Make Your Mark Podcast

Kay Suthar

So the big question is this...how did some of the world's top entrepreneurs build, grow, and monetize their businesses whilst standing out from their competitors? Join me, Kay Suthar, as I delve into the world of AI, and all things podcasting. We'll explore how these technologies are revolutionizing community building and changing the podcasting landscape. With expert guests, we'll dive into a wealth of business strategies, to the latest in artificial intelligence. Together, we'll discover the secrets to creating a loyal following, scaling effectively, and positioning yourself as an industry leader in this evolving digital era. This podcast is not just about the future; it's about equipping you with the tools and knowledge to thrive in the present and innovate for tomorrow.

  1. MYM 221 | Jill Lublin: The Power of Kindness, PR, and Getting Noticed Without Shouting

    HACE 6 DÍAS

    MYM 221 | Jill Lublin: The Power of Kindness, PR, and Getting Noticed Without Shouting

    Send us a text n this episode, Kay Suthar sits down with Jill Lublin — international speaker, PR strategist, and bestselling author of four books, including Get Noticed... Get Referrals. Jill shares her journey from failing law school to becoming one of the most recognised voices in publicity and influence marketing. Jill opens up about how she discovered the true power of perception while working in the music industry, and how that lesson became the foundation of her entire PR career. From leveraging kindness and connection to mastering the media mindset, she reveals the simple, actionable steps anyone can take to amplify visibility, credibility, and impact — no big budget required. If you’ve ever wondered how to get noticed, build trust, and grow your brand without shouting louder… this one’s a must-listen. Episode Highlights: (00:00) — From Law School to PR Powerhouse  (06:15) — The Birth of Guerrilla Publicity  (12:48) — Common PR Pitfalls to Avoid  (19:32) — The Right Time to Start PR (Hint: It’s Now!)  (26:47) — Social Calendars as a PR Goldmine  (33:58) — Networking: The 3x3 Rule for Building Genuine Connections  (41:05) — How Energy, Presence, and Delivery Impact Perception  (48:12) — Kindness Circles: The Power of Community and Collaboration  (55:37) — Turning Referrals into a Growth Engine  (1:03:20) — Inside Jill’s PR Bootcamp and What to Expect  (1:10:10) — Final Takeaway: Your Message Matters — Start Now Guest Bio Jill Lublin is an international speaker, PR strategist, and bestselling author of four influential books, including Get Noticed... Get Referrals. With over 25 years in publicity and marketing, Jill has helped thousands of entrepreneurs, coaches, and business owners build authority, visibility, and influence. She has shared stages with Tony Robbins, Jack Canfield, Lisa Nichols, and many others. Through her Kindness Circles and Publicity Crash Course, Jill continues to empower people around the world to get their message out, grow their network, and make a lasting impact — all while leading with compassion and authenticity. Connect with Jill Lublin Website: https://jilllublin.com Kindness Circles: https://jilllublin.com/kindness-circles Free PR Gift & Masterclass: https://publicitycrashcourse.com/freegift Connect with Kay Suthar! Business Website: https://makeyourmarkagency.com/ Podcast Website: https://www.makeyourmarkpodcast.com/ LinkedIn: https://www.linkedin.com/in/kay-suthar-make-your-mark/ Facebook Group: https://www.facebook.com/groups/482037820744114 Email: kay@makeyourmarkagency.com FREE Gifts from Kay Suthar the Host: 3 Ultimate Secrets to Getting Booked on Podcasts: https://getbookedonpodcast.com/ 5 Simple Steps To Launch Your Podcast in 14 Days: https://14daystolaunch.com FREE Gifts from Kay Suthar: 3 Ultimate Secrets to Getting Booked on Podcasts: https://getbookedonpodcast.com 5 Simple Steps to Launch Your Podcast in 14 Days: https://14daystolaunch.com

    24 min
  2. MYM 220 | Esai Arasi: Turning Content Into Clients with the E.A.S.Y. Framework

    8 OCT

    MYM 220 | Esai Arasi: Turning Content Into Clients with the E.A.S.Y. Framework

    Send us a text In this episode, Kay sits down with Esai Arasi, founder of Elysienne.in, who is known for helping entrepreneurs create social media content that actually works  without the overwhelm or gimmicks. Esai discovered early on that real behaviour change doesn’t come from just telling people what to do… it comes from making the action enjoyable, engaging, and even fun. From her E.A.S.Y. framework designed for introverted copywriters to gamification techniques that drive results, Esai shares how to stop wasting time on content that falls flat and instead create posts that turn even the toughest clients into dream ones. This conversation is packed with insights on behaviour, messaging, and the mistakes too many content creators are still making. Episode Highlights: (00:00) – Kay introduces Esai and the conversation around content that converts (02:30) – Why information isn’t enough — people need fun and engagement to take action (05:45) – Gamification: the secret to turning content into results (08:20) – The most common mistakes content creators make (and how to avoid them) (11:10) – Esai’s story of turning bullies into bookworms (15:00) – The role of testimonials in your sales process (18:40) – DIY teaching vs showing — how to guide people into action (22:00) – Breaking down the E.A.S.Y. framework for social media content Guest Bio  Esai Arasi is the founder of Elysienne.in and the creator of the E.A.S.Y. social media framework, designed especially for introverted entrepreneurs and copywriters who don’t want to rely on dancing on camera to build visibility. Her mission is to help business owners turn their social media into a tool that attracts the right clients, repels the wrong ones, and creates authentic engagement that drives results. Connect with Esai Arasi Website: https://elysienne.in/ LinkedIn: https://www.linkedin.com/in/esaiarasi/ Email: esai@elysienne.in Free Gift from Esai: Step-by-step guide to creating a Quiz Funnel: https://elysienne.ac-page.com/quiz-funnel-lead-magnet Connect with Kay Suthar! Website: https://makeyourmarkagency.com/ Podcast Website: https://www.makeyourmarkpodcast.com/ LinkedIn: https://www.linkedin.com/in/kay-suthar-make-your-mark/ Facebook Group: https://www.facebook.com/groups/482037820744114 Email: kay@makeyourmarkagency.com FREE Gifts from Kay Suthar the Host: 3 Ultimate Secrets to Getting Booked on Podcasts: https://getbookedonpodcast.com/ 5 Simple Steps To Launch Your Podcast in 14 Days: https://14daystolaunch.com FREE Gifts from Kay Suthar: 3 Ultimate Secrets to Getting Booked on Podcasts: https://getbookedonpodcast.com 5 Simple Steps to Launch Your Podcast in 14 Days: https://14daystolaunch.com

    26 min
  3. MYM 219 | Ian Moyse: Authentic Sales, Cloud Leadership & Building Trust That Lasts

    1 OCT

    MYM 219 | Ian Moyse: Authentic Sales, Cloud Leadership & Building Trust That Lasts

    Send us a text In this episode, Kay sits down with Ian Moyse — a powerhouse in sales leadership and cloud technology, recognised by Oracle, SAP, IBM, and more. With multiple industry accolades including UK Sales Director of the Year and Top 50 Keynote Sales Speaker worldwide, Ian has built and exited multiple organisations while helping countless businesses drive sales productivity and sustainable revenue growth. Ian reveals why sales isn’t about “more calls” or “convincing people,” but about smart questioning, listening, and creating mutual value. From his early career at IBM to becoming Chief Revenue Officer at OneUp Sales, Ian shares golden nuggets on what makes sales authentic, scalable, and human. Expect a masterclass in modern sales strategy, mindset, and how to build trust that lasts beyond a single transaction. What to expect in this episode: (00:00) – Meet Ian Moyse: Sales Leader, Cloud Expert & Keynote Speaker  (05:00) – From Programmer at IBM to Sales Leadership: The Accidental Pivot  (07:30) – Sales as a Force for Good: Redefining a “Dirty Word”  (10:00) – Numbers vs Productivity: Why More Calls ≠ More Sales  (14:00) – The Power of Better Data, Better Questions, and Better Conversations  (18:00) – Formulaic Sales vs Human Sales: Breaking the Script  (23:00) – Active Listening: Why the Best Salespeople Ask Why (28:00) – Building Rapport and Trust That Outlasts a Single Deal (32:00) – Sales Isn’t Convincing: Why Value Creates Retention in the Subscription Era (38:00) – Learning from Losses: The Art of Debriefing and Improving (43:00) – Why Sales Is About Integrity, Authenticity, and Long-Term Relationships About Ian Moyse Ian Moyse is Chief Revenue Officer at OneUp Sales and an award-winning sales leader with decades of experience in cloud technology and sales management. Twice named in the Top 50 Keynote Sales Speakers globally, Ian has led multiple organisations to growth and successful exits. He regularly judges industry awards including Women in Sales, Top Sales Awards, and UK Cloud Awards, and is a recognised social influencer by Oracle, SAP, and IBM. Ian is passionate about making sales a skilled, respected profession that focuses on authenticity, value, and long-term relationships. Connect with Ian Moyse Website: https://www.oneupsales.co.uk/ LinkedIn: https://www.linkedin.com/in/ianmoyse/ Email: ian.moyse@oneupsales.co.uk Twitter: https://twitter.com/imoyse Facebook: https://www.facebook.com/imoyse Instagram: https://www.instagram.com/ian_moyse/ YouTube: https://www.youtube.com/c/IanMoyse1 Connect with Kay Suthar! Website: https://makeyourmarkagency.com/ Podcast Website: https://www.makeyourmarkpodcast.com/ LinkedIn: https://www.linkedin.com/in/kay-suthar-make-your-mark/ Come and join us on our Facebook group Podcast PowerHouse: https://www.facebook.com/groups/482037820744114 Email: kay@makeyourmarkagency.com FREE Gifts from Kay Suthar the Host:                    FREE Gifts from Kay Suthar: 3 Ultimate Secrets to Getting Booked on Podcasts: https://getbookedonpodcast.com 5 Simple Steps to Launch Your Podcast in 14 Days: https://14daystolaunch.com

    36 min
  4. MYM 218 | Jessica Crane: From Salons to 7 Figures & Building Generational Wealth

    24 SEP

    MYM 218 | Jessica Crane: From Salons to 7 Figures & Building Generational Wealth

    Send us a text Kay Suthar welcomes Jessica Crane—business strategist and 2 Comma Club Award winner—to share her extraordinary journey. From working in salons at age 12 to building a global brand, Jessica talks about breaking cycles, scaling online, earning industry awards, and helping women build generational wealth. What to Expect in This Episode 00:00 — Meet Jessica Crane: From Hair & Beauty to Business Strategy 05:10 — Why Financial Independence Mattered at Age 12 13:20 — From Surviving to Scaling Online 27:10 — Firing Her First Client: The Importance of Alignment 33:20 — Helping Female Entrepreneurs Build Wealth 38:50 — Building Generational Wealth Now, Not Later 44:40 — Juggling Motherhood & Business Growth 50:15 — On Stage with Russell Brunson: Winning 2 Comma Club 56:00 — Launching a Clothing Brand Supporting Women’s Refuge 01:02:00 — Final Thoughts on Going Global Guest Bio Jessica Crane is a strategist, speaker, and mentor who helps women entrepreneurs build 6-7 figure businesses and generational wealth. She is also founder of CEO Collective and a clothing brand supporting Women’s Refuge. Connect with Jessica Crane 📸 Instagram: @JessicaCrane 🧠 CEO Collective: Clothing + events updates Key Takeaways Financial independence creates freedom.Don’t be afraid to fire clients who don’t align.Build wealth now, not “one day.”Scaling requires systems, teams, and leadership.Impact matters: Build businesses that give back. Connect with Kay Suthar! Website: https://makeyourmarkagency.com/ Podcast: https://www.makeyourmarkpodcast.com/ LinkedIn: https://www.linkedin.com/in/kay-suthar-make-your-mark/ Facebook Group: Podcast PowerHouse Email: kay@makeyourmarkagency.com Instagram: https://www.instagram.com/kaysutharpodstrategist/ FREE Gifts from Kay Suthar: 3 Ultimate Secrets to Getting Booked on Podcasts: https://getbookedonpodcast.com 5 Simple Steps to Launch Your Podcast in 14 Days: https://14daystolaunch.com

    30 min
  5. MYM 217 | From Reality TV to World Records & Business Success – Matt Hall’s Journey

    17 SEP

    MYM 217 | From Reality TV to World Records & Business Success – Matt Hall’s Journey

    Send us a text In this episode, Kay sits down with Matt Hall — former TV “lunchmate” on Channel 4, reality-TV alum, world-record breaker, agency founder, podcaster, and online business strategist. Matt shares how a 19-year-old performer became an entertainment agency owner managing ~500 acts, what reality TV is really like behind the scenes, and why redefining success (and simplifying your business model) changed everything. From panic attacks and burnout to community, momentum, and a business that actually fits your life, this is an honest, high-energy conversation packed with practical takeaways. What to expect in this episode: (00:00) – From TV to World Records: meet Matt Hall and why he’s here. (01:18) – Not fitting the mould at school → finding performance and starting a band business at 19. (03:37) – Growing an agency to hundreds of acts, global bookings, and the first 7–8 tough years. (06:09) – Working 7 days a week, barely breaking even, and the “don’t quit” mindset. (08:03) – Breakup, health dip, panic attack, and the identity crisis before 30. (09:10) – Rethinking success & launching the “Success School” podcast (2018). (12:40) – Kay’s own zig-zag career and defining success on your own terms. (14:55) – Channel 4 story: from Steph’s Packed Lunch “lunchmate” to the Love Triangle reality show. (18:47) – The ruthless bit: filming pressure, no outside contact, mental toll, and what viewers don’t see. (21:02) – Aftermath: fear of the edit, a year-long wait, and public reaction. (24:11) – “Fame” today vs 15 years ago; why YouTubers rival TV names. (26:58) – Guinness World Record breaker: 53+ hours of nonstop audio-only live podcasting, charity, and the team effort. (31:22) – Business strategy now: mentored by Lisa Johnson; “simplicity scales, complexity fails.” (33:13) – Offers: annual flagship course (relaunching in February), a buzzing ~200-member community, and why few 1:1s. (34:34) – Implementation > information: how accountability sessions beat endless guest talks. (34:20 & 38:40) – Live event: Sunday 5 October, Leeds (Hilton City Centre) with Levi Roots & Grace Andrews. (41:18) – Where to connect with Matt (website + Instagram). About Matt Hall Matt Hall is an online business strategist, speaker, and host of the “Success School” podcast. He built a 15-year-old entertainment agency representing ~500 acts worldwide, became a Channel 4 “lunchmate” on Steph’s Packed Lunch, and later appeared on the reality show Love Triangle. A former Guinness World Record breaker for the longest live audio-only stream (53+ hours), Matt now mentors entrepreneurs to design simple, scalable, lifestyle-friendly online businesses. His mantra: “Simplicity scales. Complexity fails.” Interesting parts you’ll love The honest reality-TV debrief: zero contact with friends/family, constant anxiety, and waiting a full year for the edit to air.How redefining “success” (and niching down) 10x’d clarity and growth.The logistics of a 53-hour live podcast — adjudicators, no >5s dead air, and raising ~£5,000 for charity.Practical structure for a business you actually enjoy (and don’t resent). Connect with Matt Website: https://matthallofficial.com Instagram: https://www.instagram.com/mat FREE Gifts from Kay Suthar: 3 Ultimate Secrets to Getting Booked on Podcasts: https://getbookedonpodcast.com 5 Simple Steps to Launch Your Podcast in 14 Days: https://14daystolaunch.com

    43 min
  6. MYM 216 | Clarity Before Strategy: Emma Hine on Building a Business Without Burnout

    10 SEP

    MYM 216 | Clarity Before Strategy: Emma Hine on Building a Business Without Burnout

    Send us a text In this powerful episode, Kay sits down with business strategist and mentor Emma Hine, who shares her journey of building a million-pound e-commerce company from her bedroom… only to walk away after 14 years when she realised the business was costing her freedom, health, and happiness. Emma opens up about her darkest moments, including a battle with mental health, and how she turned her experience into a mission: helping entrepreneurs build businesses they love, without burning out. Today, she combines strategy, mentoring, and lived experience to guide business owners toward success that actually feels good. From pivoting mistakes and online “noise” to her DREAM framework and the importance of clarity before strategy, Emma delivers golden nuggets every entrepreneur needs to hear. What to expect in this episode: (00:00) – Kay’s intro: fever, excitement, and finally landing Emma as a guest (00:37) – Emma’s corporate background & why she wanted more freedom (01:54) – Starting an e-commerce card business in 2006 from a bedroom (03:25) – Growing the business into a million-pound turnover company (05:20) – The reality behind “success”: working all hours, losing herself (06:17) – The breaking point: walking away after 14 years (08:13) – How Emma dealt with doubt and people thinking she was “mad” (10:42) – Building alongside her husband and the reality of family business (14:14) – Mental health struggles and the turning point that saved her (19:34) – Stepping into her new business as strategist & mentor (20:07) – Mentor vs. strategist vs. coach — what’s the difference? (21:00) – Emma’s DREAM framework: starting with what success means to YOU (23:29) – Avoiding the two biggest mistakes entrepreneurs make (29:18) – The power of asking “Why?” to uncover your true vision (31:07) – Allowing yourself to dream without limitations (32:00) – Emma’s Growth Mastermind, Bum Kick Club & ways to work with her (33:16) – Free download: Clarity Before Strategy workbook About Emma Hine Emma Hine is a Business Strategist and Mentor who built her first company into a seven-figure business but discovered that “success” without freedom wasn’t success at all. After overcoming burnout and mental health struggles, Emma reinvented herself and now helps entrepreneurs build businesses that align with their dreams, values, and lifestyle. Through her mastermind, one-to-one work, and the Bum Kick Club, Emma is known for her blend of strategy, mentoring, and a loving-but-firm accountability style. Connect with Emma Hine: Website: https://emmahine.co.uk Instagram: https://instagram.com/IAmEmmaHine Free download: Clarity Before Strategy workbook (via her website) Connect with Kay Suthar! Website: https://makeyourmarkagency.com/ Podcast: https://www.makeyourmarkpodcast.com/ LinkedIn: https://www.linkedin.com/in/kay-suthar-make-your-mark/ Facebook Group: Podcast PowerHouse\                                                                  Email:kay@makeyourmarkagency.com                                                                                       Instagram   https://www.instagram.com/kaysutharpodstrategist/ FREE Gifts from Kay Suthar: 3 Ultimate Secrets to Getting Booked on Podcasts: https://getbookedonpodcast.com 5 Simple Steps to Launch Your Podcast in 14 Days: https://14daystolaunch.com

    35 min
  7. MYM 215 | Creative Confidence: Paula Burns on Falling Back in Love With Your Business

    3 SEP

    MYM 215 | Creative Confidence: Paula Burns on Falling Back in Love With Your Business

    Send us a text In this episode, Kay Suthar is joined by Paula Burns — Creative Confidence & Visibility Mentor — to talk about building a business that feels aligned with who you really are. Paula takes us behind the scenes of her journey from corporate to wedding planning to creative business mentoring, and explains why most female business owners lose momentum simply because they lose themselves in the process. Paula shares how she helps midlife women reconnect with their personality, passions and past experiences — and use them to stand out, have more fun and fall back in love with their business again. What to expect in this episode: (00:00) – Introduction & why Kay is excited about today’s guest (00:31) – Paula’s journey from corporate to creative business owner (01:50) – From MBA to wedding planning and events (03:34) – Saying yes to opportunities (even if they feel scary) (05:26) – What Paula does today as a Creative Confidence & Visibility Mentor (07:04) – Why most business owners forget who they are (08:59) – How Paula helps clients reconnect with their personality (10:38) – Bringing FUN into your business and why that makes you more visible (12:06) – The Tesco story — and spotting opportunities others don’t see (14:45) – Real-life client transformations (18:25) – Why confidence and visibility go hand-in-hand (20:02) – The importance of owning your whole story (not just the business part) (22:45) – Endless content ideas when you tap into your past (23:53) – Final words: step back, be quiet, and listen to your own voice (24:49) – How to connect and Paula’s £99 August offer About Paula Burns Paula Burns is a Creative Confidence & Visibility Mentor specialising in helping midlife women fall back in love with their business by reconnecting with their personality, past experiences and unique genius. After a successful career in corporate and more than a decade running her own wedding & events business, Paula now supports female business owners to show up in a way that feels natural, powerful and fun — so they can attract the clients who genuinely connect with who they are. Connect with Paula Burns: Facebook: https://www.facebook.com/paulaburns Instagram: https://www.instagram.com/paulaburnsmentoring LinkedIn: https://www.linkedin.com/in/paula-burns 👉 Special August Offer: Fall Back in Love With Your Business (1:1 session – £99) Connect with Kay Suthar! Website: https://makeyourmarkagency.com/ Podcast: https://www.makeyourmarkpodcast.com/ LinkedIn: https://www.linkedin.com/in/kay-suthar-make-your-mark/ Facebook Group: Podcast PowerHouse\                                                                  Email:kay@makeyourmarkagency.com                                                                                                 Instagram  https://www.instagram.com/kaysutharpodstrategist/ FREE Gifts from Kay Suthar 3 Ultimate Secrets to Getting Booked on Podcasts: https://getbookedonpodcas FREE Gifts from Kay Suthar: 3 Ultimate Secrets to Getting Booked on Podcasts: https://getbookedonpodcast.com 5 Simple Steps to Launch Your Podcast in 14 Days: https://14daystolaunch.com

    28 min
  8. MYM 214 | High-Ticket Success: Tania King-Mohammad on Premium Offers & Illogical Impact

    27 AGO

    MYM 214 | High-Ticket Success: Tania King-Mohammad on Premium Offers & Illogical Impact

    Send us a text In this episode, Kay Suthar sits down with high-ticket sales expert Tania King-Mohammad to unpack what premium offers really are and how entrepreneurs can confidently step into selling them from day one. Tania shares her journey from NHS doctor to property investor to multi-six figure sales coach — and explains why most business owners massively underestimate the value of their work. From building a seven-figure property portfolio on £7,000 savings to creating premium programmes that attract high-commitment clients, Tania reveals what truly sets high-ticket sales apart and why everyone should have a premium offer inside their product suite. She also gives a behind-the-scenes look at how she balances growing her business while raising two young daughters in Ibiza — and why she believes in a blend, not a balance. What to expect in this episode: (00:00) – Intro & why high-ticket sales matter (00:38) – Meet Tania King-Mohammad (01:12) – From NHS doctor to burnt out and ready for change (02:17) – Starting from scratch and building a property business (03:32) – Growing a seven-figure portfolio and moving into mentorship (04:26) – Discovering her true passion: premium offers and high-ticket sales (05:49) – Why creating high-value offers changes everything (08:10) – What makes a client “ready” for high-ticket (09:47) – Should you start with high-ticket or low-ticket first? (11:36) – The power of one-to-one high-ticket offers when you’re just starting out (12:49) – Living in Ibiza, raising kids and running a global business (15:01) – Blend vs balance as a high-achieving mother and entrepreneur (17:15) – What it really looks like behind the scenes in summer holidays (18:34) – How you can work with Tania (19:21) – The High Ticket Method book and how to connect About Tania King-Mohammad Tania King-Mohammad is a former NHS doctor turned high-ticket sales mentor and business strategist. After building a seven-figure property portfolio from scratch, she discovered her truen passion lay in teaching entrepreneurs how to confidently sell premium offers and atiract highcommitment  high-calibre clients. Today, Tania works with business owners across the globe, helping them scale to “illogical” income and impact while creating a business that feels aligned and spacious. Connect with Tania King-Mohammad: Instagram: https://instagram.com/FreedomWithTania Website: https://taniakingmohammad.com Book – The High Ticket Method: Available on Amazon Connect with Kay Suthar! Website: https://makeyourmarkagency.com/ Podcast: https://www.makeyourmarkpodcast.com/ LinkedIn: https://www.linkedin.com/in/kay-suthar-make-your-mark/ Facebook Group: Podcast PowerHouse\                                                          Instagram: https://www.instagram.com/kaysutharpodstrategist/ Email: kay@makeyourmarkagency.com FREE Gifts from Kay Suthar 3 Ultimate Secrets to Getting Booked on Podcasts: https://getbookedonpodcast.com/ FREE Gifts from Kay Suthar: 3 Ultimate Secrets to Getting Booked on Podcasts: https://getbookedonpodcast.com 5 Simple Steps to Launch Your Podcast in 14 Days: https://14daystolaunch.com

    21 min

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So the big question is this...how did some of the world's top entrepreneurs build, grow, and monetize their businesses whilst standing out from their competitors? Join me, Kay Suthar, as I delve into the world of AI, and all things podcasting. We'll explore how these technologies are revolutionizing community building and changing the podcasting landscape. With expert guests, we'll dive into a wealth of business strategies, to the latest in artificial intelligence. Together, we'll discover the secrets to creating a loyal following, scaling effectively, and positioning yourself as an industry leader in this evolving digital era. This podcast is not just about the future; it's about equipping you with the tools and knowledge to thrive in the present and innovate for tomorrow.