Campaign Trend Podcast

Unstructured Data, Structured Insights: AI Tools for Campaign Analysis

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Eric Wilson discusses groundbreaking research from the Center for Campaign Innovation on using AI to analyze open-ended survey responses. In this special episode, producer Adam Belmar interviews Eric about testing four AI models—ChatGPT, Claude, Grok, and Gemini—to code voter responses in a battleground congressional district. Discover how AI can revolutionize campaign research by processing qualitative voter feedback faster and more affordably, plus practical implementation strategies for political professionals. 

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