Values-First Marketing

Megan Kachigan
  • 5.0 (29)
  • MARKETING
  • UPDATED WEEKLY

You didn’t start your business to become a full-time marketer—but here you are, juggling content, launches, and visibility on top of everything else. If you're exhausted by marketing formulas that feel pushy or misaligned, this podcast is your permission slip to do it differently. Values-First Marketing is a strategic approach that centers your beliefs, mission, and principles—so your message feels true to you and resonates deeply with the people who already believe what you believe. You won’t need to convince or perform. You’ll build trust, loyalty, and long-term client retention with effective messaging that feels natural and aligned. This show is here to help you clarify your thought leadership, simplify your marketing, and stay fully in your zone of genius—so sales become a natural result.

  1. 4D AGO

    How Owning Her Brand Voice Doubled Revenue with Holly Haynes [Replay]

    Your brand voice matters more than any algorithm.  Leaning into your own brand voice is one of the scariest things you can do…because people see and hear the real you. AND, leaning into your brand voice is one of the most powerful things you can do…because people see and hear the real you! It can be a double edged sword. That is why I cannot wait for you to hear the super smart way that Holly leaned into her authentic brand voice to create such incredible (and consistent!) results. In this episode, she breaks down the three to four emails a week that her audience loves to read, how it strategically reinforces key themes, and keeps her top of mind (without taking all her time!). Holly is so generous with her behind-the-scenes in this episode.  She shares how really leaning into her voice across all of her media platforms doubled her revenue in one year and is the strategy she continues to use today. The best part? YOU can apply these same principles to your business. Holly keeps it simple and doable. In This Episode, We Cover: The social media optional strategy that continues to fuel Holly’s revenue growthHow consistent messaging builds trust (and makes selling easier)The 3-email-per-week structure that nurtures without feeling overwhelming (or annoying)The mindset shift that makes email marketing feel energizing (and why it's better than the immediate gratification of the social media dopamine hit)Simple email formulas that creates consistency and trust.This Episode Is For You If: You feel pressure to constantly post on social mediaYou’re showing up consistently but not seeing conversionsYou ghost your email list until launch timeYou want a repeatable system that fits your lifeYou crave visibility without burnout➡️ SHOW NOTES: Grab all the links and resources mentioned in this episode on the blog here! https://www.megankachigan.com/how-owning-brand-voice-doubled-revenue-holly-haynes Resources & Links Mentioned: Join Holly's 3-Day Anti-Social Reset Get Holly’s free Ditch the Social Drama workshopRelated episodes: The Smart Way to Build Trust Through Email Marketing  https://www.megankachigan.com/smart-way-build-trust-email-marketing How to Use ManyChat to Grow Your Email List  https://www.megankachigan.com/grow-your-email-list-manychat 3 Tips To Create Content Consistently Without Burnout  https://www.megankachigan.com/create-content-consistently-without-burnout*Note: These show notes may contain affiliate links, which means that I may make a small commission if you purchase. I only affiliate for people and progra Join the Why Isn't This Converting?" Free 5-Day challenge to get more clients from your copy by clicking here! Know exactly what to fix in your copywriting with this "Why Isn't This Converting?" Free 5-Day Challenge. You'll get bite-sized email prompts where you’ll apply one simple, high-impact fix in just minutes to make your content convert without having to re-write everything or constantly guess at what's going to work.

    36 min

  2. 12/09/2025

    What I’d Fix First to Make Your Copywriting Convert (With Examples)

    If you’ve ever wondered, “I know I’m great at what I do… so why does my copy sound off?” — you are like most of my clients. After auditing hundreds of sales pages, websites, and emails, I can tell you this with complete confidence: The first three fixes I make to 90% of the copy I audit are simple… and they make the biggest impact on the conversion rate. This is for the heart-centered coach, strategist, or service provider who’s head is spinning while you’re overthinking everything… Here’s the truth most business owners don’t realize: You could be just one adjustment away from copy that actually connects. Sometimes, it really can be that simple.  You're not new to this. You have a solid offer. You care deeply. But your words aren't pulling their weight. Let’s fix that. In this episode, I’m sharing the 3 fixes I look for first that make the biggest difference for your bottom line. I will unpack each of these so your message finally lands the way you intended. ➡️ SHOW NOTES: Grab all the links and resources mentioned in this episode on the blog here! https://www.megankachigan.com/conversion-copywriting-fixes-with-examples LINKS MENTIONED: Do the free 5-day challenge: Why Isn’t This Converting?Case Study: Conversion Copywriting That Finally Made Her Offer SellWhat you can expect to get in Copy Clarity Club:Sales Page Example AuditWebsite Example AuditJoin Copy Clarity Club to get weekly support for ALL of your content. Feel confident knowing that what you’re creating is actually going to convert and bring real dollars to your business. Join the Why Isn't This Converting?" Free 5-Day challenge to get more clients from your copy by clicking here! Know exactly what to fix in your copywriting with this "Why Isn't This Converting?" Free 5-Day Challenge. You'll get bite-sized email prompts where you’ll apply one simple, high-impact fix in just minutes to make your content convert without having to re-write everything or constantly guess at what's going to work.

    28 min

  3. 11/25/2025

    5 Email Marketing Tips For Daily List Growth with Tracy Beavers

    Daily list growth is simpler than you think. I’m joined by Tracy Beavers, host of the top-ranked Create Online Business Success podcast, for a refreshingly real conversation on how to grow your list automatically, without ads or endlessly creating new freebies. Tracy shares the habits and mindset shifts that create sustainable list growth for values-driven entrepreneurs…plus some fun, overlooked ways to make your list love hearing from you! Whether your list feels tiny or neglected, this episode will remind you how powerful it can be when you treat every email address like their is a real human behind it (because there is!) Listen to this episode to catch: The mindset shift that makes email marketing actually workHow to get your subscribers to actually reply back to you.The email real estate most entrepreneurs waste (and the easy way to fix it)The content “broken record” moment that signals you’re close to convertingTracy’s favorite no-ad strategies for daily list growthWhy your list-building isn’t working—and what to adjust before you give upAre free lead magnets still worth it in 2026?🎧 Listen now and then join us inside Copy Clarity Club to build the kind of messaging that grows your list every single week—without burnout. ➡️ SHOW NOTES: Grab all the links and resources mentioned in this episode on the blog here! https://www.megankachigan.com/email-marketing-tips-tracy-beavers CONNECT WITH MEGAN: Join My Inbox Community → www.megankachigan.com/email Website → www.megankachigan.com LinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/ Threads → https://www.threads.net/@megankachigan Instagram → https://www.instagram.com/megankachigan/ Join the Why Isn't This Converting?" Free 5-Day challenge to get more clients from your copy by clicking here! Know exactly what to fix in your copywriting with this "Why Isn't This Converting?" Free 5-Day Challenge. You'll get bite-sized email prompts where you’ll apply one simple, high-impact fix in just minutes to make your content convert without having to re-write everything or constantly guess at what's going to work.

    32 min

  4. 11/18/2025

    3 Email Marketing Ideas You Can Use This Week

    I’m sharing three simple, actionable email marketing ideas you can implement right away to see a greater ROI from your email marketing. No burnout, no perfectionism, no fancy funnels required!  Whether you’ve ghosted your list for a month or you’re just tired of writing emails that get ignored, this conversation will help you build momentum without overthinking it. We talk about how to shift from email avoidance to email confidence using my 3C framework, how to write for skimmers (because most of your readers aren’t sitting down at a desk to read your newsletter), and why showing up imperfectly is still the most powerful move you can make. 💌 Want a deeper audit of your current messaging or email strategy? Join the Why Isn't This Converting? Free Challenge here. ➡️ SHOW NOTES: Grab all the links and resources mentioned in this episode on the blog here! https://www.megankachigan.com/email-marketing-ideas-this-week Know exactly what to fix in your copywriting with this "Why Isn't This Converting?" Free 5-Day Challenge. You'll get bite-sized email prompts where you’ll apply one simple, high-impact fix in just minutes to make your content convert without having to re-write everything or constantly guess at what's going to work.

    14 min

  5. 11/11/2025

    The Top 3 Copywriting Trends To Watch in 2026

    If you're wondering how to stay relevant and write content that actually connects in the AI era—we need to talk about what’s really working in 2026. In this episode, I’m breaking down the top 3 copywriting trends I’m seeing that are reshaping the way heart-centered entrepreneurs market and message their offers. These predictions are grounded in what’s already shifting across my clients, peers, and my own business. What We Cover: The 3 shifts you need to know NOW for success in 2026 (and beyond)Why “human vs. AI” is the wrong question—and what matters moreHow to write for AI search and for real peopleWhat support clients want (what’s working NOW)Future-proofing your content so it still converts a year from now ➡️ SHOW NOTES: Grab all the links and resources mentioned in this episode on the blog here! https://www.megankachigan.com/2026-copywriting-trends Have a question about digital marketing, messaging, or copywriting? Get YOUR questions answered on the show! Submit here → https://forms.gle/9rPT7dtAKQCErzUg6 FREE RESOURCE: Copy not converting? Increase your conversion rate in 30-mins or less with my free Messaging & Positioning Audit. CONNECT WITH MEGAN: Join My Inbox Community → www.megankachigan.com/email Website → www.megankachigan.com LinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/ Threads → https://www.threads.net/@megankachigan Instagram → https://www.instagram.com/megankachigan/ Join the Why Isn't This Converting?" Free 5-Day challenge to get more clients from your copy by clicking here! Know exactly what to fix in your copywriting with this "Why Isn't This Converting?" Free 5-Day Challenge. You'll get bite-sized email prompts where you’ll apply one simple, high-impact fix in just minutes to make your content convert without having to re-write everything or constantly guess at what's going to work.

    39 min

  6. 11/04/2025

    AI Copywriting That Sounds Like You with Kinsey Soderberg

    If you’ve been curious about using AI tools—but hesitant because you don’t want to lose what makes your voice yours—this episode is for you. I'm joined by Kinsey Soderberg—creator of Authentic AI and champion of the human-first approach to AI content. We dig into how to use AI tools like ChatGPT without sounding robotic, generic, or off-brand. Whether you’re a coach, copywriter, or service provider, this convo will show you how to save time without sacrificing your voice. Here’s what we cover: The human-first approach to AI—and why it worksWhy AI can’t replace your voice (but it can support it)The fill-in-the-blank AI caption trick you’ll want to stealBest practices for prompting that actually get resultsHow Kinsey uses AI as a pep-talk partnerOther uses for AI beyond copywriting!Connect with our guest Kinsey on Instagram @AuthenticAIforEntrepreneurs The best place to get started with AI for your brand is using a Brand Blueprint* so ChatGPT always remembers who you are and how to write in your voice. Related Episode: Case Study: The AI Copywriting System That Worked While She Vacationed CONNECT WITH MEGAN: Join My Inbox Community → www.megankachigan.com/email Website → www.megankachigan.com LinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/ Threads → https://www.threads.net/@megankachigan Instagram → https://www.instagram.com/megankachigan/ *affiliate link Join the Why Isn't This Converting?" Free 5-Day challenge to get more clients from your copy by clicking here! Know exactly what to fix in your copywriting with this "Why Isn't This Converting?" Free 5-Day Challenge. You'll get bite-sized email prompts where you’ll apply one simple, high-impact fix in just minutes to make your content convert without having to re-write everything or constantly guess at what's going to work.

    28 min

  7. 10/28/2025

    Pinterest Marketing For More Organic Traffic with Kate Ahl

    Pinterest isn’t just for recipes and travel inspo. Here’s how to use it for real business growth: What if your blog could keep bringing in traffic for years—without needing to perform on Instagram or churn out more content? That’s exactly what Kate Ahl, founder of Simple Pin Media, helps business owners do with Pinterest. In this conversation, we break down how to actually use Pinterest as a traffic driver (not just a digital vision board), why it works so well for content you’ve already created, and the surprisingly simple way to start leveraging it today. If you’ve written blog posts, launched a podcast, or created freebies for your email list—this is how to make them work harder with less effort. In this episode, we cover: The biggest Pinterest myth most business owners still believeA surprising example of keyword research that might change your SEO strategyThe #1 goal Kate recommends for most service providers on PinterestHow to actually track success on the platform (without obsessing over views)Kate’s answer to “How often should I pin?”The difference between Pinterest keywords vs. Google SEOA personal traffic comparison that might change how you use InstagramYour Next Step: If you’re already creating pillar content—make it do more. This is exactly the kind of repurposing we help you build into a sustainable marketing rhythm. Start by grabbing my free messaging audit to make sure your content is set up to convert. Connect with our Guest: Visit Kate at simplepinmedia.com and subscribe to her Pinterest Made Simple newsletter. Join the Why Isn't This Converting?" Free 5-Day challenge to get more clients from your copy by clicking here! Know exactly what to fix in your copywriting with this "Why Isn't This Converting?" Free 5-Day Challenge. You'll get bite-sized email prompts where you’ll apply one simple, high-impact fix in just minutes to make your content convert without having to re-write everything or constantly guess at what's going to work.

    29 min

  8. 10/21/2025

    The Style Secret Behind Strong Brand Visibility with Ellie Steinbrink

    Ever stood in your closet feeling like you have nothing to wear to your next networking event or speaking gig? You're making big moves in your business, but your wardrobe isn't reflecting how you need to show up now.  That's why I'm chatting with Ellie Steinbrink—personal branding expert and stylist for female entrepreneurs—who blends two decades of marketing experience with a deep understanding of psychology and personal style. We’re talking about what happens when your style no longer reflects the version of you you’re becoming. Especially for women in business stepping onto stages, leading retreats, or simply showing up more visibly in their brand. You’ll walk away with a deeper understanding of how to embody your brand—before you even say a word. In this episode: What most women do wrong when preparing for a big visibility momentThe one question to ask before buying another outfit or panic shoppingHow your closet might be sabotaging your confidenceWhy authenticity boosts retention, trust, and even salesScientific research on how what you wear literally rewires your brainHow to dress like your brand… even when you’re off stage🔗 Mentioned in the episode: – Freebie: Style Mindset Reset – The Visibility Shift Podcast by Ellie Steinbrink CONNECT WITH MEGAN: Join My Inbox Community → www.megankachigan.com/email Website → www.megankachigan.com LinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/ Threads → https://www.threads.net/@megankachigan Instagram → https://www.instagram.com/megankachigan/ Join the Why Isn't This Converting?" Free 5-Day challenge to get more clients from your copy by clicking here! Know exactly what to fix in your copywriting with this "Why Isn't This Converting?" Free 5-Day Challenge. You'll get bite-sized email prompts where you’ll apply one simple, high-impact fix in just minutes to make your content convert without having to re-write everything or constantly guess at what's going to work.

    36 min
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5
out of 5
29 Ratings

About

You didn’t start your business to become a full-time marketer—but here you are, juggling content, launches, and visibility on top of everything else. If you're exhausted by marketing formulas that feel pushy or misaligned, this podcast is your permission slip to do it differently. Values-First Marketing is a strategic approach that centers your beliefs, mission, and principles—so your message feels true to you and resonates deeply with the people who already believe what you believe. You won’t need to convince or perform. You’ll build trust, loyalty, and long-term client retention with effective messaging that feels natural and aligned. This show is here to help you clarify your thought leadership, simplify your marketing, and stay fully in your zone of genius—so sales become a natural result.

Information

  • Creator
    Megan Kachigan
  • Years Active
    2024 - 2026
  • Episodes
    72
  • Rating
    Clean
  • Copyright
    © 2026 Values-First Marketing
  • Show Website
    Values-First Marketing