Using the Whole Whale - A Nonprofit Podcast

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  • NON-PROFIT
  • UPDATED SEMIWEEKLY

Nonprofit News, Tech & Marketing Stories from Whole Whale, a Nationally Recognized Nonprofit Marketing Agency for over a decade. Founded in 2010, Whole Whale is a B-Corp that runs analytics, digital advertising, Google Ad Grants, and SEO for nonprofits.

  1. APR 24

    Nonprofit Newsfeed: Fraud, Mergers, and Sector Shifts (news)

    This week's Nonprofit Newsfeed explores key issues in the nonprofit sector: fraud allegations, significant mergers, and employment challenges. Fraud in Disaster Relief Nonprofits An Oregon nonprofit is under scrutiny for misusing disaster relief funds on casinos and strip clubs, underscoring vulnerabilities in the disaster relief fundraising ecosystem. The conversation highlights the need for better vetting processes, especially as AI tools might inadvertently promote unverified campaigns. Southern Poverty Law Center Indictment The Southern Poverty Law Center faces federal fraud charges for allegedly misusing funds to pay informants from hate groups. This development is viewed as part of broader political attacks on progressive nonprofits, potentially undermining their 501(c)(3) status. Merger of Mental Health Nonprofits The JED Foundation and the American Foundation for Suicide Prevention announced a merger to form the largest nonprofit dedicated to suicide prevention. This strategic move is seen as a positive development, enhancing their impact on mental health issues. Impact of USAID Dissolution A New York Times article highlights struggles faced by former USAID staff after the agency's dissolution. The ripple effects of job losses extend to local NGOs and workers on the ground. While the broader nonprofit sector shows signs of recovery, specialized roles remain scarce, requiring professionals to adapt.

    15 min

  2. APR 20

    AI Implementation Strategies for Nonprofit Leaders | Whole Whale + Fundraise Up

    AI Implementation Strategies for Nonprofit Leaders (Live Panel in Brooklyn, NY) Recorded live April 16, 2026 at Fundraise Up’s Brooklyn offices, this panel moderated by Megan Anhault (Whole Whale) brings together Amy Greenwood (Urban Assembly), Rodrigo Camarena (Scale Justice / JustDC Lab), George (Whole Whale / CauseWriter AI), and Joshua Peskay(Meet The Moment) to discuss what’s working—and quietly failing—in nonprofit AI adoption. They cover rapid AI capability growth, practical change management steps (licenses, sharing use cases, surveys), and real applications like automating format conversions, summarizing research, building tools quickly, and deploying a worker-rights legal information chatbot via web/WhatsApp/voice. The conversation also highlights risks: outdated chatbot content, trust and “work slop,” data privacy from free tools, the need for AI policies and accountability, ethical tradeoffs in high-stakes domains, and how AI is reshaping hiring and durable skills. 00:00 Live Panel Kickoff 01:14 Moderator Welcome and Goals 03:01 Meet the Panelists 04:14 Hype Cycle Reality Check 07:57 Building Modular AI Products 10:00 What’s Working in Practice 12:57 AI for Access to Justice 16:32 Rapid App Building with AI 20:50 Nonprofit AI Missteps 26:35 Hidden Risks and BYO AI 30:22 Bias and AI as Advisor 33:23 Leading Internal Adoption 37:12 Fighting Work Slop 40:50 Culture and Source of Truth 43:24 Calling Out AI Work 44:54 Accountability And QA 46:33 Ethics Concerns Poll 47:28 Ethical AI In Practice 50:11 Moloch And Trolley Dilemmas 53:50 Access Versus Accuracy 56:10 How The Audience Uses AI 56:48 Surprising Personal Use Cases 01:01:31 Improving Legal Tool Reliability 01:04:46 Helping Leaders Trust AI 01:08:26 Hiring In The AI Era 01:14:47 What To Try This Week 01:21:15 Closing And Thanks

    1h 22m

  3. APR 20

    AI's Impact on Nonprofits and Advertising: Unpacking the Double Standard (news)

    In this episode of the Nonprofit Newsfeed, Whole Whale delves into the complexities surrounding AI's role in the nonprofit sector and advertising. George and Nick share insights into job displacement fears and the uneven impact of AI across the workforce, particularly affecting technology professionals. Main Topics: AI and Job Displacement: Discussion on how AI tools are widely adopted but raise concerns about job security, even among tech-savvy audiences. Advertising Double Standards: An investigation into Meta's revenue from "high-risk" ads, revealing a double standard that affects nonprofits trying to reach sensitive audiences. Nonprofit and Technology Challenges: A look at the hurdles nonprofits face when advertising on platforms like Meta, especially when targeting vulnerable populations. Critical Insights and Quotes: Meta's internal documents show $16.5 billion in revenue from ads classified as high-risk, leading to discussions on the ethical implications for nonprofits. George highlights, "If you have under 2000 students and an endowment under $100 million, you face significant challenges in today’s academic environment."

    22 min

  4. APR 3

    Big Tech Found ⚖️ Liable ⚖️ for Mental Health Harm In Groundbreaking Verdict 🧑‍⚖️ (news)

    This week's episode of Nonprofit Newsfeed the hosts delve into significant legal developments affecting major tech companies and their broader implications for nonprofits. They discuss two landmark lawsuits involving Meta and YouTube, focusing on their platforms' addictive features and false safety claims. These cases, settled in California and New Mexico, respectively, highlight a shift towards holding tech giants accountable through civil litigation, despite the relatively small damages awarded. Key Insights: Tech Accountability: A California jury found Meta and YouTube liable for creating addictive platform features harmful to young users' mental health, awarding $6 million in damages. In New Mexico, Meta faced a $375 million penalty for violating state consumer protection laws by making false safety claims. Impact on Nonprofits: These legal precedents underscore the changing reputational and regulatory landscape surrounding tech platforms. Nonprofits operating on these platforms must remain aware of these shifts and consider diversifying their engagement strategies to avoid potential risks. Legal Advocacy: The episode emphasizes the role of legal advocacy as a tool for holding tech companies accountable, drawing parallels to the tobacco industry's historical legal challenges. This approach may inspire similar future lawsuits targeting social media's impact on youth.

    17 min

  5. MAR 19

    Google Workspace For Nonprofits Shows The Real Potential Of AI-Unified Systems 🤖💼 (news)

    Exploring Google's AI Innovations and the Philanthropy Pledge Dilemma This week's episode of the Nonprofit News Feed the hosts delve into two significant developments impacting the nonprofit sector. First, they discuss Google's latest AI offerings for nonprofits, highlighting the integration of the Gemini model across Google Workspace tools. This development promises to enhance productivity by seamlessly connecting applications like Gmail, Drive, Calendar, Docs, and Sheets. Although Gemini may not yet rival other chatbots, its integration into existing Google tools provides a unified, secure platform for nonprofits to explore AI capabilities without additional cybersecurity risks. The second major topic is the recent critique of the Giving Pledge, which was featured on the New York Times' business front page. The pledge, initiated by Bill Gates and Warren Buffet in 2010, aimed to encourage billionaires to commit a significant portion of their wealth to philanthropy. However, new signups have dwindled, and there's skepticism about the actual follow-through on these pledges. The episode explores how cultural shifts and critiques from figures like Peter Thiel might influence billionaire philanthropy, questioning the effectiveness and sincerity of such pledges.

    21 min
  6. America’s Charities CEO Jim Starr on the CFC’s Uncertain Future, $1B Milestone, and Emergency Assistance Funds

    MAR 9

    America’s Charities CEO Jim Starr on the CFC’s Uncertain Future, $1B Milestone, and Emergency Assistance Funds

    Interview with Jim Starr, President and CEO of America’s Charities, about the organization’s mission to “mobilize the power of giving” through workplace giving, corporate volunteering programs, emergency assistance funds, and scholarships. They explain the Combined Federal Campaign (CFC)—founded in 1961, once raising $280M in 2009 but down to $68M from about 70,000 donors in 2024—its shift from paper catalogs to an online platform, and factors behind its decline, including new charity fees, government shutdowns, and workforce morale; retiree giving is noted as a bright spot. Starr says OPM has paused or signaled possible cancellation, shut down the reporting portal, and has not opened 2026 applications, raising concern the CFC may end and that much of the $70M would not be replaced due to payroll giving’s low-friction nature. Starr also highlights America’s Charities reaching $1B in total funds processed to nonprofits and describes how emergency assistance funds provide confidential, tax-free grants for employee hardships and how the organization administers scholarship programs with vetting and fraud checks. 00:00 Welcome and Introductions 00:57 Mission and Services 01:50 Origins in the CFC 04:12 CFC Decline and Drivers 05:53 Is the CFC Ending 09:02 Fees and Participation Basics 09:56 Rebrand Joke and Real Stakes 11:42 Why Payroll Giving Matters 13:39 Billion Dollar Milestone 16:56 Emergency Assistance Funds 18:02 How EAFs Work 19:45 Privacy and Employer Benefits 20:41 Who Should Offer EAFs 21:00 Who Uses Emergency Funds 22:15 Retention And Community Impact 24:56 Direct Giving Versus GoFundMe 26:29 Life After The CFC 29:03 Expanding Corporate Philanthropy 29:50 Scholarship Program Walkthrough 33:17 Pricing And Review Workflow 35:13 Fraud Checks In The AI Era 37:17 Billion Dollar Milestone Wrap

    40 min

  7. MAR 5

    Flipcause Bankruptcy Fallout and Greenpeace Legal Battle (news)

    In this week's episode of Nonprofit Newsfeed, the hosts delve into significant challenges impacting the nonprofit sector, focusing on two major stories: the Flipcause donation platform's bankruptcy and the legal troubles faced by Greenpeace. Flipcause Bankruptcy and Nonprofit Losses The episode opens with an update on Flipcause, a donation platform that went bankrupt, leaving nonprofits in financial turmoil. The platform, unable to disperse funds made through it, owes $29 million to various parties, primarily nonprofits. Despite valuing their platform at $15 million, Flipcause's recent filings show only $70,000 in their account, highlighting severe mismanagement. The California Attorney General issued a cease and desist order, and a lawsuit from 29 organizations alleges fraud, with some nonprofits owed hundreds of thousands of dollars. A recent bidding process valued the platform at a mere $400,000—far short of its claimed worth—leaving nonprofits unlikely to recover their donations. The discussion emphasizes the importance of nonprofits maintaining control over their payment gateways to avoid similar pitfalls. Greenpeace Legal Challenges The episode also covers a $345 million verdict against Greenpeace in the Dakota Access Pipeline lawsuit, a significant legal challenge that threatens its U.S. operations. This case, seen as a strategic lawsuit against public participation (SLAPP), underscores the vulnerability of nonprofits involved in activism. The hosts discuss the broader implications for organizations engaged in direct action and the potential chilling effect on nonprofit advocacy.

    25 min

  8. MAR 4

    Using AI to Turn Human Stories Into Insight (and Build Trust)

    On the Whole Whale podcast, George interviews Andy Citizen, CTO of Share More Stories, about collecting 150–300+ word experience-based stories (typed or voice) from targeted constituencies via a web app and analyzing them with AI. Share More Stories uses sequential classification across ~70 cloud models to score stories for evidence of emotions like anxiety, joy, and self-transcendence, combining these scores with light demographics and survey data, then using a generative AI agent constrained to the dataset to explore themes, anomalies, and demographic differences iteratively. They discuss nonprofit uses such as before-and-after journaling and program impact, the importance of prompts, and how AI should augment rather than automate, with emphasis on user competency, intent, validation, and avoiding hallucinations. Citizen critiques “AI everywhere” features and AI-written social content as trust-eroding, argues trust is a major opportunity, shares concerns about DevOps at scale, and reflects on community involvement and moving faster by reducing process gaps. 00:00 Meet Andy Citizen 00:50 What Share More Stories Does 01:57 Collecting Real Experience Stories 02:41 AI Scoring Emotional Signals 04:14 How Stories Are Gathered 05:24 Prompts Versus Surveys 06:26 Dashboards Reports And Agents 09:20 Nonprofit Program Evaluation Uses 12:06 Prompt Craft And Hidden Insights 14:05 AI Adoption And Training Gaps 17:46 Use Cases Lanes And Hallucinations 20:27 AI Side Of Fries And Trust 25:44 Rapid Fire Tech Questions 29:39 Personal Advice And Community 31:58 Magic Wand For Human Connection 34:12 How To Connect And Wrap Up

    36 min
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Nonprofit News, Tech & Marketing Stories from Whole Whale, a Nationally Recognized Nonprofit Marketing Agency for over a decade. Founded in 2010, Whole Whale is a B-Corp that runs analytics, digital advertising, Google Ad Grants, and SEO for nonprofits.

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