Values-First Marketing

Megan Kachigan
  • 5.0 (33)
  • Marketing
  • Updated Weekly

You didn’t start your business to become a full-time marketer—but here you are, juggling content, launches, and visibility on top of everything else. If you're exhausted by marketing formulas that feel pushy or misaligned, this podcast is your permission slip to do it differently. Values-First Marketing is a strategic approach that centers your beliefs, mission, and principles—so your message feels true to you and resonates deeply with the people who already believe what you believe. You won’t need to convince or perform. You’ll build trust, loyalty, and long-term client retention with effective messaging that feels natural and aligned. This show is here to help you clarify your thought leadership, simplify your marketing, and stay fully in your zone of genius—so sales become a natural result.

  1. 1d ago

    How Strong Women Lead Differently with Relle Dixon

    As a high-achieving woman, you probably don't need more discipline. In this episode, Relle Dixon explains how better nutrition will build your leadership, your voice, and your authority. Your body is your greatest business asset.  But here's what I hear from so many established founders, podcasters, speakers, and authors in my world: I'm doing everything right, but I'm running on empty. In our conversation, we go beyond the surface-level habits and explore the deeper layer: how your relationship with your body impacts your capacity, your focus, and your ability to lead in a way that feels good, aligned, and sustainable. In This Episode, You'll Discover: The surprising connection between how you fuel your body and the authority you bring to every room you walk intoWhy discipline and willpower aren't your problem (and what actually moves the needle when it comes to energy, clarity, and decision-making)How strength training, proper nutrition, and rest don't take away from your ambition (hint: they're the infrastructure that sustains it)The three foundational shifts that create the fastest return in energy and focus (spoiler: they're simpler than you think)What "sustainable success" actually looks like when you start building for longevityThe honest conversation about visibility, vulnerability, and why sharing the real, messy parts of your journey is what actually builds communityRelated Episodes: - Natural Energy Boosts For Better Focus with Allison Jordan - Threads Is The Most Underrated Platform for Authentic Marketing Right Now Connect with our guest: Relle Dixon is a fitness and nutrition coach, keynote speaker, and entrepreneur who helps high-performing women understand that their body is their greatest business asset. She teaches practical strategies around nutrition, strength training, and metabolic health so ambitious women can build energy, resilience, and sustainable success in both life and business.  Connect with her on Instagram. Threads, and LinkedIn. *Note: This may contain affiliate links, which means if you click and buy, I'll earn a commission at no extra cost to you. I never recommend things I don't love or haven't used. 🫶 CONNECT WITH MEGAN: Join My Inbox Community → www.megankachigan.com/email Website → www.megankachigan.com LinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/ Threads → https://www.threads.net/@megankachigan Instagram → https://www.instagram.com/megankachigan/ Let's stay connected! Get exclusive behind-the-scenes access and a direct line to my inbox when you join my email community at https://www.megankachigan.com/email

    27 min

  2. Jun 22

    Kit's Email Marketing Product Update 2026 (What You Need To Know)

    Ever sent an email blast to your entire list and wondered who actually reads it? If you’re trying to make your email marketing actually work, Kit just released an exceptional update: real subscriber intelligence. The new features they just launched make it so easy to both increase buyers on your email list AND love your audience well. The problem with most marketing funnels is that you don't know who your high-value subscribers are until the end of the funnel. Kit's CEO, Nathan Barry, framed it this way: "it's hard to love and serve people you don't know." Success depends not only on who you know, but who knows you, and that's exactly what these new features are built to fix. They help you create the kind of conversations that lead to your best partnerships and your biggest launches. The secret to conversion copywriting has always centered on voice of customer research. That means figuring out who your audience really is, what they need, and how to talk to them in a way that lands. Usually, that means hiring a smart copywriter, running surveys, or piecing together data from five different tools. Kit's 2026 product update changes that equation by building voice of customer insights directly into the platform you're already using to send emails. This episode breaks down the seven features in Kit's latest product update, what each one actually does, and how coaches and creators specifically can put them to work (without duct-taping your tools together). You'll also find answers to some of the most common questions about email marketing tips, campaign ideas, and how to actually do this well in your own list. ➡️ SHOW NOTES: Grab all the links and resources mentioned in this episode on the blog here! https://www.megankachigan.com/kit-email-marketing-update-2026 JOIN KIT: Get started with Kit here. CONNECT WITH MEGAN: Join My Inbox Community → www.megankachigan.com/email Website → www.megankachigan.com LinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/ Threads → https://www.threads.net/@megankachigan Instagram → https://www.instagram.com/megankachigan/ *Note: This may contain affiliate links, which means if you click and buy, I'll earn a commission at no extra cost to you. I never recommend things I don't love or haven't used. 🫶 Let's stay connected! Get exclusive behind-the-scenes access and a direct line to my inbox when you join my email community at https://www.megankachigan.com/email

    19 min

  3. Jun 2

    3 Website Copywriting Changes I Made for Google Algorithm 2026

    Google recently announced its 2026 algorithm updates at I/O in May 2026, and that made me stop and ask: Is my website actually built for how people are going to find me now? And how can I incorporate this for website copywriting for my clients? Google just fundamentally shifted how people discover businesses online. Information agents are scanning the web 24/7. Agentic booking is expanding to pull real-time pricing and availability. Conversational search is remembering context and surfacing deep-dive content. These affect how your business gets found online. So I audited my own website against these new realities. And I made three specific changes that all business owners can make today. In this episode, I'm walking you through the three specific website copywriting changes I made after Google's 2026 algorithm updates announced at I/O in May. These updates (information agents, agentic booking, and especially conversational search) are actively reshaping how AI finds, evaluates, and recommends service providers online. And the businesses who act on this now have a real advantage. Let’s make sure the website you've already built is actually working for you in 2026 and beyond. Want me to make these website copywriting changes for you so that YOU will be found through Google with its new updates? Book a call here to get started. ➡️ SHOW NOTES: Grab all the links and resources mentioned in this episode on the blog here! https://www.megankachigan.com/website-copywriting-google-algorithm-updates-2026 CONNECT WITH MEGAN: Join My Inbox Community → www.megankachigan.com/email Website → www.megankachigan.com LinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/ Threads → https://www.threads.net/@megankachigan Instagram → https://www.instagram.com/megankachigan/ Did you see Kit’s new email marketing update?! 👀 The 2026 update tells you more about who your subscribers actually are so you can personalize your email marketing. And the Kit MCP makes it so easy to update and manage your email list all from your favorite AI tool.  Dive into these new features (and more) when you switch over to Kit. It’s so worth it! Let's stay connected! Get exclusive behind-the-scenes access and a direct line to my inbox when you join my email community at https://www.megankachigan.com/email

    30 min

  4. May 26

    Top 3 Takeaways From My 3-Day Solo Retreat

    LINKS MENTIONED: - Rest Is The New Revenue For High-Achieving Women with Dr Shamieka Dean - How To Relax Without Reducing Rest to Productivity  CONNECT WITH MEGAN: Join My Inbox Community → www.megankachigan.com/email Website → www.megankachigan.com LinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/ Threads → https://www.threads.net/@megankachigan Instagram → https://www.instagram.com/megankachigan/ Let's stay connected! Get exclusive behind-the-scenes access and a direct line to my inbox when you join my email community at https://www.megankachigan.com/email

    11 min

  5. May 19

    How a Conversion Copywriter Captures Your Authentic Brand Voice

    If you're a coach, health practitioner, podcaster, or service provider looking to hire a copywriter, you've likely asked yourself one critical question: How can a conversion copywriter capture my authentic voice when they're not me?  This is the right question to ask because it means you genuinely care about authenticity. Many heart-centered entrepreneurs worry that hiring a conversion copywriter means outsourcing their voice. You don’t want to trade your unique perspective, your actual way of speaking, and your values, for some generic, salesy version of themselves. And you don’t have to.  When you hire a conversion copywriter, you're investing in someone who becomes fluent in your brand voice. What most people don't realize is that a skilled conversion copywriter doesn't write for you. They write as you. And the best compliment is when even your spouse can’t tell if I wrote it or you did! In this episode, we answer the three questions that matter most: How does a conversion copywriter actually get to know your authentic voice? (Spoiler: it's not through 50 pages of questionnaires.)What's the real process for capturing who you are in writing? (And why one hour per month of your time is all I need.)Can a conversion copywriter truly match your tone without losing the conversion power? (Yes. Keep reading to find out how.)This is for those who refuse to settle for watered-down, salesy copy. It's for business owners who know their voice is their unfair advantage, and they're ready to protect it while scaling their message. WHAT YOU'LL DISCOVER IN THIS EPISODE How conversion copywriters identify and capture your authentic voice…without making you fill out a 50-page questionnaire (Spoiler: I consume your existing content instead of asking you to describe yourself).Find out how the DFY system works on just ONE hour of your time (because part of the ROI is saving you time!) Why outsourcing your copy will does NOT dilute your voice…and what actually determines whether a copywriter nails your brand (it's not what most people think).Discover the 3 ways I capture your authentic voice before writing a single word (including the one most copywriters skip).Why your voice is your unfair advantage in a market flooded with the same tools and templates…and what that means for your authority and conversion power. ➡️ SHOW NOTES: Grab all the links and resources mentioned in this episode on the blog here! https://www.megankachigan.com/copywriter-strategies-to-match-your-authentic-voice LET'S WORK TOGETHER: https://www.megankachigan.com/dfy CONNECT WITH MEGAN: Join My Inbox Community → www.megankachigan.com/email Website → www.megankachigan.com LinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/ Threads → https://www.threads.net/@megankachigan Instagram → https://www.instagram.com/megankachigan/ Let's stay connected! Get exclusive behind-the-scenes access and a direct line to my inbox when you join my email community at https://www.megankachigan.com/email

    22 min

  6. May 5

    How To Know If Your Conversion Copywriter Is Actually Good

    Should a good copywriter make you rich? If you've ever wondered whether your copywriter is actually good, this episode gives you permission to stop measuring by the wrong metrics. I had such an interesting conversation in a Voxer chat that I knew I had to bring it to the podcast: "Should I evaluate how good a conversion copywriter is by how much revenue they generate?" This got me thinking about everything I've learned and experienced over the last seven years as a DFY conversion copywriter. The truth is, most founders don't know how to evaluate whether a copywriter is actually good. So they reach for the easiest metric: revenue.  In this episode, we're breaking down what actually determines whether a conversion copywriter is doing good work, why revenue isn't always the right measure, and how you can know if you're getting real value from your investment in copywriting. Whether you're considering hiring a copywriter or you're already working with one and wondering if it's actually working, this is a practical, honest conversation you need to hear. This is for you if you’ve wondered: Is my copywriter actually good, or is the problem somewhere else in my funnel?Should I be evaluating a copywriter based on the revenue they generate?If a copywriter is so talented, why aren't they rich themselves?How do I know if the copy did its job?What am I actually supposed to measure when hiring or evaluating a copywriter?Is it possible that great copy exists inside a broken marketing system?Who is responsible for marketing results? ➡️ SHOW NOTES: Grab all the links and resources mentioned in this episode on the blog here! https://www.megankachigan.com/hire-conversion-copywriter-metrics FREE RESOURCE: Copy not converting? Increase your conversion rate in 5-minutes a day when you join my free 5-day challenge “Why Isn’t This Converting?” CONNECT WITH MEGAN: Join My Inbox Community → www.megankachigan.com/email Website → www.megankachigan.com LinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/ Threads → https://www.threads.net/@megankachigan Instagram → https://www.instagram.com/megankachigan/ Did you see Kit’s new email marketing update?! 👀 The 2026 update tells you more about who your subscribers actually are so you can personalize your email marketing. And the Kit MCP makes it so easy to update and manage your email list all from your favorite AI tool.  Dive into these new features (and more) when you switch over to Kit. It’s so worth it! Let's stay connected! Get exclusive behind-the-scenes access and a direct line to my inbox when you join my email community at https://www.megankachigan.com/email

    36 min

  7. Apr 22

    The 3 Questions I Ask Before Fixing Your Email Marketing Strategy

    What is your email data actually telling you? It's probably not "write better subject lines." A recent client consultation turned into a masterclass on what really kills email open rates. One company watched their performance crash from 30% to 15%...and the answer wasn't hiding in the copywriting.  In this episode, I'm taking you behind the scenes of a real email diagnosis and showing you the three strategic questions that separate a real marketing solution from a surface-level band-aid.  What You'll Learn: The mistake most copywriters make when email performance tanks (and why it costs you weeks of wasted effort)The one operational change that tanked a client's open rates (and how to check if this is happening to you right now)Why sender reputation matters more than subject line testing…and the data that proves itHow to work with a copywriter or marketer who asks questions first instead of jumping straight to solutionsThe exact data points you need to look at before changing a single word of copyHow one small email sequence bridged a recognition gap and restored email performanceWhy most email advice fails you, and what strategic email marketing actually looks like ➡️ SHOW NOTES: Grab all the links and resources mentioned in this episode on the blog here! https://www.megankachigan.com/3-questions-email-marketing-strategy FREE RESOURCE: Copy not converting? Increase your conversion rate in 5-minutes a day when you join my free 5-day challenge “Why Isn’t This Converting?” CONNECT WITH MEGAN: Join My Inbox Community → www.megankachigan.com/email Website → www.megankachigan.com LinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/ Threads → https://www.threads.net/@megankachigan Instagram → https://www.instagram.com/megankachigan/ Let's stay connected! Get exclusive behind-the-scenes access and a direct line to my inbox when you join my email community at https://www.megankachigan.com/email

    17 min

  8. Apr 15

    The SEO Content Marketing Strategy That's Working Now with Laura Jawad

    Most experts don't realize their website is speaking a completely different language than their potential clients are searching for. 😮 The solution is usually pretty simple… …but it’s easy to miss this entirely because you’re too close to your own work.  You know exactly what you do.  You understand your transformations inside and out.  But your potential clients are searching using very different words.  If your website isn't speaking their language, you're invisible to them where they are actively looking for someone like you. Today I’m sharing my interview with Laura Jawad, an SEO strategist who helps service providers build stronger online reputations and connect with people actively searching for their services, on what is currently working in SEO (and the quick win you can get today!) With a background as a PhD-trained scientist, Laura brings a research-minded, evidence-based perspective to visibility. She’s built two businesses through search herself, and now helps values-led entrepreneurs create long-term, reputation-driven visibility across both traditional search and emerging AI tools. This is for you if you've been wondering: How do I actually attract clients (not just traffic) through SEO?What does a realistic content marketing strategy look like for a small business?Why does everyone say SEO takes 6–12 months? What am I supposed to do in the meantime?Is my website actually saying what I do in a way people can find?How do I create content that matters and ranks?Let's dig in and make it work for you. Join Laura's free webinar: Get Found in the Age of AI: What's Changed, What Hasn't, and What to Do First So That You Show Up Where Your People Are Searching. Attendees will leave with real, standalone value whether they enroll or decide to take what they learn and run with it on their own. (But trust me, Laura is brilliant - you do not want to miss this!) ➡️ SHOW NOTES: Grab all the links and resources mentioned in this episode on the blog here! https://www.megankachigan.com/seo-content-marketing-strategy-laura-jawad CONNECT WITH MEGAN: Join My Inbox Community → www.megankachigan.com/email Website → www.megankachigan.com LinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/ Threads → https://www.threads.net/@megankachigan Instagram → https://www.instagram.com/megankachigan/ *Note: This may contain an affiliate link, which means if you click and buy, I'll earn a commission at no extra cost to you. I never recommend things I don't love or haven't used. 🫶 Did you see Kit’s new email marketing update?! 👀 The 2026 update tells you more about who your subscribers actually are so you can personalize your email marketing. And the Kit MCP makes it so easy to update and manage your email list all from your favorite AI tool.  Dive into these new features (and more) when you switch over to Kit. It’s so worth it! Let's stay connected! Get exclusive behind-the-scenes access and a direct line to my inbox when you join my email community at https://www.megankachigan.com/email

    39 min
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5
out of 5
33 Ratings

About

You didn’t start your business to become a full-time marketer—but here you are, juggling content, launches, and visibility on top of everything else. If you're exhausted by marketing formulas that feel pushy or misaligned, this podcast is your permission slip to do it differently. Values-First Marketing is a strategic approach that centers your beliefs, mission, and principles—so your message feels true to you and resonates deeply with the people who already believe what you believe. You won’t need to convince or perform. You’ll build trust, loyalty, and long-term client retention with effective messaging that feels natural and aligned. This show is here to help you clarify your thought leadership, simplify your marketing, and stay fully in your zone of genius—so sales become a natural result.

Information

  • Creator
    Megan Kachigan
  • Years Active
    2024 - 2026
  • Episodes
    87
  • Rating
    Clean
  • Copyright
    © 2026 Values-First Marketing
  • Show Website
    Values-First Marketing

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