Unscripted!

LeaseLock

Welcome to Unscripted!, where multifamily and rental housing professionals uncover the real stories shaping the industry. We explore successes, challenges, and strategies defining the market—from navigating risks to evolving pricing models, leadership structures, and investment strategies. Each episode features candid conversations with industry leaders, offering authentic insights on operations, marketing, technology, and resident experience. 🎧 No scripts attached!

  1. Reputation is the Real Brand | Tony Sousa, Sousa Consulting & Sousa Supplier Network

    04/22/2025

    Reputation is the Real Brand | Tony Sousa, Sousa Consulting & Sousa Supplier Network

    What’s more valuable: the brand of a property or the brand of the company behind it? In this episode of Unscripted, host Andrew Bowen sits down with Tony Sousa, CEO and Founder of Sousa Consulting, to dig into the evolution of brand strategy in multifamily—from personal to company to asset—and why reputation is really what moves the needle. Recorded live in Las Vegas ahead of RETCON, this conversation dives into: Why company brands may be overtaking asset brands in 2025The real difference between personal brand and professional reputationHow smaller teams can actually move faster and make a bigger branding impactWhat it actually takes to build a brand that builds trust, influence, and connectionWhy authenticity isn’t optional—and what most people get wrong when trying to “build a brand”Whether you're leading operations, building a marketing strategy, or navigating visibility in the digital space, this episode is a crash course in thinking more critically (and creatively) about brand in today’s multifamily landscape. About LeaseLock: LeaseLock helps rental housing providers drive performance and eliminate bad debt with a fully integrated lease insurance platform. By replacing security deposits with lease insurance, operators remove friction from leasing, reduce bad debt, and unlock operational efficiencies. Learn more at https://www.leaselock.com Created and Presented by LeaseLock, Inc. Host: Andrew Bowen, LeaseLock Executive Producer: Jonas Dominique, LeaseLock Graphics and Artwork by Tricia Principe Producer / Editor: Jaime Livas

    48 min
  2. Leadership Lessons from the Gym Floor | Katherine Maestas, Kairoi Residential

    04/07/2025

    Leadership Lessons from the Gym Floor | Katherine Maestas, Kairoi Residential

    What can the fitness industry teach multifamily operators about team leadership, resident service, and mindset? In this episode of Unscripted: A LeaseLock Podcast, host Andrew Bowen is joined by Katherine Maestas, Community Manager at Kairoi Residential and founder of the soon-to-launch Chasing Grit Podcast. Katherine shares how her background in gym operations and personal training shaped her approach to leadership in multifamily. From performance coaching and people-centric management to tactical leasing tips and tour experience upgrades, this episode is packed with fresh, practical insights for operators ready to ditch the transactional and lead with intention. Listen in as Katherine and Andrew cover: Why multifamily needs better coaching, not more managing The power of personalized leasing experiences Lessons from fitness sales and retention applied to resident success Why centralization must evolve with new leadership development models How grit and mindset shape career growth—and why she’s launching a podcast about it Whether you're leading a leasing team or climbing your own leadership path, this one will leave you rethinking how you train, tour, and lead. About LeaseLock: LeaseLock helps rental housing providers drive performance and eliminate bad debt with a fully integrated lease insurance platform. By replacing security deposits with lease insurance, operators remove friction from leasing, reduce bad debt, and unlock operational efficiencies. Learn more at www.leaselock.com Created and Presented by LeaseLock, Inc. Host: Andrew Bowen, LeaseLock Executive Producer: Jonas Dominique, LeaseLock Graphics and Artwork by Tricia Principe Producer / Editor: ⁠Jaime Livas

    50 min
  3. Smart Tech That Actually Delivers Returns | Dave Marcinkowski, Partner / Founder at Madera Residential and Quext

    03/24/2025

    Smart Tech That Actually Delivers Returns | Dave Marcinkowski, Partner / Founder at Madera Residential and Quext

    The demand for smart home technology in multifamily housing is louder than ever—so why aren’t operators prioritizing it? In this episode of Unscripted, Andrew Bowen, SVP at LeaseLock, sits down with Dave Marcinkowski, Partner at Quext & Madera Residential, to discuss the gap between renter demand and owner adoption when it comes to smart apartment technology. Residents consistently rank smart home features—like keyless entry, smart thermostats, and leak detection—as some of the most desired and valued amenities. Yet, in LeaseLock’s latest Multifamily Executive Survey, smart tech ranked among the lowest priorities for operators in 2025. So, what’s causing the disconnect? Dave brings his unique dual perspective—as both a multifamily owner and a smart tech provider—to uncover the real barriers to adoption, the ROI of smart apartment solutions, and how AI-driven automation is about to revolutionize the resident experience. Key Takeaways: Why smart home adoption has lagged—and why that’s about to change. The hidden operational savings of smart tech—from leak detection to energy efficiency. How managed Wi-Fi and centralized operations are shaping the future of property management. The role of AI in automating apartment living—from predictive maintenance to personalized resident experiences. What operators can do NOW to stay ahead of the curve and prepare for the next wave of smart home evolution. Watch now to discover how smart technology is transforming the future of multifamily living. About LeaseLock: LeaseLock eliminates security deposits and replaces them with lease insurance—providing a better move-in experience for renters and better financial performance for operators. With LeaseLock, properties see higher lease conversions, reduced bad debt, and improved risk management. Learn more: www.leaselock.com Created and Presented by LeaseLock, Inc. Host: Andrew Bowen, LeaseLock Executive Producer: Jonas Dominique, LeaseLock Graphics and Artwork by Tricia Principe Producer / Editor: ⁠Jaime Livas

    40 min

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About

Welcome to Unscripted!, where multifamily and rental housing professionals uncover the real stories shaping the industry. We explore successes, challenges, and strategies defining the market—from navigating risks to evolving pricing models, leadership structures, and investment strategies. Each episode features candid conversations with industry leaders, offering authentic insights on operations, marketing, technology, and resident experience. 🎧 No scripts attached!