Usable Marketing

Ginger Zumaeta
  • 5.0 (3)
  • BUSINESS

Practical marketing notes, frameworks and wisdom designed to put to use. A podcast about ideas that stick, hosted by Ginger Zumaeta.

  1. 04/13/2020

    Presenting Over Zoom

    If Zoom is your new conference room, here’s how to deliver virtual presentations that get agreements so you can keep your work moving forward.There are 3 things that you need to do: 1) Your presentation needs to be properly STRUCTURED. I’ll give you a simple framework of how to do that. 2) Next, you need to be concise and SUCCINCT. Eliminate anything that doesn’t support your thesis. 3) And finally, you need to use VISUALS correctly. You’ll see what I mean in the video. Get these right and you’ll start getting noticed, getting agreements, and stand out in a way that is more likely to keep you in your job.  You can download the ebook that goes into more detail on each of these here: https://pxle.me/O70E7p2J Also, I’d love it if you took my survey about presentations here: https://pxle.me/-EjfoKEY #zoom #zoommeetings #presentationskills #quarantinelife

    10 min

  2. 03/18/2020

    Marketing in times of uncertainty

    To all my marketers out there? Are you keeping calm and carrying on? Are you pulling your marketing back? Or are you pivoting?

    7 min
  3. EP 66 🔥 Turning Strangers into Friends 🔥

    11/07/2019

    EP 66 🔥 Turning Strangers into Friends 🔥

    🔥Why is it still so hard to get new customers? 🔥 Automate your growth by learning how to turn strangers into friends.  If you’ve been relying on friends, family, and referrals to generate sales, it’s time to address the top of your funnel.  You already have friends, family, and referrals buying from you, but what happens when those avenues are exhausted? It’s time to go to the next level and start turning strangers into friends.  The steps of the purchase journey are: 1) Awareness  2) Consideration  3) Preference 4) Purchase  5) Loyalty  6) Advocacy. When your sales come from friends, family, and referrals you’ve had the benefit of bypassing the first two steps of the purchase journey. Those friends, family, and referrals already have a level of trust with you. That’s great!  But it also means that you haven’t learned how to drop strangers into the top of your funnel and get them to consider and prefer you. If you want to scale, learning to turn strangers into friends is critical.  To figure out marketing and sales you have to figure out who your ideal customer is and determine what they really want. If you want to crack that next level and know how to turn strangers into friends. You’ll need to build a go-to-market plan. ❗Need help transforming strangers into friends? Check out CAPTIVATE! It’s an in-depth LIVE 2-day workshop for business owners & executives to develop a complete A - Z marketing plan to strengthen their brand promise❗http://captivatesprint.com •Watch the podcast on [Youtube](https://www.youtube.com/channel/UCBsNUHeU-HiZtjra-KtWP7Q) •Follow us on [Facebook](http://facebook.com/gingerzumaetahq)

    10 min
  4. EP65 | 🔥3 types of goals:problems🔥

    10/21/2019

    EP65 | 🔥3 types of goals:problems🔥

    You’ll attract more customers who are ready-to-buy if you solve these 3 problems. A customer always has an end goal in mind.  They are in a current state and are looking for something to get them to their future state. But what you’re selling as a solution, isn’t really all they’re looking for. Let’s say you’re a business trying to hire a sales consultant — here are the 3 levels of problem your business needs to solve: External Problem: Their basic need - they need more customers. Internal Problem: I want my business to be successful.  Global Problem: Their ultimate desired outcome — they want to achieve the dream of running a successful business so they can have ‘the good life'. When you sell, start speaking to all 3 of these levels of problem and you’ll start seeing greater results. 😀  Which level of the customer problem do you struggle with the most? I want to know! Need to put some rocket boosters on your growth? CAPTIVATE is in-depth LIVE 2-day workshop for business owners & executives to develop a complete A - Z marketing plan to get more customers to the door, and through the door. •Watch the podcast on [Youtube](https://www.youtube.com/channel/UCBsNUHeU-HiZtjra-KtWP7Q) •Follow us on [Facebook](http://facebook.com/gingerzumaetahq)

    12 min
  5. EP64 | 🔥The dead-simple 4-step process to more customers ASAP🔥

    10/15/2019

    EP64 | 🔥The dead-simple 4-step process to more customers ASAP🔥

    Here’s how you hit a H.O.M.E. RUN with your marketing! Marketing has gotten so much more complicated than it used to be! You need to have the fundamentals down if you’re going to make progress. Business is about one thing, acquiring and serving customers in a way that they want to give you money. Keep it simple with the acronym H.O.M.E: 🤠Hero - Who is my customer HERO? Know what they want! 📁Offer - Put together a captivating OFFER for your ‘Hero’? 🎥Message & Media - Where am I going to be presenting this offer? What channels will I use? 💰Easy - Make it EASY for them to say yes! Remove obstacles and de-risk your offer. If you can master those four things you’re going to hit a marketing H.O.M.E. RUN and your business is going to take off! ⚡️Who is your customer Hero and what are you doing to make it easy for them to say YES to your business? ❗If you want help with your marketing strategy, check out CAPTIVATE! It’s an in-depth LIVE 2-day workshop for business owners & executives to develop a complete A - Z marketing plan to strengthen their brand promise❗ •Watch the podcast on [Youtube](https://www.youtube.com/channel/UCBsNUHeU-HiZtjra-KtWP7Q) •Follow us on [Facebook](http://facebook.com/gingerzumaetahq)

    11 min
  6. EP63 | 🔥Does Your Audience Know What to Hope For?🔥

    10/11/2019

    EP63 | 🔥Does Your Audience Know What to Hope For?🔥

    How to simplify your brand promise! A lot of us complicate our brand promise, when it can actually be really simple. You have to condense your brand promise with this simple question —  have you told your audience what to hope for? Remember the Men’s Wearhouse commercial from back in the day; “You’re gonna like the way you look, I guarantee it.” It gave the audience a clear brand promise and even backed it up with a guarantee. It’s really that simple! Here are 5 questions to help you simplify your brand promise: 👉What do they have now? 👉What are they feeling now? 👉What is an average day look like for them now? 👉What is their status now? 👉What is their broken world look like? Then, you ask yourself the same 5 questions, this time think about them after your prospect has experienced your product or service: 👉What do they have AFTER? 👉What are they feeling AFTER? 👉What is an average day look like for them AFTER? 👉What is their status AFTER? 👉What is their WHOLE world look like? Watch this video and walk through these 5 questions with me and develop your killer brand promise! ⚡️How are you simplifying YOUR brand promise? I’d love to hear them. Interested in my Masterclass, check it out at tmcmastery.com. Also, check out CAPTIVATE at http://captivatesprint.com, it’s an in-depth LIVE 2-day workshop for business owners & executives to develop a complete A - Z marketing plan to strengthen their brand promise! •Watch the podcast on [Youtube](https://www.youtube.com/channel/UCBsNUHeU-HiZtjra-KtWP7Q) •Follow us on [Facebook](http://facebook.com/gingerzumaetahq) #marketing #sales #customers #masterclass #storytelling #prospects

    12 min
  7. EP62 | 🐶Imagine Your Product Or Service is Dog Food🐶

    10/10/2019

    EP62 | 🐶Imagine Your Product Or Service is Dog Food🐶

    Here’s how to ramp up the appeal of your product or service, so customers want what you’ve got - even if it’s NOT dog food 😉 Customer appeal and product performance are two different things. And dog food sales prove it! To create more appeal for your product or service, try this thought experiment. You have to get your customer TO the door before you get them THROUGH the door.  Think about having a pet you are buying dog food for. You buy dog food for your pet and you don’t know if it tastes good or not (I hope!) You are purchasing this dog food strictly on appeal, and that’s what you need to be doing with your product! If you imagine your product as dog food, you have to get your purchaser to believe it is a good product without ever trying it.  What are you going to say to get your purchaser to believe that you have a superior product? 👉How are you going to make it appealing? 👉How can you prove it’s appealing? 👉What is it really worth? What can you do to make your product more appealing to your purchaser? Need to put some rocket boosters on your growth? CAPTIVATE is in-depth LIVE 2-day workshop for business owners & executives to develop a complete A - Z marketing plan to get more customers to the door, and through the door. Captivate Sprint! •Watch the podcast on [Youtube](https://www.youtube.com/channel/UCBsNUHeU-HiZtjra-KtWP7Q) •Follow us on [Facebook](http://facebook.com/gingerzumaetahq) #marketing #sales #customers #masterclass #storytelling #prospects

    11 min
  8. EP61 | 🔥What to do when the buyer is not the user🔥

    10/09/2019

    EP61 | 🔥What to do when the buyer is not the user🔥

    You need to understand and meet these three needs If you have a sale where there is a different buyer than there is a user, you have to explore and meet the needs of both people! I’m going to use the example of buying a pair of basketball shoes for my daughter. I have to deal with 3 separate needs and they are; external needs, internal needs, and global needs. I not only have to meet these needs for my daughter, but for myself as well. How do you understand and meet these three needs? External needs - This is the basic functional need, what the product actually is, and this is the same for both people. In this case we are dealing with a pair of basketball shoes.  👉Daughter - Needs a shoes 👉Mother - Needs to buy shoes for her daughter Internal needs - These are the personal needs that buying these shoes need to accommodate. 👉Daughter - The shoes have to look ‘cool’ and she has to gain ‘status’ with her shoes 👉Mother - She also needs a shoe to reflect her status and her standards for her daughter They both want a reflection of themselves, but these needs have to be met in the same shoe.  Global needs - These are the overall needs that buying the shoes must accomplish.  👉Daughter - Wants to be accepted and to have a sense of belonging when comparing her shoes with her friends 👉Mother - Needs to be a good mom and get her daughter a good pair of shoes that — as a good mom — help her meet her daughter’s needs Yay! We finally found a pair of shoes that are in her school colors and that meet both mine and my daughter’s external, internal, and global needs.  If you have a sale where you have a different buyer than there is a user, how are you exploring and meeting the needs of both parties? Need to put some rocket boosters on your growth? CAPTIVATE is in-depth LIVE 2-day workshop for business owners & executives to develop a complete A - Z marketing plan to get more customers to the door, and through the door. Captivate Sprint!  •Watch the podcast on [Youtube](https://www.youtube.com/channel/UCBsNUHeU-HiZtjra-KtWP7Q) •Follow us on [Facebook](http://facebook.com/gingerzumaetahq) #marketing #sales #customers #masterclass #storytelling #prospects

    9 min
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Ratings & Reviews

5
out of 5
3 Ratings

About

Practical marketing notes, frameworks and wisdom designed to put to use. A podcast about ideas that stick, hosted by Ginger Zumaeta.

Information

  • Creator
    Ginger Zumaeta
  • Years Active
    2019 - 2020
  • Episodes
    67
  • Rating
    Clean
  • Copyright
    © Ginger Zumaeta
  • Show Website
    Usable Marketing