Virtual Equity

Lindsey Meske and Nicole Evans
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Virtual Equity is the podcast from the team at Unified Linc — where real talk meets career growth. Hosted by Lindsey Meske and Nicole Evans, we share honest, practical conversations about recruiting, HR, business operations, and professional development. Whether you're a business owner trying to calm the chaos and run better, or a professional ready to level up your career — this podcast is for you. We cover recruiter tips, interview strategies, career coaching, hiring best practices, and the real skills you need to grow. No fluff. No filler. Just the people, systems, and growth strategies that actually work. New episodes every two weeks. Tune in and Run Better. Learn more at unifiedlinc.com

Выпуски

  1. 07.03.2025

    Funneling & Follow Ups — How Great Recruiters Stay Organized | Virtual Equity Podcast Ep. 7

    Most recruiters send one message and wait. The best recruiters have a plan. In Episode 7 of Virtual Equity, Lindsey and Nicole break down everything they've learned about building recruiting funnels and follow-up processes that actually get responses — and how they got their entire team to buy in. In this episode: 🔹 Why it takes 8-12 touch points to get a response in sales and recruiting 🔹 What a touch point actually is — calls, voicemails, texts, emails, and more 🔹 How to build a 14-day follow-up funnel that doesn't annoy candidates 🔹 The difference between aggressive funnels and consistent funnels 🔹 Why blasting 200 messages with no follow-up plan is killing your results 🔹 How to use automation to get to the first yes or no — then take over personally 🔹 What "adding value" really means in your messaging — beyond money 🔹 Why "no" doesn't mean no in recruiting — it means not right now 🔹 Inbound vs outbound funnels and how they work differently 🔹 How to get your team to actually follow the process — and stick with it 🔹 Why the more dependable you are the more dependent candidates become on you 🕐 TIMESTAMPS 0:00 — Introduction: Funneling & Follow Ups 0:29 — Why funnels changed everything for their team 2:35 — What brought Lindsey & Nicole to focus on follow-up 3:32 — Most recruiters don't understand what a follow-up process really means 5:05 — Research shows it takes 8-12 touch points to get a response 5:43 — Building a strategy around your funnel goals 6:42 — What touch points actually are — defined 8:54 — Building 14-day follow-up funnels 9:28 — The biggest key: connecting your touch points 10:18 — Why blasting without a follow-up plan doesn't work 11:52 — Aggressive funnels vs consistent funnels 13:06 — What value really means in your messaging 16:39 — Content calendars and automation done right 21:27 — Why no doesn't mean no — it means not right now 28:30 — Inbound vs outbound funnels 31:01 — How to get your team to buy in to the funnel process 33:26 — Quality over quantity in your candidate responses 35:41 — Customizing your funnel to your style 37:54 — Writing and messaging in your own authentic voice 💼 ABOUT UNIFIED LINC Virtual Equity is brought to you by Unified Linc — helping businesses run better and professionals grow their careers. 👉 HR Career Resources & Job Placement: https://www.unifiedlinc.com/hr-professional 👉 Business HR & Operations Support: https://www.unifiedlinc.com/operations 👉 Visit us: https://www.unifiedlinc.com 🎙️ Apple Podcasts: https://podcasts.apple.com/us/podcast/virtual-equity/id1795146513 #RecruitingFunnel #FollowUp #RecruiterTips #VirtualEquity #UnifiedLinc #Staffing #TalentAcquisition #HRCareer #RecruitingStrategy #SalesFollowUp #CandidateEngagement #RecruitingPodcast #CareerGrowth #RecruiterLife #Automation

    47 мин.

  2. 22.02.2025

    3 Ways To Reset Your Recruiting Efforts | Virtual Equity

    Episode Title: 3 Things Our Team Did to Pivot After the Post-COVID Healthcare Staffing Reset | Ep. 6 Summary: The COVID healthcare recruiting boom was unlike anything the industry had seen. When it ended, it left teams with skill gaps, bloated databases, culture-of-text communication habits, and travelers who remembered what it felt like to be paid crisis rates. In Episode 6, Nicole and Lindsey break down — specifically and honestly — three things their team did over the last year to adapt, stabilize, and grow. Nicole brings the big picture; Lindsey brings the operational detail. Together, they make the case that surviving the post-COVID shift wasn't about working harder — it was about working smarter, measuring better, and going back to the fundamentals of what recruiting actually is. What We Cover: The COVID healthcare travel boom: what it was, why it ended, and what it left behind Why COVID "recruiting" removed key steps from the standard recruiting life cycle — and the gap that created The database reality: going from a list of 200 viable travelers to 2,000 names to sort through The over-reliance on text and automation that teams had to unlearn Pay rate tension between travelers expecting COVID-era rates and hospitals no longer offering them The 3 Pivots: 1. Adaptability + Data-Driven Decision-Making Nicole: Recognizing trends, reading the data available in their systems, and building forecasts instead of reacting. Being more strategic — niching by specialty, by location — and using what's in front of you to predict what's coming. Lindsey: Getting specific about what they were measuring, why they were measuring it, and most importantly — what to actually do with the numbers to move them in the right direction. 2. Relationship-Building + Follow-Up Process Nicole: Shifting communication to be more proactive and personalized. Moving away from automation-heavy outreach and back to the kind of conversations that make candidates want to pick up the phone. Lindsey: Building a structured, intentional follow-up process — not just immediate follow-up, but a plan over time. Using technology to support outreach, not replace it. And getting the team comfortable enough in their follow-up that objections no longer stopped them cold. 3. Optimization + Niching Down Nicole: Improving the overall approach — automating backend work, streamlining credentialing, reducing the administrative burden so more time goes to relationships and conversations. Lindsey: Niching down by specialty and state. Knowing the compliance requirements specific to each. Getting better at credentialing accuracy. Working smarter — not just doing more. Tip of the Week: Figure out what kind of recruiter you want to be. Find what makes you unique and skill-market that. Build a network — you never know who you'll meet. And stop being afraid to walk up to someone and have a conversation. You can't be shy and be a recruiter. Key Quotes: "You had to be there to get it." — on the COVID recruiting era "We've always measured things, but what does that actually mean? How do we make those numbers move the way we want them to?" "What you do today sets you up for the next month, the next three months, the next six months." "I have 10, 15 travelers who stayed with me all year long. I know who they're marrying. I know who's having grandbabies." "Use technology to support your outreach — not replace it." "You can't be shy if you want to recruit." Timestamps: 0:00 — Welcome & intro 0:39 — Post-COVID healthcare travel background 1:25 — The recruiter experience gap from COVID 2:34 — Bill rates, pay rates, and the industry shift 4:49 — Did lack of prior experience hurt newer recruiters? 6:19 — "You had to be there to get it" 8:20 — The 3 team pivots 9:04 — Pivot 1: Adaptability and data 12:54 — Instant gratification vs. playing the long game 15:19 — Traveler retention and real relationships 19:35 — Pivot 2: Relationship-building and follow-up 22:10 — Technology that supports, not replaces 27:08 — Pivot 3: Optimization and niching down 29:31 — Why niching down improved everything 33:08 — Tip of the week: find your recruiter identity 34:56 — Wrap-up

    35 мин.

  3. 08.02.2025

    5 Traits To Be A Successful Recruiter | Virtual Equity

    Summary: In the finale of the "Discover Your Love for Recruiting" mini-series, Nicole and Lindsey break down the five traits every recruiter needs to thrive — and get honest about which ones they each struggle with. From the three-year-old mentality to knowing when a text message will lose you the deal, this episode is full of practical, hard-won perspective on what actually makes someone great at this work. What We Cover: Tenacity: Why persistence is non-negotiable (and how to practice it) Sales mindset with integrity: The difference between modern selling and the old car salesman approach Breaking limiting beliefs: The shift from "I can't" to "how can I" Emotional intelligence: Reading tone, hesitation, and when to push vs. pull back Creativity: Why you don't have to be artsy to solve problems creatively Attention to detail: What it means for big-picture thinkers vs. detail-oriented ones Time management: The kill-switch method and Parkinson's Law Tip of the Day: Eat That Frog — and the one question that cuts through prioritization chaos Book Mentioned: Eat That Frog by Brian Tracy — 21 great ways to stop procrastinating and get more done in less time Timestamps: 0:00 — Welcome & series recap 0:39 — Trait 1: Tenacity 1:52 — The three-year-old mentality 2:40 — Trait 2: Sales mindset with integrity 5:50 — Breaking limiting beliefs: "not I can't, but how can I" 9:49 — Trait 3: Emotional intelligence 10:38 — Phone calls vs. text messaging 13:02 — The Band-Aid theory 15:18 — Trait 4: Creativity 19:12 — Trait 5: Attention to detail 26:42 — Time management and saying no 31:02 — Parkinson's Law 35:42 — Tip of the Day: Eat That Frog 36:24 — What gets you to the money fastest

    42 мин.

  4. 11.01.2025

    How to Identify and Rule Out Weak Candidates Fast | Virtual Equity Podcast Ep. 4

    How do you know if someone is really cut out for recruiting — before you hire them? In Episode 4 of Virtual Equity, Lindsey and Nicole each came up with their three things they look for in an interview to quickly identify whether a candidate has what it takes — without comparing notes first. Spoiler: Lindsey's list will surprise you. In this episode: 🔹 Why accountability is Nicole's #1 non-negotiable — and what a red flag sounds like 🔹 How to use top grading interviews to assess accountability and growth mindset 🔹 Why Lindsey looks for people who can make her laugh in an interview 🔹 The snake story — and why one authentic answer got someone hired on the spot 🔹 The GPA question — and why how you answer it tells everything about your honesty 🔹 Why "I don't remember" is the worst answer you can give 🔹 Why Lindsey asks "why this company" at the end of every interview 🔹 How adaptability separates good recruiters from great ones 🔹 Management tip: Test your ideas first — then bring your team the proof 🔹 Tip of the Week: Use the story of how you landed your last job to showcase recruiter skills 🕐 TIMESTAMPS 0:00 — Introduction: How to Rule Out the Weak 0:36 — Nicole's #1: Accountability — what it looks like and what disqualifies you 2:54 — What a non-accountability statement sounds like 5:42 — Using top grading to assess candidates at all experience levels 8:26 — Lindsey's #1: Can you make me laugh and connect with me? 9:24 — The snake story — authenticity gets you hired 10:14 — How Lindsey uses icebreakers to help candidates relax 13:54 — Nicole's #2: Growth mindset — what are you doing to better yourself? 18:02 — Lindsey's #2: The GPA question — the ultimate honesty test 20:06 — Why "I don't remember" is the wrong answer 21:37 — Lindsey's #3: Why Junction, why recruiting, why this industry? 25:57 — Nicole's #3: How adaptable are you when everything changes? 29:12 — Management tip: Roll up your sleeves and show your team — don't just tell them 32:39 — Tip of the Week: Use the story of how you landed your last job 💼 ABOUT UNIFIED LINC Virtual Equity is brought to you by Unified Linc — helping businesses run better and professionals grow their careers. 👉 HR Career Resources & Job Placement: https://www.unifiedlinc.com/hr-professional 👉 Business HR Support: https://www.unifiedlinc.com/business-hr 👉 Visit us: https://www.unifiedlinc.com 🎙️ Apple Podcasts: https://podcasts.apple.com/us/podcast/virtual-equity/id1795146513 #HiringRecruiters #RecruiterInterview #VirtualEquity #UnifiedLinc #HRCareer #RecruitingTips #TalentAcquisition #InterviewTips #Staffing #CareerGrowth #RecruitingPodcast #Accountability #GrowthMindset #HumanResources #ProfessionalDevelopment

    36 мин.

  5. 27.12.2024

    How to Interview for a Recruiting Job and Actually Get It | Virtual Equity Podcast Ep. 3

    Want to land a recruiter role? In Episode 3 of Virtual Equity, Lindsey and Nicole each came up with their own list of interview tips for anyone trying to break into recruiting — without comparing notes first. The result is a practical, honest breakdown of exactly what hiring managers are looking for when they sit across from you. In this episode: 🔹 Why research and preparation give you a major leg up before the interview 🔹 The questions you should be asking — and why "I have no questions" kills your chances 🔹 Why letting your personality shine is non-negotiable in a recruiter role 🔹 The difference between using "I" vs "we" — and how to highlight your individual contributions 🔹 How to talk about what you learned from past roles to show self-awareness 🔹 The STAR method — Situation, Task, Action, Result — and how to use it 🔹 Why KPIs and metrics need to be on your resume if you want to get called back 🔹 How to talk about money professionally without killing your chances 🔹 Why staying professional — especially about past employers — matters more than you think 🔹 Tip of the Week: Spend 30 minutes every day building your passive candidate pipeline 🕐 TIMESTAMPS 0:00 — Introduction & Episode Overview 1:25 — Tip 1: Prepare and research before every interview 3:49 — What questions you should be asking your interviewer 7:27 — Tip 2: Let your personality shine — especially in a recruiter role 8:53 — Tip 3: Be mindful of using "I" vs "we" — showcase your contributions 10:03 — How to highlight individual contributions even in a team environment 14:11 — Tip 4: Showcase what you learned — strengths and weaknesses 15:52 — The STAR Method — Situation Task Action Result explained 18:24 — Tip 5: KPIs and metrics belong on your resume 20:07 — What KPIs actually are and how to find yours 22:07 — How to compare your experience to others to identify your KPIs 23:43 — Tip 6: Stay professional — especially about past employers and money 26:09 — How to talk about money in an interview the right way 31:49 — Tip of the Week: Build your passive pipeline 30 minutes a day 💼 ABOUT UNIFIED LINC Virtual Equity is brought to you by Unified Linc — helping businesses run better and professionals grow their careers. 👉 HR Career Resources & Job Placement: https://www.unifiedlinc.com/hr-professional 👉 Resume & Interview Support: https://www.unifiedlinc.com/hr-professional 👉 Visit us: https://www.unifiedlinc.com 🎙️ Apple Podcasts: https://podcasts.apple.com/us/podcast/virtual-equity/id1795146513 #RecruiterInterview #HowToGetARecruitingJob #VirtualEquity #UnifiedLinc #HRCareer #RecruitingTips #JobInterview #InterviewTips #CareerGrowth #TalentAcquisition #Staffing #RecruitingPodcast #KPIs #STARMethod #CareerDevelopment #ProfessionalDevelopment

    33 мин.

  6. 20.12.2024

    5 Traits to Be a Successful Recruiter | Virtual Equity Podcast Ep. 2

    In Episode 2 of Virtual Equity, Lindsey and Nicole each came up with their own list of the top qualities they look for when hiring a recruiter — without comparing notes beforehand. The result? A raw, honest conversation about what it really takes to succeed in recruiting. In this episode: 🔹 Work ethic vs accountability — what's the difference and why both matter 🔹 Why strong communication is the foundation of every placement 🔹 How to use mock calls vs real calls to develop recruiter skills 🔹 Why sales experience matters even if you've never had a sales title 🔹 What Drive really means when motivation runs out 🔹 Goals, KPIs, and why metrics are a roadmap not a report card 🔹 How to build relationships with candidates from all walks of life 🔹 Why honesty and knowledge go hand in hand in recruiting 🔹 The London question — how two different personalities solve the same problem 🔹 Tip of the Week: Take improv classes to build communication on the fly 🕐 TIMESTAMPS 0:00 — Introduction & Episode Overview 1:00 — Quality 1: Work Ethic & Accountability 7:58 — Quality 2: Strong Communication Skills 12:35 — Mock Calls vs Real Calls 14:39 — Quality 3: Basic Sales Experience 18:17 — Quality 4: Drive & Discipline 25:15 — Goals, KPIs & Motivation with Measurements 32:21 — Quality 5: Ability to Build Relationships  35:22 — Honesty & Knowledge as a Recruiter Skill 40:26 — The Analytical Recruiter 45:09 — The London Question — Two Approaches 48:08 — Tip of the Week: Take Improv Classes 💼 ABOUT UNIFIED LINC Virtual Equity is brought to you by Unified Linc — helping businesses run better and professionals grow their careers. 👉 HR Career Resources & Job Placement: https://www.unifiedlinc.com/hr-professional 👉 Business HR Support: https://www.unifiedlinc.com/business-hr 👉 Visit us: https://www.unifiedlinc.com 🎙️ Apple Podcasts: https://podcasts.apple.com/us/podcast/virtual-equity/id1795146513

    49 мин.

  7. 13.12.2024

    To Become a Great Recruiter You Need to Know One First | Virtual Equity

    Welcome to the very first episode of Virtual Equity! Lindsey sits down with co-host Nicole Evans — a 15+ year recruiting and staffing veteran — to talk about what it really takes to succeed as a recruiter. In this episode: 🔹 Nicole's journey from front desk to branch manager to HR 🔹 How to translate traditional recruiting experience into fast-paced industries 🔹 Why the best recruiters are problem solvers, not just phone dialers 🔹 The 3 things every recruiter MUST have to be successful 🔹 Why discipline matters more than motivation in recruiting 🔹 How referrals build the strongest recruiting desks 🔹 Tip of the Week: Use your email signature to ask for referrals 🕐 TIMESTAMPS 0:00 — Introduction & Welcome to Virtual Equity 1:15 — Nicole's recruiting background and journey 3:45 — Translating traditional recruiting into fast-paced industries 5:00 — How to move at healthcare recruiting speed 8:00 — Why Nicole loves recruiting and account management 9:50 — 3 things every recruiter must do to succeed 11:30 — Using improv to think on your feet 13:00 — Tip of the Week: Email signature referral strategy 15:00 — Where to find Nicole on social media 💼 ABOUT UNIFIED LINC  Virtual Equity is brought to you by Unified Linc — helping businesses run better and professionals grow their careers. 👉 HR Career Resources & Job Placement: https://www.unifiedlinc.com/hr-professional 👉 Business HR Support: https://www.unifiedlinc.com/business-hr 👉 Visit us: https://www.unifiedlinc.com 🎙️ Apple Podcasts: https://podcasts.apple.com/us/podcast/virtual-equity/id1795146513 #Recruiting #RecruiterTips #VirtualEquity #UnifiedLinc #HRCareer #Staffing #TalentAcquisition #CareerGrowth #RecruitingPodcast #HumanResources #RecruiterLife #CareerDevelopment #ProfessionalDevelopment

    16 мин.
  • Выпусков: 7

Об этом подкасте

Virtual Equity is the podcast from the team at Unified Linc — where real talk meets career growth. Hosted by Lindsey Meske and Nicole Evans, we share honest, practical conversations about recruiting, HR, business operations, and professional development. Whether you're a business owner trying to calm the chaos and run better, or a professional ready to level up your career — this podcast is for you. We cover recruiter tips, interview strategies, career coaching, hiring best practices, and the real skills you need to grow. No fluff. No filler. Just the people, systems, and growth strategies that actually work. New episodes every two weeks. Tune in and Run Better. Learn more at unifiedlinc.com

Информация

  • Автор
    Lindsey Meske and Nicole Evans
  • Годы выхода
    2 тыс.
  • Выпуски
    7
  • Ограничения
    С ненормативной лексикой
  • Авторские права
    © 2024
  • Сайт подкаста
    Virtual Equity