Visibility Era

Bridget Sicsko and Lydia Bagarozza
  • 4.9 (75)
  • PERSONAL JOURNALS
  • UPDATED WEEKLY
Visibility Era

Welcome to Visibility Era, the podcast! We are your hosts, Bridget Aileen Sicsko & Lydia Bagarozza, a former publisher and top-rated publicist obsessed with PR, Media, Communications, Wealth, and Building Personal Brands. We interview Media Industry Experts—think TV Producers, Magazine Writers/Editors and Big Podcast Hosts as well as brands that have grow their company's visibility to find out how they did it.

  1. 1 DAY AGO

    Should You Start a Podcast or Focus on Being Interviewed? Here's What To Think About | Ep 84

    Should you start your own podcast or focus on being a guest on other shows? 🎙️ In this episode, Bridget Aileen Sicsko dives into the benefits—and challenges—of each option, helping you decide which one best aligns with your goals (hint: it might be both!).As the founder of Visibility on Purpose, Bridget shares insights on the creative control, audience-building potential, and brand authority that come with hosting your own show. She also explores how guesting can expand your reach and boost c...

    23 min

  2. JAN 7

    Starting a Digital Magazine—Is It Worth It? with Emily King | Ep83

    Emily and I first met through an online community...as one does LOL!I loved her multi-faceted background as a breathwork teacher & marketing consultant as well as her passion project...an online magazine called "The C Word."In this episode, we talked about..How & why she started a digital magazineHow relationships are the life blood of businessHow she drove traffic to the magazine (you will never guess the most trafficked blog!)How consistency wins the game (the magazine has over 1100...

    32 min

  3. 12/31/2024

    What 2024 Taught Us about Ourselves & Success | Ep 82

    As the new year approaches, Lydia and Bridget reflect on the challenges they faced in 2024 – and how those very challenges became some of their biggest blessings.In this episode, we dive into:How 2024 taught us the power of trust – and why trusting each other 100% changed everythingThe $24k client we walked away from (and why it was the best decision for us)How embracing the art of not giving a F*** became our shining starRecognizing our habit of "pushing" and choosing a different pathThe pla...

    1h 1m

  4. 12/17/2024

    Earned Press, Scammy DM "PR" and Press Releases with Christina Nicholson | Ep81

    Have you ever gotten one of those scammy DM "PR" pitches in your Instagram inbox? Well you're not alone. And in today's episode former TV Reporter/Journalist turned Publicity Expert, Christina Nicholson, pulls back the curtain on the media industry.We talked about...Why Press Releases are so 1990's and no likely to get picked upWhy Forbes Council isn't worth itWhy the scams in your DMs are too good to be true when it comes to landing media exposure How One Podcast Episode Opened Doors Fo...

    41 min

  5. 12/10/2024

    How To Go Viral & Create a Multi-Million Dollar Brand w/ Strategist, Emily Davis | Ep80

    In this episode, Lydia is joined by Emily Davis, a social media and branding expert! Emily is a coach inside Rebelle Nutrition, Amie Tollefsrud's brand (aka the @lazymillionaireofficial with 260K Instagram followers). Lydia and Emily connected through Amie’s membership, Selling Social, where Emily blew them away with her expertise. Today, she's spilling the tea on all things social media strategy—juicy, timely, and hot tips you won’t want to miss! What was meant to be a 35-minute...

    1h 18m

  6. 12/03/2024

    Building a Go-To Market Strategy for CPG Brands with Danielle Calabrese | Ep79

    Have a product company? Maybe you're in the validation stage and wanting to understand more of what it really takes to get a brand off the ground. If Whole Foods and other major retailers are your major goals, this episode is a must-listen!Danielle has been in the CPG F&B space for 16 years and has commercialized/launched several hundred products like De La Calle Tepache (literally one of Bridget's favs!), Green Juice Brands and even bakeries. She recently launched It's All Happening, an ...

    34 min

  7. 11/26/2024

    Are Marketing & PR the same? It's Confusing! Tayler spills the tea! | Ep78

    P.S. Black Friday Sale is HERE! https://www.visibilityonpurpose.com/blackfridayToday, we sit down with Tayler Cusick Hollman, founder of Enji—a marketing software for the small business owner to talk about the differences between Marketing & PR.Are they the same? What's different? Hear what Tayler learned over the years!- The difference between marketing and PR- 2 PR Tactics that worked and 1 that failed miserably- Why most business owners don't get steady leads- How her SAAS marketing pl...

    37 min

  8. 11/19/2024

    How One Press Feature Led to a HUGE Opportunity for This Business w/ Isaac Mashman | Ep 77

    In last week's episode, we shared responses from business owners who answered our Qwoted request "how press has impacted their business." Well, Isaac Mashman's response truly blew us away, so we invited him on the show. In this conversation we discussed:✨ How one press feature led to a speaking engagement in front of a huge crowd✨ Isaac's journey of "following the breadcrumbs" in business✨ Embracing the art of the career pivot✨ How to position yourself and be a personal branding genius✨ Why p...

    34 min
See All (84)

4.9
out of 5
75 Ratings

About

Welcome to Visibility Era, the podcast! We are your hosts, Bridget Aileen Sicsko & Lydia Bagarozza, a former publisher and top-rated publicist obsessed with PR, Media, Communications, Wealth, and Building Personal Brands. We interview Media Industry Experts—think TV Producers, Magazine Writers/Editors and Big Podcast Hosts as well as brands that have grow their company's visibility to find out how they did it.

Information

  • Creator
    Bridget Sicsko and Lydia Bagarozza
  • Years Active
    2023 - 2025
  • Episodes
    84
  • Rating
    Clean
  • Copyright
    © 2025 Visibility Era
  • Show Website
    Visibility Era

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