UpYourStack

UpYourStack Podcast
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UpYourStack

Come join host Noah Berk, Co-Founder of The OBO Group, every week as he chats with industry leaders and top app developers to help you optimize your HubSpot tech stack. Tune in for expert insights, tips, and recommendations to take your HubSpot experience to the next level!

  1. 2 NGÀY TRƯỚC

    Episode 19 - Proposify

    In Episode 19 of the UpYourStack Podcast, host Noah Berk, Co-Founder of OBO, interviews Kyle Racki, Co-Founder and CEO of Proposify, an all-in-one platform with features designed for your sales team to improve how you create, send, track, and close proposals, quotes, contracts, and other sales documents. Proposify helps thousands of businesses get control and visibility into their proposal process, delivering an incredible buying experience for prospects while streamlining the sales reps' workflows. No more reinventing the wheel every time a proposal goes out the door and no more bottlenecks that slow the entire process down. Proposal insights and seamless CRM integration allow companies insight to scale their processes, make timely engagements, and accurately forecast.  Kyle shares his journey from working as a junior designer to starting Proposify, and discusses the company's growth, product features, integration with HubSpot, and future plans including AI integration. The conversation also touches on the challenges of running a startup and offers advice for aspiring entrepreneurs. 00:00 Introduction to UpYourStack Podcast 00:17 Meet Kyle from Proposify 01:31 The Genesis of Proposify 03:29 Early Startup Challenges and Growth 06:35 Finding Product-Market Fit 09:00 Proposify's Unique Value Proposition 16:52 Integration with HubSpot 20:18 Future Roadmap and AI Integration 24:41 Advice for Entrepreneurs 27:00 Conclusion and Contact Information  Visit upyourstack.com to watch all episodes. UpYourStack is powered by The OBO Group, a HubSpot Elite Solutions Partner.

    28 phút

  2. 11 THG 11

    Episode 18 - Dealfront

    Join host Noah Berk, Co-Founder of The OBO Group as he chats with Stephen Brennan, Partner Manager at Dealfront, the go-to-market platform that gives sales and marketing teams the data, applications, and insights they need to find leads and close deals. They discuss the merger between LeadFeeder and EchoBot and formation of Dealfront. Discover how Dealfront combines website and sales intelligence to target European and soon-to-be U.S. markets. Learn about the company's unique solutions, benefits for sales and marketing teams, competitive positioning, and future roadmap involving AI and expanded sales intelligence. This episode provides valuable insights into maximizing your HubSpot tech stack. 00:00 Introduction to UpYourStack Podcast 00:19 Meet Stephen from Dealfront 00:42 The Origins of Dealfront 02:55 Dealfront's Market and Solutions 03:39 How Dealfront Works 07:31 Dealfront's Unique Capabilities 12:34 Dealfront's Competitors and Differentiation 14:37 Integration with HubSpot 16:36 Future of Dealfront 17:02 Conclusion and Wrap-Up  Visit upyourstack.com to watch all episodes. UpYourStack is powered by The OBO Group, a HubSpot Elite Solutions Partner.

    18 phút

  3. 28 THG 10

    Episode 17 - Hublead

    Noah Berk, co-founder of OBO and Elite HubSpot Solutions Partner, special guest Bastien from HubLead discusses the innovative integration of LinkedIn with HubSpot through their application, HubLead. The conversation navigates through HubLead's inception aimed at integrating LinkedIn Sales Navigator with HubSpot and its evolution to include features like contact enrichment, activity syncing, email and code enrichment, and personalized CRM cards. Bastien emphasizes the application’s role in helping sales teams streamline outbound processes and reducing their dependency on marketing for data management, thereby improving efficiency and productivity. HubLead especially caters to small to mid-sized companies seeking an affordable, comprehensive solution for enhancing sales processes. The discussion also touches on the future of Hubly, the importance of focusing on a single CRM, and the potential integration of AI for advanced sales automation and analytics. 00:00 Introduction to Up Your Stack Podcast 00:16 Meet Bastien from HubLead 01:35 The Origin of HubLead 03:29 HubLead's Key Features and Integration 07:21 Target Customers and Plans 10:09 Differentiating from Competitors 12:13 Exploring the Market Potential 13:43 Tracking Sales Activities 15:11 The Importance of Inputs 16:37 Addressing the Middle Market 18:12 Future Roadmap and AI Integration 19:59 Lessons Learned in App Development 22:36 Final Thoughts and Contact Information

    24 phút

  4. 21 THG 10

    Episode 16 - Import2

    In this episode of Up Your Stack Podcast hosted by Noah Berk, Anton, the developer behind Import2, delves into the creation and innovation of his app designed to streamline data migration between different software applications, particularly CRMs. Discussing challenges such as maintaining data integrity, handling different data models, and the correct sequence of data import, Anton explains how Import2 addresses these issues through deduplication, data validation, and conversion of custom data structures. He emphasizes the importance of choosing the right downtime for transitions and shares how partnerships with companies like PipeDrive have helped gain market traction. The conversation explores the future of data migrations with a focus on leveraging AI and provides advice for companies undergoing similar transitions, emphasizing the value of a focused approach and learning from past experiences. 00:00 Introduction to Up Your Stack Podcast 00:15 Meet Anton: The App Developer 00:57 The Origin Story of Import2 01:27 Early Challenges and Breakthroughs 04:34 Gaining Traction in the Market 06:58 The Migration Process Explained 09:13 Common Migration Challenges 10:28 Challenges in Data Migration 11:09 Custom Objects and Fields 11:45 Complex Use Cases 12:12 Customer Expectations and Prep Work 12:29 Switching Over to New Software 13:33 Timing the Migration 14:27 Data Matching and Validation 15:36 Differentiating from Competitors 16:26 Future of Import2 19:38 Advice for Entrepreneurs 20:21 Conclusion and Contact Information

    21 phút

  5. 14 THG 10

    Episode 15 - Lucky Orange

    In this episode of the Up Your Stack Podcast, hosted by Noah Berk, co-founder of OBO Group, Sean from Lucky Orange joins the conversation to discuss the importance of conversion rate optimization (CRO). Lucky Orange specializes in qualitative data analytics, offering tools like session recordings, heat maps, and surveys to help businesses understand user behavior on their websites. The discussion highlights the integration of Lucky Orange with HubSpot and other platforms, emphasizing the role of qualitative data in complementing quantitative analytics for making informed decisions. Sean shares insights on how AI could enhance CRO processes by identifying meaningful user sessions more efficiently. He also highlights customer support and providing full access to tools across all subscription levels as Lucky Orange's differentiators in the marketplace. The episode wraps up with advice for app developers in the HubSpot ecosystem: be adaptable, say yes to opportunities, and engage actively within the ecosystem. 00:00 Introduction to Up Your Stack Podcast 00:16 Meet Sean from Lucky Orange 00:47 Understanding Lucky Orange's Toolkit 01:50 The Origin Story of Lucky Orange 03:54 Conversion Rate Optimization with Lucky Orange 05:24 Diverse Use Cases for Lucky Orange 06:48 Sales Enablement and Custom Events 14:26 Customer Support and Differentiation 21:33 Future of CRO Tools with AI 26:15 Final Thoughts and Contact Information

    27 phút

  6. 7 THG 10

    Episode 14 - Datawarehouse.io

    In this episode of 'Up Your Stack', host Noah Berk, co-founder of OBO and elite HubSpot solutions partner, interviews James Elmer from Datawarehouse.io. They discuss how Datawarehouse.io develops exclusive HubSpot applications to manage and transform data efficiently. James emphasizes the importance of a hyper-focused niche strategy and their fixed pricing model, which is user-friendly and avoids predatory pricing. The conversation also covers the company's roadmap, future products, and the challenges of staying niche versus diversifying. Listeners gain insights into the benefits of using specialized ETL tools for HubSpot and actionable advice for entrepreneurs. 00:00 Introduction to Up Your Stack Podcast 00:18 Meet James from Datawarehouse.io 00:55 The Origin Story of Datawarehouse.io 02:14 Popular Apps and Services 04:17 Understanding ETL and Its Importance 07:22 Advantages of Datawarehouse.io 12:52 User Experience and Simplicity 16:06 Future Roadmap and Vision 18:44 Challenges and Strategic Focus 27:04 Conclusion and Final Thoughts

    28 phút

  7. 30 THG 9

    Episode 13 - Operating App

    Noah Berk speaks with Lauri, co-founder of the Operating App, a resource management tool designed for professional services companies, consulting firms, and agencies. They discuss the app's origins, tailored features for different types of consulting businesses, and its tight integration with HubSpot and time-tracking tools like Harvest. Lauri also elaborates on the cultural and operational approaches inspired by Nordic business models that promote transparency and autonomy. The conversation highlights how Operating App streamlines resource allocation, reduces manual data entry, and enhances overall project efficiency. 00:00 Introduction to Up Your Stack Podcast 00:17 Meet Lauri from Operating App 00:49 What is Operating App? 01:37 The Origin Story of Operating App 02:41 Target Audience and Market Fit 03:37 Gaining Traction and Differentiation 04:28 Integration with HubSpot and Other Tools 06:26 Challenges and Solutions in Resource Planning 13:27 Cultural Differences in Company Management 18:46 Why Choose HubSpot for Integration? 21:17 Conclusion and Final Thoughts

    22 phút

  8. 23 THG 9

    Episode 12 - Sendoso

    In this episode of 'Up Your Stack Podcast,' host Noah Berk, co-founder of OBO and an elite HubSpot solutions partner, features Kris Rudeegraap from Sendoso, a leading direct mail and gifting platform. Kris discusses how Sendoso integrates with HubSpot to automate and streamline the process of sending personalized gifts to prospects and clients. He shares the origin story of Sendoso, its growth trajectory, and key differentiators such as their AI-powered recommendation engine. Kris also describes how Sendoso pivoted during COVID-19, highlights popular gifts, and gives insights into how organizations can use Sendoso to improve engagement and drive results. 00:00 Introduction to the Podcast 00:16 Meet Kris from Sendoso 00:38 What is Sendoso? 01:27 The Origin Story of Sendoso 02:45 Customer Profiles and Use Cases 03:41 Impact and ROI of Gifting 07:25 Navigating the COVID-19 Shift 08:36 Differentiating Sendoso in the Market 10:03 Integration with HubSpot 11:46 Marketing and Outreach Strategies 16:21 Popular Gifts and Personalization 19:49 Future Roadmap and AI Integration 21:11 Getting Started with Sendoso 21:34 Fun Customer Stories 22:33 Advice for App Developers 23:18 Conclusion and Contact Information

    24 phút
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Giới Thiệu

Come join host Noah Berk, Co-Founder of The OBO Group, every week as he chats with industry leaders and top app developers to help you optimize your HubSpot tech stack. Tune in for expert insights, tips, and recommendations to take your HubSpot experience to the next level!

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