The B Word

Structure

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Welcome to 'The B word', the show where we demystify everything to do with B2B branding, to get to what it really is, how it works and why it matters for businesses. Join us as we cut through the complexity and get to the most important Bs, the business benefits!

3月26日

Brand Forward: Scaling, Strategy & Success

In this episode, Jesse sits down with Simon Littlewood from Estu Global to explore the journey of scaling a business, evolving a brand, and making strategic decisions for long-term impact. Simon shares insights into how his organisation has navigated growth, from engaging diverse communities and crossing cultural borders to securing large contracts and fostering meaningful partnerships. The conversation delves into the challenges of rebranding and positioning, discussing how a brand must stretch and adapt as it grows while maintaining its core identity. Simon also reflects on the importance of strategic planning, balancing structured and informal decision-making processes, and ensuring alignment between business values and the partners they choose to work with.

27 分鐘
2月4日

The Power of a Name: Navigating Change, Creativity, and Unpopular Decisions!

In this episode, Jesse and Robin Winstanley from OnPath Energy dive into the intricate process of branding, consultation, and change management. They discuss the challenges and opportunities that come with naming and rebranding, highlighting the importance of audience-driven decisions, internal engagement, and embracing bold choices—even when they’re unpopular. Robin reflects on the professional growth that came from the process, the value of strong brand advocacy, and how a disciplined approach to consultation can lead to a successful outcome. Together, they share insights on navigating stakeholder input, making strategic branding decisions, and ensuring a new identity is embraced both internally and externally. Whether you're facing a carve-out, a rebrand, or a major change initiative, this episode offers valuable lessons on making the process smoother, more effective, and even enjoyable.

32 分鐘
2024/07/30

Making commercial road transport clean, fair and efficient.

In this episode: we dive deep into the transformative journey of Eurowag’s branding project. John and Juho reflect on the creative process, highlighting the importance of building on existing foundations rather than starting from scratch. They discuss the significance of Eurowag's purpose statement and how it brought clarity and unity across the company. Juho shares insights on the impact of the rebranding on Eurowag’s products, marketing communications, and overall strategy.

34 分鐘
第 2 季預告

Making commercial road transport clean, fair and efficient.

In this episode: we dive deep into the transformative journey of Eurowag’s branding project. John and Juho reflect on the creative process, highlighting the importance of building on existing foundations rather than starting from scratch. They discuss the significance of Eurowag's purpose statement and how it brought clarity and unity across the company. Juho shares insights on the impact of the rebranding on Eurowag’s products, marketing communications, and overall strategy.

2 分鐘
第 2 季預告

Transforming Sustainability: The Brand Evolution of Planet Mark

In this episode, with guest Steve Malkin, we explore the role of certifications, emphasising the importance of trust and evidence-based data in promoting sustainable practices. The discussion highlights the challenges faced by SMEs in adopting sustainability initiatives and showcases innovative approaches, such as Planet Mark's zero-carbon bus tour, to engage businesses and communities directly. We examine the impact of new technologies, including AI, on sustainability efforts, discussing how they can enhance efficiency in achieving net zero goals. Additionally, we address the broader cultural and economic benefits of sustainability, underscoring the potential for businesses to lead positive change.

2 分鐘
2024/06/26

Transforming Sustainability: The Brand Evolution of Planet Mark

In this episode, with guest Steve Malkin, we explore the role of certifications, emphasising the importance of trust and evidence-based data in promoting sustainable practices. The discussion highlights the challenges faced by SMEs in adopting sustainability initiatives and showcases innovative approaches, such as Planet Mark's zero-carbon bus tour, to engage businesses and communities directly. We examine the impact of new technologies, including AI, on sustainability efforts, discussing how they can enhance efficiency in achieving net zero goals. Additionally, we address the broader cultural and economic benefits of sustainability, underscoring the potential for businesses to lead positive change. Finally, we explore Planet Mark's brand evolution.

37 分鐘
2024/05/28

VC Insights: Identifying Key Triggers for SaaS Investment, Growth and Scaling Success

This podcast, with guest Stephen Millard from Notion Capital, explores the decision-making process of venture capitalists (VCs) when investing in Software as a Service (SaaS) businesses. It delves into the specific triggers and criteria VCs look for in potential investments, particularly for SaaS companies that are in the build or scaling stages. The discussion includes insights on what VCs bring to the table as platform offers, the qualities they seek in entrepreneurs, and the key elements that influence their investment decisions to help startups achieve significant growth.

32 分鐘
2024/04/29

Democratising Real Estate with Next Level Property Investing

In this episode: we delve into the world of fractional real estate investment, demystifying complexities and exploring innovative approaches. In this episode, we sit down with Jatin Ondhia, CEO of Shojin Property Partners, to unravel the journey of rebranding for Shojin in the realm of fractional investing. Discover how Shojin is revolutionising the real estate investment landscape, making it accessible to a broader audience while fostering financial literacy and empowerment.

45 分鐘

顯示全部 (31)

Welcome to 'The B word', the show where we demystify everything to do with B2B branding, to get to what it really is, how it works and why it matters for businesses. Join us as we cut through the complexity and get to the most important Bs, the business benefits!

創作者

Structure
活躍年代

2023年 - 2025年
集數

31
年齡分級

兒少適宜
版權

© Design By Structure
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The B Word