Visibility Era

Bridget Sicsko and Lydia Bagarozza
  • 4.9 (78)
  • PERSONAL JOURNALS
  • UPDATED WEEKLY

e’re your hosts, Bridget Aileen Sicsko and Lydia Bagarozza—a marketer and publicist obsessed with all things PR, media, communications, entrepreneurship, and personal branding. Each week, we interview media insiders, think magazine writers, editors, top podcast hosts, as well as standout brands who’ve mastered the art of visibility. We dig into how they did it, so you can too.

  1. 6D AGO

    How to Find Journalists Looking for YOU on Qwoted (Step-by-Step Tutorial) | Ep145

    Today is all about Qwoted baby!! How to Sign Up: https://www.qwoted.com/?via=VOP Use code VOP for $50 off! Most people think PR is about chasing journalists. But what if journalists are literally posting requests asking for sources—and you can respond directly? In today's video, we're doing a full walkthrough of the Opportunities Tab on Qwoted—one of our favorite tools for landing press. We'll show you how to search by keyword, use hashtags strategically, filter by deadline, evaluate opportunities like a pro, and vet the reporters before you pitch. Whether you're brand new to Qwoted or you've been on the platform but haven't been getting traction—this video will show you exactly how to use it the right way. 🧠 WATCH THE FREE GET FEATURED TRAINING: https://www.visibilityonpurpose.com/getfeatured Work with us → https://www.visibilityonpurpose.com/offers/prxBzYXW/checkout Want the world to know your brand? The same way that has gotten our clients on Entrepreneur, Business Insider, Forbes & more? 💡 Work with us - https://www.visibilityonpurpose.com/offers/prxBzYXW/checkout Sign up on Qwoted for free: https://www.qwoted.com/?via=VOP (We are an affiliate and may make a small % of commission if you sign up with our link!) 👉 Connect with us on and off the pod! Website: www.visibilityonpurpose.com Instagram: https://www.instagram.com/visibilityonpurpose/ YouTube: https://www.youtube.com/@visibilityonpurpose #PR #MediaPitching #EarnedMedia #Qwoted #VisibilityOnPurpose #PRTips #BrandVisibility #MediaRelations #PitchingJournalists #GettingFeatured Don't forget to like this video, subscribe to our channel, and hit the notification bell to stay updated with more brand-building content. Share your thoughts in the comments below—and if you want us to break down exactly how to write a pitch that actually gets responses, comment "PITCH" below! 👇 Support the show Want a Personalized PR Plan? (includes: a custom PR pitch, 6 part "how to research media contacts" module, curated list of 5–10 ideal media outlets, “Where to Go from Here” roadmap (pitch cadence, next steps, etc.) AND a personalized voice note. Click here: https://www.visibilityonpurpose.com/offers/prxBzYXW/checkout DIY PR COURSE!!  https://www.visibilityonpurpose.com/pitchparty SIGN UP ON QWOTED for free: https://www.qwoted.com/?via=VOP Watch our FREE masterclass to start landing big press features like Forbes & interviews on top 1% podcasts: https://www.visibilityonpurpose.com/getfeatured Connect with us on and off the pod! Website: ⁠www.visibilityonpurpose.com⁠ Instagram: ⁠https://www.instagram.com/visibilityonpurpose/⁠ Youtube: https://www.youtube.com/@visibilityonpurpose

    12 min

  2. MAR 24

    How To Build A Personal Brand That SELLS | Ep 144

    In this episode, Lydia, co-founder of Visibility on Purpose, breaks down why some brands grow quickly while others stay stuck… and it has very little to do with how “good” the product is. Instead, it comes down to authority. Lydia shares why building a personal brand is one of the most important things you can do as a founder, how trust actually drives sales, and why founder-led brands consistently outperform those that stay behind the scenes. She also dives into how PR and media features can accelerate your authority, helping you get seen, trusted, and positioned as an expert in your space. If you’ve been focusing only on your product and wondering why growth feels slow, this episode will shift how you think about visibility entirely. PR BRAND AUDIT, click here: https://www.visibilityonpurpose.com/offers/k9o5VXwa/checkout Support the show Want a Personalized PR Plan? (includes: a custom PR pitch, 6 part "how to research media contacts" module, curated list of 5–10 ideal media outlets, “Where to Go from Here” roadmap (pitch cadence, next steps, etc.) AND a personalized voice note. Click here: https://www.visibilityonpurpose.com/offers/prxBzYXW/checkout DIY PR COURSE!!  https://www.visibilityonpurpose.com/pitchparty SIGN UP ON QWOTED for free: https://www.qwoted.com/?via=VOP Watch our FREE masterclass to start landing big press features like Forbes & interviews on top 1% podcasts: https://www.visibilityonpurpose.com/getfeatured Connect with us on and off the pod! Website: ⁠www.visibilityonpurpose.com⁠ Instagram: ⁠https://www.instagram.com/visibilityonpurpose/⁠ Youtube: https://www.youtube.com/@visibilityonpurpose

    7 min

  3. MAR 17

    How to Build Your First PR Campaign (Step-by-Step for Founders) | Ep 143

    Want press coverage for your brand but not sure where to start? In this video, we break down exactly how founders and small brands can build their first PR campaign...even without hiring an expensive agency. Work with Qwoted - https://www.qwoted.com/?via=VOP Work with us - https://www.visibilityonpurpose.com/offers/prxBzYXW/checkout If you’ve ever wondered how companies get featured in magazines, podcasts, or news outlets, the answer usually comes down to one thing: a strategic PR campaign. In this episode, we walk through the fundamentals of earned media, how PR fits into your overall marketing strategy, and the simple steps founders can take to start pitching journalists. You'll learn how to think about press strategically, how to choose the right outlets for your brand, and why media coverage acts as a powerful credibility signal for customers, retailers, and investors. Brand we're loving! - https://drinksolzi.com/ Free training - https://www.visibilityonpurpose.com/getfeatured Support the show Want a Personalized PR Plan? (includes: a custom PR pitch, 6 part "how to research media contacts" module, curated list of 5–10 ideal media outlets, “Where to Go from Here” roadmap (pitch cadence, next steps, etc.) AND a personalized voice note. Click here: https://www.visibilityonpurpose.com/offers/prxBzYXW/checkout DIY PR COURSE!!  https://www.visibilityonpurpose.com/pitchparty SIGN UP ON QWOTED for free: https://www.qwoted.com/?via=VOP Watch our FREE masterclass to start landing big press features like Forbes & interviews on top 1% podcasts: https://www.visibilityonpurpose.com/getfeatured Connect with us on and off the pod! Website: ⁠www.visibilityonpurpose.com⁠ Instagram: ⁠https://www.instagram.com/visibilityonpurpose/⁠ Youtube: https://www.youtube.com/@visibilityonpurpose

    11 min

  4. MAR 10

    Tips To Reach Out To a Journalist For Press Coverage (Part 2) | Ep 142

    In this episode, Lydia shares how to reach out to a journalist for press coverage — this is a (part 2) where we cover the exact steps to determine which publications are a fit for your brand If you’re a product brand, founder, or CPG company trying to land media coverage, this video walks you through exactly where to start. You’ll learn how to: - Reverse engineer your competitors PR campaigns to see where your brand is also a fit - determine what keywords to Google -- to discover which publications consistently write about brands and products in your industry Support the show Want a Personalized PR Plan? (includes: a custom PR pitch, 6 part "how to research media contacts" module, curated list of 5–10 ideal media outlets, “Where to Go from Here” roadmap (pitch cadence, next steps, etc.) AND a personalized voice note. Click here: https://www.visibilityonpurpose.com/offers/prxBzYXW/checkout DIY PR COURSE!!  https://www.visibilityonpurpose.com/pitchparty SIGN UP ON QWOTED for free: https://www.qwoted.com/?via=VOP Watch our FREE masterclass to start landing big press features like Forbes & interviews on top 1% podcasts: https://www.visibilityonpurpose.com/getfeatured Connect with us on and off the pod! Website: ⁠www.visibilityonpurpose.com⁠ Instagram: ⁠https://www.instagram.com/visibilityonpurpose/⁠ Youtube: https://www.youtube.com/@visibilityonpurpose

    7 min

  5. MAR 3

    Tips To Reach Out To a Journalist For Press Coverage | Ep141

    How do you actually reach out to a journalist for press coverage — without sounding awkward, desperate, or spammy? Join Qwoted: https://www.qwoted.com/?via=VOP If you’re a product brand, founder, or CPG company trying to land media coverage, this video walks you through exactly where to start. In this episode, we break down: ✨ How to find the right outlets for your brand (trade publications, industry magazines, business media, food & wellness publications, and more) ✨ The difference between staff writers and freelance journalists ✨ Why you should pitch a story angle — not just your product ✨ What to include in your email to increase your chances of a reply ✨ Why thought leadership (blog + LinkedIn) helps your credibility ✨ The most overlooked step: how and when to follow up If you’ve ever wondered: – “Do I just DM a journalist?” – “How do I find the right writer?” – “What do I even say in the pitch?” – “Why am I not getting responses?” This video will help it click. 👋 New here? I’m Bridget, co-founder of Visibility on Purpose — a PR strategy and consulting studio helping founders and product-based brands get seen, featured, and remembered without expensive agency retainers. Want help identifying your story angles and crafting the actual pitch? 👉 Our Personalized PR Plan includes: • A publicist-written pitch • 5–10 outlets that make sense for your niche • Custom story angles • A step-by-step visibility roadmap Get yours here: https://www.visibilityonpurpose.com/offers/prxBzYXW/checkout 📌 Subscribe for weekly PR strategy, media education, and visibility tips for founders and product brands. Support the show Want a Personalized PR Plan? (includes: a custom PR pitch, 6 part "how to research media contacts" module, curated list of 5–10 ideal media outlets, “Where to Go from Here” roadmap (pitch cadence, next steps, etc.) AND a personalized voice note. Click here: https://www.visibilityonpurpose.com/offers/prxBzYXW/checkout DIY PR COURSE!!  https://www.visibilityonpurpose.com/pitchparty SIGN UP ON QWOTED for free: https://www.qwoted.com/?via=VOP Watch our FREE masterclass to start landing big press features like Forbes & interviews on top 1% podcasts: https://www.visibilityonpurpose.com/getfeatured Connect with us on and off the pod! Website: ⁠www.visibilityonpurpose.com⁠ Instagram: ⁠https://www.instagram.com/visibilityonpurpose/⁠ Youtube: https://www.youtube.com/@visibilityonpurpose

    8 min

  6. FEB 24

    Go To Market Strategy & Building A Household Name w/ Madison Paige | Ep 140

    In this episode, Lydia and Bridget sit down with Madison Paige, Consumer Brand Growth Specialist, top-rated business podcast host, TEDx speaker, and industry-leading online community builder, for a powerful conversation on what it really takes to build a legacy product brand in today’s crowded market. Madison brings nine years of experience supporting hundreds of founder-led product-based businesses, from pre-revenue startups to globally expanding brands. Known for her high energy and practical strategy, she shares tangible insights on branding, marketing, DTC sales, and the often-overlooked power of community. In this episode, we cover: - What community building really means for product-based brands - Why community is your most sustainable growth channel - How to identify your brand’s real differentiators - Why most brands blend in (and how to avoid it) - The power of building in public and bringing your audience along the journey Connect with Madison: http://www.thisismadisonpaige.com www.instagram.com/thisismadisonpaige Listen to Madison's show, Business Growth Podcast: https://open.spotify.com/show/2lAVUE8axyTivb2w91ji7W?si=7cf71cc9b9774c9a Support the show Want a Personalized PR Plan? (includes: a custom PR pitch, 6 part "how to research media contacts" module, curated list of 5–10 ideal media outlets, “Where to Go from Here” roadmap (pitch cadence, next steps, etc.) AND a personalized voice note. Click here: https://www.visibilityonpurpose.com/offers/prxBzYXW/checkout DIY PR COURSE!!  https://www.visibilityonpurpose.com/pitchparty SIGN UP ON QWOTED for free: https://www.qwoted.com/?via=VOP Watch our FREE masterclass to start landing big press features like Forbes & interviews on top 1% podcasts: https://www.visibilityonpurpose.com/getfeatured Connect with us on and off the pod! Website: ⁠www.visibilityonpurpose.com⁠ Instagram: ⁠https://www.instagram.com/visibilityonpurpose/⁠ Youtube: https://www.youtube.com/@visibilityonpurpose

    32 min

  7. FEB 17

    Do You Need a Press Page on Your Website? What to Include + Real Examples | Ep139

    Do you actually need a press page on your website...even if you haven’t been featured in Forbes or Vogue yet? Check out the full blog post collaboration with  ⁨@MariahMagazine⁩ https://www.mariahmagazine.com/press-page-on-website/ Short answer: yes! Here's exactly what we tell brands. In this video, we break down: ✨ What a press page actually is ✨ Why every founder and product brand should have one ✨ What counts as “press” (you probably have more than you think) ✨ What to include on your press page ✨ How to design it strategically ✨ Real examples of strong press pages A press page isn’t just for journalists. It: • Builds credibility • Helps podcast hosts and editors vet you • Turns one feature into long-term momentum • Converts customers faster • Positions your brand as media-ready If you’ve been wondering: “Do I have enough to create one?” “What even goes on a press page?” “Is this only for big brands?” This episode walks you through exactly how to build a press page that supports your visibility and growth. 👋 New here? I’m Bridget, co-founder of Visibility on Purpose, a PR strategy + consulting studio helping founders and product-based brands get seen, featured, and remembered ...without relying on expensive agency retainers. 🎁 Want Help Getting Press? If you don’t have press yet (or want better press), start here: 👉 FREE PR Starter Pack — learn how press features actually work www.visibilityonpurpose.com/getfeatured 👉 Personalized PR Plan — get your pitch written for you + your top outlets + a custom visibility roadmap https://www.visibilityonpurpose.com/offers/prxBzYXW/checkout 📌 Subscribe for weekly PR strategy, website visibility tips, and media education. Support the show Want a Personalized PR Plan? (includes: a custom PR pitch, 6 part "how to research media contacts" module, curated list of 5–10 ideal media outlets, “Where to Go from Here” roadmap (pitch cadence, next steps, etc.) AND a personalized voice note. Click here: https://www.visibilityonpurpose.com/offers/prxBzYXW/checkout DIY PR COURSE!!  https://www.visibilityonpurpose.com/pitchparty SIGN UP ON QWOTED for free: https://www.qwoted.com/?via=VOP Watch our FREE masterclass to start landing big press features like Forbes & interviews on top 1% podcasts: https://www.visibilityonpurpose.com/getfeatured Connect with us on and off the pod! Website: ⁠www.visibilityonpurpose.com⁠ Instagram: ⁠https://www.instagram.com/visibilityonpurpose/⁠ Youtube: https://www.youtube.com/@visibilityonpurpose

    9 min

  8. FEB 10

    When Do I Need PR? Step-By-Step Guide for Founders | Ep 138

    Do I really need PR? In this episode, Lydia explains what PR is really for, when it makes sense to invest in it, and when it might be better to wait. She walks through the real benefits of PR for long-term visibility, and opportunity creation, while also sharing the foundational brand assets you should have in place before pursuing national press. This video is designed for founders, startups, and small business owners who want to understand PR in a practical, non-intimidating way! What you’ll learn: What PR actually does, and when to invest in a strategy Why brands use PR to build trust and visibility When PR may not be the right move yet The foundational assets brands should have before pitching the media How Visibility on Purpose helps brands start PR strategically without going from 0 to 100 Get a PR Brand Audit (and find out if you're ready for PR) - https://www.visibilityonpurpose.com/offers/k9o5VXwa/checkout Support the show Want a Personalized PR Plan? (includes: a custom PR pitch, 6 part "how to research media contacts" module, curated list of 5–10 ideal media outlets, “Where to Go from Here” roadmap (pitch cadence, next steps, etc.) AND a personalized voice note. Click here: https://www.visibilityonpurpose.com/offers/prxBzYXW/checkout DIY PR COURSE!!  https://www.visibilityonpurpose.com/pitchparty SIGN UP ON QWOTED for free: https://www.qwoted.com/?via=VOP Watch our FREE masterclass to start landing big press features like Forbes & interviews on top 1% podcasts: https://www.visibilityonpurpose.com/getfeatured Connect with us on and off the pod! Website: ⁠www.visibilityonpurpose.com⁠ Instagram: ⁠https://www.instagram.com/visibilityonpurpose/⁠ Youtube: https://www.youtube.com/@visibilityonpurpose

    9 min
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4.9
out of 5
78 Ratings

About

e’re your hosts, Bridget Aileen Sicsko and Lydia Bagarozza—a marketer and publicist obsessed with all things PR, media, communications, entrepreneurship, and personal branding. Each week, we interview media insiders, think magazine writers, editors, top podcast hosts, as well as standout brands who’ve mastered the art of visibility. We dig into how they did it, so you can too.

Information

  • Creator
    Bridget Sicsko and Lydia Bagarozza
  • Years Active
    2023 - 2026
  • Episodes
    145
  • Rating
    Clean
  • Copyright
    © 2026 Visibility Era
  • Show Website
    Visibility Era

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