Value Drivers

Brio360

Corporate executives, entrepreneurs and authors discuss corporate finance strategies, growth tactics, leadership journeys and other management topics to drive value creation.

  1. 5 ФЕВР.

    Closing the Loop: Revolutionizing Quality with Industrial CT Scanning

    In this episode of Value Drivers, Peter Ho interviews Eduardo Torrealba, the co-founder and CEO of Lumafield, a company dedicated to helping manufacturers eliminate hidden defects by "seeing inside" their products. Torrealba, a mechanical engineer by training, was inspired by the semiconductor fabrication facilities near his childhood home and later dropped out of a PhD program to pursue entrepreneurship. His mission with Lumafield is to solve critical global crises in "atom space"—the physical world—where software alone is insufficient. By utilizing industrial CT scanning, Lumafield aims to "close the loop" between design and manufacturing, allowing engineers to push the limits of physics with the same precision and confidence found in semiconductor manufacturing. Lumafield operates as a vertically integrated platform, designing its own hardware, writing its own software, and managing its own manufacturing. This technology has been adopted across diverse high-stakes industries, including medical devices for drug delivery, energy storage for batteries, and aerospace for mission-critical fighter aircraft parts. The company provides significant financial value to its customers through direct labor replacement, reduction in manufacturing scrap, and a vastly accelerated speed to market. Torrealba notes that their technology can resolve manufacturing issues in hours that previously took days, sometimes unlocking contracts worth hundreds of millions of dollars for their clients. Operationally, Lumafield maintains a team of 150 people across offices in Cambridge and San Francisco. To manage the complexity of a hardware-and-software business, Torrealba tracks approximately 80 KPIs, blending traditional enterprise SaaS metrics like Annual Recurring Revenue (ARR) and Net Dollar Retention with manufacturing-specific data like inventory on hand and first-pass yield. He rejects the common sentiment that "hardware is hard," viewing it instead as an excuse that hinders the creation of generational companies. Building something truly great requires solving difficult problems and maintaining operational excellence across every department simultaneously. Takeaways for Entrepreneurs For founders looking to scale, Torrealba offers several insights: • Validate Market Assumptions Early: Lumafield initially believed that "digital manufacturing" like 3D printing would be their primary tailwind, but they quickly realized the real opportunity lay in traditional manufacturing like castings and injection molding. • Location Matters for Venture Scale: While lifestyle businesses can be built anywhere, Torrealba argues that founders aiming for venture-backed tech success should move to hubs like San Francisco as quickly as possible to be near the necessary resources and talent. • Prioritize Specific Learning: Rather than consuming general business media, Torrealba suggests "just-in-time" learning through direct, specific conversations with other CEOs and board members who have faced similar challenges. • Identify Measurable ROI: To shorten sales cycles, focus on building a clear return on investment case for customers, such as automating manual quality checks or reducing line downtime. • Maintain Perspective: Torrealba views being born in the United States as his "luckiest break," providing an unparalleled foundation for building a company that hard work alone cannot replace in other parts of the world.   Chapter Summary (00:01:03) Eduardo Torrealba, CEO of Lumafield, shares his journey from a mechanical engineering student to building a vertically integrated industrial CT scanning company. (00:05:29) Lumafield aims to solve physical "atom space" crises by closing the loop between design and manufacturing with semiconductor-level precision. (00:11:10) The technology provides massive ROI—sometimes hundreds of millions—by replacing manual labor, reducing scrap, and doubling speed to market for aerospace and medical sectors. (00:21:17) Eduardo manages complexity by tracking 80+ KPIs, rejecting the "hardware is harder" mindset as an excuse that prevents building generational companies. (00:26:06) Early assumptions about 3D printing proved false; the company pivoted to finding "low-hanging fruit" in traditional manufacturing like injection molding. (00:29:24) He prioritizes "just-in-time" learning through peer conversations and credits being born in America as his luckiest break.   Resources: https://www.lumafield.com/   Stay Updated: Please visit Brio360 on other episodes and resources on driving value creation https://brio360.com   Follow our host:          Peter Ho https://linkedin.com/in/peterhocm   Please note that information provided in the podcast is for informational and educational purposes only and is not a recommendation to take any particular action, nor an offer or solicitation to buy or sell any securities or services presented. It is not investment advice. Brio360 does not provide legal or tax advice.

    34 мин.
  2. 27 ЯНВ.

    The 73-Function CFO: Navigating Multi-Generational Wealth and Patient Capital

    Robert Schoff, CFO of Forth Management Family Office, discusses his journey from a CPA at EY and private equity firm Scorpion Capital Partners to building a multi-generational single-family office from scratch over the last decade. He characterizes the family office environment as a provider of "patient capital," offering a long-term, decade-spanning investment horizon that distinguishes it from the time-bound constraints of hedge funds or private equity. This structural advantage allows his firm to act as a "mini CalPERS," balancing a strict fiduciary duty to preserve generational wealth with the pursuit of "alpha" across diverse asset classes like biotech, agentic AI, and even cash-flowing car wash platforms. Schoff describes the modern family office CFO as a "73-function Swiss Army knife," requiring mastery over complex, cross-border tax considerations, legal structures, and diverse investment mandates. Beyond technical acumen, the role is defined by intense "soft skills" and the management of multi-generational expectations across different time horizons. He emphasizes that establishing deep trust and discretion is the most critical component of the job, allowing him to act as a "trusted partner" to family members while carefully navigating the "fine line" between professional support and their personal family lives. The interview also highlights how technology is significantly accelerating the velocity of finance. Schoff's team leverages AI, specifically ChatGPT, to synthesize voluminous investment reports in hours rather than days, though they maintain a rigorous human "review function" to ensure accuracy. Additionally, they use AI to refine complex tax inquiries, which allows them to ask smarter, more precise questions of their legal advisors at a lower cost. Schoff argues that while AI increases efficiency, it requires a "fundamental depth of knowledge" and advanced prompting skills to yield meaningful results, asserting that the human scale and skill remain indispensable for interpreting complex data. Key takeaways for professionals include the necessity of blending fundamental expertise with technological agility and relentless curiosity. First, while mastering financial basics remains essential, the next generation can accelerate their career trajectory by integrating those foundations with advanced technology and soft skills. Second, the "ability to trust you is huge" in high-stakes environments; technical excellence is often secondary to being a reliable partner who understands a client's specific needs. Finally, continuous learning is driven by active curiosity; to stay relevant in a rapidly evolving market, one should always "follow the thread" and look beneath the surface of every problem or topic encountered.   Chapter Summary (00:01:00) Career Evolution: Robert Schoff describes his journey from a CPA at EY and private equity firm Scorpion Capital to building Forth Management Family Office from scratch over the last ten years. (00:05:40) The Advantage of Patient Capital: Family offices provide "patient capital" with a multi-generational view, allowing them to act as a "mini CalPERS" that prioritizes long-term stability over short-term returns. (00:08:28) The Versatile "Swiss Army Knife" CFO: Schoff likens his role to a 73-function Swiss Army knife, requiring mastery of complex cross-border taxes, legal governance, and fiduciary duties across diverse asset classes. (00:10:22) Navigating Human Relationships: Beyond technical skills, the role demands "soft skills" to manage multi-generational expectations. Success relies on building deep trust and discretion while maintaining professional boundaries. (00:14:08) Dynamic Portfolio Management: The firm employs a flexible allocation strategy, diversifying investments across high-growth biotech, agentic AI infrastructure, and stable, cash-flowing businesses like car wash platforms. (00:27:07) AI and the Velocity of Finance: AI tools like ChatGPT allow the team to synthesize complex reports in hours and refine legal inquiries, dramatically increasing operational speed while maintaining human oversight. (00:34:36) Advice for Future Leaders: Schoff advises the next generation to fast-track their careers by combining financial fundamentals with technological proficiency and a relentless curiosity to "follow the thread" of every problem. Resources: Prof G Markets (Scott Galloway)   Stay Updated: Please visit Brio360 on other episodes and resources on driving value creation https://brio360.com   Follow our host:           Peter Ho https://linkedin.com/in/peterhocm       Please note that information provided in the podcast is for informational and educational purposes only and is not a recommendation to take any particular action, nor an offer or solicitation to buy or sell any securities or services presented. It is not investment advice. Brio360 does not provide legal or tax advice.

    40 мин.
  3. 22.12.2025

    Authentic Intelligence: Scaling WealthTech and the Sales Revolution

    In this episode of Value Drivers, we interview Pamela Cytron, the founder and president of Founders Arena, a specialized wealth tech accelerator. Cytron brings over 40 years of experience in the financial technology sector, having started her career in sales and telemarketing long before the term "fintech" was coined. She emphasizes that her career was built on relationship selling, trust, and accountability. The core mission of Founders Arena is to bridge the gap between "product makers" (startups) and "product buyers" (established financial institutions). Unlike broad accelerators like Techstars or Y Combinator, which Cytron notes primarily focus on funding, Founders Arena is laser-focused on increasing market share and accelerating revenue growth for its cohorts. The program operates out of North Texas, a region Cytron identifies as a rapidly growing hub for the financial services workforce. The interview covers the current state of the wealth tech market, which Cytron estimates will reach a total addressable market (TAM) of $29 to $30 billion over the next five years. She discusses the massive generational wealth transfer occurring today and the shifting landscape of investment tools, such as the rise of ETFs over traditional mutual funds. A significant portion of the conversation is dedicated to the impact of AI. Cytron introduces the concept of "authentic intelligence," arguing that human expertise and deep understanding of the financial ecosystem are necessary to make artificial intelligence effective. She expresses concern that if institutional buying procedures—often involving 12-to-24-month sales cycles—do not evolve, innovation will stall because startups will run out of capital before they can close a deal. She mentions that Founders Arena has already seen significant success; out of 24 companies across five cohorts, they have seen four formidable exits and substantial capital raises.   Key Takeaways for Founders The interview offers several strategic insights for founders, particularly those operating in B2B and highly regulated sectors: • Sales Execution is the Ultimate Differentiator: Cytron asserts that companies do not win or lose based solely on their product; they win or lose because they get "outsold". To avoid this, founders must become experts in their market and focus on outcomes over features. • Verticalization is Vital: Moving forward, Cytron believes accelerators and startups must go "deep and not broad". Success comes from focusing on specific verticals where you can gather a community of stakeholders who actually need and will buy the technology. • The "Anti-Free Trial" Philosophy: Cytron strongly discourages offering free proof-of-concepts (POCs) or trials. She argues that "if someone doesn't pay for something, they're not paying attention". Instead, founders should charge a "commitment fee" to ensure the buyer is truly invested in the outcome and the evaluation process. • Shrink the Sales Cycle or Perish: Founders must learn to compress the "time to yes or no". Cytron notes that a 24-month sales cycle is counterintuitive to the rapid pace of AI; founders need to push institutions for faster decisions based on specific outcomes. • De-Risking International Entry: For international firms looking to enter the U.S. market, Cytron suggests using a structured program to get a "lay of the land" before hiring sales teams. This helps determine if the product needs technological adjustments for the North American market. • Prioritize Back-Office Efficiency: While "front-end" AI features are attractive to buyers, Cytron warns that legacy back-office procedures are often the biggest bottleneck. True value is often found in solving the "unsexy" problems of legacy data and procedures. • Founder Resilience: Cytron acknowledges that founders take immense personal and financial risks that institutional buyers do not. She looks for founders with individual characteristics like behavioral balance and vision, believing that the founder is the fundamental foundation of the organization. • Leverage Modern AI Productivity Tools: Cytron recommends a tool called Gamma for creating visual presentations and documents, noting its ability to turn ordinary conversations into insightful illustrations. To Cytron, a founder without a firm sales strategy is like a captain with a fast ship but no map; you might have the technology to move quickly, but without understanding the institutional "ecosystem map" and closing the sales gap, you will likely run out of fuel before reaching your destination.     Stay Updated: Please visit Brio360 on other episodes and resources on driving value creation https://brio360.com   Follow our host:           Peter Ho https://linkedin.com/in/peterhocm       Please note that information provided in the podcast is for informational and educational purposes only and is not a recommendation to take any particular action, nor an offer or solicitation to buy or sell any securities or services presented. It is not investment advice. Brio360 does not provide legal or tax advice.

    38 мин.
  4. 12.11.2025

    From Complexity to Clarity: Making Diagnostic Imaging as Easy as Booking an Uber

    This episode features an interview with Elan Adler, the founder and CEO of OneImaging, a nationwide diagnostic imaging network dedicated to making medical imaging faster, more affordable, and more transparent. Adler, leveraging his background in radiology operations and technology sales, explains that the company was founded to address the common problem faced by patients who lack fundamental information—such as the lowest cost, insurance coverage compatibility, appointment availability, and quality of service—when referred for an exam like an MRI or CT. The current system is complex, often resulting in patients having "no clue what the price is" until they receive a bill, and appointments are frequently booked without prior authorization approval, contributing to a high same-day cancellation rate of 25% in the market. OneImaging disrupts this by transforming the patient experience into a simple consumer interaction, likened to booking an Uber or Airbnb, complete with price transparency and choice. The company focuses on leveraging technology to automate processes, including reaching out to members via text during the prior authorization process to guide them directly to booking. For employers, OneImaging is an attractive solution because medical imaging is the second most used service in healthcare by volume (after prescription drugs) and represents 8% to 18% of a commercial health insurance plan's total spend. The company's financial model guarantees a one-to-one return on investment, ensuring that employers cannot lose money by implementing the solution, which can translate to tens of millions of dollars in savings (EBITDA) for large companies. By streamlining the process, OneImaging has significantly improved patient adherence, raising the T30 completion rate (exams completed within 30 days) from 45-50% up to 80%, thereby improving clinical outcomes. Looking ahead, OneImaging is deploying newly raised capital to focus heavily on product enhancements, such as creating a centralized repository for all patient images and establishing on-site imaging centers for large corporate clients. The CEO attributes the company's competitive durability to its "tech company first" approach and the network effects inherent in its two-sided marketplace. Key Takeaways OneImaging targets a crucial area of corporate overhead: Health insurance plan spending is the second largest line item of overhead for a company after salary and wages. Medical imaging services, which constitute 8% to 18% of a commercial health insurance plan's total spend, offer a high-leverage opportunity for reduction. CFOs should recognize this overlooked area, which can translate to tens of millions of dollars in direct savings (EBITDA) for larger companies. The business model eliminates financial risk for the employer: OneImaging generally does not make money unless they save the client money. For budget predictability, the solution can be purchased as a subscription with a guarantee of at least a one-to-one return on investment, making it "impossible" for a client to lose money. The target is to create a 2.7% to 3% reduction in the entire healthcare spend. A "tech company first" mindset, even in healthcare, is crucial for efficiency and competitive durability. OneImaging actively invests in product and engineering to automate processes that typically rely on faxes and manual effort. This automation is essential to eliminate pain points like the massive information loss during prior authorization and the 25% same-day cancellation rate prevalent in the market. The focus on product experience directly improves adherence and health outcomes, which minimizes costly downstream complications. By simplifying the process to be like booking an Uber or Airbnb, OneImaging has dramatically increased the T30 completion rate (exams completed within 30 days) from 45-50% up to 80%. Higher adherence ensures employees receive timely diagnoses and follow prescribed care pathways, reducing future high-cost events. Finally, long-term durability is achieved by integrating solutions that create network effects and a natural moat. By doing the "hard work up front" on technical integrations, the company makes the product more seamless and automated, increasing utilization and ensuring that new entrants would offer a product "so far below in quality from a price perspective" that it is not worth the effort. Chapter Summary (00:01:03) The interview begins by introducing Elan Adler, founder and CEO of OneImaging, a nationwide diagnostic imaging network aiming to make medical imaging faster, more affordable, and more transparent. Adler, drawing on his experience in radiology operations and technology sales, realized the need for the company when people close to him consistently sought answers regarding the lowest cost, insurance compatibility, appointment availability, and quality of imaging services. (00:02:53) The current process for arranging an imaging appointment is inefficient and complex: ordering providers typically name only one or two facilities, often owned by the same employer. This system results in patients having no knowledge or choice, leading to stress, lost clinical data during prior authorization, and a high same-day cancellation rate of 25% due to issues like lack of approval or improper prep. Patients have "no clue what the price is" until they receive a bill afterwards. (00:05:32) OneImaging addresses this inefficiency by fundamentally fixing the lack of visibility and optionality in the market. Adler compares the desired consumer experience to booking an Uber or Airbnb at an airport, where users instantly see multiple options, transparent pricing, and can select the level of service they want. (00:07:30) The company targets a massive, yet often overlooked, market: imaging services (MRIs, CTs, etc.) are the second most used service in all of healthcare by volume after prescription drugs. This area accounts for 8% to 18% of a commercial health insurance plan's total spend, highlighting its financial leverage. Critically, health insurance plan spending is the second largest line item of overhead for a company after salary and wages. (00:11:23) OneImaging's business model is contingent on performance; they do not make money unless they save the employer money. For budget predictability, they can be purchased as a subscription with a guarantee of at least a one-to-one return, making it "impossible" for a client to lose money. The strategic goal is to achieve a 2.7% to 3% reduction in a company's overall healthcare spend (MLR). This solution is implemented by integrating into the prior authorization process, reaching members via text message to direct them to book their appointment digitally. (00:16:24) Newly raised capital is being deployed into product development, including building integrations to host all of a patient's images in one place, and partnering to establish custom, on-site imaging centers at corporate wellness campuses. The company rigorously tracks the T30 completion rate (exams completed within 30 days of the order). Through product improvements and consumer focus, this rate has been substantially increased from an initial 45-50% to 80%, thereby improving patient adherence to care. (00:30:09) To maintain a competitive edge, Adler prioritizes building the "absolute best product" by committing to automation, seamless integration, and running the organization as a "tech company first". This hard work creates a "natural moat" supported by network effects. Adler draws inspiration from entrepreneurs who built revolutionary products and challenged entrenched industries, citing figures like Elon Musk, Steve Jobs, and Travis Kalanick.     Resources: https://www.oneimaging.com/about-us       Stay Updated: Please visit Brio360 on other episodes and resources on driving value creation https://brio360.com   Follow our host:           Peter Ho https://linkedin.com/in/peterhocm     Please note that information provided in the podcast is for informational and educational purposes only and is not a recommendation to take any particular action, nor an offer or solicitation to buy or sell any securities or services presented. It is not investment advice. Brio360 does not provide legal or tax advice.

    43 мин.
  5. 01.10.2025

    Layering Capital from Sponsor Equity to Permanent Debt with Greg Saunders

    This interview features Greg Saunders, CFO of Coast Energy, discussing the complexities of scaling solar, storage, and microgrid projects for commercial real estate portfolios, a sector he notes is exciting but prone to risk, complexity, and surprises, likening the environment to "riding the roller coasters". Saunders, who has a background in specialty finance and clean energy financing, highlights that the CFO has a front-and-center role in product design due to the granular financial structuring required for these capital-intensive projects. Coast Energy's ability to optimize both the cost and flexibility of capital is supported by strong private equity sponsors. The company uses approximately five or six kinds of capital, matched specifically to the project stage, from conceptual planning through operation. This financing journey begins with sponsor equity for early-stage conceptual funding, design, and marketing. As projects advance, they utilize a development debt facility (a 1–2 year term typically covering 55%–70% of costs at an 8%–10% interest rate), followed by a construction line of credit (18–24 months) once the project is de-risked by permits and entitlements, covering 70%–80% of construction costs. Finally, as the asset becomes operational, permanent debt (7 to 10 years, or up to 25 years for applicable programs) and tax credit financing are secured. Permanent debt is sized conservatively (40%–60% of asset cost) based on the Debt Service Coverage Ratio (DSCR), typically 1.2 to 1.6, to ensure a cash flow cushion. Together, the permanent debt and tax credit financing cover roughly 90% of the project cost and are used to take out the construction loan. The federal Investment Tax Credit (ITC) and depreciation policies, leveraged by tax equity investors (often large banks seeking a strong after-tax return), are key to lowering the overall cost of capital. A central element of Coast Energy's success is its "zero capex model," which removes the $2 million to $5 million upfront cost barrier for commercial property owners. Customers benefit from lower, predictable energy costs through a Power Purchase Agreement (PPA)—often a 20-year contract—where they pay 10% to 25% less than utility rates . For Coast Energy, this creates long-term, high-credit-quality cash flow streams that are highly valued by investors . Property owners highly value this stability, which also improves their property's Net Operating Income (NOI), translating immediately into increased property value when multiplied by the capitalization rate. To manage the inherent variability of project development, which can range from six months to several years and be complicated by utility upgrades and tangled permitting processes, Saunders emphasizes the necessity of financial agility and portfolio diversification. Risk is mitigated by geographic diversity and diverse off-takers (e.g., utilities, multi-family, healthcare), which de-risks cash flows and increases the company's long-term value to potential acquirers. Key Takeaways for Other CFOs • Build Sophisticated Scenarios: Due to the variability of project development and construction timelines (often delayed by utilities or local permitting), financial planning and forecasting must include sophisticated scenarios to prepare for and react to the accumulation of things that could "go sideways". • Prioritize Capital Flexibility and Cost: When leveraging strong financial backing (e.g., private equity sponsors), actively optimize both the low cost of capital and its flexibility; these two goals are often "diametrically opposed," as the lowest cost capital may come with restrictions and covenants that limit product adjustments. • Match Capital to Project Stage: Employ a layered financing approach (up to 5 or 6 types of capital) where the duration and cost of capital are matched to specific project stages, from sponsor equity for early development, through short-term development and construction debt, to long-term permanent debt and tax equity once operational. • De-Risk Through Diversification: To make cash flows valuable to investors and build a resilient company, actively seek geographical diversity and diversity among off-takers (customers), such as utilities, commercial property owners, multi-family, and healthcare organizations. • Understand Counterparty Intent: In financial negotiations, prioritize understanding what truly "makes them tick," such as specific risk concerns (e.g., delinquency or repayment before maturity). Knowing their core priorities allows you to navigate a "win-win solution" that respects their needs while ensuring your sustainable product delivery. • Commit to Hard Work: Recognized as an "enduring constant," there is "no substitute for hard work," requiring CFOs in fast-growing companies to commit fully to the business, often involving long hours   Chapter Summary (00:01:03) Greg Saunders, CFO of Coast Energy, discusses scaling solar and microgrid projects for commercial real estate. He notes the CFO's integral role in product design due to complex financial structuring. He describes the industry as exciting but full of complexity, risk, and surprises, likening it to riding the roller coasters. (00:04:07) Supported by private equity, Coast Energy optimizes capital cost and flexibility, recognizing that the lowest cost capital often imposes restrictive covenants. The company uses 5 or 6 types of capital, matching the cost and duration to the specific stage of the project. (00:07:21) The capital pathway starts with sponsor equity for early design, followed by a development debt facility (1–2 years, 8%–10% rate). Once permits de-risk the project, a construction line of credit (18–24 months) covers 70%–80% of costs, paying off the earlier development debt. (00:09:54) Projects transition to permanent debt (7 to 25 years) and tax credit financing. Permanent debt is conservatively sized (40%–60% of asset cost) based on a Debt Service Coverage Ratio (DSCR) of 1.2 to 1.6. Tax equity investors, often large banks, utilize the Investment Tax Credit (ITC) and depreciation policies to lower the overall cost of capital. (00:15:19) The zero capex model removes the $2M–$5M upfront barrier for commercial property owners. Customers gain predictable, lower energy rates (10%–25% less than utility rates) via a Power Purchase Agreement (PPA). For Coast Energy, this generates long-term, high-credit-quality cash flows that improve property Net Operating Income (NOI). (00:21:29) Due to variable timelines caused by utility delays and permitting, financial forecasting requires building sophisticated scenarios to anticipate issues a year or two out. Risk mitigation involves diversifying projects geographically and across off-takers (e.g., healthcare, multi-family). Saunders emphasizes understanding counterparty priorities in negotiations to find win-win solutions and that there is no substitute for hard work.   Resources: https://www.coastenergy.com/   Stay Updated: Please visit Brio360 on other episodes and resources on driving value creation https://brio360.com   Follow our host:         Peter Ho https://linkedin.com/in/peterhocm       Please note that information provided in the podcast is for informational and educational purposes only and is not a recommendation to take any particular action, nor an offer or solicitation to buy or sell any securities or services presented. It is not investment advice. Brio360 does not provide legal or tax advice.

    38 мин.
  6. 29.09.2025

    Beyond the Emotion: Using AI and Tech to Achieve a Compliant Startup Wind-Down

    Dori Yona, CEO and co-founder of Simple Closure, introduced the platform designed to streamline the difficult, manual, and bureaucratic process of shutting down a startup. Yona's inspiration stemmed from his own experience running low on cash at a previous company, where he found that seeking guidance on dissolution was lonely, and no readily available platforms existed to help navigate the process. He emphasized that the vast majority of startups fail (90% to 93%) and that annually in the US, between 700,000 and one million companies shut down, a number nearly equal to those that incorporate. The interview established the critical need for proper dissolution, noting that failing to handle the process correctly (which involves about 95 moving parts) can lead to severe consequences, including piercing the corporate veil, resulting in personal liability for founders, lawsuits, or fines years later. Simple Closure addresses this by offering a solution that reduces the traditional wind-down time from an average of 9 to 12 months to typically 30 to 45 days. The platform uses technology, including AI agents and automations, to ingest data from cap table and HR systems (like Carta and Gusto), and systematically checks public state databases across all 50 states to ensure a compliant shutdown plan is created and executed. Simple Closure utilizes a partner-heavy go-to-market strategy, working closely with top Silicon Valley law and CPA firms (such as Cooley and Gunderson), as well as integrating with major ecosystem players like Stripe Atlas and Carta. Yona stressed that the decision to shut down is intensely emotional, describing it as "abandoning your child". His main lesson for founders is to avoid "kicking the can" down the road, as delaying the shutdown decision often results in wasting crucial time (6 to 12 months) and capital, sometimes forcing founders to pay out of pocket to achieve final closure. Simple Closure aims to provide peace of mind and help founders move quickly to their next venture. Key Takeways Entrepreneurs should incorporate several crucial lessons regarding company dissolution, viewing it not as a personal failure but as a common occurrence, given that 90% or more of companies shut down. Acknowledge that the decision to wind down is intensely emotional, often feeling like "abandoning your child". However, resisting the urge to "kick the can" down the road is vital, as delaying the shutdown decision wastes valuable time (usually 6 to 12 months) and often consumes the remaining capital, sometimes forcing founders to pay out of pocket for the proper wind-down process. Finally, always prioritize compliance: a proper shutdown involves managing approximately 95 moving parts, and failure to handle these details correctly can "pierce the corporate veil," resulting in personal liability, lawsuits, fines, or penalties months or years later. The primary goal should be to achieve a quick, compliant exit to gain peace of mind and focus on the next venture. Chapter Summary (00:01:03) Dori Yona, CEO and co-founder of Simple Closure, introduced the platform tackling the painful, manual, and bureaucratic process of shutting down a company. He highlighted a recent milestone: Simple Closure was named one of Fast Company's most innovative companies. (00:02:31) Yona's inspiration arose from his personal experience when a previous company ran low on cash and the board suggested a "Plan B". He found seeking guidance on dissolution was lonely, as no platforms existed, and even top-tier Silicon Valley law firms avoided the process. (00:05:13) Statistically, the problem is massive: 90% or more of companies fail. Between 700,000 and 1 million companies shut down annually in the US, a number nearly equal to the 800,000 companies that incorporate each year, demonstrating a continuous economic cycle. (00:09:37) A proper dissolution requires handling about 95 moving parts. Failure to handle these details correctly can "pierce the corporate veil," leading to personal liability, lawsuits, liens on personal property, or fines months or years later. (00:12:24) Simple Closure uses a highly partner-driven strategy, working with top law firms (e.g., Cooley, Gunderson) and integrating with major ecosystem players (Stripe Atlas, Carta). Technology, including AI agents, ingests data and checks public state databases across 50 states, reducing the process from the traditional 9-12 months to typically 30 to 45 days. (00:33:28) Yona emphasized that the decision to shut down is intensely emotional, akin to "abandoning your child". The key lesson is avoiding "kicking the can" down the road, as delaying the decision wastes 6 to 12 months of valuable time and capital, often forcing founders to pay out of pocket for compliant closure.   Resources: The Hard Thing About Hard Things by Ben Horowitz https://www.amazon.com/Hard-Thing-About-Things-Building/dp/0062273205/ https://simpleclosure.com/   Stay Updated: Please visit Brio360 on other episodes and resources on driving value creation https://brio360.com   Follow our host:           Peter Ho https://linkedin.com/in/peterhocm Please note that information provided in the podcast is for informational and educational purposes only and is not a recommendation to take any particular action, nor an offer or solicitation to buy or sell any securities or services presented. It is not investment advice. Brio360 does not provide legal or tax advice.

    39 мин.
  7. 23.09.2025

    Beyond the Numbers: Darrell Cox on Revenue-Connected FP&A

    The interview features Darrell Cox, a veteran finance professional who has guided some of Canada's fastest growing tech companies, discussing his philosophy on finance leadership and the solutions offered by Una Software, where he currently serves. Darrell notes that a consistent theme throughout his career, working at big and small growth-oriented companies, has been the imperative to "push the limits". This drive is manifested in his focus on the data side, where he frequently built custom databases to collect crucial non-financial data, married it with financial data, and used the resulting insights to drive and measure performance. He finds this FP&A-focused work, pushing beyond traditional financing, to be the aspect of his career that has "really added a lot of value" and makes him feel most proud. This long-standing challenge of integrating operational and financial data led directly to his excitement about Una Software. Darrell explained that previous FP&A tools often required costly, custom IT solutions and external databases to connect detailed revenue data to financial results. Una, however, is specifically designed to solve this problem by providing a revenue-connected and operationally connected planning approach, enabling powerful forecasting and budgeting that allows users to "see around corners" by leveraging actual sales data rather than just invoice data from the financial system. Una targets mid-market companies, defined roughly as those with revenues from $50 million to $500 million, appealing specifically to those struggling to connect their financial and non-financial data without the excessive cost and complexity of high-end CPM solutions like Oracle or Cognos. Darrell contends that the ability of modern software to reduce implementation costs and time to value significantly lowers the risk and improves the ROI of moving away from fragmented tools like Excel, which is still used by 70% of customers despite its well-known flaws. As a CFO, Darrell's playbook for scaling a business involves building a robust foundation, often focusing on the FP&A function, to support scale. When entering a new role, he prioritizes areas for the highest impact, which often involves enhancing communication with the board, developing stronger KPI reporting, and building agile budget/forecast models that incorporate more data to ensure team alignment. He stressed that the budget and forecast process is primarily designed to "align the team" towards shared objectives. When analyzing data, he advises finance professionals to speak the language of the operational teams they support and provide ideas on levers they can influence, rather than simply pointing out cost overruns. In terms of data quality, he offers a pragmatic view: finance people should not insist on 100% accuracy in areas like sales and marketing data, as 80% accuracy can still yield highly valuable insights that drive action. This detailed data analysis is critical, especially when calculating SaaS KPIs like LTV to CAC; drilling down to customer cohort levels is necessary to avoid mismatching acquisition costs and revenue streams, potentially revealing unexpected profitability or illuminating highly productive channels. Darrell views the modern CFO as a "storyteller" who must "collect all your data, sift through it, organize it, [and] find the patterns". The communication of this story requires art, distilling complex metrics into a few important, positively framed points that resonate with the specific audience, whether internal teams, the board, or investors. The core of effective storytelling is aligning with the company's and the individual stakeholder's objectives, aiming to help them "get there faster" or even help them achieve their bonus. Looking forward, Darrell suggests the CFO is evolving into a "Chief Metrics Officer," who masters all metrics, drives performance, and balances the essential task of mitigating risk with focusing on performance maximization. His personal "secret sauce" for success is embracing "the struggle"—always pushing hard, maintaining creativity, and maximizing technology to attempt things others deem too difficult. He sees the current landscape, rife with technological innovation like AI and new CPM tools, paralleling historical periods of rapid development, reinforcing the importance of continuous learning and pushing limits. Chapter Summary (00:01:03) CFO Background and Data Focus: Darrell shares his career theme: leading growth companies by consistently "push[ing] the limits" on data. He integrates non-financial data with financial data into the FP&A function to drive performance, which he views as the most valuable aspect of his career. (00:03:07) Una: Solving Data Integration: Una Software solves Darrell's previous data integration challenges, enabling revenue-connected planning. Targeting the mid-market (defined as $50M–$500M revenue), Una offers modern solutions that significantly lower the cost and risk of implementation compared to older, complex CPM systems. (00:06:22) The CFO Scaling Playbook: The playbook focuses on building a robust finance foundation for scale, prioritizing FP&A and enhancing KPI reporting. The budgeting process is crucial to "align the team". Finance must speak the language of operational teams and provide actionable, solution-oriented advice. (00:10:07) Data Pragmatism and Deep Dives: Data priority aligns with core business objectives. Finance should accept that 80% accuracy in operational data (like sales metrics) is sufficient for valuable insights. Detailed analysis (e.g., LTV to CAC by customer cohort) is necessary to avoid mismatched costs and make productive decisions. (00:21:25) Storytelling and Metrics Mastery: The CFO must be a "storyteller," organizing data to find patterns and communicating the truth effectively. Communication requires positive framing tailored to help stakeholders meet their objectives. Darrell projects the role is evolving into a "Chief Metrics Officer". (00:35:56) Secret Sauce: The Struggle: Darrell's personal principle is embracing "the struggle," continuously pushing hard, maintaining creativity, and never settling for contentment. He attributes success to maximizing technology use for difficult tasks, aiming for the "highest possible level". Books Mentioned in this Episode The Innovators: How a Group of Hackers, Geniuses, and Geeks Created the Digital Revolution by Walter Isaacson https://www.amazon.com/Innovators-Hackers-Geniuses-Created-Revolution/dp/1476708703   Resources:   https://unasoftware.com/     Stay Updated: Please visit Brio360 on other episodes and resources on driving value creation https://brio360.com   Follow our host:           Peter Ho https://linkedin.com/in/peterhocm       Please note that information provided in the podcast is for informational and educational purposes only and is not a recommendation to take any particular action, nor an offer or solicitation to buy or sell any securities or services presented. It is not investment advice. Brio360 does not provide legal or tax advice.

    40 мин.
  8. 04.08.2025

    The Humanly Story: AI, Growth, and the CEO's Journey

    The podcast interview features Prem Kumar, founder and CEO of Humanly, an AI-powered recruiting platform. We delve into Prem's journey, the origins of Humanly, its business model, market positioning, recent funding, and the ethical integration of AI in recruitment. Prem's inspiration for Humanly stemmed from his personal experience as a job candidate in 2006, where he observed a lack of communication and inconsistent interview processes in high-applicant-volume roles. Later, working at Microsoft's HR Solution delivery team, he recognized that hiring teams lacked the technology to engage with candidates at scale, often only reviewing 5% of applicants. Humanly was founded about five years ago to address this problem, using AI and machine learning to engage, screen, and process high volumes of candidates, ensuring they get to the right talent faster. Humanly operates on a SaaS product model, targeting mid-sized to enterprise companies with high inbound applications that pay significantly for recruitment marketing but lack engagement tools for the volume they attract. The company focuses on entry to mid-level roles (0-7 years experience) across various industries where applicant volume is high, such as deskless workers or first/second jobs at accounting firms. Humanly aims to automate phone screens and engage 100% of candidates within hours, significantly reducing time to hire from 44 days to about 5 days, thus offering substantial ROI. Humanly recently closed a $7 million funding round, driven by a strong Q4 and the continued support of its lead investor, Drive. This funding is primarily aimed at scaling its go-to-market team and further developing its product. The team currently comprises 36 people, with product and engineering primarily in Seattle and a deliberate small engineering team in Vietnam, leveraging talent and cost efficiencies. Prem emphasizes that Humanly's approach to AI in recruiting is about augmenting human intelligence, not replacing it. He believes AI helps recruiters focus on strategic tasks by automating time-consuming ones, ensuring all candidates receive engagement rather than being ignored. The company is "problem-obsessed," using AI ethically and safely to meet user needs, measured by candidate experience ratings and customer retention. Prem also touched on his personal challenge of balancing work and life, managing this by prioritizing a small list of essential tasks weekly and daily Key Takeaways 1. Obsess over the Problem, Not the Solution: Prem Kumar's inspiration for Humanly stemmed from his personal frustration as a job candidate in 2006, facing a lack of communication and inconsistent interview processes for high-volume roles. He later observed similar systemic issues within Microsoft's HR teams. Prem emphasizes the importance of being "problem-obsessed" rather than solution-obsessed. By deeply understanding a significant, unaddressed pain point in the market—the inability to engage with candidates at scale—Humanly was able to develop an effective AI-powered solution. 2. Validate Your Market and Clearly Demonstrate ROI: Humanly targets mid-sized to enterprise companies with high inbound applications that struggle to engage with the volume of candidates they've attracted. Entrepreneurs should seek out "big enough" and "attainable" markets . Humanly provides a clear return on investment (ROI) by automating initial candidate engagement and screening, significantly reducing the time to hire from 44 days to approximately 5 days. This quantifiable value proposition is crucial for attracting and retaining customers. 3. Integrate Technology Strategically and Ethically: While Humanly relies heavily on AI, Prem stresses that their approach is about augmenting human intelligence, not replacing it. AI automates tasks that recruiters often don't have time for, like engaging with 100% of applicants, allowing human recruiters to focus on more strategic activities and human connection. He also highlights the critical need to deliver AI solutions in a "safe, ethical way" that builds user trust, especially given the public's skepticism towards AI. 4. Foster Strong Investor Relationships and Prioritize Predictability: Humanly's recent $7 million funding round was significantly supported by their lead investor, Drive. Prem advises maintaining a "really strong" relationship with investors, even through challenges, as their understanding of your journey fosters certainty. As the company scales, "predictability is extremely important" across all business aspects—revenue, product development, and support—moving from abstract ideas to solid, measurable plans. 5. Master Personal-Professional Balance and Intentional Prioritization: Prem emphasizes the importance of setting clear expectations with co-founders who share similar life situations, fostering empathy and mutual support. To manage his demanding schedule, he keeps his daily and weekly priority lists "really small," focusing on just one to two essential tasks per day and three to five for the week. This disciplined approach ensures focus on the most impactful work and helps maintain a sense of balance.   Chapter Summary (00:01:05) Humanly's Origin: Prem Kumar, Humanly's CEO, created the AI recruiting platform to solve candidate engagement issues at scale. His own job search and Microsoft experiences revealed only 5% of applicants were engaged, driving this solution. (00:04:23) Business Model & Market: Humanly's SaaS platform helps enterprises engage 100% of applicants, reducing time-to-hire to 5 days. They target high-volume, entry/mid-level roles with automated screening. (00:09:14) Funding & Scaling: A $7 million funding round will scale Humanly's go-to-market and product development. Their 36-person team is strategically located in Seattle and Vietnam for talent and cost efficiency. (00:17:12) Strategic Ops & Ethical AI: For growth, predictability is crucial. Prem emphasizes "problem-obsessed" AI, augmenting human intelligence ethically. Key metrics like candidate experience and retention guide their AI-driven approach. (00:31:14) Entrepreneurial Balance: Prem manages work-life balance by keeping daily (1-2) and weekly (4-5) priority lists "really small," focusing on essential tasks during peak energy times for well-being. Books Mentioned in this Episode The Hard Thing About Hard Things by Ben Horowitz https://www.amazon.com/Hard-Thing-About-Things-Building/dp/0062273205 The CEO's Mindset by Vinnie Fisher https://www.amazon.com/CEOs-Mindset-Break-Through-Level/dp/0990995534   Resources: https://www.humanly.io/     Stay Updated: Please visit Brio360 on other episodes and resources on driving value creation https://brio360.com   Follow our host:           Peter Ho https://linkedin.com/in/peterhocm   Please note that information provided in the podcast is for informational and educational purposes only and is not a recommendation to take any particular action, nor an offer or solicitation to buy or sell any securities or services presented. It is not investment advice. Brio360 does not provide legal or tax advice.

    37 мин.

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Corporate executives, entrepreneurs and authors discuss corporate finance strategies, growth tactics, leadership journeys and other management topics to drive value creation.