The Harvest Growth Podcast

Jon LaClare
  • 4.9 (18)
  • MARKETING
  • UPDATED BIWEEKLY

Listen to inspirational stories from successful inventors and entrepreneurs as our host, Jon LaClare, founder of Harvest Growth, leads interviews targeted at helping aspiring inventors and market-leading entrepreneurs alike. If you’d like to see how Harvest Growth can help grow your product business, click below.

  1. The #1 Mistake That Kills 95% of Product Launches (and How to Avoid It)

    SEP 19

    The #1 Mistake That Kills 95% of Product Launches (and How to Avoid It)

    Launching a product is thrilling, but without the right preparation, most fail to gain traction and eventually fail. In this special audiobook edition of the Perfect Launch System, Jon LaClare shares insights from Chapter 15 of the Perfect Launch System: What Not To Do: a crash course on avoiding costly pitfalls that sink 95% of new products. From weak messaging to poor pricing strategies, lack of demand validation to underfunded marketing, he reveals common problems to watch out for when launching or scaling. We also examine real-world case studies, such as Pony Up Daddy and Zero Picks, that demonstrate how strategically planning against these issues and utilizing smart research, bold positioning, and creative marketing can transform ordinary ideas into long-term success stories. In today’s episode of the Harvest Growth Podcast, you’ll discover:  Why validating demand is more important than production speed.How to develop a compelling USP that actually resonates with customers.How to evaluate and choose the right pricing strategies.The danger of spreading too thin across every marketing channel.And much more!Don’t launch blind: listen to this chapter before you invest heavily in production or marketing. Want the complete roadmap to launching and scaling your products? Visit www.perfectlaunch.com now to get your free digital copy of the Perfect Launch System book. To be a guest on our next podcast, contact us today!

    14 min

  2. SEP 5

    Retail Mastery: How to Get Your Product Into Walmart, Costco, and Beyond

    In this episode, Jon LaClare interviews Jim DeBetta, a true retail veteran who has spent decades helping inventors and entrepreneurs bring their products into major retailers. Jim shares his fascinating journey from growing a $20 million retail startup to partnering with Shark Tank’s Kevin Harrington as VP of Commercialization—where he helped take winning products straight into stores like Walmart and Costco. Today, Jim focuses on guiding inventors through the complex world of product development, licensing, and retail launches. He opens up about the biggest mistakes first-time entrepreneurs make and explains how to decide between licensing your idea versus bringing it to market yourself. Finally, Jim reveals how LinkedIn has transformed the retail game, making it easier than ever to connect with buyers, and why passion and persistence are key to retail success. In today’s episode of the Harvest Growth Podcast, we cover: Why rushing to patent an idea can waste money and kill momentumThe true costs of bringing a product to market and how to plan for themHow to decide whether to license your product or launch it yourselfHow LinkedIn has changed the way inventors connect with retail buyersWhy early market validation is essential before investing heavily in your ideaIf you’ve ever dreamed of seeing your product on store shelves, or you’re weighing the risks and rewards of licensing vs. launching on your own, this episode will give you the clarity and insider knowledge you need. To learn more and get personalized guidance, visit www.jimdebetta.com.  To be a guest on our next podcast, contact us today! Do you have a brand that you’d like to launch or grow? Do you want help from a partner that has successfully launched hundreds of brands totaling over $2 billion in revenues? Visit HarvestGrowth.com and set up a free consultation with us today!

    27 min
  3. From OxiClean to Startups: The 3-Phase Launch Blueprint Driving $2B in Sales

    AUG 29

    From OxiClean to Startups: The 3-Phase Launch Blueprint Driving $2B in Sales

    When most entrepreneurs set out to launch a new product, they don’t realize the odds are stacked against them. The harsh truth? Nearly 95% of product launches fail. But Jon LaClare, founder of Harvest Growth, knew there had to be a better way. Through years of experience working with both Fortune 500 giants and scrappy startups, Jon developed the Perfect Launch System—a three-phase blueprint that has helped over 300 products succeed, scale, and reach profitability faster than anyone thought possible. From billion-dollar brands like OxiClean to emerging startups like Puffin Drinkware, this system has proven to be effective across industries by replacing guesswork with a step-by-step process: Prepare, Produce, and Profit. What began as a way to help smaller businesses compete against industry giants has now become a framework with a 10X higher success rate than the industry average. By combining affordable market research, competitive analysis, strategic video content, and data-driven campaign funnels, the Perfect Launch System transforms risky ideas into sustainable, thriving businesses. In today’s episode of the Harvest Growth Podcast, we cover:  The 3-phase Perfect Launch System (Prepare, Produce, Profit) that delivers consistent results across hundreds of launchesHow to conduct market research on a small budget to validate products before spending bigWhy competitive analysis is the secret weapon for standing out and filling market gapsThe 10 video formats that reliably boost engagement and conversionsHow to design funnels that guide cold audiences into loyal, repeat customersThe 4-step Profit Model—Convert, Excite, Grow, Promote—that creates word-of-mouth advocacy and sustainable growthReal-world case studies from OxiClean, Peter Thomas Roth Skincare, and Puffin Drinkware showing how this blueprint works in practice  If you’ve ever felt like launching a product is a gamble, this episode will show you how to stack the odds in your favor, minimize risk, and scale with confidence. Want the complete roadmap to launching and scaling your products? Visit www.perfectlaunch.com now to get your free digital copy of the Perfect Launch System book. To be a guest on our next podcast, contact us today! Do you have a brand that you’d like to launch or grow? Do you want help from a partner that has successfully launched hundreds of brands totaling over $2 billion in revenues? Visit HarvestGrowth.com and set up a free consultation with us today!

    51 min
  4. The Entrepreneur’s Guide to Building, Testing, and Scaling New Products

    AUG 15

    The Entrepreneur’s Guide to Building, Testing, and Scaling New Products

    Do you have a great idea but don't know how to turn it into a market-ready product? Or are you worried your first shipment could end up unsellable? Join us as we speak with Jim Orrico, founder of Dream To Product, a company that has spent over a decade helping businesses design, assemble, and package groundbreaking new products, and even rescue defective products. For the first time, Jim has stepped out from behind the scenes to launch his own product, the AC Saver™, and it’s already a hit. He reveals the complete process he uses to solve engineering challenges across multiple industries, the lessons he’s learned shifting from product developer to product marketer, and why market validation was essential before launching the AC Saver™. If you’ve ever wondered how to go from idea to impact, this episode is for you. In today’s episode of the Harvest Growth Podcast, we cover: Why early market validation is essential before investing heavily in your idea.The importance of launching a minimum viable product instead of waiting for perfection.How to build a multidisciplinary team that can take a product from concept to market.Common mistakes inventors make that delay success and how to avoid them.The benefits of learning from real-world customer feedback early in the process.How to create scalable solutions that can grow beyond your first launch.Visit www.myacsaver.com to learn more about the AC Saver™ and how it can help you stay cool while saving money. Also, check out www.dreamtoproduct.com if you need help with designing and building your product idea. To be a guest on our next podcast, contact us today! Do you have a brand that you’d like to launch or grow? Do you want help from a partner that has successfully launched hundreds of brands totaling over $2 billion in revenues? Visit HarvestGrowth.com and set up a free consultation with us today!

    38 min
  5. From Patent to Payday: How Smart IP Turned a Purse Into $100 Million

    AUG 8

    From Patent to Payday: How Smart IP Turned a Purse Into $100 Million

    What if the simplest ideas could lead to the biggest exits—if only you protected them the right way? On today’s episode of The Harvest Growth Podcast, we’re joined by Michael Frodsham, one of America’s top patent attorneys and an equity shareholder at Workman Nydegger. He's worked with major brands like Skullcandy and Traeger Grills, and now shares the real secrets behind building and protecting businesses that scale globally. Mike breaks down how even low-tech or everyday inventions, like a purse with magnetic covers, can become nine-figure success stories if IP is handled strategically. In just five years, that simple product sold for $100 million. Why? Because it was protected early and correctly. Mike also explores what every entrepreneur needs to know about the patent process, how to balance legal costs with growth, and when to expand internationally with your IP strategy. Whether you're launching your first product or ready to scale, this episode delivers practical insights you can use immediately. In today's episode of the Harvest Growth Podcast, we'll cover:  Why simple products can become goldmines when properly protectedThe real costs and timelines for filing patentsWhat "patent pending" actually means and how it defends your product before approvalThe difference between suggestive and descriptive trademarks, and which to chooseHow to decide when and where to file international patentsReady to protect and scale your product? Visit www.wnlaw.com to learn more about Mike Frodsham's firm and how they help startups and established brands secure their IP early and affordably. To be a guest on our next podcast, contact us today! Do you have a brand that you’d like to launch or grow? Do you want help from a partner that has successfully launched hundreds of brands totaling over $2 billion in revenues? Visit HarvestGrowth.com and set up a free consultation with us today!

    38 min
  6. The Only Product of Its Kind: Strategies for Creating and Scaling a Category-Defining Device

    AUG 1

    The Only Product of Its Kind: Strategies for Creating and Scaling a Category-Defining Device

    What does it take to launch a successful product in a space where 97% fail before reaching the market? In this episode, we’re joined by Michael McCrary and Robert Hulet, co-founders of Prox PRD, the world’s first dedicated phone reminder device, to share their journey from concept to building a patented, category-defining product. Their story serves as a roadmap for entrepreneurs to validate ideas, simplify complex solutions, and scale a product from garage-level assembly to national media attention without relying on venture funding or bloated overhead. Whether you’re launching a new venture or refining a current product, this episode is packed with real-world strategies that can give your business an edge. In today's episode of the Harvest Growth Podcast, we'll cover: How to get product feedback fast before spending bigHow to turn customer support into a growth strategyHow to use long-form video to boost trust and sales, and simplify your message for better conversionsHow to scale production without sacrificing qualityHow to build a loyal user base with real utilityAnd so much more!Whether you're refining your product-market fit or scaling into DTC channels, this conversation will inspire you to think differently about product development, messaging, and growth. Visit www.proxdevices.com to learn more about Prox PRD and discover why it is loved by so many. To be a guest on our next podcast, contact us today! Do you have a brand that you’d like to launch or grow? Do you want help from a partner that has successfully launched hundreds of brands totaling over $2 billion in revenues? Visit HarvestGrowth.com and set up a free consultation with us today!

    59 min
  7. How to Build a Powerful Brand Through PR and Media Even If You’re Just Getting Started

    JUL 25

    How to Build a Powerful Brand Through PR and Media Even If You’re Just Getting Started

    In today's episode, we speak with Nathan Yearsley, CEO of Augason Farms, who went from having zero media experience to landing over 50 interviews across major TV, radio, and podcast platforms. He shares how Public Relations (PR) has become a powerful tool to transform not just his company's public perception, but also its business growth, and to transcend tough business climates. You’ll learn how Nathan used storytelling, vulnerability, and everyday technology to secure media features, establish brand trust, and reposition a legacy company into a modern, mission-driven brand. Whether you're just starting or trying to scale, this episode is your step-by-step blueprint to using PR as a growth engine. In today's episode of the Harvest Growth Podcast, we cover: How to land PR interviews with zero experience or connectionsWhy emotionally honest storytelling is your secret weapon in mediaThe simple steps to start with just a smartphone and a messageThe mindset shifts that can help you become confident on cameraThe type of stories TV and podcast producers look forHow PR turns cold audiences into loyal, trusting customersNathan is the CEO of Augason Farms, one of America’s leading emergency food brands known for shelf-stable, great-tasting food designed for both disaster readiness and everyday use. To learn more, visit www.augasonfarms.com now and get 15% off your purchase. To be a guest on our next podcast, contact us today!  Do you have a brand that you’d like to launch or grow? Do you want help from a partner that has successfully launched hundreds of brands totaling over $2 billion in revenues? Visit HarvestGrowth.com and set up a free consultation with us today!

    44 min
  8. Video That Converts: How to Write Video Scripts That Sell

    JUL 18

    Video That Converts: How to Write Video Scripts That Sell

    In today’s episode, we walk through Chapter 5 of The Perfect Launch System, showing you how to write video scripts that do more than just tell a story, but sell. Whether you're launching your first product or looking to scale, you’ll discover a simple, powerful framework for creating marketing videos that convert. From crafting a strong creative brief to structuring a persuasive script and polishing it for production, we cover the elements that can make or break your video, no matter your product type or industry. And if you’re worried about working in a “boring” or saturated space, you’ll love the real-world example from Rrhoid Rage, a brand that used humor to go viral in a market most people don’t even want to talk about. In this episode of the Harvest Growth Podcast, we’ll discuss: How to write a strong creative brief to align your visionThe 5-part script structure that hooks, informs, and convertsWhy tone and platform matter when crafting your messagePro tips for increasing video conversion ratesBrilliant tips for selling through humorNeed help creating high-performing video scripts for your launch? Get the full Perfect Launch System book on Amazon or download a free digital copy at PerfectLaunch.com. It's your step-by-step guide to launching and scaling a successful product or brand. To be a guest on our next podcast, contact us today!  Do you have a brand that you’d like to launch or grow? Do you want help from a partner that has successfully launched hundreds of brands totaling over $2 billion in revenues? Visit HarvestGrowth.com and set up a free consultation with us today!

    11 min
See All (244)

4.9
out of 5
18 Ratings

About

Listen to inspirational stories from successful inventors and entrepreneurs as our host, Jon LaClare, founder of Harvest Growth, leads interviews targeted at helping aspiring inventors and market-leading entrepreneurs alike. If you’d like to see how Harvest Growth can help grow your product business, click below.

Information

  • Creator
    Jon LaClare
  • Years Active
    2019 - 2025
  • Episodes
    244
  • Rating
    Clean
  • Copyright
    © 2025 The Harvest Growth Podcast
  • Show Website
    The Harvest Growth Podcast