Visibility Era

Bridget Sicsko and Lydia Bagarozza
  • 4.9 (78)
  • PERSONAL JOURNALS
  • UPDATED WEEKLY

e’re your hosts, Bridget Aileen Sicsko and Lydia Bagarozza—a marketer and publicist obsessed with all things PR, media, communications, entrepreneurship, and personal branding. Each week, we interview media insiders, think magazine writers, editors, top podcast hosts, as well as standout brands who’ve mastered the art of visibility. We dig into how they did it, so you can too.

  1. 2D AGO

    When Do I Need PR? Step-By-Step Guide for Founders | Ep 138

    Do I really need PR? In this episode, Lydia explains what PR is really for, when it makes sense to invest in it, and when it might be better to wait. She walks through the real benefits of PR for long-term visibility, and opportunity creation, while also sharing the foundational brand assets you should have in place before pursuing national press. This video is designed for founders, startups, and small business owners who want to understand PR in a practical, non-intimidating way! What you’ll learn: What PR actually does, and when to invest in a strategy Why brands use PR to build trust and visibility When PR may not be the right move yet The foundational assets brands should have before pitching the media How Visibility on Purpose helps brands start PR strategically without going from 0 to 100 Get a PR Brand Audit (and find out if you're ready for PR) - https://www.visibilityonpurpose.com/offers/k9o5VXwa/checkout Support the show Want a Personalized PR Plan? (includes: a custom PR pitch, 6 part "how to research media contacts" module, curated list of 5–10 ideal media outlets, “Where to Go from Here” roadmap (pitch cadence, next steps, etc.) AND a personalized voice note. Click here: https://www.visibilityonpurpose.com/offers/prxBzYXW/checkout DIY PR COURSE!! https://www.visibilityonpurpose.com/pitchparty SIGN UP ON QWOTED for free: https://www.qwoted.com/?via=VOP Watch our FREE masterclass to start landing big press features like Forbes & interviews on top 1% podcasts: https://www.visibilityonpurpose.com/getfeatured Connect with us on and off the pod! Website: ⁠www.visibilityonpurpose.com⁠ Instagram: ⁠https://www.instagram.com/visibilityonpurpose/⁠ Youtube: https://www.youtube.com/@visibilityonpurpose

    9 min

  2. FEB 3

    5 Top PR Mistakes to Avoid When Pitching Journalists | Ep137

    If you’ve tried PR pitching writers and podcast hosts before and thought “this doesn’t work”...chances are, it wasn’t your lack of effort… it was one of these mistakes. In this video, we’re breaking down the top 5 PR mistakes brands and founders make that keep them from landing media features, podcast interviews, and meaningful press...even when they’re doing “all the right things.” You’ll learn: ✨ Why most PR pitches get ignored ✨ The #1 mistake founders make before they even pitch ✨ How lack of strategy kills PR momentum ✨ What to fix before you try PR again This episode is especially helpful if you: – Have pitched the media and heard nothing back – Think PR is only for big brands – Don’t know where to start with press – Feel confused about what journalists actually want – Want visibility that builds credibility (not just noise) 👋 New here? I’m Bridget, co-founder of Visibility on Purpose, a PR strategy + consulting studio helping founders and product brands get seen, featured, and remembered...without relying on expensive agency retainers. 👉 Want help avoiding these mistakes? Our Personalized PR Plan gives you: • Your story angles • Your pitch written for you (& a template!) • 5–10 media outlets to target • A clear PR roadmap 🔗 Get your Personalized PR Plan here: https://www.visibilityonpurpose.com/offers/prxBzYXW/checkout 📌 Subscribe for more PR strategy, media education, and visibility tips. Support the show Want a Personalized PR Plan? (includes: a custom PR pitch, 6 part "how to research media contacts" module, curated list of 5–10 ideal media outlets, “Where to Go from Here” roadmap (pitch cadence, next steps, etc.) AND a personalized voice note. Click here: https://www.visibilityonpurpose.com/offers/prxBzYXW/checkout DIY PR COURSE!! https://www.visibilityonpurpose.com/pitchparty SIGN UP ON QWOTED for free: https://www.qwoted.com/?via=VOP Watch our FREE masterclass to start landing big press features like Forbes & interviews on top 1% podcasts: https://www.visibilityonpurpose.com/getfeatured Connect with us on and off the pod! Website: ⁠www.visibilityonpurpose.com⁠ Instagram: ⁠https://www.instagram.com/visibilityonpurpose/⁠ Youtube: https://www.youtube.com/@visibilityonpurpose

    11 min

  3. JAN 27

    How To Use Impact Affiliate Program for Product Brands, Step By Step | Ep 136

    In this tutorial, Lydia Bagarozza, breaks down how Impact support earned media and why many digital publications rely on affiliate links to monetize their content. You’ll get a behind-the-scenes look at how editors, writers, and publishers work with brands, and how being properly set up can increase your chances of landing listicles, gift guides, and product roundups. Timestamps: 00:44 Why many online publications prefer affiliate links when featuring products 01:32 How affiliates actually work with publications, & who makes the sale, and whether PPC or PPA makes sense 04:55 Tutorial begins: how the platform works and what we’ll cover -- including where to sign up for Impact. This is our affiliate link :) https://goto.impact.com/aOkrOQ 07:18 A walkthrough of the Impact backend and setup for product-based brands 09:00 How reporting works inside Impact and how to read it 10:15 Understanding contracts for magazine partners and choosing commission percentages that support coverage 11:30 How to create contracts using Impact templates (and when to customize your own) 12:29 How to find new affiliate partners such as magazines, creators, and coupon sites 13:00 How to vet affiliate profiles and spot red flags (important: scams do exist) 14:00 How to apply to affiliate programs with magazines, creators, and coupon platforms 16:35 What to include in pitch emails outside of Impact so editors, writers, and producers know you offer affiliates Support the show Want a Personalized PR Plan? (includes: a custom PR pitch, 6 part "how to research media contacts" module, curated list of 5–10 ideal media outlets, “Where to Go from Here” roadmap (pitch cadence, next steps, etc.) AND a personalized voice note. Click here: https://www.visibilityonpurpose.com/offers/prxBzYXW/checkout DIY PR COURSE!! https://www.visibilityonpurpose.com/pitchparty SIGN UP ON QWOTED for free: https://www.qwoted.com/?via=VOP Watch our FREE masterclass to start landing big press features like Forbes & interviews on top 1% podcasts: https://www.visibilityonpurpose.com/getfeatured Connect with us on and off the pod! Website: ⁠www.visibilityonpurpose.com⁠ Instagram: ⁠https://www.instagram.com/visibilityonpurpose/⁠ Youtube: https://www.youtube.com/@visibilityonpurpose

    19 min

  4. JAN 20

    SEO for beginners | How To Dominate Search Rankings with Edward Sturm | Ep135

    Search engine optimization (SEO) can feel overwhelming...especially if you’re just getting started. In this episode, we sit down with  ⁨@buildinpublic⁩ (Edward Sturm) to break SEO down into simple, actionable concepts for founders, marketers, and business owners. 🔍 What We Cover in This Episode What SEO Really Is (and Isn’t) Edward explains SEO in plain language, helping demystify how search engines work and what actually influences rankings....especially for small and growing businesses. How to Choose the Right Keywords We talk through how to identify keywords that make sense for your brand, including: Search intent SERPs Top SEO Platforms & Tools Edward shares his go-to SEO platforms and tools for keyword research, content optimization, and tracking performance & including which tools are best for beginners versus more advanced users. How Social Content Fits into SEO While social media posts don’t directly impact rankings, we break down how social content supports SEO Why Backlinks Matter More Than You Think Backlinks remain one of the strongest ranking signals — and we discuss: Connect with Edward: Edward Sturm is an entrepreneur and SEO practitioner. He has hosted his SEO podcast, The Edward Show, for over 900 consecutive days without missing a single episode, and has published daily social media videos for more than 1,150 days in a row. He teaches a conversion-focused approach to SEO called Compact Keywords, a method designed to help anyone generate real sales, users, and warm leads from search and AI. ️ Edward Sturm - https://edwardsturm.com/️ Edward Sturm on LinkedIn - https://www.linkedin.com/in/edward-sturm/️ Edward Sturm on Instagram - https://www.instagram.com/edward.builds/️ Edward Sturm on YouTube - https://www.youtube.com/@buildinpublic️ Edward Sturm on Facebook - https://www.facebook.com/edwardsturmofficial️ Edward Sturm on 𝕏 - https://x.com/edwardeachday️ Edward Sturm on Threads - https://www.threads.com/@edward.builds️ Edward Sturm on TikTok - https://www.tiktok.com/@build_in_public E Support the show Want a Personalized PR Plan? (includes: a custom PR pitch, 6 part "how to research media contacts" module, curated list of 5–10 ideal media outlets, “Where to Go from Here” roadmap (pitch cadence, next steps, etc.) AND a personalized voice note. Click here: https://www.visibilityonpurpose.com/offers/prxBzYXW/checkout DIY PR COURSE!! https://www.visibilityonpurpose.com/pitchparty SIGN UP ON QWOTED for free: https://www.qwoted.com/?via=VOP Watch our FREE masterclass to start landing big press features like Forbes & interviews on top 1% podcasts: https://www.visibilityonpurpose.com/getfeatured Connect with us on and off the pod! Website: ⁠www.visibilityonpurpose.com⁠ Instagram: ⁠https://www.instagram.com/visibilityonpurpose/⁠ Youtube: https://www.youtube.com/@visibilityonpurpose

    26 min

  5. JAN 13

    How to Write Emails That Make Money & Earn Subscribers | Ep 134

    If you’ve been treating email as an afterthought, or overcomplicating it, this episode will completely reframe how you think about your list and the long-term value. In this episode, Lydia sits down with Kieryn Wang, email marketing expert and founder of ALLMOST, a boutique agency that helps brands turn email lists into reliable, revenue-generating machines. With over 12 years of experience in digital marketing, Kieryn specializes in high-converting automations, data-driven campaigns, and retention strategies that drive measurable sales growth. Since launching ALLMOST, she has supported more than 60 beauty and wellness brands through done-for-you services and her membership community, helping founders turn email into one of their most profitable and consistent sales channels. Her work has contributed to six- and seven-figure revenue growth for clients, and her insights have been featured in top-tier outlets including Bon Appétit and Bloomberg. What We Cover: - What makes a good lead magnet, and why simple almost always wins - How to keep subscribers engaged and coming back for more - Why unsubscribes are not only normal, but healthy for your list - The types of content that keep subscribers paying attention in your niche - Why chasing trends in email marketing often backfires - What abandoned cart emails really are and how to recover 10–20% of lost purchases with the right strategy - How strong email systems can quietly support six-figure (and beyond) revenue growth Connect with Kieryn Wang: Website: https://www.itsallmost.com Social: @itsallmost Join The Conversion Club: A monthly membership for beauty & wellness founders ready to turn email into their most profitable and sustainable sales channel. Get $30 off your membership to The Conversion Club with code VISIBILITY https://www.itsallmost.com/the-conversion-club Freebie: Download the Inbox-to-Revenue Toolkit, a plug-and-play email analytics tracker + annual email content calendar for beauty & wellness e-commerce brands that are serious about turning inboxes into income. https://itsallmost.com/visibilityera Support the show Want a Personalized PR Plan? (includes: a custom PR pitch, 6 part "how to research media contacts" module, curated list of 5–10 ideal media outlets, “Where to Go from Here” roadmap (pitch cadence, next steps, etc.) AND a personalized voice note. Click here: https://www.visibilityonpurpose.com/offers/prxBzYXW/checkout DIY PR COURSE!! https://www.visibilityonpurpose.com/pitchparty SIGN UP ON QWOTED for free: https://www.qwoted.com/?via=VOP Watch our FREE masterclass to start landing big press features like Forbes & interviews on top 1% podcasts: https://www.visibilityonpurpose.com/getfeatured Connect with us on and off the pod! Website: ⁠www.visibilityonpurpose.com⁠ Instagram: ⁠https://www.instagram.com/visibilityonpurpose/⁠ Youtube: https://www.youtube.com/@visibilityonpurpose

    42 min

  6. JAN 6

    Advertising and PR Are Not the Same (Here's Why) | Ep133

    PR and advertising are often confused — but they are not the same thing, and knowing the difference can completely change how you grow your brand. In this video, we break down public relations vs advertising using simple, real-world examples from TV, podcasts, and magazines so you can clearly see how each one works. You’ll learn:  ✨ The difference between paid media (advertising) and earned media (PR) 📺 TV ads vs being interviewed on TV 🎧 Podcast ads vs being a featured guest 📰 Magazine ads vs editorial coverage 💡 Why PR builds trust and credibility differently than advertising 📈 When to use each in your growth strategy If you’ve ever wondered:  – “Is PR just paid media?”  – “Do I need ads to get press?”  – “Why do editorial features feel more powerful than ads?” This video will help you understand how PR and advertising actually work — and why they’re not interchangeable. 👋 New here? I’m Bridget, co-founder of Visibility on Purpose, a PR strategy + consulting studio helping founders and product brands earn media coverage, interviews, and editorial features without relying on ads or big agency retainers. 👉 Want help earning press the right way?  Check out our Personalized PR Plan — we write your pitch for you, build your story angles, and give you a clear roadmap to get featured: https://www.visibilityonpurpose.com/offers/prxBzYXW/checkout 📌 Subscribe for more PR strategy, media education, and visibility tips. Support the show Want a Personalized PR Plan? (includes: a custom PR pitch, 6 part "how to research media contacts" module, curated list of 5–10 ideal media outlets, “Where to Go from Here” roadmap (pitch cadence, next steps, etc.) AND a personalized voice note. Click here: https://www.visibilityonpurpose.com/offers/prxBzYXW/checkout DIY PR COURSE!! https://www.visibilityonpurpose.com/pitchparty SIGN UP ON QWOTED for free: https://www.qwoted.com/?via=VOP Watch our FREE masterclass to start landing big press features like Forbes & interviews on top 1% podcasts: https://www.visibilityonpurpose.com/getfeatured Connect with us on and off the pod! Website: ⁠www.visibilityonpurpose.com⁠ Instagram: ⁠https://www.instagram.com/visibilityonpurpose/⁠ Youtube: https://www.youtube.com/@visibilityonpurpose

    11 min

  7. 12/23/2025

    5 Reasons To Never Ignore Press If You Want Brand Growth in 2026 | Ep 132

    5 Reasons You Should Never Ignore Press If You Want to Grow Your Brand in 2026 1. Instant credibility Earned media positions you as a trusted expert faster than almost any other strategy. 2. Built-in expansion Press introduces your brand to entirely new audiences who would have never found you otherwise. 3. SEO + discoverability Media coverage boosts Google search results and increases brand visibility across AI platforms like ChatGPT, making it easier for people to find and trust you. 4. ACCESS & Compounding growth opportunities Press opens the door to collaborators, customers, partners, and investors—and compounds over time, similar to long-term investing. 5. Unshakable trust Credibility from press acts as a growth accelerator for every other marketing and sales strategy you’re running. Support the show Want a Personalized PR Plan? (includes: a custom PR pitch, 6 part "how to research media contacts" module, curated list of 5–10 ideal media outlets, “Where to Go from Here” roadmap (pitch cadence, next steps, etc.) AND a personalized voice note. Click here: https://www.visibilityonpurpose.com/offers/prxBzYXW/checkout DIY PR COURSE!! https://www.visibilityonpurpose.com/pitchparty SIGN UP ON QWOTED for free: https://www.qwoted.com/?via=VOP Watch our FREE masterclass to start landing big press features like Forbes & interviews on top 1% podcasts: https://www.visibilityonpurpose.com/getfeatured Connect with us on and off the pod! Website: ⁠www.visibilityonpurpose.com⁠ Instagram: ⁠https://www.instagram.com/visibilityonpurpose/⁠ Youtube: https://www.youtube.com/@visibilityonpurpose

    5 min

  8. 12/16/2025

    What is DIY (do-it-yourself) PR? Public Relations with Jody Fisher PR | Ep131

    🔥 Want to understand the real difference between DIY PR and hiring a traditional agency? Or how founders can actually stand out in today’s crowded media landscape? Then you’re going to love this conversation. 👉 Watch the FULL episode on The PR Podcast with Jody Fisher: YouTube: https://www.youtube.com/@JodyFisherPR In this clip, we dive into: ✨ The gap between DIY PR and agency PR ✨ What founders actually need to get meaningful press ✨ How to build story angles journalists want ✨ What Visibility on Purpose teaches that most PR pros don’t ✨ Real examples of how brand features happen (and how you can replicate them) But this is just a small part of the full interview — and trust us, the deeper conversation is worth every minute. 👉 Watch the FULL episode on The PR Podcast with Jody Fisher: YouTube: https://www.youtube.com/@JodyFisherPR  @JodyFisherPR  @theprpodcast   Website: https://www.jodyfisherpr.com/ If you’re a founder, small business owner, or someone ready to level up your brand visibility, don’t miss the full discussion. It’s packed with insights on earning press, building authority, and showing up as the expert you already are. 🔔 Make sure to subscribe for more clips + behind-the-scenes PR insights! Support the show Want a Personalized PR Plan? (includes: a custom PR pitch, 6 part "how to research media contacts" module, curated list of 5–10 ideal media outlets, “Where to Go from Here” roadmap (pitch cadence, next steps, etc.) AND a personalized voice note. Click here: https://www.visibilityonpurpose.com/offers/prxBzYXW/checkout DIY PR COURSE!! https://www.visibilityonpurpose.com/pitchparty SIGN UP ON QWOTED for free: https://www.qwoted.com/?via=VOP Watch our FREE masterclass to start landing big press features like Forbes & interviews on top 1% podcasts: https://www.visibilityonpurpose.com/getfeatured Connect with us on and off the pod! Website: ⁠www.visibilityonpurpose.com⁠ Instagram: ⁠https://www.instagram.com/visibilityonpurpose/⁠ Youtube: https://www.youtube.com/@visibilityonpurpose

    11 min
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4.9
out of 5
78 Ratings

About

e’re your hosts, Bridget Aileen Sicsko and Lydia Bagarozza—a marketer and publicist obsessed with all things PR, media, communications, entrepreneurship, and personal branding. Each week, we interview media insiders, think magazine writers, editors, top podcast hosts, as well as standout brands who’ve mastered the art of visibility. We dig into how they did it, so you can too.

Information

  • Creator
    Bridget Sicsko and Lydia Bagarozza
  • Years Active
    2023 - 2026
  • Episodes
    138
  • Rating
    Clean
  • Copyright
    © 2026 Visibility Era
  • Show Website
    Visibility Era