142 episodes

Stories about people who break from best practices in their work. Each episode reveals why trusting their intuition or taking the unconventional path felt logical, instead of risky or rebellious. Remember: Finding best practices isn't the goal. Finding the best approach for you is. Hosted by Jay Acunzo (author, speaker, ex-Google, and creator of 10+ shows about creativity at work).

Unthinkable with Jay Acunzo Jay Acunzo

    • Careers
    • 4.9, 132 Ratings

Stories about people who break from best practices in their work. Each episode reveals why trusting their intuition or taking the unconventional path felt logical, instead of risky or rebellious. Remember: Finding best practices isn't the goal. Finding the best approach for you is. Hosted by Jay Acunzo (author, speaker, ex-Google, and creator of 10+ shows about creativity at work).

    Gravy (a Relevant, Cathartic Story for Right Now)

    Gravy (a Relevant, Cathartic Story for Right Now)

    Today, a story made for this moment, about people who were made for this moment.

    • 31 min
    What Is That?

    What Is That?

    Or, better said, what is THAT? Today, we tackle a topic that's been tying people in knots for centuries, and instead of untying it or tying a new knot, we decide to just cut the rope at the part that matters most to us in our work, and get on with creating something that matters already.

    • 24 min
    Favorite Things

    Favorite Things

    In the Seasonish 6ish premiere, we go inside the science of why people like what they like -- and how that affects how we create things to become what they love.

    • 35 min
    Seasonish 6ish Trailerish

    Seasonish 6ish Trailerish

    Unthinkable is returning with original episodes soon. I hope you're hanging in there and staying healthy and happy. Above all, I'd like you to get back to creating your work consistently. The world needs this more than ever.

    • 4 min
    Best of Unthinkable: Resonance over Reach, ft. Jack Conte, CEO of Patreon

    Best of Unthinkable: Resonance over Reach, ft. Jack Conte, CEO of Patreon

    Today, we go into the Unthinkable archives and revisit the ideas of Jack Conte and Jay Acunzo's shared views on creativity and the internet. Where did it start, what's changed, and why is the tide changing again?

    • 19 min
    I Made It: Gibi ASMR on the Upside & Downside of YouTube Fame

    I Made It: Gibi ASMR on the Upside & Downside of YouTube Fame

    In this episode of "I Made It," one of the world's most sought-after copywriters and writing teachers goes inside the project that started it all.

    • 42 min

Customer Reviews

4.9 out of 5
132 Ratings

132 Ratings

What a gal Friday ,

Therapeutic and educational

Unthinkable is like having a therapist while learning how to be the best version of you. I love the content. It’s very engaging. I’m a new listener, so I’m looking forward to listening to all the episodes I’ve missed. Wish I had found this podcast sooner!

a_creative_life ,

Fresh, creative, thought-provoking TREASURE!

I stumbled upon this podcast after meeting Jay on an airport shuttle. Little did I know that I'd stumbled into a TREASURE! The production values are off the chain. As a podcaster myself, I know what goes into creating an episode like one of these, and I am blown away. Truly unthinkable! But beyond the production values, I've learned a ton from listening. Jay goes beyond the "usual suspects" and makes me THINK. Truly valuable. I hope he keeps cranking 'em out. I'll keep listening as long as he does!

DrPeteStegman ,

The best show about creativity + content marketing

This is a show about making. It's not about best practices or how-tos. Instead it's about people who make stuff. Jay's the anti-guru who lets his subjects and their work speak for themselves. He's your guide into their world. This is what makes this podcast the best content marketing podcast around. It's about stories and people.

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