Tales From The PROS

Michael Georgiou: Imaginovation, CMO, Entrepreneur, Podcaster, Influencer
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Tales from the PROS is hosted by Michael Georgiou, Co-Founder, and Eric Lawrence, Director of Growth at Imaginovation, an award-winning app and software development company. Each episode dives into honest, unscripted conversations, hard-earned lessons, and the behind-the-scenes chaos of life inside a tech agency. If you’re a founder, exec, or innovator trying to navigate the tech world without getting burned, this podcast is your no-BS roadmap. Through real talk, personal stories, and insights from the front lines, you’ll pick up smarter ways to build software, steer clear of common mistakes, and choose the right partners in a crowded, often confusing space. Whether you’re scaling a startup, driving digital change at a larger company, or just love keeping up with tech innovation, Tales from the PROS brings you straight-shooting advice and inspiration without the fluff.

  1. Ep 73 - When to Rebuild Your Software Application for Growth

    2D AGO

    Ep 73 - When to Rebuild Your Software Application for Growth

    In this episode of Tales from the Pros, Michael Georgiou and Eric Lawrence dive into a topic every growing business eventually faces — when to stop patching old systems and start rebuilding from the ground up. Many organizations cling to outdated software because rebuilding feels risky — too costly, too disruptive, or simply too big to take on. But as Eric and Michael explain, the real cost often lies in holding on. Slow performance, fragile integrations, and technical debt can quietly drain resources and block growth. Drawing from real client stories and years of experience helping businesses modernize their technology, they unpack how to recognize the warning signs, what an audit should uncover, and how to make the decision to rebuild with clarity and confidence. If your systems are slowing you down, this conversation will help you see rebuilding not as failure — but as a chance to evolve, scale, and future-proof your business. 🎯 Highlights You Won’t Want to Miss Why holding on to outdated systems costs more than rebuilding – 02:10The fear of letting go: why companies resist modernization – 03:30The three main paths after a system audit (stay, white-label, rebuild) – 07:30Real-world examples of outdated tech still running critical operations – 10:45The mindset shift every organization needs before a rebuild – 13:58How rebuilds boost scalability, team morale, and long-term ROI – 18:12🎧 Listen and Subscribe Spotify: https://open.spotify.com/show/6QkUtrcNllUkqtq1fjlwnZ Apple Podcasts: https://podcasts.apple.com/us/podcast/tales-from-the-pros/id1371067192 YouTube: https://www.youtube.com/@Imaginovation/podcasts SoundCloud: https://soundcloud.com/talesfromthepros 🗂 Topics We Cover How to tell when your tech is holding your business backWhat a proper system or code audit should includeThe hidden risks of technical debt and patchwork fixesSigns your platform is past its prime — and what to do about itHow to evaluate rebuild vs. rework decisionsWhy mindset and internal alignment are critical before rebuildingThe long-term benefits of modernization — from scalability to team morale💡 Takeaways Outdated software quietly drains growth and efficiency.A rebuild is often the smarter long-term investment.Conducting an audit helps you choose the right path — stay, migrate, or rebuild.Modern platforms improve not just performance but internal collaboration.Rebuilding isn’t about failure; it’s about creating a stronger foundation.Mindset alignment across teams is crucial for a smooth rebuild.Innovation requires letting go of what no longer serves your business.⏱️ Chapters 00:00 Welcome and Episode Overview01:38 Why Businesses Hold On to Outdated Software04:57 The Fear of Rebuilding and What’s Behind It07:34 The Three Paths After an Audit10:16 Real Examples of Legacy Systems Holding Back Growth13:58 The Mindset Shift for Modernization15:59 Choosing the Right Partner and Internal Stakeholder18:12 The Long-Term Benefits of a Rebuild20:44 Closing Thoughts and Key Takeaways

    21 min
  2. Ep 72 - Got Funding? The #1 Mistake That Sinks Startups

    OCT 24

    Ep 72 - Got Funding? The #1 Mistake That Sinks Startups

    In this episode of Tales from the Pros, I sit down with my co-host and our Director of Growth, Eric Lawrence, to talk about something that hits home for many founders: what happens after you get funding. You’d think raising capital is the hard part, but what often follows can be even tougher. So many startups make one critical mistake right after receiving funds: choosing the wrong development partner.  We’ve seen this happen countless times. Founders get the runway, rush into development, skip validation, and end up burning through their budget with little to show for it. In this conversation, we dig into the emotional and financial cost of poor partnerships, why idea validation before development is essential, and how having funding can create a false sense of security.  I share real experiences from our journey at Imaginovation, where a lack of planning and unrealistic expectations led to unnecessary setbacks. We also talk about how to approach these situations differently: plan early, document thoroughly, build trust with your team, and stay intentional at every stage. Because in the startup world, success doesn’t come from getting funded. It comes from what you do next. 🎯 Highlights You Won’t Want to Miss The emotional and financial impact of poor development choices – 08:58Why validation before development can make or break your startup – 06:32How proper planning and documentation prevent costly rework – 23:04Building a lean MVP that encourages user-driven iteration – 20:13 🎧 Listen and Subscribe Spotify: https://open.spotify.com/show/6QkUtrcNllUkqtq1fjlwnZ Apple Podcasts: https://podcasts.apple.com/us/podcast/tales-from-the-pros/id1371067192 YouTube: https://www.youtube.com/@Imaginovation/podcasts SoundCloud: https://soundcloud.com/talesfromthepros 🗂 Topics We Cover Navigating post-funding decisions with confidenceThe pitfalls of choosing the wrong development partnerWhy validation should come before developmentSetting realistic expectations with vendorsThe emotional toll of poor partnershipsHow documentation and planning set the foundation for successBuilding a lean MVP and learning from user feedbackTakeaways Startups often choose the wrong development partner after funding.Having funding can create a false sense of security.The emotional toll of poor partnerships can be significant.Validation of ideas is crucial before development begins.Setting realistic expectations with development partners is key.The cost of rework can be devastating for startups.Building a lean MVP allows for user feedback and iteration.Documentation and planning are essential before starting development.Trust between startups and vendors is critical for success.Being strategic and intentional can save a startup's future.Chapters 00:00 The Startup Funding Dilemma03:41 The Importance of Choosing the Right Development Partner06:32 Balancing Validation and Development08:58 The Emotional Toll of Wrong Partnerships11:49 Realistic Expectations in Development14:35 The Cost of Rework and Time Loss17:24 Learning from Past Mistakes20:13 Building a Lean MVP23:04 Planning and Documentation Before Development26:01 Final Thoughts and Advice

    33 min
  3. Ep 71 - How to Actually Choose the Right Development Partner

    OCT 1

    Ep 71 - How to Actually Choose the Right Development Partner

    In this episode of Tales from the Pros, Eric and I dive into something every entrepreneur struggles with at some point: how to choose the right app development partner. If you’ve ever sat through vendor pitches, you know how overwhelming (and sometimes confusing) the process can be. We talk about spotting the red and green flags when evaluating teams, and why things like transparency, clear communication, and a solid discovery phase make all the difference in building a successful partnership. We also share a few hard-learned lessons from our years at Imaginovation—like the risks that come with chasing the cheapest option, and why protecting your intellectual property is non-negotiable. Throughout the episode, we highlight practical ways to cut through the noise: setting clear expectations, keeping communication open, and working with a partner who not only gets your vision but isn’t afraid to challenge your assumptions and give you honest feedback. Listeners will walk away with insights into what really matters when choosing a development team, including how social proof and credibility can help guide your decision. We encourage entrepreneurs to ask tough questions, trust their instincts, and think beyond the initial build—because real success comes from long-term support and innovation after launch. Highlights You Won't Want to Miss: The pivotal role of transparency and communication in vendor relationships - 10:15Key red flags to watch for when selecting a development partner - 22:30How a thorough discovery phase can set your project up for success - 35:45 Listen and Subscribe on iTunes: Spotify: https://open.spotify.com/show/6QkUtrcNllUkqtq1fjlwnZ Apple Podcasts: https://podcasts.apple.com/us/podcast/tales-from-the-pros/id1371067192 YouTube: https://www.youtube.com/@Imaginovation/podcasts SoundCloud: https://soundcloud.com/talesfromthepros Topics We Cover: Navigating the vendor selection maze with confidenceThe power of clear communication and transparencyProtecting your intellectual property rightsThe pivotal role of the discovery phase in app developmentThe importance of social proof and credibility in choosing a partner

    34 min
  4. Understanding the Market and Setting Your Product for Success

    09/01/2021

    Understanding the Market and Setting Your Product for Success

    In today’s episode of Tales from the PROS, I talk with Marwan Forzley, who is CEO of Veem.com, a next-generation global B2B payment network that enables a quick and secure way of sending and receiving money. Since its founding in 2014, Veem is backed by Goldman Sachs, Google Ventures, Silicon Valley Bank, and many many others. In addition, Marwan is an innovator, visionary and enjoys launching new products in domestic as well as international markets through disruptive tech and global strategies. He is the author of “Small Business in a Big World: A Comprehensive Guide to Doing International Business”. In this episode, we talk about Marwan’s journey to entrepreneurship and his experience of building a global payment network such as Veem. We talk about how Marwan spotted the gap between SMB and their payment problems, and how Veem disrupted the global payment space.   Don’t Miss: 1. How did Marwan came up with the idea of ‘Veem’ - 4:15 2. What sets a business on the path of success - 17:00 3. What it takes to be a strong business leader - 28:15 Listen and Subscribe on iTunes: https://podcasts.apple.com/us/podcast/tales-from-the-pros/id1371067192   Topics We Discuss: 1. Marwan’s inspiring story of how he got to where he is today 2. Marwan talks about how to establish a market fit for a product or service 3. The key factors that set a business for success, from startup to an operating and scaling company 4. Some struggles and obstacles that Veem faced and how you overcame them 5. The future of payment systems and technology 6. Thoughts and advice on how to be a strong business leader 7. Marwan defines his story in ”one-word”   Follow Marwan Forzley Website: https://www.veem.com Linkedin: https://www.linkedin.com/in/marwanforzley Twitter: https://twitter.com/forzley/ Follow Me and Subscribe: https://linktr.ee/mgeorgiou22

    33 min
  5. Using Data to Overcome the Challenges of Growing A Company

    08/25/2021

    Using Data to Overcome the Challenges of Growing A Company

    In today's episode of Tales from the PROS, I talk with Dan McGaw, who is an award-winning entrepreneur, speaker and CEO of McGaw.io, an analytics and marketing technology consultancy, and also the founder of a SaaS platform called UTM.io. In addition, he also finds time to be a 500 Startups Mentor, and has previously started the first business accelerator in Orlando. He was previously selected to be a United States Ambassador of Entrepreneurship by the United States Department of State In this episode, we talk about Dan’s journey to entrepreneurship and his experience of building and growing a tech consultancy. We talk about mistakes businesses make in sales and marketing, and the future of marketing and data. Don't Miss: 1. What it takes to be an industry leader in marketing space - 7:17 2. Biggest challenges companies face in current times - 13:06 3. KPIs should look for to grow business revenue - 22:10   Listen and Subscribe on iTunes: https://podcasts.apple.com/us/podcast/tales-from-the-pros/id1371067192   Topics We Discuss: 1. Dan’s inspiring story of how he got to where he is today 2. What it takes to be an industry leader like McGaw and UTO.io 3. The biggest challenges/problems that companies have and how to overcome them 4. Dan talks about some of the most important data metrics to look for in order to grow in revenue 5. The future of marketing and data 6. Thoughts and advice on what it takes to succeed today 7. Dan defines his story in one-word   Follow Dan McGaw Website: https://mcgaw.io/ Linkedin: https://www.linkedin.com/in/danielmcgaw/ Twitter: https://twitter.com/Danielmcgaw   Follow Me and Subscribe: https://linktr.ee/mgeorgiou22

    45 min
  6. Overcoming Challenges and Generating More Business Through LinkedIn

    08/11/2021

    Overcoming Challenges and Generating More Business Through LinkedIn

    In today's episode of Tales from the PROS, I talk with Anthony Blatner, who is the founder of Speedwork Social, a top LinkedIn Advertising agency. He is known as one of the top LinkedIn ads experts in the industry, having managed millions in ad spend and generating over 100,000 new sales opportunities. As a previous tech founder and ex-IBMer, he has seen a lot of companies have explosive growth with good technology and good marketing, while others (even though they had a great product or service) fail without effective marketing. In 2016, this successful entrepreneur started Speedwork to help those companies unlock their B2B marketing potential. By blending his experience in marketing and software, he is able to help businesses reach high-level decision-makers at scale using LinkedIn Ads and technology. In this episode, we talk about Anthony’s journey to entrepreneurship and his experience of building and growing a B2B LinkedIn advertising agency. We talk about mistakes businesses make in sales and marketing, and the future of LinkedIn.   Don't Miss: 1. Why Anthony chose LinkedIn as a platform for his business - 7:50 2. Mistakes businesses make in their sales and marketing efforts - 20:50 3. Growing an advertising agency with the LinkedIn platform - 35:15   Listen and Subscribe on iTunes: https://podcasts.apple.com/us/podcast/tales-from-the-pros/id1371067192   Topics We Discuss: 1. Anthony’s inspiring story of how he got to where he is today 2. Why Anthony started a B2B LinkedIn advertising agency 3. What it takes to really succeed in generating leads from LinkedIn 4. Anthony explains what he is learning while growing and scaling an agency 5. The biggest problems and issues that people make with their sales and marketing efforts 6. The future of LinkedIn and where lead generation is headed in today’s market 7. Some of Anthony’s toughest obstacles and how he overcame them 8. Anthony defines his story in one word   Follow Anthony Blatner Website: https://speedworksocial.com/ Linkedin: https://www.linkedin.com/in/anthonyblatner/ Instagram: https://www.instagram.com/anthonyblatner/?hl=en Twitter: https://twitter.com/anthonyblatner   Follow Me and Subscribe: https://linktr.ee/mgeorgiou22

    47 min
  7. Shifting the Paradigm of Members-only Social Clubs

    08/04/2021

    Shifting the Paradigm of Members-only Social Clubs

    In today's episode of Tales from the PROS, I talk with Rob Charles, who is the Founder and CEO of Goldfingr, a vetted and exclusive social network of business leaders, investors, entrepreneurs, and influential thought leaders working together and supporting one another for the common good and with intention. His expertise is exhibited in a long track record of always executing, being an entrepreneur for over 30 years, and investing for over 18 years. Goldfingr is a modern paradigm of social clubs - a think tank, incubator, and socially conscious business accelerator. They have integrated raising capital, investing, business, the arts, entertainment, and social, adding unbelievable value to their members, with a complete VIP experience  In this episode, we talk about Rob’s journey to entrepreneurship, his experience of building and growing a members-only social club, the startup game in today’s digital age, and what it takes to succeed as an entrepreneur.   Don't Miss: 1. The story of Goldfingr and how it is different from other social platforms - 7:51 2. How pandemic has affected the various forms of communication - 15:33 3. Sectors and companies investors are looking to invest in - 24:55 Listen and Subscribe on iTunes: https://podcasts.apple.com/us/podcast/tales-from-the-pros/id1371067192   Topics We Discuss: 1. Rob’s 𝐢𝐧𝐬𝐩𝐢𝐫𝐢𝐧𝐠 𝐬𝐭𝐨𝐫𝐲 𝐨𝐟 𝐡𝐨𝐰 he 𝐠𝐨𝐭 𝐭𝐨 𝐰𝐡e𝐫𝐞 he 𝐢𝐬 𝐭𝐨𝐝𝐚𝐲 2. What is Goldfingr? How did the idea for Goldfingr begin? 3. Shifting the paradigm of members-only social clubs 4. Rob’s thoughts and advice on the investment and startup game in today’s digital age 5. What it takes to succeed as a startup and entrepreneur   Follow Rob Charles Website: https://www.goldfingr.net/rob-charles Linkedin: https://www.linkedin.com/in/rob-charles/ Instagram: https://www.instagram.com/goldfingr_official/   Follow Me and Subscribe: https://linktr.ee/mgeorgiou22

    30 min
  8. What It Takes For A Company To Become SaaS Industry Leader

    07/21/2021

    What It Takes For A Company To Become SaaS Industry Leader

    In today's episode of Tales from the PROS, I talk with Mike Welsh, who is a veteran leader in sales and revenue growth and has been named CEO of Uptime.com, a leader in website monitoring software He brings more than two decades of sales and revenue leadership experience to Uptime.com, driving growth for numerous public and private software-as-a-service (SaaS) companies, such as Chargify, Rackspace Cloud, and Inspired eLearning.  In this episode, we talk about Mike’s journey to entrepreneurship, his experience of building and growing a SaaS business, overcoming the challenges of running a SaaS company, the future of websites, and how to be a strong leader.   Don't Miss: 1. Mike’s advice to handling the role of CEO the right way - 06:30 2. What are the challenges that SaaS companies encounter - 25:13 3. How to execute your website’s performance check the right way - 36:41   Listen and Subscribe on iTunes: https://podcasts.apple.com/us/podcast/tales-from-the-pros/id1371067192   Topics We Discuss: 1. Mike’s inspiring story of how he got to where he is today 2. What it takes to be a CEO of a growing and thriving company 3. What it takes for a company to be an industry SaaS leader like Uptime 4. The biggest hurdles/problems that SaaS companies have and how to overcome them 5. Mike talks about some of the major problems that website's face today and how to overcome them 6. The future of website monitoring and performance 7. Thoughts and advice on how to be a strong business leader 8. Mike defines his story in "one-word"   Follow Mike Welsh Website: https://uptime.com/ Linkedin: https://www.linkedin.com/in/miwelsh/ Twitter: https://twitter.com/UptimeDotCom   Follow Me and Subscribe: https://linktr.ee/mgeorgiou22

    52 min
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5
out of 5
40 Ratings

About

Tales from the PROS is hosted by Michael Georgiou, Co-Founder, and Eric Lawrence, Director of Growth at Imaginovation, an award-winning app and software development company. Each episode dives into honest, unscripted conversations, hard-earned lessons, and the behind-the-scenes chaos of life inside a tech agency. If you’re a founder, exec, or innovator trying to navigate the tech world without getting burned, this podcast is your no-BS roadmap. Through real talk, personal stories, and insights from the front lines, you’ll pick up smarter ways to build software, steer clear of common mistakes, and choose the right partners in a crowded, often confusing space. Whether you’re scaling a startup, driving digital change at a larger company, or just love keeping up with tech innovation, Tales from the PROS brings you straight-shooting advice and inspiration without the fluff.

Information

  • Creator
    Michael Georgiou: Imaginovation, CMO, Entrepreneur, Podcaster, Influencer
  • Years Active
    2018 - 2025
  • Episodes
    73
  • Rating
    Explicit
  • Copyright
    © Imaginovation, LLC
  • Show Website
    Tales From The PROS