Value Creators

Hunter Hastings
  • 4.6 (5)
  • ENTREPRENEURSHIP
  • UPDATED WEEKLY

Welcome to the Value Creators podcast, the ultimate destination for business enthusiasts seeking to unlock the secrets of success through the lens of Austrian economics. Join Hunter Hastings and a variety of insightful guests as they delve into engaging conversations with business owners and esteemed practitioners from leading business schools.In each episode, the Value Creators podcast goes beyond the surface-level discussions of traditional business strategies and explores the profound impact of Austrian economics on the world of entrepreneurship. Drawing upon the rich principles and theories of this school of thought, our host uncovers hidden gems and actionable insights to help listeners improve their businesses.With a keen focus on value creation, this podcast aims to inspire and empower listeners to elevate their businesses to new heights. By exploring the ideas of Austrian economics, which emphasize individual decision-making, market dynamics, and the importance of entrepreneurship, our interviews shed light on innovative strategies and approaches to succeed in today's dynamic business landscape.We'll present a diverse range of guests, including successful business owners who have effectively applied Austrian economics principles to their enterprises. Listeners will gain invaluable knowledge about strategic decision-making, market-driven innovation, and the importance of understanding human action in business contexts.Additionally, the podcast features discussions with esteemed practitioners from renowned business schools. These experts provide listeners with a broader perspective on how Austrian economics can be effectively integrated into business curriculums, enabling aspiring entrepreneurs to sharpen their skills and gain a competitive edge.Whether you're a seasoned business owner, an aspiring entrepreneur, or a curious mind intrigued by the intersection of Austrian economics and business, the Value Creators podcast is your go-to resource. Tune in to each episode to explore thought-provoking discussions, actionable advice, and captivating stories that will inspire you to unleash your full business potential.Are you ready to uncover the secrets of successful businesses through the principles of Austrian economics? Join us on the Value Creators podcast and embark on an enlightening journey that will revolutionize the way you approach entrepreneurship.

  1. Episode #78. The Future of Customer Experience Design: Integrating Emotion, Empathy, and Data with Sujay Saha

    12H AGO

    Episode #78. The Future of Customer Experience Design: Integrating Emotion, Empathy, and Data with Sujay Saha

    Customer experience is the new gold — valuable, and becoming more valuable. In this episode of The Value Creators Podcast, Hunter Hastings speaks with Sujay Saha, CEO of Cortico-X, a leader in experience design, to explore how the world’s most forward-thinking companies are reshaping customer experience in the AI era. Sujay introduces a new discipline — experience-led architecture — where strategy, design, and technology converge to create experiences that reflect customer needs instead of reacting to them. He also explains how to measure the true ROI of experience, proving its financial impact beyond customer satisfaction scores. Finally, he shows how AI is changing the way organizations understand people — blending data with emotion to design interactions that drive loyalty, trust, and long-term value. Key Insights: Businesses should design experiences, not just processes. Experience-led businesses grow faster because they see every interaction as a design opportunity. Prove the ROI of experience. Customer experience is measurable — and profitable — when tied to clear business outcomes. Blend objective data and subjective emotion. The future of business intelligence is human intelligence — understanding not just what customers do, but how they feel, and why.If you want to future-proof your business around people and their experiences — not just products and processes — this episode is essential listening. Resources: ➡️ Learn What They Didn’t Teach You In Business School: The Value Creators Online Business Course Connect with Sujay Saha on LinkedIn Learn more about Cortico-X Connect with Hunter Hastings on LinkedIn Subscribe to The Value Creators on Substack

    49 min
  2. Episode #77. How to Think Like a 10-Figure Founder and Build a Brand That Outlasts You — A Conversation with Doug Crowe

    OCT 29

    Episode #77. How to Think Like a 10-Figure Founder and Build a Brand That Outlasts You — A Conversation with Doug Crowe

    What do billion-dollar founders see that the rest of us don’t?  What separates those who build legacies from those who just build businesses? And how can storytelling—not just strategy—be the most powerful tool for influence and growth? In this episode of the Value Creators Podcast, Hunter Hastings talks with Doug Crowe, brand strategist and founder of Author your Brand, to unpack the timeless principles that define the world’s most successful entrepreneurs. Doug has worked with hundreds of founders to distill not just what they do—but how they think. Key insights include: Why vision, not charisma, is the real superpower of 9- and 10-figure founders.The OODA loop framework and how elite entrepreneurs make faster, smarter decisions.How to evolve your leadership as your business grows—or risk becoming the bottleneck.The non-negotiable role of personal branding in a world flooded with AI and noise.Why your founder story is your strategy—and how to tell it so people remember.How culture and cross-training can turn every employee into a brand ambassador.What you must stand for—and stand against—to build an enduring legacy.Doug and Hunter go deep on the intersection of humanity and business, showing that in a digital-first world, the brands that win will be the ones that connect on a human level—with purpose, story, and truth. Whether you're a startup founder or scaling a 9-figure enterprise, this episode will challenge how you think about leadership, storytelling, and the future of brand. This one’s not just about building a business. It’s about becoming the kind of founder who changes industries. Resources: ➡️ Learn What They Didn’t Teach You In Business School: The Value Creators Online Business Course Connect with Doug Crowe on LinkedIn Learn more about Author Your Brand Connect with Hunter Hastings on LinkedIn Subscribe to The Value Creators on Substack

    47 min
  3. Episode #76. Bureaucracy vs. Entrepreneurship: How Bureaucratic Thinking Destroys Value Creation with Ryan Turnipseed

    OCT 15

    Episode #76. Bureaucracy vs. Entrepreneurship: How Bureaucratic Thinking Destroys Value Creation with Ryan Turnipseed

    In this episode of The Value Creators Podcast, Hunter Hastings speaks with Ryan Turnipseed about the greatest enemy of entrepreneurial value creation: bureaucracy. Value creation is a universal economic goal, so how and why have bureaucratic restraints emerged, and why are they so resistant to innovation? Drawing on the contrasting theories of James Burnham and Ludwig von Mises, Ryan explains how managerialism and bureaucratic systems suppress innovation, limit consumer sovereignty, and redirect businesses away from value creation toward rule-following and control. From rebranding fiascos to government regulation, from MBAs to corporate conformity, this conversation unpacks why bureaucracy persists and how entrepreneurs can resist it. Ryan highlights examples of entrepreneurial leadership—such as Elon Musk’s overhaul of Twitter—that demonstrate how decisiveness and freedom can dismantle bureaucratic inertia. Key insights include: Why bureaucracy prioritizes rules and efficiency over profit and consumer value.How Burnham and Mises offer different but complementary theories of bureaucracy’s rise.Why entrepreneurs must assert autonomy and freedom to restore value creation in their businesses.This is a must-listen for leaders who want to build adaptive, value-driven organizations in the 21st century. Resources: ➡️ Learn What They Didn’t Teach You In Business School: The Value Creators Online Business Course Subscribe to Ryan Turnipseed's YouTube Channel Connect with Hunter Hastings on LinkedIn Subscribe to The Value Creators on Substack Morning Star: Pioneering Zero-Bureaucracy Organization Is Managerialism Inevitable? Two Explanations For Cracker Barrel’s Attempted Rebrand - Ryan Turnipseed on Substack

    51 min
  4. Episode #75. From Structure to Flow: How Organizations Evolve Beyond Industrial-Era Mindsets with Dr. Ross Wirth

    OCT 9

    Episode #75. From Structure to Flow: How Organizations Evolve Beyond Industrial-Era Mindsets with Dr. Ross Wirth

    Corporations were built for stability, hierarchy, and control—but the world now moves in networks, flows, and continuous change. In this episode of The Value Creators Podcast, Hunter Hastings speaks with Dr. Ross Wirth, a world-renowned organizational transformation expert with decades of experience in the energy industry, in academia, and in hands-on consulting. Wirth explains why “change management” as a project is doomed, why old structures suffocate adaptability, and how radical decentralization and entrepreneurial intent can reshape organizations for the future. Key insights include: Why industrial-era mindsets create rigidity—and how to replace them with continuous adaptability.How radical decentralization and autonomy empower teams far beyond “delegated authority.”Why organizations must evolve—not through revolution, but by systematically removing barriers to freedom and innovation.This is a blueprint for leaders who want to shift from outdated structures to dynamic ecosystems where entrepreneurship thrives inside the firm. Resources: ➡️ Learn What They Didn’t Teach You In Business School: The Value Creators Online Business Course Articles by Dr Ross Wirth on LinkedIn: Constraints on Organizational Adaptability The Org-change Manifesto for the New EraFrom Change-as-persuasion to Change-as-cocreationConnect with Dr. Ross Wirth on LinkedIn Connect with Hunter Hastings on LinkedIn Subscribe to The Value Creators on Substack

    55 min
  5. Episode #74. Volitional Science: Freedom, Markets, Value, and Entrepreneurship with John Deming & Mike Hamel

    SEP 29

    Episode #74. Volitional Science: Freedom, Markets, Value, and Entrepreneurship with John Deming & Mike Hamel

    What does it mean to build a civilization that advances forever—and what role do entrepreneurs play in that project? In this episode of The Value Creators Podcast, Hunter Hastings interviews John Deming (author) and Mike Hamel (editor) about their book Blueprint for a Spacefaring Civilization: The Science of Volition. Deming and Hamel frame markets, innovation and entrepreneurship through the lens of volitional science: a scientific approach to subjective value and long-term progress. Key insights include: Markets are non-coercive discovery engines that reveal value through voluntary exchange. Volitional science reframes entrepreneurship as an experimental, long-horizon activity that discovers meaning and utility. Institutional design matters: intellectual property, revenue-share structures, and time-horizons shape whether innovation translates into civilization-scale progress. This episode mixes economic theory, civilizational vision, and practical proposals—from licensing regimes to new corporate structures—aimed at accelerating durable progress. Resources: ➡️ Learn What They Didn’t Teach You In Business School: The Value Creators Online Business Course Purchase the book "Blueprint for a Spacefaring Civilization: The Science of Volition" Connect with Hunter Hastings on LinkedIn Subscribe to The Value Creators on Substack

    49 min
  6. Episode #73. Systems, Value & Action: Organizational Design with Mike Jones

    SEP 15

    Episode #73. Systems, Value & Action: Organizational Design with Mike Jones

    This episode has been reposted from Strategy Meets Reality Podcast. How do organizations create meaningful value in a world that’s complex, nonlinear, and constantly changing? In this episode of The Value Creators Podcast, Hunter Hastings talks with Mike Jones — consultant, organizational psychologist, and host of Strategy Meets Reality — about systems thinking, value creation, and practical implementation. Mike explains why older, linear management models let people down in adaptive environments, how leaders should think about value exchange and asset stewardship, and why action and learning matter more than perfect forecasting. Key insights include: Why systems thinking is essential for organizations operating in a complex, adaptive world.How value is discovered through exchange and experience—not merely engineered inside firms.Why action, not endless planning, generates the information leaders need to adapt and create value.This episode is for founders and leaders who want frameworks that actually work in messy, real-world organizations. Resources: ➡️ Learn What They Didn’t Teach You In Business School: The Value Creators Online Business Course Learn more about Strategy Meets Reality Podcast Connect with Hunter Hastings on LinkedIn Subscribe to The Value Creators on Substack

    58 min
  7. Episode #72. How Entrepreneurial Businesses Can Harvest The Science of Meaning: Semiotics, Emotion, and Customer Value With Duncan Berry

    SEP 4

    Episode #72. How Entrepreneurial Businesses Can Harvest The Science of Meaning: Semiotics, Emotion, and Customer Value With Duncan Berry

    Why do customers choose one offering over another—often in a split second? In this episode of The Value Creators Podcast, Hunter Hastings talks with Duncan Berry, PhD, a consultant to leading brands at the intersection of semiotics, psychology, and neurology. Duncan explains how value is meaning from the customer’s point of view, why most behavior is pre-conscious and emotional, and how entrepreneurs can design signals, experiences, and narratives that align with what people actually feel and do. Key insights include: Value = meaning: Start from the customer’s lived experience, not the firm’s internal value chain.Emotion and speed: People form judgments in tens of milliseconds; design must communicate instantly.Signals & archetypes: Semiotics and association help brands encode meaning customers recognize fast.This conversation reframes value creation as a human science: understand meaning, design signals, and earn the right to your customer’s next choice. Resources: ➡️ Learn What They Didn’t Teach You In Business School: The Value Creators Online Business Course Learn more about Applied Iconology Connect with Duncan Berry on LinkedIn Connect with Hunter Hastings on LinkedIn Subscribe to The Value Creators on Substack

    55 min
  8. Episode #71. Entrepreneurship in Times of Uncertainty: Navigating Policy Chaos, Uncertainty and the Market Process With Jeremy Vesta

    AUG 27

    Episode #71. Entrepreneurship in Times of Uncertainty: Navigating Policy Chaos, Uncertainty and the Market Process With Jeremy Vesta

    How should entrepreneurs act when uncertainty is everywhere—from volatile markets to chaotic policies and global instability? In this episode of the Value Creators Podcast, Jeremy Vesta helps us explore the role of entrepreneurship in uncertain times, including those caused by the chaos of government intervention and policy chaos. Building on insights from Austrian economics, this conversation dives into how entrepreneurs manage uncertainty, make decisions when the future is unknowable, and why markets remain powerful discovery processes even in chaos. Key insights include: Why policy instability amplifies uncertainty and raises the cost of investment. Entrepreneurs don’t try to eliminate uncertainty but act decisively in spite of it. Why markets thrive as discovery mechanisms precisely because no one knows the outcome. This episode is a guide for business leaders and entrepreneurs on finding clarity in uncertainty, acting with confidence, and creating value when the future can’t be predicted. Resources: ➡️ Learn What They Didn’t Teach You In Business School: The Value Creators Online Business Course Learn more about Curally Connect with Jeremy Vesta on LinkedIn Connect with Hunter Hastings on LinkedIn Subscribe to The Value Creators on Substack

    51 min
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Ratings & Reviews

4.6
out of 5
5 Ratings

About

Welcome to the Value Creators podcast, the ultimate destination for business enthusiasts seeking to unlock the secrets of success through the lens of Austrian economics. Join Hunter Hastings and a variety of insightful guests as they delve into engaging conversations with business owners and esteemed practitioners from leading business schools.In each episode, the Value Creators podcast goes beyond the surface-level discussions of traditional business strategies and explores the profound impact of Austrian economics on the world of entrepreneurship. Drawing upon the rich principles and theories of this school of thought, our host uncovers hidden gems and actionable insights to help listeners improve their businesses.With a keen focus on value creation, this podcast aims to inspire and empower listeners to elevate their businesses to new heights. By exploring the ideas of Austrian economics, which emphasize individual decision-making, market dynamics, and the importance of entrepreneurship, our interviews shed light on innovative strategies and approaches to succeed in today's dynamic business landscape.We'll present a diverse range of guests, including successful business owners who have effectively applied Austrian economics principles to their enterprises. Listeners will gain invaluable knowledge about strategic decision-making, market-driven innovation, and the importance of understanding human action in business contexts.Additionally, the podcast features discussions with esteemed practitioners from renowned business schools. These experts provide listeners with a broader perspective on how Austrian economics can be effectively integrated into business curriculums, enabling aspiring entrepreneurs to sharpen their skills and gain a competitive edge.Whether you're a seasoned business owner, an aspiring entrepreneur, or a curious mind intrigued by the intersection of Austrian economics and business, the Value Creators podcast is your go-to resource. Tune in to each episode to explore thought-provoking discussions, actionable advice, and captivating stories that will inspire you to unleash your full business potential.Are you ready to uncover the secrets of successful businesses through the principles of Austrian economics? Join us on the Value Creators podcast and embark on an enlightening journey that will revolutionize the way you approach entrepreneurship.

Information

  • Creator
    Hunter Hastings
  • Years Active
    2023 - 2025
  • Episodes
    79
  • Rating
    Clean
  • Copyright
    © 2025 Value Creators
  • Show Website
    Value Creators

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