6 episodes

This limited series podcast, brought to you by Verba | VitalSource, will share behind the scenes course materials insights to help campus stores and the institutions they serve navigate the changing landscape of learning materials.

Verba | VitalSource Coffee Chat Verba | VitalSource

    • Business
    • 5.0 • 5 Ratings

This limited series podcast, brought to you by Verba | VitalSource, will share behind the scenes course materials insights to help campus stores and the institutions they serve navigate the changing landscape of learning materials.

    New Year, New Normal for Independent Campus Stores

    New Year, New Normal for Independent Campus Stores

    Listen in as Ryan sits down with Ed Schlichenmayer, CEO of the National Association of College Stores to chat about what the new year holds for campus stores. Hear what innovative ideas are capturing the attention of NACS, insights on how campus stores...

    • 21 min
    Pivoting Your Course Material Marketing Strategy

    Pivoting Your Course Material Marketing Strategy

    Listen in as our Director of Marketing Leann de Leon sits down with Allison Hartel, the Assistant Director for Marketing and Outreach at CU Boulder Book Store to chat about all things marketing! Now more than ever, campus stores need to stay competitive...

    • 17 min
    Fueling Digital Growth During Adverse Times

    Fueling Digital Growth During Adverse Times

    In this episode, we’re talking to Suzanne Donnelly from The Bronco Bookstore at Cal Poly, Pomona and our own very own Tom Hirtzel. Listen in as Suzanne shares how she worked to grow the store’s Instant Access program to achieve a 400% increase in IA...

    • 16 min
    What's Next for the Independent Campus Store

    What's Next for the Independent Campus Store

    Jon Bibo, CEO of ICBA, joins Jared to share his thoughts on ICBA’s evolving role, how the pandemic will shape the industry in the short and long term, and how stores are evolving to meet the moment. Need one more reason to listen? Hear Jon and Jared...

    • 23 min
    The Changing Role of the Course Material Manager

    The Changing Role of the Course Material Manager

    The role of the course material manager has evolved as stores scale digital programs. What does that look like for course material managers? We chatted with Dave Urbany, Textbook Manager from West Chester University Campus Store, to learn about the...

    • 16 min
    Behind the Scenes of Data Driven Strategies

    Behind the Scenes of Data Driven Strategies

    2020 may not have gone as most of us planned, but campus store teams have shown resilience and the ability to pivot quickly. Join Jared and Ryan as they share their perspective on what stores have done to successfully adapt in the ever changing...

    • 16 min

Customer Reviews

5.0 out of 5
5 Ratings

5 Ratings

lmle53 ,

Fun, fresh and great content

What a fun way to hear all the great thought leadership from our friends at Verba!

imanaboat ,

Easy Listen and interesting topics

These podcasts are great for on the go insights about what’s happening in campus stores.

LeslieKnope83 ,

Great content for campus stores

Great insights for campus stores, textbook managers, and anyone concerned about course materials affordability.

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