Visibility Era

Bridget Sicsko and Lydia Bagarozza
  • 4.9 (77)
  • PERSONAL JOURNALS
  • UPDATED WEEKLY

e’re your hosts, Bridget Aileen Sicsko and Lydia Bagarozza—a marketer and publicist obsessed with all things PR, media, communications, entrepreneurship, and personal branding. Each week, we interview media insiders, think magazine writers, editors, top podcast hosts, as well as standout brands who’ve mastered the art of visibility. We dig into how they did it, so you can too.

  1. 12/23/2025

    5 Reasons To Never Ignore Press If You Want Brand Growth in 2026 | Ep 132

    5 Reasons You Should Never Ignore Press If You Want to Grow Your Brand in 2026 1. Instant credibility Earned media positions you as a trusted expert faster than almost any other strategy. 2. Built-in expansion Press introduces your brand to entirely new audiences who would have never found you otherwise. 3. SEO + discoverability Media coverage boosts Google search results and increases brand visibility across AI platforms like ChatGPT, making it easier for people to find and trust you. 4. ACCESS & Compounding growth opportunities Press opens the door to collaborators, customers, partners, and investors—and compounds over time, similar to long-term investing. 5. Unshakable trust Credibility from press acts as a growth accelerator for every other marketing and sales strategy you’re running. Support the show Want a Personalized PR Plan? (includes: a custom PR pitch, 6 part "how to research media contacts" module, curated list of 5–10 ideal media outlets, “Where to Go from Here” roadmap (pitch cadence, next steps, etc.) AND a personalized voice note. Click here: https://www.visibilityonpurpose.com/offers/prxBzYXW/checkout DIY PR COURSE!! https://www.visibilityonpurpose.com/pitchparty SIGN UP ON QWOTED for free: https://www.qwoted.com/?via=VOP Watch our FREE masterclass to start landing big press features like Forbes & interviews on top 1% podcasts: https://www.visibilityonpurpose.com/getfeatured Connect with us on and off the pod! Website: ⁠www.visibilityonpurpose.com⁠ Instagram: ⁠https://www.instagram.com/visibilityonpurpose/⁠ Youtube: https://www.youtube.com/@visibilityonpurpose

    5 min

  2. 12/16/2025

    What is DIY (do-it-yourself) PR? Public Relations with Jody Fisher PR | Ep131

    🔥 Want to understand the real difference between DIY PR and hiring a traditional agency? Or how founders can actually stand out in today’s crowded media landscape? Then you’re going to love this conversation. 👉 Watch the FULL episode on The PR Podcast with Jody Fisher: YouTube: https://www.youtube.com/@JodyFisherPR In this clip, we dive into: ✨ The gap between DIY PR and agency PR ✨ What founders actually need to get meaningful press ✨ How to build story angles journalists want ✨ What Visibility on Purpose teaches that most PR pros don’t ✨ Real examples of how brand features happen (and how you can replicate them) But this is just a small part of the full interview — and trust us, the deeper conversation is worth every minute. 👉 Watch the FULL episode on The PR Podcast with Jody Fisher: YouTube: https://www.youtube.com/@JodyFisherPR  @JodyFisherPR  @theprpodcast   Website: https://www.jodyfisherpr.com/ If you’re a founder, small business owner, or someone ready to level up your brand visibility, don’t miss the full discussion. It’s packed with insights on earning press, building authority, and showing up as the expert you already are. 🔔 Make sure to subscribe for more clips + behind-the-scenes PR insights! Support the show Want a Personalized PR Plan? (includes: a custom PR pitch, 6 part "how to research media contacts" module, curated list of 5–10 ideal media outlets, “Where to Go from Here” roadmap (pitch cadence, next steps, etc.) AND a personalized voice note. Click here: https://www.visibilityonpurpose.com/offers/prxBzYXW/checkout DIY PR COURSE!! https://www.visibilityonpurpose.com/pitchparty SIGN UP ON QWOTED for free: https://www.qwoted.com/?via=VOP Watch our FREE masterclass to start landing big press features like Forbes & interviews on top 1% podcasts: https://www.visibilityonpurpose.com/getfeatured Connect with us on and off the pod! Website: ⁠www.visibilityonpurpose.com⁠ Instagram: ⁠https://www.instagram.com/visibilityonpurpose/⁠ Youtube: https://www.youtube.com/@visibilityonpurpose

    11 min

  3. 12/09/2025

    Top PR Platform: HOW TO Tutorial Video | Featured.com | Ep130

    If you’ve been curious about Featured.com, how it works, and whether it can actually help you get press for your business — this video breaks it all down. Featured.com is quickly becoming one of the most important PR tools for founders, product brands, and small businesses (especially after acquiring HARO). But here’s the real secret:  Featured only works when your strategy is clear. In this video, I’m walking you through:  ✨ What Featured.com actually is ✨ How brands and founders use it to land press ✨ What makes it different from HARO ✨ Why most people don’t see results (and how to fix that) ✨ How to respond to queries strategically — not randomly ✨ How experts, founders, and service providers can land quotes ✨ And how your positioning determines EVERYTHING Because PR success isn’t about answering every query — it’s about answering the right ones, with the right story, at the right time. That’s the part most people skip… and why they don’t see results. 💡 New here? I’m Bridget, co-founder of Visibility on Purpose, a PR strategy + consulting studio helping small businesses, product brands, and founders get seen, featured, and remembered — without a big PR agency. 🎁 Want help using Featured.com the RIGHT way? Before diving into Featured, you need:  ✔ clear story angles  ✔ a strong expert bio  ✔ a press-ready brand  ✔ a strategic pitch  ✔ clarity on which outlets matter We help with ALL of that 👇 🔥 Personalized PR Plans — we write your pitch for you, build your angles, give you 5–10 outlets to pitch, and hand you a custom visibility roadmap. 👉https://www.visibilityonpurpose.com/offers/prxBzYXW/checkout ✨ Brand Audits — find out what’s holding your brand back from getting press and exactly what to fix. 👉 https://www.visibilityonpurpose.com/offers/k9o5VXwa/checkout These offers help you get results WAY faster — especially on platforms like Featured.com. Support the show Want a Personalized PR Plan? (includes: a custom PR pitch, 6 part "how to research media contacts" module, curated list of 5–10 ideal media outlets, “Where to Go from Here” roadmap (pitch cadence, next steps, etc.) AND a personalized voice note. Click here: https://www.visibilityonpurpose.com/offers/prxBzYXW/checkout DIY PR COURSE!! https://www.visibilityonpurpose.com/pitchparty SIGN UP ON QWOTED for free: https://www.qwoted.com/?via=VOP Watch our FREE masterclass to start landing big press features like Forbes & interviews on top 1% podcasts: https://www.visibilityonpurpose.com/getfeatured Connect with us on and off the pod! Website: ⁠www.visibilityonpurpose.com⁠ Instagram: ⁠https://www.instagram.com/visibilityonpurpose/⁠ Youtube: https://www.youtube.com/@visibilityonpurpose

    12 min

  4. 12/02/2025

    Stop Wasting Time on Instagram and TikTok to Grow Your Brand! Do This Instead | Ep 129

    In today’s episode, Lydia breaks down the hard truth most founders desperately need to hear: if you’re banking on Instagram or TikTok to grow your brand, you’re building your business on the mood swings of an algorithm. Social Media is unpredictable, draining, and almost entirely dependent on luck to go viral or grow, and PR is the exact opposite. PR is strategic, intentional, repeatable, and rooted in real credibility, not fleeting trends. Here's what you'll learn: • Why going viral is statistically almost impossible • Why PR creates predictable, long-term visibility that compounds • How PR builds credibility in ways social media never can • Why social media should support your brand, not carry it • How a simple PR plan + consistent pitching can land real press Support the show Want a Personalized PR Plan? (includes: a custom PR pitch, 6 part "how to research media contacts" module, curated list of 5–10 ideal media outlets, “Where to Go from Here” roadmap (pitch cadence, next steps, etc.) AND a personalized voice note. Click here: https://www.visibilityonpurpose.com/offers/prxBzYXW/checkout DIY PR COURSE!! https://www.visibilityonpurpose.com/pitchparty SIGN UP ON QWOTED for free: https://www.qwoted.com/?via=VOP Watch our FREE masterclass to start landing big press features like Forbes & interviews on top 1% podcasts: https://www.visibilityonpurpose.com/getfeatured Connect with us on and off the pod! Website: ⁠www.visibilityonpurpose.com⁠ Instagram: ⁠https://www.instagram.com/visibilityonpurpose/⁠ Youtube: https://www.youtube.com/@visibilityonpurpose

    8 min

  5. 11/25/2025

    How to Get Your Product in Magazines (Even With 0 Followers!) | Ep128

    You don’t need a big following to get your product into magazines — editors care about your story, visuals, and timing, not your follower count. In this episode, Bridget breaks down exactly how small product-based brands can get featured in outlets like PureWow, Real Simple, Bustle, and Forbes Vetted using smart angles, great photos, and simple pitching strategy. You’ll learn:  • What magazine editors actually look for  • How to create a story angle they can plug into  • Why affiliate platforms matter  • Real pitch examples  • How to position your brand for press — even with 0 followers Black Friday Deal: Our Personalized PR Plan is on sale for a limited time. Get your custom pitch, top outlets, story angles, media contacts, and full visibility roadmap — all done for you. 👉 Grab the Black Friday deal here: https://www.visibilityonpurpose.com/offers/prxBzYXW/checkout Subscribe for more PR + visibility tips from Visibility on Purpose. Support the show Want a Personalized PR Plan? (includes: a custom PR pitch, 6 part "how to research media contacts" module, curated list of 5–10 ideal media outlets, “Where to Go from Here” roadmap (pitch cadence, next steps, etc.) AND a personalized voice note. Click here: https://www.visibilityonpurpose.com/offers/prxBzYXW/checkout DIY PR COURSE!! https://www.visibilityonpurpose.com/pitchparty SIGN UP ON QWOTED for free: https://www.qwoted.com/?via=VOP Watch our FREE masterclass to start landing big press features like Forbes & interviews on top 1% podcasts: https://www.visibilityonpurpose.com/getfeatured Connect with us on and off the pod! Website: ⁠www.visibilityonpurpose.com⁠ Instagram: ⁠https://www.instagram.com/visibilityonpurpose/⁠ Youtube: https://www.youtube.com/@visibilityonpurpose

    9 min

  6. 11/18/2025

    Is PR Worth It to Grow A Product or Personal Brand: the ROI | Ep 127

    In this episode, Lydia breaks down one of the most common questions founders ask: ➡️ “What is the actual ROI of PR?” You’ll learn what press really does for your brand, why consistent earned media is so powerful, and how visibility translates into credibility, trust, SEO, audience growth, and eventually—yes—sales. If you’ve ever wondered whether PR is “worth it,” this is your roadmap. What You’ll Learn: - How PR builds credibility and trust faster than most methods you're taught - Why a strong brand narrative is the foundation of visibility - The real ROI of PR: SEO, audience growth, and sales - How press features shape how AI tools (like ChatGPT) understand your brand Backlink video here: https://youtu.be/y6MLHeVUzPs Syndication video here: https://youtu.be/yoPF2YaWkiA Impact video here: https://youtu.be/6TKksvgEuuk Support the show Want a Personalized PR Plan? (includes: a custom PR pitch, 6 part "how to research media contacts" module, curated list of 5–10 ideal media outlets, “Where to Go from Here” roadmap (pitch cadence, next steps, etc.) AND a personalized voice note. Click here: https://www.visibilityonpurpose.com/offers/prxBzYXW/checkout DIY PR COURSE!! https://www.visibilityonpurpose.com/pitchparty SIGN UP ON QWOTED for free: https://www.qwoted.com/?via=VOP Watch our FREE masterclass to start landing big press features like Forbes & interviews on top 1% podcasts: https://www.visibilityonpurpose.com/getfeatured Connect with us on and off the pod! Website: ⁠www.visibilityonpurpose.com⁠ Instagram: ⁠https://www.instagram.com/visibilityonpurpose/⁠ Youtube: https://www.youtube.com/@visibilityonpurpose

    14 min

  7. 11/11/2025

    How to Make Your Press Campaign (or Feature) Go Viral | The Power of Syndication | Ep126

    Most people think “going viral” only happens on social media… but in PR, one good press feature can quietly go viral too. In this video, we’re breaking down how syndication works — and how one placement on a site like PureWow, Bustle, or Apartment Therapy can end up being shared across Yahoo, MSN, AOL, and other massive media networks. We’ll cover:  ✨ A real story of how one PureWow feature turned into four media placements 📈 What syndication networks are (and why they matter for visibility) 📰 How smaller blogs and niche sites can land you on huge news outlets 💡 Why strategy + positioning make your story worth syndicating ✍️ How to build a PR approach that multiplies your visibility If you’re a founder, product-based brand, or business owner, this video will help you understand the strategy behind viral PR — not just how to get one feature, but how to make that one feature work harder for you. 🎯 Ready to make your press campaign go further?  We’ll help you create your custom PR strategy, story angles, and ready-to-send pitches inside our Personalized PR Plan Support the show Want a Personalized PR Plan? (includes: a custom PR pitch, 6 part "how to research media contacts" module, curated list of 5–10 ideal media outlets, “Where to Go from Here” roadmap (pitch cadence, next steps, etc.) AND a personalized voice note. Click here: https://www.visibilityonpurpose.com/offers/prxBzYXW/checkout DIY PR COURSE!! https://www.visibilityonpurpose.com/pitchparty SIGN UP ON QWOTED for free: https://www.qwoted.com/?via=VOP Watch our FREE masterclass to start landing big press features like Forbes & interviews on top 1% podcasts: https://www.visibilityonpurpose.com/getfeatured Connect with us on and off the pod! Website: ⁠www.visibilityonpurpose.com⁠ Instagram: ⁠https://www.instagram.com/visibilityonpurpose/⁠ Youtube: https://www.youtube.com/@visibilityonpurpose

    8 min

  8. 11/04/2025

    The 2 PR Tools you NEED | Ep125

    What’s next for PR tools, media pitching, and how brands connect with journalists? In this episode, we sit down with Brett Farmiloe, Founder of Featured.com — the platform connecting experts with top-tier publications — and now the new owner of HARO (Help a Reporter Out), one of the most iconic PR tools ever built. We cover:  💡 Brett’s backstory and how he built Featured.com from the ground up 🧠 Why he decided to acquire HARO and what’s next for the platform 🚀 New tools and updates coming to Featured.com + HARO 📰 The future of PR in an AI-driven world 🔍 Why niche blogs and expert sources will become even more important for visibility (and for LLMs like ChatGPT!) If you’re a founder, publicist, or business owner who wants to understand how media, AI, and expert sourcing are evolving — this conversation will help you see what’s next in PR. 🎧 Listen now and learn how to use these tools strategically for your own visibility. 👉 Don’t forget to subscribe for more interviews and insights on the future of PR, media, and visibility strategy. Support the show Want a Personalized PR Plan? (includes: a custom PR pitch, 6 part "how to research media contacts" module, curated list of 5–10 ideal media outlets, “Where to Go from Here” roadmap (pitch cadence, next steps, etc.) AND a personalized voice note. Click here: https://www.visibilityonpurpose.com/offers/prxBzYXW/checkout DIY PR COURSE!! https://www.visibilityonpurpose.com/pitchparty SIGN UP ON QWOTED for free: https://www.qwoted.com/?via=VOP Watch our FREE masterclass to start landing big press features like Forbes & interviews on top 1% podcasts: https://www.visibilityonpurpose.com/getfeatured Connect with us on and off the pod! Website: ⁠www.visibilityonpurpose.com⁠ Instagram: ⁠https://www.instagram.com/visibilityonpurpose/⁠ Youtube: https://www.youtube.com/@visibilityonpurpose

    26 min
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4.9
out of 5
77 Ratings

About

e’re your hosts, Bridget Aileen Sicsko and Lydia Bagarozza—a marketer and publicist obsessed with all things PR, media, communications, entrepreneurship, and personal branding. Each week, we interview media insiders, think magazine writers, editors, top podcast hosts, as well as standout brands who’ve mastered the art of visibility. We dig into how they did it, so you can too.

Information

  • Creator
    Bridget Sicsko and Lydia Bagarozza
  • Years Active
    2023 - 2025
  • Episodes
    132
  • Rating
    Clean
  • Copyright
    © 2026 Visibility Era
  • Show Website
    Visibility Era

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