How unexplored communities and unexpected subcultures make money today.
How A Tribe Called Red Brought Activism to the Dance Floor
Bear Witness is a co-founder of A Tribe Called Red, a Canadian DJ collective that blends hip hop and EDM with traditional pow wow drums and vocals. As a teen, Bear was part of the local rave scene. He began to wonder what raves would look like if they had a more focused goal. In response, he created A Tribe Called Red.
This Latinx Bath Brand Is Bubbling with Nostalgia
Estefania Rodriguez is the founder of Brewbles Studio, a bath and body shop that sells products based on nostalgia and Latinx culture. Estefania began making bath bombs as a form of self-care and a way to manage her mental illness. To make ends meet, she started selling them. And the business took off...fast. This is what happened next.
The Unique Voice Behind Gender-fluid Wellness Products
Gloria Noto is the founder of NOTO Botanics, an all-natural, multi-use, gender-fluid cosmetic line committed to activism and giving back back. After almost 10 years as a makeup artist, Gloria decided to start a company focused on making the beauty and wellness space more inclusive.
Meet the Nigerian Publisher Heating Up African Romance Novels
Bibi Bakare-Yusuf is the publishing director of Cassava Republic Press and Ankara Press. After launching a publishing company to offer a platform for contemporary African writers, Bibi had another idea: why not start a romance-novel imprint that put black women at the center of the story? This is what happened next.
This Artist Conjured a Magical World of Black Anime Characters
Jacque Amadi is the head magical girl of Adorned By Chi, a lifestyle business based on anime-inspired fashion. Jacque is quick to admit she runs her business with emotion first, facts and figures second. An approach that wouldn’t scale. But after launching the Adorned By Chi manga, a comic about Nigerian university students with magical super powers, Jacque’s ready for her next act: Licensing deals inspired by the Adorned By Chi brand.
How Northbound Leather Became a Thriving Fetish Wear Company
George Giaouris is the owner of Northbound Leather. While working in his family's leather business, George saw an opportunity to support queer and kink-friendly customers who had a profound connection with leather, like he did. Over the last 30 years, George turned the business into the premier destination for bespoke leather fashion and fetish wear.
Customer ReviewsSee All
Anshuman is a wonderful interviewer, and each episode feels like being welcomed into a niche community by one of its members. With grace and goodwill, this podcast tells the story of innovators and entrepreneurs who are often overlooked and undervalued.
Anshuman has such an inviting voice. These interviews feel like sitting closely with a good friend in a familiar place. Thoughtful but not chalk-full of information, just calm intellectual emotional journeys through each story and I appreciate this podcast very much. Well done.
Anshuman is a great interviewer
He asks the right questions and is calming to listen to. I really enjoyed this new season