Unscripted Small Business

Abbey Crane
  • 5.0 (2)
  • MARKETING

Our Unscripted Collaborative hosts Keith Bresee, Zaneta Chuniq, Keiron Bailey & 17 year SEO industry expert Jeremy Rivera are having unscripted interviews small business owners, founders and creators across the United States, learning about their challenges, successes and insights into the world of SMBs.

  1. 6D AGO

    Knight Lancaster: Navigating Finances, Marketing & Law in TN

    Discover the intersection of Nashville law, accounting, and emerging AI challenges through this insightful conversation with Nashville-based entrepreneur Knight Lancaster. Whether you're a small business owner or legal professional, learn practical tips on cash flow models, regulatory hurdles, and avoiding AI pitfalls in legal and financial sectors. Key Topics: How AI and technology advancements can lead to accelerated inaccuracies in accounting data Essential cash flow models for small businesses, including understanding cash conversion cycles Legal issues surrounding franchise transactions and third-party approvals The impact of AI tools in legal practice, including liabilities related to fake citations and reliance on AI Knight’s business model targeting small law firms and service-based businesses Personal interests including gardening and lessons on time management Challenges of regulatory compliance in franchise and lending industries The importance of attribution in marketing and tracking ROI on ad spend The potential risks of AI applications in high-stakes fields like law and finance Knight’s vision for business growth and community impact

    33 min

  2. MAY 19

    Meaghan Wall Says Stop Flying Blind on Profit: The Hot Girl CFO on Offer Profitability, Commingled Funds & Cash Flow

    Meaghan Wall is the founder of The Hot Girl CFO, a boutique accounting agency specializing in fractional CFO services, bookkeeping, and taxes for creator economy businesses, marketing agencies, influencers, and online service providers. With over 15 years in finance, she works with businesses in the 500K to multi-million dollar range. In this episode Jeremy and Meaghan cover: — What a fractional CFO actually does and how the all-or-nothing agency model works (bookkeeper + CFO + tax under one roof) — Why most bookkeepers group all revenue into one line item and how that hides your real offer profitability — The legal reason commingling business and personal funds voids your LLC and S Corp protections entirely — Cash flow strategy for businesses with irregular or windfall-style revenue, including how to negotiate contractor payment timing — The low-hanging fruit Meaghan fixes first when she walks into a new client's books — State nexus, sales tax obligations, and why California requires county-by-county reporting — The "money mommy" dynamic and how CFO advisory conversations actually play out with solo founders — Angel investors, private equity, and how to negotiate control while securing capital — Franchises and acquisitions: where Meaghan's experience ends — Why Meaghan only works with mission-driven companies — and what she asks every potential client before taking a call — AI in finance: her software is wrong 45% of the time, and why dabbling is the most dangerous mode — FinSalon: her new mastermind for accounting professionals done being boring and ready to build authority online Connect with Meaghan Wall: Website: thehotgirlcfo.com Services: thehotgirlcfo.com/bookkeeping-services Instagram: @thehotgirlcfo

    31 min

  3. MAY 11

    Mason McCumber on AI Agents, Agentic Workflows & Building Smarter Business Systems

    Mason McCumber on AI Agents, Agentic Workflows & Building Smarter Business Systems Guest: Mason McCumber, SEO and AI expert — buildwithmm.com Host: Jeremy Rivera About Mason McCumber Mason McCumber is an SEO and AI expert based in Houston, Texas. He has built hundreds of tools and resources to help business owners and individuals learn and apply AI and SEO strategies. He consults with startups and private equity-backed companies and runs buildwithmm.com, where he publishes guides, tools, and training content. What We Cover → The shift from manual AI prompting to agentic workflows — and why most business owners are stuck being the driver instead of the dispatcher → How to reduce AI hallucination and drift using persistent memory, feedback loops, and Obsidian markdown logging → Why all major AI models produce similar output and what that means for content differentiation → Using automation (Zapier, Make) alongside AI for genuinely repeatable business tasks → Practical wins with AI-powered PowerPoint, Excel formulas, and project management — plus Mason's upcoming ZapTime.ai Episode Highlights Mason opens with a memorable analogy: the AI engine has always been powerful, but most business owners have been driving the car themselves. Agentic tools like OpenClaw, Copilot, and Codex mean the AI can now drive — users only need to act as dispatchers, defining the destination and correcting the route when needed. On AI reliability, Mason is refreshingly candid: he personally does not use AI to write most of his own content. He observes that mass-produced AI content increasingly lacks soul, and predicts Google will penalize it more aggressively. His recommendation is to pair human insight with AI execution — not replace one with the other. For long-term AI memory, Mason relies on Obsidian — a markdown-based note system that creates a searchable, persistent database of transcripts, meetings, and working documents. He pairs this with a critical rule: always instruct AI to leave a clear trace of its steps. Repeatability, he argues, is scalability. Mason closes with concrete wins for any business: using AI to generate HTML-based slide presentations instead of PowerPoint, automating Excel formulas, and his upcoming ZapTime.ai for AI-assisted time and task tracking. His single best recommendation for business owners with teams is to use AI for project management first. Connect with Mason McCumber Website: buildwithmm.com LinkedIn: linkedin.com/in/masonmccumber Upcoming: ZapTime.ai — AI-assisted time tracking and task management

    33 min

  4. MAY 8

    Authentic Marketing in a Tech-Driven World

    In this episode, Jeremy Rivera sits down with Kate Hendrickson of Strategy Lane to explore effective marketing, strategic planning, and leadership development for small businesses. If you're feeling overwhelmed by tools, social media, and growth challenges, this conversation offers practical advice rooted in experience and authenticity. Key Topics The importance of face-to-face engagement in marketing efforts for small businesses Balancing AI tools with authentic connection and communication Narrowing business focus and utilizing data to track progress Creative approaches for marketing in non-sexy, technical niches Strategies for strategic planning, goal setting, and team alignment Building a legacy through core values and community involvement Cash flow management and adapting to seasonal ebbs and flows The significance of team training, internal communication, and incentive systems Timestamps 00:00 - Introduction to Kate Hendrickson and her approach to strategy 00:16 - The multifaceted life of Kate and her experience in leadership and consulting 01:26 - How small businesses can develop marketing strategies in 2026 02:07 - The value of face-to-face and personal interactions as key marketing tactics 03:02 - The challenges and authenticity concerns with AI and social media 04:40 - Over-reliance on SaaS tools versus human connection in marketing 05:54 - The responsible use of AI: efficiency vs. inauthenticity 06:55 - Using AI for practical day-to-day tasks, including education for children 07:23 - The analogy of AI like Waymo — human oversight still necessary 07:59 - Approaching creative marketing in technical or "boring" niches 08:35 - How values and vision influence marketing and branding in less glamorous industries 09:35 - Engaging with community and building trust through core values 10:04 - Narrowing focus and leveraging storytelling for small business growth 11:49 - The common pitfalls of small business business plans 13:08 - Using data and metrics to track progress effectively 15:08 - Practical advice on website analytics and conversion tracking for SMBs 16:24 - The importance of accountability partners for reactive small business owners 17:52 - Questions around planning for exit and succession in small business strategy 19:31 - Incorporating social good and legacy-building in your company’s mission 21:09 - How to foster community and culture within your organization 22:50 - Managing cash flow and financial metrics, including Profit First alternatives 25:54 - Seasonality and adapting operations for seasonal ebbs and flows 26:28 - Easy entry points for marketing check-ins with clients 27:20 - Customized solutions for marketing gaps and ongoing partnership 29:43 - Key topics discussed but not yet addressed (team development and communication) 30:31 - Communicating goals effectively to your team for aligned growth 31:32 - Building incentivization and recognition systems for employee engagement 32:15 - The importance of human connection over superficial perks like pizza 33:35 - Creating a workplace environment where employees care and innovate 34:09 - The ongoing role of human relationships in a tech-driven business world 35:08 - Lessons learned from mismanaging human resources and balancing investment 37:07 - Why valuing experienced employees can be a strategic advantage 37:49 - How to connect with Kate Hendrickson and collaborate on strategy 38:25 - Final thoughts and contact information Resources & Links TheStrategieLane.com — Kate Hendrickson's website

    39 min

  5. MAY 6

    Why Most Business Owners Fail to Plan Their Exit—and What You Must Do Now: Brandon Moon

    In this episode, Brandon Moon from TD Pine Advisors shares practical strategies for small business owners to plan their exit, grow intentionally, and create lasting company culture. Whether you're thinking about scaling, partnership dynamics, or succession planning, this discussion provides valuable frameworks to navigate your business journey with purpose. Key Topics The importance of planning your business exit early, even when growth is the focus Differentiating between lifestyle businesses and companies built for sale How to intentionally build systems and processes for long-term value Key legal documents like operating agreements and their evolving role Creating a resilient company culture rooted in mission, values, and intentional hiring The pros and cons of franchise models and geographical expansion Partnership considerations: when to collaborate, how to align goals, and managing conflicts The impact of industry specifics on regional and national expansion strategies Brandon’s advice on overcoming pride and seeking mentorship for business growth Handling family-owned businesses and balancing personal relationships with professional success Practical tools, assessments, and upcoming book for transitioning from job to asset Timestamps 00:00 - Introduction to Brandon Moon and TD Pine Advisors 02:00 - Why all business owners should plan their exit strategy from the start 04:10 - Differentiating lifestyle vs. growth-oriented businesses 06:00 - Building systems and processes for long-term value 08:15 - Key legal documents: operating agreements and their importance 10:20 - Cultivating a company culture that survives leadership changes 12:30 - The role of mission, values, and culture in a successful business 14:40 - Expanding geographically: regional considerations and market research 16:30 - When and why to consider partnerships in business growth 17:50 - Brandon’s hot take: Pride as a barrier to success 19:00 - Family businesses: managing relationships and succession planning 20:50 - Practical assessments and resources to prepare your business for exit 22:15 - Connecting with Brandon Moon and upcoming book release Resources & Links TD Pine Advisors Exit Readiness Assessment Brandon Moon on LinkedIn Upcoming Book: From Job to Asset Connect with Brandon LinkedIn: Brandon Moon Website: tdpineadvisors.com

    39 min

  6. MAY 6

    Juliana Weiss-Roessler on Email, Process & the Marketing Mistakes Costing Small Businesses Money

    Episode Summary In this episode, Jeremy Rivera sits down with Juliana Weiss-Roessler, co-founder of WR Digital Marketing, to talk about the marketing habits that separate thriving small businesses from those stuck in a perpetual feast-and-famine cycle. With 15 years of experience working directly with business owners — plus deep experience in nonprofit marketing dating back to her work with TV's Dog Whisperer — Juliana brings a refreshingly grounded perspective to email marketing, local SEO, client relationships, and why marketing as a to-do list almost never works. Key Topics Covered Why nonprofits need to operate like businesses — and what for-profit companies can learn from serving two audiences at once Email marketing as the highest-ownership, most overlooked channel for small businesses How social platforms have reduced organic reach to 1–2% and why building your email list is the antidote The retargeting bridge: using your email list as a custom audience for paid campaigns Local vs. national SEO — and why owning a regional pond beats chasing a national ocean Stop treating marketing as a to-do list — and start treating it as a business process with measurement and iteration The real low-hanging fruit for every new client: their existing customer base Imposter syndrome, client honesty, and what happens when egos override expert advice About Our Guest Juliana Weiss-Roessler is co-founder of WR Digital Marketing, a full-service digital marketing agency based in Austin, TX. WR Digital works with small businesses and nonprofits across industries including legal, health, pet care, and nonprofit sectors. Juliana's experience spans 15+ years and includes content strategy for over 75 small businesses and the Emmy-nominated Dog Whisperer series. Guest Links WR Digital Marketing Free SMB Marketing Strategy Toolkit Email Marketing Services LinkedIn: Juliana Weiss-Roessler Instagram: @weissroessler Host Links Jeremy Rivera — About Unscripted SEO Podcast Resources Mentioned Keep America Beautiful — community event partnership programs Digital Goliath Blog — Marketing Insights — performance marketing perspective Episode Timestamps 00:00 — Introduction & Juliana's background 01:36 — Navigating nonprofit marketing 03:54 — Community partnerships and nonprofit SEO 06:17 — Email marketing vs. social media 08:13 — The Helpful Content Update and platform dependence 11:31 — Local vs. national SEO strategy

    34 min

  7. APR 23

    Bruce Ashford: Why Marketing Efforts Often Fail to Persuade

    Have a social impact idea? Wondering when to choose between a social enterprise and a nonprofit? In this episode, Bruce Ashford reveals how storytelling, messaging, and AI tools can boost your organization’s influence and growth. We discuss: How nonprofits can leverage business strategies without losing their mission focus The importance of clear vision and mission statements for branding and marketing Storytelling techniques that position the customer as the hero of your narrative Differences in leadership, marketing, and finance between nonprofits and small businesses Practical advice on using AI for content creation and organization visibility Key insights on managing cash flow with systems like Profit First, and alternatives How to build trust with AI by optimizing website content and reviews

    37 min

  8. APR 1

    From Botanicals to Business — Hemp, Mushrooms & the SEO Journey

    In this episode, Jeremy Rivera sits down with Mark Gilliland, founder of Kyoto Botanicals, a THC-free hemp CBD and functional mushroom wellness brand he's been building for six years. Mark shares the science behind broad-spectrum hemp extraction and his brand-new functional mushroom blend, the regulatory patchwork small wellness brands navigate every day, and what it's actually like to go from zero SEO knowledge to a six-month, 10-hours-a-day obsession with organic search. The conversation closes with a powerful hot take on momentum — and why stacking small habits can transform both your health and your business. Read the full episode recap What We Cover The science of hemp extraction — decarboxylization, CO2 pressure, and how Kyoto achieves 0.0% THC Functional mushrooms 101: lion's mane, reishi, chaga & cordyceps — and why dual extraction matters How the 2018 Farm Bill accidentally created the Delta-8 problem and why THC-free positioning is a regulatory superpower Why Mark spent 10 hours a day, 7 days a week teaching himself SEO in a restricted ad category The plumber parable: $5 for hitting the pipe, $95 for knowing which pipe to hit Slow, methodical product expansion vs. corporate SKU proliferation Mark's hot take on momentum — and how habit stacking quietly changed his entire life Episode Highlights “Since the FDA isn't regulating it as a dietary supplement, it's really important that individual consumers do the research on the product and the brand they're buying.” — Mark Gilliland “I've spent the last six months, at least 10 hours a day, seven days a week, teaching myself SEO and just breaking things fast on my site and fixing them.” — Mark Gilliland “It’s $5 for hitting the pipe, but $95 for knowing which pipe to hit, where and when and how hard.” — Jeremy Rivera

    48 min
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5
out of 5
2 Ratings

About

Our Unscripted Collaborative hosts Keith Bresee, Zaneta Chuniq, Keiron Bailey & 17 year SEO industry expert Jeremy Rivera are having unscripted interviews small business owners, founders and creators across the United States, learning about their challenges, successes and insights into the world of SMBs.

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