Train Wreck Show

Perry Belcher & Emma Rainville
  • ٣٫٧ (٣)
  • ريادة الأعمال
  • يتم التحديث أسبوعيًا

Welcome to Train Wreck, the podcast where bold ideas meet brutal reality. Hosted by seasoned entrepreneurs Emma Rainville and Perry Belcher, this show is for business owners, founders, and leaders who aren’t afraid to face the chaos of entrepreneurship head-on. Each week, Emma and Perry dissect the biggest business blunders, unpack failed ideas, and offer actionable advice to help you avoid the same pitfalls. From rebuilding broken businesses live on the show to sharing hard-earned lessons from their own failures, Train Wreck turns every disaster into an opportunity to learn and grow. They’ll also explore emerging trends and share insights to help you seize new opportunities before they pass you by. If you’re ready to embrace the ups and downs of business, tune in to Train Wreck on Spotify, Apple Podcasts, or YouTube. Get ready to turn every crash into a comeback.

  1. قبل يوم واحد

    How to Scale Globally Using AI, RPA, and Outsourcing

    Perry and Emma serves up a fast-paced, no-BS look at what most entrepreneurs completely miss: global expansion doesn’t have to be hard, or expensive! In this 11-minute clipped Train Wreck Moment, the duo breaks down why geo-targeting might be your easiest growth lever, how to fix your language and currency game, and where to find low-cost, high-conversion markets… if you’re smart enough to look. We cover: - Why India is the fastest-growing market you’re ignoring - How to adapt your marketing with currency and lingo swaps - The hidden power of South Africa, the Philippines, and Canada - Real talk about AI, RPA, and outsourcing to get a “year in a month” - Why continuity offers beat one-time sales when scaling globally Timestamps: (0:00) The myth of market limits and global fulfillment (1:07) Digital language barriers are dead thanks to AI (1:32) Why Brad Sugars asks, “What’s your India strategy?” (2:29) America isn’t the center of the world—your GDP blindspot (3:41) Simple localization tricks that spike conversions (4:36) Spanx’s UK “fanny” fail—and what it teaches about lingo (5:32) Traffic is cheaper, but sales are smarter overseas (6:18) Why resource-light founders should go geo first (7:05) The 64X scaling math that breaks brains (8:04) Execution beats theory: pick your best “box” (9:25) Outsourcing, RPA, and AI: how to scale like a beast (10:28) Why recurring revenue makes the machine worth building 📦 Grab the free companion tools inside the Tool Cage: 👉 trainwreckshow.com/companion-tools-optin Resources: Website - https://trainwreckshow.com Join the Driven Mastermind - https://drivenmastermind.com Join the Ignite Mastermind - https://ignitemastermind.org Workshops, GPTs, and Other Resources - https://trainwreckshow.com/companion-tools-optin/ Connect with Perry Belcher: 🌐 Website - https://ignitemastermind.org 👤 Facebook - https://www.facebook.com/ThePerryBelcher/ 📷 Instagram - https://www.instagram.com/perry.belcher ▶️ YouTube - https://www.youtube.com/@perrybelcher Connect with Emma Rainville: 🌐 Website - https://www.shockwavesolutionsllc.com/ 👤 Facebook - https://web.facebook.com/queenofops/

    ١٢ من الدقائق

  2. ١١ ديسمبر

    Pitch Slapping vs. Trust: The Secret to Selling High Ticket

    Trying to close a $10K offer on the first call? That’s not sales, that’s pitch slapping. And it’s killing your conversions. Today’s hand-selected Train Wreck Moment hits the sweet spot between brutal honesty and battle-tested marketing strategy in this bite-sized episode on building real trust with your audience — not just blitzing them with offers. Perry unpacks why long-form content builds better buyers, how live events collapse the sales cycle, and why multi-touch marketing still works like magic. Emma calls b******t when needed, and together they reveal what separates lifelong clients from one-click ghosts. We cover: Why 7 hours of content creates “lifers” who buy foreverThe psychological reason you should never pitch on first contactThe “multi-location date” trick marketers can steal from pickup artistsHow to use YouTube, email, SMS, and live events as a conversion stackWhy “pitch slapping” reeks of desperation — and what to do instead Timestamps: (0:00) Why Frank Hearn always runs ads (even when broke)(1:30) The 7-hour content principle that builds trust(3:00) Dan Kennedy’s live event funnel decoded(4:45) What 1,000 true fans really gets you(5:30) Multi-touch marketing explained with dating metaphors(7:00) The "pitch slap" mistake killing your sales(8:30) Shortcut the trust curve with live events(9:15) Final thoughts and a live razzle-dazzle invite 🎁 Grab the free companion tools inside the Tool Cage: https://trainwreckshow.com/companion-tools-optin/ — Worksheets, prompts, swipe files, and bots to help build superfans (not just leads). Resources: Website - https://trainwreckshow.com Join the Driven Mastermind - https://drivenmastermind.com Join the Ignite Mastermind - https://ignitemastermind.org Workshops, GPTs, and Other Resources - https://trainwreckshow.com/companion-tools-optin/ Connect with Perry Belcher: 🌐 https://ignitemastermind.org 👤 https://www.facebook.com/ThePerryBelcher 📷 https://www.instagram.com/perry.belcher ▶️ https://www.youtube.com/@perrybelcher Connect with Emma Rainville: 🌐 https://www.shockwavesolutionsllc.com 👤 https://web.facebook.com/queenofops

    ١٠ من الدقائق

  3. ٤ ديسمبر

    Fear Sells: The Psychology Behind High-Converting Offers

    This week’s Train Wreck Moment uncovers one of the most uncomfortable truths in marketing: fear sells better than hope. In this throwback curated episode, Perry lays out exactly why most people don’t act to succeed, because they’re too damn comfortable failing. You’ll hear stories from Perry’s early days in Paducah, Kentucky to corporate shakeups where fear drove massive sales, all the way to how top marketers like Cardone and Ramsey weaponize discomfort to spark results. It’s an emotional masterclass in cortisol-based persuasion, and why creating a fear of loss can demolish even the best feel-good offer. This isn’t theory—it’s trigger psychology that fuels real buying behavior. Short, punchy, and unforgettable. We cover:The emotional science behind fear-based marketingWhy the threat of loss outperforms dreams of successReal-world examples of sales offers built on cortisolWhy being “comfortable failing” keeps your audience brokeHow to ethically tap into disappointment, urgency, and regret 🔢 Timestamps:(0:00) Everyone’s swimming upstream—but toward what?(1:30) What keeps good entrepreneurs from pulling the trigger(3:10) Paducah story: fear + Mercedes = quota-crushing sales(4:40) Divorce, decisions, and why people stay stuck(5:25) “You’re comfortable failing”—the real reason people stall(6:45) The marketing psychology of cortisol vs dopamine(8:30) Sales letters, ditch diggers, and missed brass rings 🎁 Grab the free companion tools inside the Tool Cage: https://trainwreckshow.com/companion-tools-optin/ Resources: Website - https://trainwreckshow.com Join the Driven Mastermind - https://drivenmastermind.com Join the Ignite Mastermind - https://ignitemastermind.org Workshops, GPTs, and Other Resources - https://trainwreckshow.com/companion-tools-optin/ Connect with Perry Belcher: 🌐 Website - https://ignitemastermind.org 👤 Facebook - https://www.facebook.com/ThePerryBelcher/ 📷 Instagram - https://www.instagram.com/perry.belcher ▶️ YouTube - https://www.youtube.com/@perrybelcher Connect with Emma Rainville: 🌐 Website - https://www.shockwavesolutionsllc.com/ 👤 Facebook - https://web.facebook.com/queenofops/

    ٩ من الدقائق

  4. ٢٧ نوفمبر

    Emotional Triggers & Buyer Psychology That Drive High-Ticket Sales

    Why Do People Really Buy? It’s Not What You Think… In this week’s Train Wreck, Perry and Emma break down the primal triggers behind every sale—from red-bottom heels to Rolls-Royce strategy. This bite-sized Train Wreck Moment unpacks why people will pay top dollar for products, memberships, and even masterminds… when their core needs are certainty, status, speed, and identity. If you’ve ever wondered why people choose you (or don’t), this one hits hard. We cover: The six core reasons people buy (and it’s NOT just “features”)Why certainty commands a premium priceHow contrast positioning made Rolls-Royce ditch car showsWhat franchises and Louis Vuitton teach us about buyer psychologyWhy relatedness, fairness, and exclusivity make your offer irresistible Timestamps: (0:00) The real reason people hire personal trainers(1:20) Certainty and speed: the logic behind buying franchises(3:44) Status signals—from red bottoms to LinkedIn badges(5:28) Relatedness: values, vibes, and Dave Ramsey rants(7:39) Contrast kills or converts: how to not be the “ugly friend”(10:23) Fairness and the psychology of “being wronged”(12:31) Exclusivity sells—even when you know it’s a trap Grab the free companion tools inside the Tool Cage: 👉 https://trainwreckshow.com/companion-tools-optin/ Marketing frameworks, GPTs, buyer psychology cheat sheets & more. Resources: Website - https://trainwreckshow.com Join the Driven Mastermind - https://drivenmastermind.com Join the Ignite Mastermind - https://ignitemastermind.org Workshops, GPTs, and Other Resources - https://trainwreckshow.com/companion-tools-optin/ Connect with Perry Belcher: Website - https://ignitemastermind.org Facebook - https://www.facebook.com/ThePerryBelcher/ Instagram - https://www.instagram.com/perry.belcher YouTube - https://www.youtube.com/@perrybelcher Connect with Emma Rainville: Website - https://www.shockwavesolutionsllc.com Facebook - https://web.facebook.com/queenofops

    ١٥ من الدقائق

  5. ٢٠ نوفمبر

    Train Wreck Moment 6: The $500K Mistake That Taught Me Everything

    Everyone’s got a big business blunder—but not everyone turns it into a million-dollar lesson. This week’s Train Wreck Moment winds it all the way back to Episode 8, where Perry breaks down how selling a thriving business too early (and too cheap) taught him the most valuable marketing truth of all: it’s not about your product, it’s about your customer. From rubber stamps to billion-dollar networks, Perry spills gritty insights on why solving problems is more profitable than chasing dreams—and how building goodwill without keeping score might be the smartest investment you’ll ever make. We cover:The $50K sale that turned into a $500K regretWhy “product-first” thinking kills most startupsHow to identify problems that lead to stacked offersThe true ROI of goodwill and helping without stringsPerry’s tiered strategy for rebuilding from zero Timestamps:(0:00) The universal truth of pain and purchase (1:03) Why “health, wealth, and relationships” aren’t the whole market (2:17) Nightmare sells better than dreams (3:01) Client-first vs. product-first: the rubber stamp story (4:58) What Perry missed—and how it cost him 10X (6:12) Solve problems that stack (not just one-offs) (7:20) The real value of business favors (8:05) The Twitter move that led to millions (9:04) Perry’s 3-tier strategy if he lost it all (10:07) Wrap and takeaway Grab the free companion tools inside the Tool Cage:👉 https://trainwreckshow.com/companion-tools-optin/ Resources: Website - https://trainwreckshow.com Join the Driven Mastermind - https://drivenmastermind.com Join the Ignite Mastermind - https://ignitemastermind.org Workshops, GPTs, and Other Resources - https://trainwreckshow.com/companion-tools-optin/ Connect with Perry Belcher: 🌐 Website - https://ignitemastermind.org 👤 Facebook - facebook.com/ThePerryBelcher 📷 Instagram - instagram.com/perry.belcher ▶️ YouTube - youtube.com/@perrybelcher Connect with Emma Rainville: 🌐 Website - shockwavesolutionsllc.com 👤 Facebook - facebook.com/queenofops

    ١٠ من الدقائق

  6. ١٣ نوفمبر

    Train Wreck Moment 5: How Dopamine, Serotonin & Cortisol Fuel Smart Copywriting

    What if your funnel’s biggest problem isn’t the offer... it’s your customer’s brain? In this Train Wreck moment, Perry Belcher & Emma Rainville cracks open the skull (metaphorically) to explore the five powerful brain chemicals that drive human behavior, and how the smartest marketers in the world weaponize them. Perry breaks down dopamine, serotonin, oxytocin, norepinephrine, and cortisol with hilarious, brutally honest stories from the trenches. Emma pulls out the actionable tactics while Perry maps primal triggers to t-shirt sales, tripwire offers, and club memberships that convert like crazy. This is pure gold if you're building funnels, naming products, or just want to make your prospects' brains light up like a Christmas tree. We cover: The 3-brain model: reptilian, limbic, and neocortexWhat each of the 5 brain chemicals actually doesWhy dopamine sells t-shirts and serotonin sells VIP upgradesHow “anticipation” outperforms “fulfillment” in every funnelUsing cortisol ethically to future-cast pain and close buyersPerry’s brain-based funnel stack (tripwire → club → VIP) Timestamps: (0:00) Meet your happy brain chemicals (1:04) The 3 brains: reptilian, limbic, neocortex (2:15) What norepinephrine does (and how roller coasters use it) (3:10) Dopamine triggers: anticipation and impulse offers (4:32) Serotonin and the status game (5:41) Oxytocin: belonging, love, and brand tribalism (6:27) Cortisol: stress, exile, and the fear of missing out (7:45) Perry’s tripwire → club → VIP funnel explained (9:42) Using cortisol to frame a “fork in the road” decision 🎯 Grab the free companion tools inside the Tool Cage: https://trainwreckshow.com/companion-tools-optin/ Download Perry’s brain-chemical checklist and see which triggers you're missing in your funnel. Resources: Website - https://trainwreckshow.com Join the Driven Mastermind - https://drivenmastermind.com Join the Ignite Mastermind - https://ignitemastermind.org Workshops, GPTs, and Other Resources - https://trainwreckshow.com/companion-tools-optin/ Connect with Perry Belcher: 🌐 Website - https://ignitemastermind.org 👤 Facebook - https://www.facebook.com/ThePerryBelcher/ 📷 Instagram - https://www.instagram.com/perry.belcher ▶️ YouTube - https://www.youtube.com/@perrybelcher Connect with Emma Rainville: 🌐 Website - https://www.shockwavesolutionsllc.com/ 👤 Facebook - https://web.facebook.com/queenofops/

    ١٠ من الدقائق

  7. ٦ نوفمبر

    Train Wreck Moment 4: 7-Day Email Marketing Plan That Converts Like Crazy

    What if your email list isn’t dead and you’re just emailing like a rookie? In this curated episode, Perry shares the only email sequence that matters and the most important part of your email marketing: the first seven days. Perry breaks down exactly what to send, when to send it, and why most marketers blow their chance to convert. If you’ve been mailing once a week and wondering why nobody buys, this episode will sting a little. You’ll learn how to hit your list fast, what to say in the right order, and why most of your sales will happen before day eight. Whether you're writing your first sequence or fixing a broken funnel, this is the stuff that actually work. Don't miss out on this bite-sized Train Wreck moment. We cover: Why you should email 5x on Day 1 (yes, really)The science of Gain-Logic-Fear: writing for brain chemicalsHow dopamine, serotonin, oxytocin — and cortisol — drive conversionsWhat your list does after Day 7 (hint: not much)Why “hamster wheel of doom” campaigns still workHow to revive a cold list without begging Timestamps (0:00) Why the first 7 days determine 80% of your revenue (0:44) Five emails on Day 1: what to say in each (1:59) Days 2–4: Triggering dopamine, serotonin, oxytocin (3:02) Day 5–6: Send one logic-based email (3:57) Day 7–10: FOMO & fear-based marketing (hello cortisol) (5:25) The hamster wheel of doom: how to profit from non-buyers (6:36) Cold list revival and long-term nurturing (7:45) Why “7-day actives” are the only ones who spend money 🎯 Grab the free companion tools inside the Tool Cage: trainwreckshow.com/companion-tools-optin Resources: Website - https://trainwreckshow.com Join the Driven Mastermind - https://drivenmastermind.com Join the Ignite Mastermind - https://ignitemastermind.org Workshops, GPTs, and Other Resources - https://trainwreckshow.com/companion-tools-optin/ Connect with Perry Belcher: 🌐 https://ignitemastermind.org 👤 https://www.facebook.com/ThePerryBelcher/ 📷 https://www.instagram.com/perry.belcher ▶️ https://www.youtube.com/@perrybelcher Connect with Emma Rainville: 🌐 https://www.shockwavesolutionsllc.com 👤 https://web.facebook.com/queenofops/

    ٨ من الدقائق

  8. ٦ نوفمبر

    Train Wreck Moment 3: Zero‑Code, All Profit — How Vibe Coding Democratizes Software

    Ever built software in a day without touching a line of code? Today we bring you a clipped fan-favorite episode from one of the most requested conversations with Perry. Listen as he breaks down how non-coders are launching micro SaaS businesses in a day, sometimes an hour. How “Vibe Coding” is flipping the script on the software biz—no coders, no waiting, just wild little AI tools that launch in hours. If you’ve ever wanted to sell an app without knowing how to build one, this one’s for you. We cover: How Vibe Coding works (hint: it's not magic, it’s prompt engineering)Best AI app builder tools (Bolt, Lovable, and beyond)Real examples: GPT farms, FlipSmart, and AI newslettersMicro SaaS models under $10/month that print cashHow to clone tools you already love—and improve them Timestamps: (0:00) What is Vibe Coding, really?(1:34) AI tools that actually build your app(2:41) Real-world tools made with AI prompts(4:27) Micro SaaS: cheap apps with big upside(6:50) Best platforms: Bolt vs. Lovable(8:29) How to clone a SaaS in 30 minutes 👉 Grab the free companion tools inside the Tool Cage: https://trainwreckshow.com/companion-tools-optin/ Resources: Website - https://trainwreckshow.com Join the Driven Mastermind - https://drivenmastermind.com Join the Ignite Mastermind - https://ignitemastermind.org Workshops, GPTs, and Other Resources - https://trainwreckshow.com/companion-tools-optin/ Connect with Perry Belcher: 🌐 Website - https://ignitemastermind.org 👤 Facebook - https://www.facebook.com/ThePerryBelcher/ 📷 Instagram - https://www.instagram.com/perry.belcher ▶️ YouTube - https://www.youtube.com/@perrybelcher Connect with Emma Rainville: 🌐 Website - https://www.shockwavesolutionsllc.com 👤 Facebook - https://web.facebook.com/queenofops/

    ٩ من الدقائق
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التقييمات والمراجعات

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Welcome to Train Wreck, the podcast where bold ideas meet brutal reality. Hosted by seasoned entrepreneurs Emma Rainville and Perry Belcher, this show is for business owners, founders, and leaders who aren’t afraid to face the chaos of entrepreneurship head-on. Each week, Emma and Perry dissect the biggest business blunders, unpack failed ideas, and offer actionable advice to help you avoid the same pitfalls. From rebuilding broken businesses live on the show to sharing hard-earned lessons from their own failures, Train Wreck turns every disaster into an opportunity to learn and grow. They’ll also explore emerging trends and share insights to help you seize new opportunities before they pass you by. If you’re ready to embrace the ups and downs of business, tune in to Train Wreck on Spotify, Apple Podcasts, or YouTube. Get ready to turn every crash into a comeback.

المعلومات

  • صناع العمل
    Perry Belcher & Emma Rainville
  • سنوات النشاط
    ٢٠٢٤ - ٢٠٢٥
  • الحلقات
    ٥١
  • التقييم
    فاضح
  • حقوق النشر
    © Copyright 2025 Perry Belcher & Emma Rainville
  • موقع البرنامج على الويب
    Train Wreck Show

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