UX Spotlight

Userlytics

Welcome to UX Spotlight, the podcast where we delve into the fascinating world of UX research! Hosted by Userlytics, we uncover key insights, techniques, and trends shaping exceptional user experiences. Tune in for expert interviews, real-world case studies, and the latest in UX. Whether you're a pro or just starting out, UX Spotlight is your guide to creating user-centric digital experiences.

  1. The Human Side of UX Research

    APR 21

    The Human Side of UX Research

    🚀 Scale your research with deep, human-centered insights. Visit Userlytics today: https://www.userlytics.com In this episode of the Userlytics Podcast, host Denis Cristea and Dr. Kenya Oduor tackle a growing tension that research and product teams face: how to ensure the human element is not engineered out of research as AI tools promise faster and more scalable insights. Dr. Oduor brings a blend of operational practicality and academic rigor from her background in human factors and industrial engineering. The discussion moves beyond the hype of AI, focusing on the practical shifts that happen when these tools are integrated into actual workflows. What You’ll Learn: How to distinguish between "lean" AI-assisted efficiency that improves research and "lazy" shortcuts that erode data validity.Practical approaches to handling the "Black Box" dilemma when using synthetic users and AI-generated personas.The importance of understanding the origins and cultural context of AI data to avoid building products for a limited population.Why building empathy and establishing rapport with research participants are critical human skills that AI cannot simulate.Real-world examples of how to safely accelerate workflows, such as generating standard operating procedures from deeply researched human insights.Key Takeaway: "One thing that researchers overthink is thinking that AI will replace UX researchers[...]There are some things that we do that cannot be replicated such as having empathy and the ability to empathize with others." — Dr. Kenya Oduor About the Guest: Dr. Kenya Oduor is the CEO and Founder of Lean Geeks. With a PhD in Human Factors and Industrial Engineering, she brings a rare combination of academic rigor and hands-on operational thinking to her work. She has been a founder for nine years and draws on an extensive career in industry, consulting, and academia. Her guiding principle is that the goal of research is deeper understanding, not just better data. About the Host: Denis Cristea is the host of UX Spotlight by Userlytics, a podcast where UX professionals share the stories and thinking behind digital experience research. With a background in media, content production, and UX-focused storytelling, Denis brings a conversational and practical lens to discussions about research, insights, and impact. Subscribe & Follow: UX Spotlight by Userlytics features conversations with UX researchers, designers, and industry experts exploring how research shapes better digital experiences. New episodes are released monthly. Follow Userlytics on LinkedIn, X, and Instagram, and subscribe on YouTube and your favorite podcast platform to stay up to date.

    34 min
  2. Scaling Accessibility in Enterprise UX: Moving Beyond the Checklist

    MAR 19

    Scaling Accessibility in Enterprise UX: Moving Beyond the Checklist

    UX Researcher, Accessible Product Designer, and author Stéphanie Walter brings over a decade of experience designing complex enterprise products across industries like banking, automotive, and healthcare. In this episode, we explore what it truly takes to scale accessibility inside large organizations and turn good intentions into standard practice. The discussion stems from the reality that, according to Stéphanie, accessibility must move from a simple WCAG compliance checklist to a company-wide discipline. From her early career lessons to her ongoing consulting work, Stéphanie unpacks how teams often exclude users by believing they "don't have users with disabilities. She shares practical methods for embedding accessibility into everyday design processes and explains why understanding the broad spectrum of disability is crucial for modern enterprise teams. What you’ll learn: Why treating accessibility as a simple checklist fails and how starting small builds momentum.Practical ways to include disabled people in usability research rather than just using them for technical QA testing.Why the myth of "we don't have disabled users" is a dangerous misconception that ignores the broad spectrum of disabilities.Building allies across development and QA teams to make accessibility part of the "definition of done".Concrete daily practices for designersAnd more!Key Takeaway “I think you need to go beyond checkboxes and people need to understand it's not about doing the checklist of WCAG... start somewhere, just start. It might be scary, but someone needs to kickstart the movement.” — Stéphanie Walter, UX Researcher & Accessible Product Designer Listen Now Tune in to this episode of UX Spotlight by Userlytics to learn actionable methods and mindset shifts for building enterprise products that work for everyone at scale. [Listen on YouTube] About UX Spotlight by Userlytics UX Spotlight by Userlytics features conversations with UX researchers, designers, and industry experts exploring how research shapes better digital experiences. New episodes are released monthly. Follow Userlytics on LinkedIn, X, and Instagram, and subscribe on YouTube and your favorite podcast platform to stay up to date.

    39 min
  3. Turning Answers Into Insights: How Research Drives Better Business Decisions

    JAN 20

    Turning Answers Into Insights: How Research Drives Better Business Decisions

    Description: In the opening episode of the new season of UX Spotlight by Userlytics, host Denis Cristea sits down with Vivian Pinto, Consumer Understanding Specialist, to explore one of the most critical — and often misunderstood — aspects of UX and research work: transforming raw data into insights that truly influence business decisions. This conversation goes beyond dashboards, percentages, and surface-level findings. Denis and Vivian unpack what real insights look like, why they matter, and how researchers can bridge the gap between data, human behavior, and meaningful business action. Drawing from real-world examples and modern AI-supported workflows, this episode offers practical guidance for UX researchers, analysts, and anyone working with data-driven decision-making. Topics Covered: What truly defines an “insight” — and why not every statistic qualifiesMoving beyond dashboards and percentages to uncover real user tensionsCommon mistakes teams make when interpreting research resultsThe importance of objective-setting and bias awareness in researchHow AI tools support (but do not replace) human insight generationWhen broad research is useful versus when custom user studies are neededHow insights influence product, strategy, and business decisionsUsing storytelling to turn research findings into action Podcaster Bio: Denis Cristea Denis Cristea is the host of UX Spotlight by Userlytics, a podcast where UX professionals share the stories and thinking behind digital experience research. With a background in media, content production, and UX-focused storytelling, Denis brings a conversational and practical lens to discussions about research, insights, and real-world impact. Guest Bio: Vivian Pinto Vivian Pinto is a Consumer Understanding Specialist with more than 10 years of experience in consumer research, social listening, and insight generation. She has worked across industries and methodologies, helping organizations uncover behavioral truths and translate them into actionable strategies. Her recent work focuses on digital research and AI-supported insight analysis, combining technology with human judgment to guide better decision-making. YouTube Link: https://youtu.be/bIjVfyIg6Sc

    46 min
  4. Bringing UX Education & Stakeholder Relationships

    06/06/2025

    Bringing UX Education & Stakeholder Relationships

    In this episode, we sit down with UX Researcher Taylor Bras and Senior Enterprise Resource Planning Analyst Lindsey Ocampo from Salt River Project (SRP), Arizona’s electric power and water utility company. Together, they unpack the critical skills needed to succeed in a modern UX career. Taylor shares her firsthand experience transitioning from Arizona State University's formal UX program into the business world, while Lindsey provides expert strategies for evangelizing UX and building influential relationships with stakeholders. This interview is a must-watch for UX students, recent graduates, and any UX professional looking to increase their impact and influence within their organization. Topics Covered: Bridging UX and BusinessTaylor's Journey: From Formal UX Education to a Professional CareerOvercoming the Challenges of Transitioning into the UX IndustryLindsey's Experience: How to Champion UX and Win Over StakeholdersThe Real Challenges of Building Trust with Business LeadersPractical Strategies for Translating UX Research into Business ValueHow UX Researchers Can Build Credibility and Influence Podcaster bio: Taylor Brass Taylor Brass is a UX Researcher at Salt River Project (SRP), a not-for-profit water and power utility serving central Arizona. In her current role, she conducts mixed-methods research to improve customer-facing digital products, helping residents easily pay their energy bills and discover energy efficiency programs. Taylor holds both a bachelor’s and master’s degree in User Experience from Arizona State University, where she studied everything from interaction design and front-end development to human systems engineering and UX strategy. Before joining SRP, she worked as a UX designer across several industries, including healthcare, tech, and sustainability. LinkedIn Lindsay Ocampo Lindsay Ocampo is a Senior ERP Analyst at Salt River Project (SRP) with over 14 years at the company, including nine years as a UX researcher. With a background in business management and an MBA, Lindsay learned about UX through on-the-job learning and mentorship. Her work has helped bring user-centered design to the forefront of SRP’s digital strategy, proving that impactful UX can thrive in any industry. LinkedIn

    36 min

About

Welcome to UX Spotlight, the podcast where we delve into the fascinating world of UX research! Hosted by Userlytics, we uncover key insights, techniques, and trends shaping exceptional user experiences. Tune in for expert interviews, real-world case studies, and the latest in UX. Whether you're a pro or just starting out, UX Spotlight is your guide to creating user-centric digital experiences.