Using the Media to Grow Your Practice – with Matt McCann

Episode Summary: 

In this episode of Practice Growth HQ, I speak with Matt McCann about using media to grow your practice. 

Matt is a seasoned media professional, with a background in radio, political consulting, and long-term healthcare. He is the publisher of LTC News, a leading consumer-focused website on health, caregiving, and aging. 

In this episode, Matt shares powerful strategies for leveraging media to connect with your audience without stepping in front of a camera. He also highlights practical tips for establishing yourself as a local expert. 

If you're ready to boost your credibility and attract more patients, you can’t afford to miss this episode! 

What you’ll learn: 

• (04:30) Why finding your communication strength is the first step 

• (09:45) Identifying your audience for maximum media impact 

• (11:30) How to establish yourself as a local expert 

• (13:20) Practical tips for getting your message in the media 

• (26:00) How to use social platforms like Facebook, Instagram, and Twitter for credibility 

• Plus loads more! 

Links and Resources: 

Website: LTC News