Vibe with OCTA

OCTA

Vibe with OCTA is a founder’s notebook. Hosted by Jon Edward, Co-Founder & CEO of OCTA, this podcast shares the real journey of building a global fintech company in public. Each episode features candid conversations with OCTA’s team, investors, partners, and customers. We explore what truly moves the needle: product, productivity, culture, finance, AI, partnerships, and mission. No fluff. Just clear thinking, real lessons, and honest stories from the front lines of building. If you are building, operating, or investing, this is your front-row seat to how modern companies are made.

Episodes

  1. 6D AGO

    Scaling Startups in Saudi Arabia: Vision 2030, Market Momentum, and What Founders Must Get Right | Vibe with OCTA | Ep #3 ft. Nupur, & Areej AlShehri

    In this episode of Vibe with OCTA, host Nupur Mittal, Co-Founder of OCTA, sits down with Areej AlShehri, General Manager for Saudi at OCTA, for a deep and timely conversation on one of the world’s fastest transforming startup ecosystems, Saudi Arabia. From Vision 2030 to record venture funding, Saudi is no longer a future opportunity. It is a market actively being built. Areej shares an insider perspective on what is truly changing on the ground, where the strongest sector momentum exists, and why the Kingdom is moving rapidly from ambition to execution. They unpack the realities founders need to understand before entering the market, from localization and talent to regulatory clarity, institutional support, and the importance of long term commitment. As Areej puts it, Saudi is not a difficult market. It is a serious one. You will learn: Why Saudi is shifting from experimentation to outcome driven buildingThe sectors seeing the strongest growth, including fintech, logistics, AI, and proptechHow government programs actively support founders across capital, talent, and infrastructureThe real operational challenges businesses face, including cash flow visibility and disconnected finance workflowsWhat international founders often underestimate when expanding into the KingdomWhy “Saudi rewards seriousness” may be the most important takeaway for buildersWhether you are a founder, operator, or investor exploring expansion in the Middle East, this episode offers a clear, strategic lens into how companies are being built and scaled inside Saudi today. Follow OCTA on LinkedIn:https://www.linkedin.com/company/weareocta Explore more resources:https://v2.weareocta.com

    18 min

About

Vibe with OCTA is a founder’s notebook. Hosted by Jon Edward, Co-Founder & CEO of OCTA, this podcast shares the real journey of building a global fintech company in public. Each episode features candid conversations with OCTA’s team, investors, partners, and customers. We explore what truly moves the needle: product, productivity, culture, finance, AI, partnerships, and mission. No fluff. Just clear thinking, real lessons, and honest stories from the front lines of building. If you are building, operating, or investing, this is your front-row seat to how modern companies are made.