
6 episodes

Verba | VitalSource Coffee Chat Verba | VitalSource
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- Business
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5.0 • 5 Ratings
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This limited series podcast, brought to you by Verba | VitalSource, will share behind the scenes course materials insights to help campus stores and the institutions they serve navigate the changing landscape of learning materials.
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New Year, New Normal for Independent Campus Stores
Listen in as Ryan sits down with Ed Schlichenmayer, CEO of the National Association of College Stores to chat about what the new year holds for campus stores. Hear what innovative ideas are capturing the attention of NACS, insights on how campus stores...
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Pivoting Your Course Material Marketing Strategy
Listen in as our Director of Marketing Leann de Leon sits down with Allison Hartel, the Assistant Director for Marketing and Outreach at CU Boulder Book Store to chat about all things marketing! Now more than ever, campus stores need to stay competitive...
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Fueling Digital Growth During Adverse Times
In this episode, we’re talking to Suzanne Donnelly from The Bronco Bookstore at Cal Poly, Pomona and our own very own Tom Hirtzel. Listen in as Suzanne shares how she worked to grow the store’s Instant Access program to achieve a 400% increase in IA...
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What's Next for the Independent Campus Store
Jon Bibo, CEO of ICBA, joins Jared to share his thoughts on ICBA’s evolving role, how the pandemic will shape the industry in the short and long term, and how stores are evolving to meet the moment. Need one more reason to listen? Hear Jon and Jared...
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The Changing Role of the Course Material Manager
The role of the course material manager has evolved as stores scale digital programs. What does that look like for course material managers? We chatted with Dave Urbany, Textbook Manager from West Chester University Campus Store, to learn about the...
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Behind the Scenes of Data Driven Strategies
2020 may not have gone as most of us planned, but campus store teams have shown resilience and the ability to pivot quickly. Join Jared and Ryan as they share their perspective on what stores have done to successfully adapt in the ever changing...
Customer Reviews
Fun, fresh and great content
What a fun way to hear all the great thought leadership from our friends at Verba!
Easy Listen and interesting topics
These podcasts are great for on the go insights about what’s happening in campus stores.
Great content for campus stores
Great insights for campus stores, textbook managers, and anyone concerned about course materials affordability.