Using ABM to Create Handraisers | Constantinos Yenis, Holded

In this episode of the Growth Machines podcast I speak with Constantinos (Costas) Yenis, VP of Sales and Customer Success at Holded. Costas shares his unique career trajectory from a full-stack web developer to a sales leader in a growing SaaS company.

He discusses the importance of understanding customer pain points, the implementation of a product-led sales strategy, and the challenges of engaging non-hand raisers. Costas also highlights the significance of leveraging data for marketing strategies and improving lead qualification processes.

Chapters:

00:00 Introduction to Costas Yenis and Holded

03:03 Costas's Unique Sales Journey

05:51 Product-Led Growth and Sales Strategy

12:01 Engaging Hand Raisers and ConversionStrategies

17:52 Leveraging Data for Marketing andSales Optimization