Upfront

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Upfront takes listeners inside the world of design, brand strategy, and the customer experience. Each episode dives into fresh insights – from unpacking our latest customer data to breaking down what’s driving change across retail, restaurants, and beyond. Along the way, we’ll share behind-the-scenes stories from our client work, exploring how brands can create experiences that resonate with customers, and set the pace for what’s next.

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  1. What Do Customers Really Want from Beauty Retailers?

    2025. 09. 30.

    What Do Customers Really Want from Beauty Retailers?

    What do customers really look for from retailers? What can beauty brands do better when designing stores? In our inaugural episode of Upfront, our executive creative director, Jamie Cornelius, and director of strategy, Alexa Jewell Schaefer, discuss new consumer insights from our latest beauty report. To further explore, check out Parts 1 and 2 of our Beauty Report: Part 1: https://changeupinc.com/beauty-report/ Part 2: https://changeupinc.com/beauty-report-part-2/

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Upfront takes listeners inside the world of design, brand strategy, and the customer experience. Each episode dives into fresh insights – from unpacking our latest customer data to breaking down what’s driving change across retail, restaurants, and beyond. Along the way, we’ll share behind-the-scenes stories from our client work, exploring how brands can create experiences that resonate with customers, and set the pace for what’s next.

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