and support to grow your coaching or service-based business. Apply to Ignite Accelerator: https://donatawhite.com/ignite

    21 min
See All (49)

5
out of 5
4 Ratings

About

Build a life and business that are completely unrelatable.Unrelatable is for the ambitious entrepreneur ready to move beyond the hustle and build a lasting empire. Hosted by seven-figure CEO Donata White, this show challenges the mainstream marketing and business advice that is keeping your results smaller than your ambition. This show will help you make the definitive shift: from being the Engine (the burned-out doer) to becoming the Architect (the confident designer of life and business).Tune in for the uncompromising truth on strategy, leadership, and mindset, and learn how to build an unrelatable brand that commands authority, attracts pre-sold clients, and delivers:Unshakeable InfluenceLimitless ImpactA Lasting LegacyComplete FreedomIf you're ready to stop following formulas and start dictating the market, welcome to Unrelatable.

Information

You Might Also Like