Small Business Marketing Sweet Spot

Barb Davids
  • 5,0 (13)
  • MARKETING
  • SEMANAL

Created by Compass Digital Strategies, the Small Business Marketing Sweet Spot is a weekly podcast for service-based small business owners who want more website visibility, traffic, and leads. Hosted by Barb Davids, each episode covers the what, why, and how of SEO, content marketing, and digital strategy. Plus expert guest conversations on productivity, branding, and mindset. Because growing your business and loving your life aren't separate goals.

  1. And Then She Did: The Story Behind the Trips That Transform Women (Bonus EP67)

    HÁ 11 H

    And Then She Did: The Story Behind the Trips That Transform Women (Bonus EP67)

    This one is a little different. I took the podcast on the road... well, on the trail... and went to Sedona with Sheila Kofahl, founder of And Then She Did. Sheila leads women on guided hiking adventures. She handles everything: the van, the itinerary, the driving, the parking permits, even the daily briefings. You just show up, lace up, and let her take over. It's honestly the most appealing thing I've heard in a while. But her story is the real thing. Sheila lost her home in the market crash, walked away from a 20-year marriage, and found herself answering a therapist's question she hadn't thought about in years: what do you actually like to do? The answer was hiking. Solo travel. Getting outside. And then she did. We talked about the women who book these trips and why they come. Spoiler: it's usually not just for the hiking. Life transitions, empty nesting, grief, illness, fresh starts. The trail has a way of making room for all of it. Enjoy the episode! 👉 For all the links and resources mentioned in this episode, check out the supporting blog post here. Stop second-guessing your to-do list and grab the Marketing Energy Matrix to focus on the tasks that actually get you results. 🧰 I love me a good digital marketing tool. Peek inside my toolbox. 🗞️ Like newsletters? Digital Marketing Takeaway About This Show Created by Compass Digital Strategies, the Small Business Marketing Sweet Spot is a weekly podcast for service-based small business owners who want more website visibility, traffic, and leads. Hosted by Barb Davids, each episode covers the what, why, and how of SEO, content marketing, and digital strategy. Plus expert guest conversations on productivity, branding, and mindset. Because growing your business and loving your life aren't separate goals.

    26 min
  2. Do Your Links Keep People on Your Site or Send Them Away? (EP102)

    HÁ 2 DIAS

    Do Your Links Keep People on Your Site or Send Them Away? (EP102)

    Stop losing visitors to "tab clutter" and accidental exits. Learn the golden rule of link settings of when to use "open in a new tab" and how it impacts your bounce rate and SEO. Plus, a quick tip on tracking your traffic attribution correctly.Enjoy the episode! 👉 For all the links and resources mentioned in this episode, check out the supporting blog post here. Stop second-guessing your to-do list and grab the Marketing Energy Matrix to focus on the tasks that actually get you results. 🧰 I love me a good digital marketing tool.This week’s recommended tool is Vizard.ai.This tool is incredible! It’s so easy to use. It automatically creates short clips from long videos. And does a great job at it. Super simple editor to take out sections and add them. And easily add an outro scene to the end for branding.  Peek inside my toolbox. 🎧 This week’s recommended podcast episode isis not an episode but a Spotify audio book. Did you know they have them for paid users? I listened to Surrender Experiment by Michael Singer. Interestingly, maybe more to me than you lol, I tried to get the physical book. I thought it was in stock at teh local Barnes and Noble but then they texted and said they didn't have it. So ok, I guess I'll just get teh audio version then… which is funny because generally I like reading books vs listening to them. I can skip through parts faster. But this time, the audio seemed to be what I was doing. And it just happened I was going on a trip and I ended up listening to a large portion of it on the plane ride and my long drive from the airport to my destination. For someone who has been searching for how to let go, it is very timely. Now that I gave you that big ole backstory, you'd probably like to know what it's about. It's about a guy who stopped controlling his life and lived.  🗞️ Like newsletters? Digital Marketing Takeaway About This Show Created by Compass Digital Strategies, the Small Business Marketing Sweet Spot is a weekly podcast for service-based small business owners who want more website visibility, traffic, and leads. Hosted by Barb Davids, each episode covers the what, why, and how of SEO, content marketing, and digital strategy. Plus expert guest conversations on productivity, branding, and mindset. Because growing your business and loving your life aren't separate goals.

    8 min

  3. 2 DE ABR.

    🗺️ The MAP Framework for AI Search Visibility (EP101)

    Tools like ChatGPT and Perplexity are changing how people find businesses. But — and this is the part most people are getting confused about — your website still matters. A lot. AI doesn't rank pages the way Google does, but it still scans your content, reads your pages, and pulls from what you've got on it. So if your service pages are thin, your About page is vague, or your Google Business Profile is half-finished, AI is going to skip right past you. I'm running a live virtual workshop on April 22, from 1-3pm PT on YouTube. So if you want to be in the room and get feedback on your actual website, here's your shot. And if you can't make it or you want to go through it on your own time, I'm also making a recorded version available. To watch the replay, you'll need to be on my newsletter list.  I'm streaming iit live on YouTube so nobody had to sign up for anything, because frankly I just wanted to get it out to you without overthinking it. Working on my overthinking. LOL 🗞️ Replay for newsletter subscribers... Digital Marketing Takeaway About This Show Created by Compass Digital Strategies, the Small Business Marketing Sweet Spot is a weekly podcast for service-based small business owners who want more website visibility, traffic, and leads. Hosted by Barb Davids, each episode covers the what, why, and how of SEO, content marketing, and digital strategy. Plus expert guest conversations on productivity, branding, and mindset. Because growing your business and loving your life aren't separate goals.

    4 min
  4. 4 Ways I’m Using NotebookLM in My Business (EP100)

    25 DE MAR.

    4 Ways I’m Using NotebookLM in My Business (EP100)

    I am fascinated at how NotebookLM is taking a lot of anguish out of my day. I wanted to get more clarity about some client calls and better understand how they come in to my world, and how they leave. Like what’s their “transformation”.  Because a lot of what I do doesn’t transpire to immediate results. Here are 4 ways how I’m using NotebookLM for my business.Enjoy the episode! 👉 For all the links and resources mentioned in this episode, check out the supporting blog post here. Stop second-guessing your to-do list and grab the Marketing Energy Matrix to focus on the tasks that actually get you results. 👉 https://compassdigitalstrategies.com/digital-marketing-services/marketing-energy-matrix/ 🧰 I love me a good digital marketing tool.This week’s recommended tool is AppSumo. Speaking of tools, this is the grand daddy of the tools finders. It's been around for quite some time and offers a lot of lifetime offers on tools. Now, use at your own risk. One time I bought a "lifetime" offer app and then later they said, oh we're not supporting that anymore, we're in a new version and that doesn't apply to the lifetime offer. That said, I also know a lot of people who that didn't happen to. My TidyCal is one that successfully came from that. Tidycal is a calendar booking system. Peek inside my toolbox. 🎧 This week’s recommended podcast episode is The Hidden Link Between Trauma and High Achievement in Women with Farya Barlas on the show Tried and True with a Dash of Woo.  I'm beginning to think when people use "high achiever" in their content, they mean workaholics. LOL Just my personal connection. I didn't get any actionable takeaways from this one but I enjoyed the conversation. 🗞️ Like newsletters? Digital Marketing Takeaway About This Show Created by Compass Digital Strategies, the Small Business Marketing Sweet Spot is a weekly podcast for service-based small business owners who want more website visibility, traffic, and leads. Hosted by Barb Davids, each episode covers the what, why, and how of SEO, content marketing, and digital strategy. Plus expert guest conversations on productivity, branding, and mindset. Because growing your business and loving your life aren't separate goals.

    8 min
  5. When Your Best Ranking Keyword Is Your Worst Lead (EP99)

    18 DE MAR.

    When Your Best Ranking Keyword Is Your Worst Lead (EP99)

    I sat down with a talented brand designer whose business had evolved, but her search rankings were still stuck years in the past. We dug into her data and realized she was accidentally attracting beginners instead of her new ideal, established clients simply because Google loved an old post she wrote back in 2017. It was such a powerful "under the hood" moment to see that even with a new URL resetting her progress, we could identify exactly which premium phrases Google was already considering her for. We focused on the long game of refreshing content to turn her website into a 24/7 salesperson that generates sustainable leads rather than just random clicks. It was a fantastic session that proved how taking a few hours to review the reasoning behind your data can replace guessing with a real strategy.Enjoy the episode! 👉 For all the links and resources mentioned in this episode, check out the supporting blog post here. Stop second-guessing your to-do list and grab the Marketing Energy Matrix to focus on the tasks that actually get you results. 👉 https://compassdigitalstrategies.com/digital-marketing-services/marketing-energy-matrix/ 🧰 I love me a good digital marketing tool.This week’s recommended tool is Beaver Builder. It's a website builder that sits on your WordPress. I really like the ease of use and the ability to add content blocks in various parts of the site. I have one in particular that is the notification bar at the top. It's not from an added plugin to make that happen. Peek inside my toolbox. 🎧 This week’s recommended podcast episode is What's Working in Marketing (And What's Not) by The Marketing Millenials. One of the things is using all caps as a subject line. Someone is testing it. And while I'm cringing at that idea, testing is always good.  🗞️ Like newsletters? Digital Marketing Takeaway About This Show Created by Compass Digital Strategies, the Small Business Marketing Sweet Spot offers an eclectic mix of episodes, all meant to help you find the sweet spot in your business. Each week, you'll hear the what, why, and how's of getting more visibility on your website for the goal of more traffic and leads, along with bonus episodes, some experiential from other business owners sharing their own sweet spot. We talk about everything that influences creating an atmosphere around and inside you that you actually love because how you grow your business and how you move through your life are connected, and neither of them are linear.

    7 min
  6. The $40,000 Handshake: Why Abundance Beats Competition Every Time (Bonus EP66)

    13 DE MAR.

    The $40,000 Handshake: Why Abundance Beats Competition Every Time (Bonus EP66)

    I’m chatting with Heather Ferrari about the transformative power of an abundance mindset in business networking. We dive into why creating a supportive community for female entrepreneurs is essential for moving past the "salesy" hustle and finding a more meaningful way to grow together. Enjoy the episode! Connect with Heather Ferrari:⁠Instagram⁠⁠Website⁠⁠EventBrite⁠ 👉 For all the links and resources mentioned in this episode, check out the supporting ⁠blog post here⁠. Stop second-guessing your to-do list and grab the Marketing Energy Matrix to focus on the tasks that actually get you results. 👉 ⁠https://compassdigitalstrategies.com/digital-marketing-services/marketing-energy-matrix/⁠ 🧰 I love me a good digital marketing tool. ⁠Peek inside my toolbox.⁠ 🗞️ Like newsletters? ⁠Digital Marketing Takeaway⁠ About This Show Created by Compass Digital Strategies, the Small Business Marketing Sweet Spot offers an eclectic mix of episodes, all meant to help you find the sweet spot in your business. Each week, you'll hear the what, why, and how's of getting more visibility on your website for the goal of more traffic and leads, along with bonus episodes, some experiential from other business owners sharing their own sweet spot. We talk about everything that influences creating an atmosphere around and inside you that you actually love because how you grow your business and how you move through your life are connected, and neither of them are linear. Music from #Uppbeat (free for Creators!): ⁠https://uppbeat.io/t/abbynoise/puncher⁠ License code: OEIJ8O6EGGPMSKBU

    11 min
  7. Networking Isn't Gross (Unless You Make It That Way) (EP98)

    11 DE MAR.

    Networking Isn't Gross (Unless You Make It That Way) (EP98)

    If you’ve ever felt too shy to ask for help or felt like networking was just an extrovert’s game, this episode is for you. • Networking is just "in-person" visibility. A year and a half ago, I wouldn’t even get out of the car. I was too afraid to get in front of people because I had this idea that networking was a "client hunt"... where you were either the predator or the prey (Jurrasic Park is popping in to my head). It felt heavy, salesy, and frankly, gross. In this episode, I’m sharing my experience of showing up over the last 18 months and how I’ve changed my mind about what networking actually is to me. I’m diving into: The "Business Card Shove": The moment I realized why some networking feels so icky (and how I checked out immediately).The Client Hunt Myth: Why shifting from "finding clients" to "expanding business contacts" changed my energy.The "Ask" Gap: My fascination with why we ask for help in a group, get a literal solution, and then… never follow up.The Visibility Connection: How meeting people in person actually feeds your website visibility and long-term SEO.Enjoy the episode! 👉 For all the links and resources mentioned in this episode, check out the supporting blog post here. 💡 Related Episodes ⁠4 Networking Techniques for Solopreneurs Who Want Quality, Not Quantity⁠⁠How To Escape The Networking Friend Zone Immediately⁠⁠4 Creative Ways to Partner for Growth and Opportunity⁠Stop second-guessing your to-do list and grab the Marketing Energy Matrix to focus on the tasks that actually get you results. 👉 https://compassdigitalstrategies.com/digital-marketing-services/marketing-energy-matrix/ 🧰 I love me a good digital marketing tool.This week’s recommended tool is Glimpse.A trends analyzer in the form of a Chrome extension. I use it for specific keywords to see the trend YOY. There is a paid version that gives you more data early on as it claims to see trends before they hit. It's designed to watch rising search volume specifically.  Peek inside my toolbox. 🎧 This week’s recommended podcast episode is Is Any Brand Really Authentic in Marketing? by Marketing Millenials. This reminds me of a time I went to a conference, I forget what year it was, and I was in awe at a speaker. He seemed so genuine and real and he was truly different than the other speakers. And then he said, this is me, what you see is what you get or something like that, I can't recall the exact words, but he lost me at that moment. But now looking back, I wonder if he said it out of nervousness. Anyway, the point being, saying your authentic or saying it a way to justify doesn't actually make you authentic. I don't know how that word go so overused but now it feels gross to me.  🗞️ Like newsletters? Digital Marketing Takeaway About This Show Created by Compass Digital Strategies, the Small Business Marketing Sweet Spot offers an eclectic mix of episodes, all meant to help you find the sweet spot in your business. Each week, you'll hear the what, why, and how's of getting more visibility on your website for the goal of more traffic and leads, along with bonus episodes, some experiential from other business owners sharing their own sweet spot. We talk about everything that influences creating an atmosphere around and inside you that you actually love because how you grow your business and how you move through your life are connected, and neither of them are linear.

    8 min
  8. Confessions of an Entrepreneur: Uncomplicating Content Creation (Bonus EP65)

    5 DE MAR.

    Confessions of an Entrepreneur: Uncomplicating Content Creation (Bonus EP65)

    If you’re anything like me, getting in front of the camera can feel incredibly awkward, and the thought of needing a massive production crew just to post on social media is completely a big fat no. But with AI increasingly blurring the lines of what is real online, showing up as ourselves has never been more important for building trust. In this episode, I chat with McKenzi Taylor, founder of Taylored Photo. McKenzi shares how she is helping business owners ditch the overwhelm through her innovative “Content Happy Hour”… a low-stress, real-world environment where entrepreneurs can network, (sometimes) grab a glass of wine, and capture authentic B-roll and high-quality photos alongside a supportive community. Join us as we discuss why consumers are craving real human connection, how to drop your perfectionism so you can just “show up,” and the secret to repurposing a single video clip for weeks without anyone noticing. We also dive into McKenzi’s 20-year entrepreneurial journey, exploring why dropping rigidity and embracing adaptability is the true key to surviving in today’s fast-paced market. Enjoy the episode! Connect with McKenzi Taylor at Taylored Photo:IG: https://www.instagram.com/tayloredphoto/?hl=enWebsite: https://tayloredphotomemories.com/TikTok: https://www.tiktok.com/@tayloredphoto 👉 For all the links and resources mentioned in this episode, check out the supporting blog post here. Stop second-guessing your to-do list and grab the Marketing Energy Matrix to focus on the tasks that actually get you results. 👉 ⁠⁠⁠https://compassdigitalstrategies.com/digital-marketing-services/marketing-energy-matrix/⁠⁠⁠ ⁠⁠⁠Peek inside my toolbox for all my tools.⁠⁠⁠ Visit ⁠⁠⁠Episodes I Like Playlist⁠⁠⁠ for other recommended episodes I've enjoyed. 🗞️ Like newsletters?⁠⁠⁠ Digital Marketing Takeaway⁠⁠⁠ About This Show Small Business Sweet Spot is a podcast show created by Compass Digital Strategies LLC. Founder, Barb Davids, wanted to create a show that was more direct and to the point around topics that improve our small businesses and personal lives. A self-professed podcast junkie, she listens to a variety of shows on her runs and road trips. Compass Digital Strategies is for people who are tired of their website being the thing that stresses them out. Around here, it gets simpler. We’re not here to add more to your plate. This is about having someone who sees what you’re dealing with and helps you sort it out. Clearly. Personally. In a way that doesn’t make you want to pull your hair out.

    10 min
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Created by Compass Digital Strategies, the Small Business Marketing Sweet Spot is a weekly podcast for service-based small business owners who want more website visibility, traffic, and leads. Hosted by Barb Davids, each episode covers the what, why, and how of SEO, content marketing, and digital strategy. Plus expert guest conversations on productivity, branding, and mindset. Because growing your business and loving your life aren't separate goals.

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