Up Next with Gabriella Mirabelli

Gabriella Mirabelli
  • 5.0 (32)
  • MARKETING
  • UPDATED WEEKLY

New ideas and new technology are causing seismic shifts the media industry. Meet the innovators, the risk-takers and the disrupters on the front lines of change from Hollywood, Wall Street, Silicon Valley and beyond. This is the "Up Next Podcast" with Gabriella Mirabelli.

  1. 1D AGO

    UN 403 - YPulse. Tweens & Screens.

    MaryLeigh Bliss, chief content officer at YPulse, breaks down new survey data on how 8-to-12-year-olds consume media. Based on a survey of 1,500 tweens in North America, the findings show YouTube operates as the dominant platform in this age group's life, preferred over streaming services by 66% of respondents. Bliss explains what Mr. Beast's formula gets right, why 70% of tweens still have weekly family movie nights, how short-form content breadcrumbs viewers into bingeable series, and what it means that 87% of tweens want diverse representation on screen.

    26 min
  2. You Might Also Like: Las Culturistas with Matt Rogers and Bowen Yang

    1D AGO · BONUS

    You Might Also Like: Las Culturistas with Matt Rogers and Bowen Yang

    Introducing “Overclocked: Clock Clock Clock” (w/ George Civeris + Sam Taggart) from Las Culturistas with Matt Rogers and Bowen Yang. Follow the show: Las Culturistas with Matt Rogers and Bowen Yang Four gay guys, having finally had it, go dark woke and throw neck in this episode of Las Culturistas, the sister podcast of the iconic StraightioLab. Its hosts, George Civeris and Sam Taggart, join Matt + Bowen to form a cornucopia of homosexual men who throw prayers up for Beyoncé’s highly anticipated Linkin Park era in a very “they would all be doing Best Week Ever back in the day” way. They clock each other on their social media, the times they’ve publicly cried at events, and original radical optimism opinions. How much do they love Audrey Hobert? It’s in here. Lady Gaga’s potential next film? Well-researched theories are explored. And there are games! Play Haim Lick and consider Lizzo’s Pass along with the crew at home, or wherever you listen to podcasts!  Watch George’s special A Sense of Urgency on Apple and Amazon, see Sam’s upcoming shows in LA on March 24th and April 1st, and stream Haim! See omnystudio.com/listener for privacy information. DISCLAIMER: Please note, this is an independent podcast episode not affiliated with, endorsed by, or produced in conjunction with the host podcast feed or any of its media entities. The views and opinions expressed in this episode are solely those of the creators and guests. For any concerns, please reach out to team@podroll.fm.

  3. MAR 12

    UN 402 - Rachel Bouchar. Event Marketing.

    Rachel Boucher, head of content at Event Marketer magazine, discusses how experiential marketing has evolved from tactical activations to strategic campaign hubs. The conversation covers how the pandemic accelerated planning cycles and hybrid integration, why networking ranks as the top attendee goal at B2B events, and how Gen Z drives demand for offline connection around niche digital communities. Boucher explains why content generation became the number one investment area, how nano-influencers with under 100,000 followers enable personalized messaging at scale, where AI meaningfully improves personalization, and why mobile tours remain among the most affordable and effective formats.

    28 min

  4. MAR 5

    UN 401 - IJRM. Algorithm Killing Cool?

    Henri Weijo is an associate professor of marketing at Aalto University School of Business in Helsinki. His research examines how algorithmic recommendation systems are reshaping how consumers build identity and compete for cultural status, particularly in fashion. In this episode, he walks through field research conducted across multiple countries examining how mainstream and indie consumers respond to the same algorithm in opposite ways, and what that split means for brand managers trying to grow without destroying what makes their products desirable.

    29 min

  5. FEB 26

    UN 400 - Tina Dietz. Sound Content Strategy.

    Tina Dietz, founder of Twin Flames Studios, explains how audio content builds trust through intimacy and strategic development. The conversation covers why vocal variety maintains engagement while presentation-style delivery fails, how podcast saturation fears are overstated with only a couple million active shows worldwide, and the difference between podcasting as a business versus for business development. Dietz discusses why audiobooks have grown double digits for fifteen years, where AI voice cloning currently works effectively, how over 80% of audio consumption happens during multitasking, and methods for extracting business intelligence from podcast archives.

    29 min

  6. FEB 19

    UN 399 - YPulse. YouTube Youth.

    MaryLeigh Bliss, Chief Content Officer at YPulse, discusses findings from two reports: the Social Media Monitor tracking platform usage trends and a deep dive into YouTube's role in Gen Z's lives. While marketers have focused intensely on TikTok, YouTube has maintained steady relevance as a multimodal platform serving simultaneously as entertainment hub, search engine, TV replacement, and trusted information source. The conversation examines how young people navigate six platforms at once, each serving distinct purposes, and why YouTube's embedded presence since childhood creates advantages TikTok hasn't replicated. Bliss explains shopping behavior shifts, the rise of reposting over creating, and why YouTube creators command more trust than traditional public figures.

    25 min

  7. FEB 12

    UN 398 - Jason Fairchild. tvScientific.

    In this episode, Jason Fairchild, CEO of tvScientific, discusses how performance marketing principles are being applied to connected TV advertising. The conversation covers deterministic attribution matching household ad exposure to outcomes, supply path optimization through direct publisher relationships, and radical transparency, including log-level data access. Fairchild explains how the platform brings search and social advertisers to television, the role of incrementality testing in measuring TV impact, and targeting capabilities from demographics to neighborhood-level geography. He also addresses how large language models will disrupt search advertising and create opportunities for television to reclaim its demand creation role in the marketing funnel.

    28 min

  8. FEB 5

    UN 397 - IJRM. Sustainability Consideration Gap.

    Guilherme Ramos, assistant professor of marketing at Rochester Institute of Technology, and Larissa Elmor, PhD student at FGV Brazilian School of Public and Business Administration and visiting scholar at Imperial College Business School, discuss their research published in the International Journal of Research in Marketing. Their study of nearly 8,000 consumers across three countries examines the gap between what shoppers say they value and what they actually consider when making purchases. The conversation explores why sustainability rarely comes to mind during shopping decisions and what businesses can do to bridge this attitude-behavior gap through cognitive accessibility and contextual salience.

    28 min
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About

New ideas and new technology are causing seismic shifts the media industry. Meet the innovators, the risk-takers and the disrupters on the front lines of change from Hollywood, Wall Street, Silicon Valley and beyond. This is the "Up Next Podcast" with Gabriella Mirabelli.

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