VIP Access: Inside Homebuilding

By Veronica Ramirez and Erica Lockwood from Joseph Chris Partners
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Ever wonder what really goes on behind the scenes in homebuilding? Welcome to VIP Access: Inside Homebuilding—your guide to the people, projects, and leadership shaping the industry. Hosted by Veronica Ramirez & Erica Lockwood, top executive recruiters with unmatched connections, this podcast reveals the real stories behind the blueprints. With exclusive access to industry leaders and rising stars, we uncover what it takes to thrive. Whether building your career or communities, this is your VIP pass to homebuilding insights you won’t find anywhere else.

Episodes

  1. Episode 4: Marketing on the Chopping Block: Why Builders Can’t Afford to Slash It

    09/04/2025

    Episode 4: Marketing on the Chopping Block: Why Builders Can’t Afford to Slash It

    When sales slow, builders reach for the red pen, and marketing almost always gets slashed first. But isthat really saving money, or quietly bleeding your pipeline and brand? In this episode of VIP Access: Inside Homebuilding, hosts Erica Lockwood and Veronica Ramirez sit down with Jennifer Cooper, Founder and Fractional CMO of Evolution Marketing,to expose one of the industry’s most expensive mistakes. Jennifer, twice named NAHB’s National Marketing Professional of the Year, a former C-suite executive, and atrusted advisor to builders across the country, shares her insider perspective on: Why marketing budgets are the first target during downward shifts, and why that is a costly misstepThe ripple effects of cutting visibility when competition is at its peakWhat the smartest builders are doubling down on right nowReal stories where a marketing reset transformed struggling communities into sold out success And do not miss our rapid fire segment where Jennifer dishes on the funniest, cringiest, and most unforgettable marketing blunders she has witnessed. This episode is not just relevant, it is the wake up call every builder needs before pulling the plug on the very thing that fuels recovery.

    59 min
  2. Episode 3: From Hammer Swings to Boardroom Deals: Charles Schetter on Building & Buying Right

    05/29/2025

    Episode 3: From Hammer Swings to Boardroom Deals: Charles Schetter on Building & Buying Right

    Charles Schetter (JTW Advisors) didn’t just rise through the ranks—he built his way up, literally. In this powerful episode of VIP Access: Inside Homebuilding, Charles unpacks his journey from working with his father swinging hammers to shaping some of the industry’s biggest M&A deals. This episode dives deep into: • What every private builder needs to know before selling • Why scale matters—and when it doesn’t • How smart builders avoid the “growth vs. debt” trap • The underestimated power of cultural fit in acquisitions • And why some of the best deals are the ones you walk away from This is an episode that speaks to builders, strategists, investors, and leaders who care about doing it right—not just doing it big. 🎧 Subscribe, share, and leave a review if this conversation sparked insight!

    44 min
  3. Episode 2: Where is Homebuilding Headed? 25 Years of Insights

    04/02/2025

    Episode 2: Where is Homebuilding Headed? 25 Years of Insights

    What do 25 years of connecting with homebuilding leadership like? Find out in this episode of VIP Access: Inside Homebuilding! Erica and Veronica are pulling back the curtain on the industry's evolution, sharing their unique perspectives on major shifts, how companies are tackling challenges, and the INSANE impact of technology. We’re also diving into some of the hottest trends from the International Builders' Show, including a visit to the New American Home, and looking ahead to predict the future of homebuilding. If you're a homebuilding pro, listen to this podcast!

    29 min
  4. Episode 1: Pursuing Excellence in Home Building: Inside the National Housing Quality Award

    02/12/2025

    Episode 1: Pursuing Excellence in Home Building: Inside the National Housing Quality Award

    In this episode, hosts Erica Lockwood and Veronica Ramirez pull back the curtain on the prestigious National Housing Quality Award, providing an exclusive look at what it takes for home builders to earn this prestigious recognition. Joined by Jeff Eschliman, Executive Director of the National Housing Quality Award, and Chip Pennington, National Vice President of Customer Experience and Quality Assurance at Shea Homes, the conversation delves into the rigorous application process, the transformative impact on company culture, and the competitive advantages that come with achieving this mark of operational excellence. The esteemed guests share insights on the importance of leadership, teamwork, and a relentless commitment to continuous improvement. They also discuss how the award's feedback process helps builders identify gaps and opportunities, ultimately driving them to new levels of quality and customer satisfaction. Whether a seasoned home builder or an aspiring industry leader, this episode offers a unique window into the National Housing Quality Award and the invaluable journey it represents. Listeners will come away inspired to pursue excellence and transform their organizations through this transformative program.

    39 min
  • 4 Episodes

About

Ever wonder what really goes on behind the scenes in homebuilding? Welcome to VIP Access: Inside Homebuilding—your guide to the people, projects, and leadership shaping the industry. Hosted by Veronica Ramirez & Erica Lockwood, top executive recruiters with unmatched connections, this podcast reveals the real stories behind the blueprints. With exclusive access to industry leaders and rising stars, we uncover what it takes to thrive. Whether building your career or communities, this is your VIP pass to homebuilding insights you won’t find anywhere else.

Information

  • Creator
    By Veronica Ramirez and Erica Lockwood from Joseph Chris Partners
  • Years Active
    2K
  • Episodes
    4
  • Rating
    Clean
  • Copyright
    © By Veronica Ramirez and Erica Lockwood from Joseph Chris Partners
  • Show Website
    VIP Access: Inside Homebuilding