Untamed Cheryl Peng - Untamed Artistry Inc.

In this episode, AnneMarie is joined again by Untamed Artistry’s Marketing and Creative Coordinator and expert lash artist Mackenzie Unsworth. This episode is full of love as AnneMarie and Mack talk about Mack’s start in the lashing business, how she got hired as Marketing and Creative Coordinator at Untamed Artistry, her love of her job and the lashing industry, and some of her hopes, aspirations, and advice for artists and the future of the industry in general.

The Untamed podcast is hosted by Cheryl Peng, Founder of Untamed Artistry and AnneMarie Lorenzini, CEO. Untamed Artistry provides professional lash artists with helpful knowledge and quality eyelash extension products (hand-tested in our lash nerd lab). Find great products and all the education you could ever want (with a healthy dose of quirk) at UntamedArtistry.com

Expect to hear:


Mack’s grandmother encouraged her to become a lash artist at 17
Finding UA on Instagram
Surprising discoveries “behind the scenes”
Advice on not getting sucked into influencer culture
Learning how to ask for help- it’s necessary
Navigating the lash industry - who can you trust?
The future of the industry - sustainability, kindness, and support
Career aspirations
Proudest career moments
Tips and tricks for self-care
Questions from listeners
Advice for aspiring young lash artists - stick with what is fulfilling, even if it’s non-traditional

Resources:

Mackenzie’s First UA Unboxing Video

Connect with Mackenzie:

Mackenzie on Instagram

Mackenzie on LinkedIn

Connect with Cheryl and AnneMarie:

Cheryl's Instagram

AnneMarie's Instagram

Cheryl Peng LinkedIn

AnneMarie Lorenzini LinkedIn

Untamed Artistry Website

In this episode, AnneMarie welcomes back two previous guests - Roxie Reese of DFW Lash University, and Tianna Seo of The Lash Exchange. As women of color in the lash industry, Roxie and Tianna share some raw and uncut truths regarding diversity, equity, and inclusion. While the beauty industry is a diverse global market, the lash industry in the U.S. does not always reflect that. You’ll hear advice on how to make your business more diverse, either with clients or employees, tips for diversifying your branding and social media feeds, and some intense discussion around who may be making your lash products in other countries, and their deplorable working conditions.

The Untamed podcast is hosted by Cheryl Peng, Founder of Untamed Artistry and AnneMarie Lorenzini, CEO. Untamed Artistry provides professional lash artists with helpful knowledge and quality eyelash extension products (hand-tested in our lash nerd lab). Find great products and all the education you could ever want (with a healthy dose of quirk) at UntamedArtistry.com

Expect to hear:


Some of the big moments of Roxie and Tianna’s careers
DFW Lash University = “Diverse for Women” not “Dallas - Ft. Worth”
Serving the masses - the wide spectrum of diversity in the industry
Countering the claims that “my demographic is white” and “I can’t be diverse with a small team of 3”
Equity within paid opportunities - balancing your time and value
Advice for women of color in our industry
Brand pillars and disruption
Photo shoots and relatable, diverse looks
Factory working conditions, sustainability, and supply chains
Being conscious about starting your own product lines
What’s next for Roxie and Tianna

Connect with Roxie and Tianna:

Tianna Seo on Instagram

Roxie Reese on Instagram

Tianna’s E-Books *Code: UNTAMEDARTISTRY for 25% off

Tianna’s Website

DLU Website

DLU on Instagram

DLU on Facebook

Sample Courses from DLU

Apply to DLU

Schedule an Admissions Call with DLU

Tianna Seo LinkedIn

The Lash Exchange Website

Lash Exchange Instagram

Connect with Cheryl and AnneMarie:

Cheryl's Instagram

AnneMarie's Instagram

Cheryl Peng LinkedIn

AnneMarie Lorenzini LinkedIn

Untamed Artistry Website

In this episode, AnneMarie welcomes Lana Wyer, Owner and Founder of LuxUncut. Lana started in the beauty industry at the age of 16. As a creative and entrepreneur, college was not in the cards for Lana, so she secretly dropped out to focus on her lash business. A year later she was fully booked and fielding requests for training in her methods. After several setbacks, Lana moved to the UK to try her hand at the lash business there. Upon recently returning to the U.S, Lana’s current focus is on social media, content creation, and education. We hear a little tease about her upcoming projects and dig deeper into Lana’s guidelines for branding yourself and your business.

The Untamed podcast is hosted by Cheryl Peng, Founder of Untamed Artistry and AnneMarie Lorenzini, CEO. Untamed Artistry provides professional lash artists with helpful knowledge and quality eyelash extension products (hand-tested in our lash nerd lab). Find great products and all the education you could ever want (with a healthy dose of quirk) at UntamedArtistry.com

Expect to hear:


About Lana and her path - art, beauty, and community service
Lana’s move to the UK
The setbacks - Lana saw rejection as “redirection” - building from a new foundation
New goals and directions - no more hustle culture and now focusing on the positive
Social media and content creation is part of Lana’s new focus
Advice for developing your brand – get to know yourself and what you love foremost
Branding words and concepts - how Lana takes those to brainstorm a brand
The outlook for the next year - discipline and purpose, not motivation, keeps her going
Starting young - a level of ignorance and feeling of invincibility
What Lana wishes she knew then - surrounding herself with knowledge and mentors would have prevented many missteps
Keeping focus on yourself and your strengths - affirmations help, keep it healthy, rewire to be inspired!
Advice to young lash artists - you’ve made the right decision to join a rapidly growing industry, focus on your uniqueness!

Resources:

Start with Why by Simon Sinek Book

Connect with Lana:

LuxUncut Website

Lana on Instagram

Ebook and Online Course

Connect with Cheryl and AnneMarie:

Cheryl's Instagram

AnneMarie's Instagram

Cheryl Peng LinkedIn

AnneMarie Lorenzini LinkedIn

Untamed Artistry Website

In this episode, AnneMarie welcomes back Roxie Reese of DFW Lash University. Roxie is both a passionate educator and a successful entrepreneur - serving as a role model and working to create opportunities for her community. Roxie’s passion for the industry started when she enrolled in a lash licensing program that did not live up to her expectations. This experience drove her to curate a learning experience that would inspire and empower women to take control of their future.

The DFW Lash University program offers scholarships, mentorship, and workshops that go beyond the basics. Roxie Reese stands by her mission: Passion is easy, execution is hard, and improving the beauty industry by empowering the lash artist and master educators of the future. DLU’s program allows you to obtain your license from the comfort of your home, and the program focuses on building a sisterhood inclusive of single mothers, nurses, high school graduates, and even established lash artists who are looking to level up their business.

You’ll hear how Roxie started lashing, her journey to founding DLU, and her advice on building teams, hiring talent, and creating community within the lash industry.

Expect to hear:


Roxie’s background and journey, starting DLU (DFW Lash University)
Roxie’s sense of purpose, serving a community, being a role model
Combating negative stereotypes
Balancing ambitions and prioritizing deliverables
Running a school - advice for anyone interested - know your costs, how many employees, and the importance of a team
Roxie’s focus on community
Side note to any interested students outside the state of Texas - you can still enroll, but the license is only valid in TX
How to prioritize all your grand ambitions
Advice for hiring staff and who to hire first
Roxie’s unexpected challenges running a beauty school
Advice for lash artists - push through the tough times, show up for yourself, and customer service is always number one

Resources:

Untamed Podcast Episode 17: Inclusive Lash Education: An Interview with Roxie Reese

Connect with Roxie and DFW Lash University:

Roxie Reese on Instagram

DLU Website

DLU on Instagram

DLU on Facebook

Sample Courses from DLU

Apply to DLU

Schedule an Admissions Call with DLU

Connect with Cheryl and AnneMarie:

Cheryl's Instagram

AnneMarie's Instagram

Cheryl Peng LinkedIn

AnneMarie Lorenzini LinkedIn

Untamed Artistry Website

In this episode, new mom of baby Avery - Cheryl - returns, and she and AnneMarie take a trip down memory lane. From reflecting on the last 3 years to the future vision for UA, the learnings and challenges along the way, and valuable advice from Cheryl and AnneMarie, you’ll hear some stories about the founding journey that you may not have heard before.

In the second half of the episode, Cheryl and AnneMarie discuss sustainability, innovation, and taking big risks. They discuss the massive challenges they encountered when designing and developing new products, working with different manufacturers, and the plan to build in sustainability, innovation, and cost savings for them and for UA customers.

The Untamed podcast is hosted by Cheryl Peng, Founder of Untamed Artistry and AnneMarie Lorenzini, CEO. Untamed Artistry provides professional lash artists with helpful knowledge and quality eyelash extension products (hand-tested in our lash nerd lab). Find great products and all the education you could ever want (with a healthy dose of quirk) at UntamedArtistry.com

Expect to hear:


Welcoming back Cheryl Peng - who is now a ‘morning person’ with baby Avery
Untamed Artistry’s 3rd Anniversary! November 15th
Cheryl’s future vision for UA three years ago - a friendly, fun, innovative community for all
How Untamed has matured since the beginning
Cheryl's favorite aspect of UA is its resilience
Innovative product development - challenges and successes
“UA shares!” - sharing knowledge and encouragement openly
Our UA community of stylists - lifting us all up with purpose
Cheryl’s biz advice- outsourcing is critical, hire experienced talent that aligns with your core values
Innovation, sustainability, and the excitement around UA’s new product directions - debuting at the LashConference
Creator’s Collection of lash trays and premades!

Other launch surprises - tweezer updates and more!


Closing words to lash artists - be uniquely you

Resources:

Book: Range: Why Generalists Triumph in a Specialized World

Connect with Cheryl and AnneMarie:

Cheryl's Instagram

AnneMarie's Instagram

Cheryl Peng LinkedIn

AnneMarie Lorenzini LinkedIn

Untamed Artistry Website

In this episode, AnneMarie talks with Wednesday Wood, Owner and Lash Artist at Wicked Esthetics Lash and Brow Studio near Houston. This is the second part to their conversation with part one on Wednesday’s podcast ‘The Wicked Lash’ so be sure to check that episode out (link below). In this episode, you’ll hear Wednesday’s wins and challenging experiences as a salon owner who also rents booths to other artists. From the benefits of a steady stream of revenue to the risk of those renters taking their clients and leaving, her marketing and advertising tactics, and other great advice, Wednesday tells us how she has handled many different challenging situations while still coming out on top.

The Untamed podcast is hosted by Cheryl Peng, Founder of Untamed Artistry and AnneMarie Lorenzini, CEO. Untamed Artistry provides professional lash artists with helpful knowledge and quality eyelash extension products (hand-tested in our lash nerd lab). Find great products and all the education you could ever want (with a healthy dose of quirk) at UntamedArtistry.com

Expect to hear:


Wednesday’s path to becoming a lash salon owner and artist
Which to pick- booth renting vs employee vs. owning a salon?
Advice on setting up both renting booths, employee structures, and owning a lash business
How to manage lash artists that have potential, but don’t have the drive to level up
Wednesday has rented and owned, shares her likes and dislikes, advice to others regarding large corporate chains
The balance of giving to your employees, training them, and the risk of them leaving
Non-compete agreements and contracts vs. holding someone’s career back - it’s about mutual respect between professionals
Price point levels, salons vs homes, and the different types of clients – there is a structure for everyone’s preference
Wednesday’s best branding tips - remember YOU are your business, be authentic
How to attract new clients – Engagement through Facebook ads, be sure to set up all your Google info – hours, location, photos, etc., and get a website!
Vagaro salon software for booking, rebooking, feedback and follow-ups
Words of advice that Wednesday wishes she had received

Connect with Wednesday:

Wednesday on Instagram

Wicked Esthetics Website

The Wicked Lash Podcast

Wednesday Wood on LinkedIn

Connect with Cheryl and AnneMarie:

Cheryl's Instagram

AnneMarie's Instagram

Cheryl Peng LinkedIn

AnneMarie Lorenzini LinkedIn

Untamed Artistry Website