Using The Fundamentals Of Brand Building To Keep A Century Old Brand Relevant Ft. Karen Riley-Grant

So, you’re a Founder of a business and you want to know what your customers are thinking and what the general consensus on your brand is. How do you do that? Sure, you could look at data and analytics, you could mathematically figure out who your demographic is and send your marketing efforts in that direction… or, you could try talking to them? No amount of numbers and statistics can quantify how your customers are feeling and thinking - you can only get that through having a direct conversation and listening to them.
In this episode of Building Brand Advocacy, Paul is joined by Karen Riley-Grant, former Chief Marketing Officer at Levi Strauss & Co., the world famous American clothing company known worldwide for its Levi's brand of denim jeans. Prior to this she was the Senior Director of Global Marketing for Chuck Taylor at Converse, as well as the Marketing Manager for IGN Entertainment.
If anyone knows the meaning of brand advocacy, it undoubtedly has to be Karen.

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• LinkedIn: https://www.linkedin.com/in/karen-riley-grant-40267611 

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