Visibility Era

Bridget Sicsko and Lydia Bagarozza
  • 4.9 (78)
  • PERSONAL JOURNALS
  • UPDATED WEEKLY

We’re your hosts, Bridget Aileen Sicsko and Lydia Bagarozza—two PR Experts obsessed with all things PR, media, communications, entrepreneurship, and personal branding. Each week, we break down exactly how to land press for your brand, with step-by-step trainings, real campaign insights, and behind-the-scenes looks at what actually works. From pitching strategies to media relationships to turning one feature into many, these are the conversations and tactics we’re using in real time with CPG brands and startup founders. And occasionally, we bring on media insiders, editors, podcast hosts, and standout founders to show you how they’ve done it too, so you can apply it directly to your brand.

  1. 1D AGO

    Journalists Will Feature Your Products A Lot If You Do This | Ep 150

    So, you landed a feature… or maybe you’re about to! Either way, the real goal isn’t just getting press once, it’s getting featured again and again. In this episode, Lydia breaks down what actually makes that happen. Because while most founders focus on landing their first feature, the brands you see everywhere are the ones who know how to stay top of mind with writers. Plus, simple, actionable ways to build genuine relationships with writers, even if you’re just getting started. In This Episode:  The difference between getting featured once vs. consistently  Why strong angles matter (but aren’t the only way to land press)  What makes writers come back to your brand  Easy ways to build real relationships with media  How to become a go-to brand they feature instead of chasing coverage Support the show Want a Personalized PR Plan? (includes: a custom PR pitch, 6 part "how to research media contacts" module, curated list of 5–10 ideal media outlets, “Where to Go from Here” roadmap (pitch cadence, next steps, etc.) AND a personalized voice note. Click here: https://www.visibilityonpurpose.com/offers/prxBzYXW/checkout DIY PR COURSE!!  https://www.visibilityonpurpose.com/pitchparty SIGN UP ON QWOTED for free: https://www.qwoted.com/?via=VOP Watch our FREE masterclass to start landing big press features like Forbes & interviews on top 1% podcasts: https://www.visibilityonpurpose.com/getfeatured Connect with us on and off the pod! Website: ⁠www.visibilityonpurpose.com⁠ Instagram: ⁠https://www.instagram.com/visibilityonpurpose/⁠ Youtube: https://www.youtube.com/@visibilityonpurpose

    16 min

  2. APR 28

    How to Get Your Product Featured in a Magazine — PR Tips for Product Brands | Ep 149

    Work with us → www.visibilityonpurpose.com  🧠 Watch the free Get Featured training: https://www.visibilityonpurpose.com/getfeatured If you've ever sent a pitch to a magazine editor and heard nothing back — this video will show you exactly why, and exactly what to do instead. In this step-by-step walkthrough, I'm breaking down the full process of pitching your product to media: how to research the right outlet, find the right editor, write the pitch, nail the subject line, and follow up the right way. Here's what we cover: Step 1: How to research an outlet before you pitch (most brands skip this)Step 2: Lead time — why timing is the silent killer of PR effortsStep 3: How to find the right editor for your product categoryStep 4: The anatomy of a pitch email that actually gets openedStep 5: Subject line do's and don'ts (with real examples)Step 6: The do's and don'ts every product brand needs to knowStep 7: How to follow up without being annoyingThis is the exact process we use with our clients to land features in publications like Entrepreneur, Business Insider, Forbes, and more. Want a full PR roadmap built around your specific product and story? Our Personalized PR Plan gives you your pitch angle, your best-fit outlets, and a strategy to start getting featured. 👉 https://www.visibilityonpurpose.com/offers/prxBzYXW/checkout 🧠 Free Get Featured training: https://www.visibilityonpurpose.com/getfeatured Work with us → www.visibilityonpurpose.com (We are an affiliate of Qwoted and may make a small commission if you sign up using our link — code VOP for $50 off!) Sign up for Qwoted: https://www.qwoted.com/?via=VOP 👉 Connect with us! Website: www.visibilityonpurpose.com Instagram: https://www.instagram.com/visibilityonpurpose/ YouTube: https://www.youtube.com/@visibilityonpurpose Support the show Want a Personalized PR Plan? (includes: a custom PR pitch, 6 part "how to research media contacts" module, curated list of 5–10 ideal media outlets, “Where to Go from Here” roadmap (pitch cadence, next steps, etc.) AND a personalized voice note. Click here: https://www.visibilityonpurpose.com/offers/prxBzYXW/checkout DIY PR COURSE!!  https://www.visibilityonpurpose.com/pitchparty SIGN UP ON QWOTED for free: https://www.qwoted.com/?via=VOP Watch our FREE masterclass to start landing big press features like Forbes & interviews on top 1% podcasts: https://www.visibilityonpurpose.com/getfeatured Connect with us on and off the pod! Website: ⁠www.visibilityonpurpose.com⁠ Instagram: ⁠https://www.instagram.com/visibilityonpurpose/⁠ Youtube: https://www.youtube.com/@visibilityonpurpose

    13 min

  3. APR 21

    Gifting Products to Creators, Influencer Marketing? Here's What's Worth It from a Publicist | Ep 148

    If you’re a startup or CPG brand, you’ve probably felt the pressure to start gifting to influencers and paying for content the second you launch. In this episode, Lydia, co-founder of Visibility on Purpose, shares her honest take after 10+ years in PR—why influencer seeding can quickly become a money drain for early-stage brands, and what actually drives long-term visibility. She breaks down the short shelf life of social content, why it doesn’t support SEO or AI discovery, and how press features can build credibility, show up in search, and compound over time.  If you’re deciding where to invest your budget, this is a must-listen before you spend another dollar on influencers. Support the show Want a Personalized PR Plan? (includes: a custom PR pitch, 6 part "how to research media contacts" module, curated list of 5–10 ideal media outlets, “Where to Go from Here” roadmap (pitch cadence, next steps, etc.) AND a personalized voice note. Click here: https://www.visibilityonpurpose.com/offers/prxBzYXW/checkout DIY PR COURSE!!  https://www.visibilityonpurpose.com/pitchparty SIGN UP ON QWOTED for free: https://www.qwoted.com/?via=VOP Watch our FREE masterclass to start landing big press features like Forbes & interviews on top 1% podcasts: https://www.visibilityonpurpose.com/getfeatured Connect with us on and off the pod! Website: ⁠www.visibilityonpurpose.com⁠ Instagram: ⁠https://www.instagram.com/visibilityonpurpose/⁠ Youtube: https://www.youtube.com/@visibilityonpurpose

    17 min

  4. APR 14

    How to Find Your Story and Pitch It to the Media (a masterclass!) | Ep 147

    Work with us → www.visibilityonpurpose.com 🧠 WATCH THE FREE GET FEATURED TRAINING: https://www.visibilityonpurpose.com/getfeatured Every brand has a story. But most are pitching the wrong one — or not pitching it at all. In today's masterclass, we're breaking down brand differentiation: what it is, how to find yours, and — most importantly — how to turn it into a PR angle that actually gets you featured. We'll walk through real brand examples like Siete Foods, Native, ILIA, Halo Top, Olipop, Chomps, and more to show you exactly what makes a product brand story stick in the media. Here's what we cover: What brand differentiation actually means (and why it matters for PR)The 16 types of brand differentiators — and how to identify yoursReal-world CPG and product brand examples across every categoryHow to turn your differentiator into a media pitch angleWhat journalists actually want from your brand storyThe questions that will help you find YOUR story fastWhether you're just starting to think about PR or you've been pitching and not getting responses — this will change how you talk about your brand. Want help finding your story and building your full PR roadmap? That's exactly what our Personalized PR Plan is for. 👉 https://www.visibilityonpurpose.com/offers/prxBzYXW/checkout Support the show Want a Personalized PR Plan? (includes: a custom PR pitch, 6 part "how to research media contacts" module, curated list of 5–10 ideal media outlets, “Where to Go from Here” roadmap (pitch cadence, next steps, etc.) AND a personalized voice note. Click here: https://www.visibilityonpurpose.com/offers/prxBzYXW/checkout DIY PR COURSE!!  https://www.visibilityonpurpose.com/pitchparty SIGN UP ON QWOTED for free: https://www.qwoted.com/?via=VOP Watch our FREE masterclass to start landing big press features like Forbes & interviews on top 1% podcasts: https://www.visibilityonpurpose.com/getfeatured Connect with us on and off the pod! Website: ⁠www.visibilityonpurpose.com⁠ Instagram: ⁠https://www.instagram.com/visibilityonpurpose/⁠ Youtube: https://www.youtube.com/@visibilityonpurpose

    25 min

  5. APR 7

    The Real Process Behind Every Press Feature You See | Ep 146

    Ever wondered what it truly looks like to be in the midst of a PR campaign? This video pulls back the curtain, offering practical insights into coordinating interviews and managing sample requests to secure media features. If you've been curious about the real-world application of a public relations strategy, this advice is for you.  We explain the actual process, providing a behind-the-scenes view of effective public relations efforts and how they contribute to strong brand visibility. Support the show Want a Personalized PR Plan? (includes: a custom PR pitch, 6 part "how to research media contacts" module, curated list of 5–10 ideal media outlets, “Where to Go from Here” roadmap (pitch cadence, next steps, etc.) AND a personalized voice note. Click here: https://www.visibilityonpurpose.com/offers/prxBzYXW/checkout DIY PR COURSE!!  https://www.visibilityonpurpose.com/pitchparty SIGN UP ON QWOTED for free: https://www.qwoted.com/?via=VOP Watch our FREE masterclass to start landing big press features like Forbes & interviews on top 1% podcasts: https://www.visibilityonpurpose.com/getfeatured Connect with us on and off the pod! Website: ⁠www.visibilityonpurpose.com⁠ Instagram: ⁠https://www.instagram.com/visibilityonpurpose/⁠ Youtube: https://www.youtube.com/@visibilityonpurpose

    22 min

  6. MAR 31

    How to Find Journalists Looking for YOU on Qwoted (Step-by-Step Tutorial) | Ep145

    Today is all about Qwoted baby!! How to Sign Up: https://www.qwoted.com/?via=VOP Use code VOP for $50 off! Most people think PR is about chasing journalists. But what if journalists are literally posting requests asking for sources—and you can respond directly? In today's video, we're doing a full walkthrough of the Opportunities Tab on Qwoted—one of our favorite tools for landing press. We'll show you how to search by keyword, use hashtags strategically, filter by deadline, evaluate opportunities like a pro, and vet the reporters before you pitch. Whether you're brand new to Qwoted or you've been on the platform but haven't been getting traction—this video will show you exactly how to use it the right way. 🧠 WATCH THE FREE GET FEATURED TRAINING: https://www.visibilityonpurpose.com/getfeatured Work with us → https://www.visibilityonpurpose.com/offers/prxBzYXW/checkout Want the world to know your brand? The same way that has gotten our clients on Entrepreneur, Business Insider, Forbes & more? 💡 Work with us - https://www.visibilityonpurpose.com/offers/prxBzYXW/checkout Sign up on Qwoted for free: https://www.qwoted.com/?via=VOP (We are an affiliate and may make a small % of commission if you sign up with our link!) 👉 Connect with us on and off the pod! Website: www.visibilityonpurpose.com Instagram: https://www.instagram.com/visibilityonpurpose/ YouTube: https://www.youtube.com/@visibilityonpurpose #PR #MediaPitching #EarnedMedia #Qwoted #VisibilityOnPurpose #PRTips #BrandVisibility #MediaRelations #PitchingJournalists #GettingFeatured Don't forget to like this video, subscribe to our channel, and hit the notification bell to stay updated with more brand-building content. Share your thoughts in the comments below—and if you want us to break down exactly how to write a pitch that actually gets responses, comment "PITCH" below! 👇 Support the show Want a Personalized PR Plan? (includes: a custom PR pitch, 6 part "how to research media contacts" module, curated list of 5–10 ideal media outlets, “Where to Go from Here” roadmap (pitch cadence, next steps, etc.) AND a personalized voice note. Click here: https://www.visibilityonpurpose.com/offers/prxBzYXW/checkout DIY PR COURSE!!  https://www.visibilityonpurpose.com/pitchparty SIGN UP ON QWOTED for free: https://www.qwoted.com/?via=VOP Watch our FREE masterclass to start landing big press features like Forbes & interviews on top 1% podcasts: https://www.visibilityonpurpose.com/getfeatured Connect with us on and off the pod! Website: ⁠www.visibilityonpurpose.com⁠ Instagram: ⁠https://www.instagram.com/visibilityonpurpose/⁠ Youtube: https://www.youtube.com/@visibilityonpurpose

    12 min

  7. MAR 24

    How To Build A Personal Brand That SELLS | Ep 144

    In this episode, Lydia, co-founder of Visibility on Purpose, breaks down why some brands grow quickly while others stay stuck… and it has very little to do with how “good” the product is. Instead, it comes down to authority. Lydia shares why building a personal brand is one of the most important things you can do as a founder, how trust actually drives sales, and why founder-led brands consistently outperform those that stay behind the scenes. She also dives into how PR and media features can accelerate your authority, helping you get seen, trusted, and positioned as an expert in your space. If you’ve been focusing only on your product and wondering why growth feels slow, this episode will shift how you think about visibility entirely. PR BRAND AUDIT, click here: https://www.visibilityonpurpose.com/offers/k9o5VXwa/checkout Support the show Want a Personalized PR Plan? (includes: a custom PR pitch, 6 part "how to research media contacts" module, curated list of 5–10 ideal media outlets, “Where to Go from Here” roadmap (pitch cadence, next steps, etc.) AND a personalized voice note. Click here: https://www.visibilityonpurpose.com/offers/prxBzYXW/checkout DIY PR COURSE!!  https://www.visibilityonpurpose.com/pitchparty SIGN UP ON QWOTED for free: https://www.qwoted.com/?via=VOP Watch our FREE masterclass to start landing big press features like Forbes & interviews on top 1% podcasts: https://www.visibilityonpurpose.com/getfeatured Connect with us on and off the pod! Website: ⁠www.visibilityonpurpose.com⁠ Instagram: ⁠https://www.instagram.com/visibilityonpurpose/⁠ Youtube: https://www.youtube.com/@visibilityonpurpose

    7 min

  8. MAR 17

    How to Build Your First PR Campaign (Step-by-Step for Founders) | Ep 143

    Want press coverage for your brand but not sure where to start? In this video, we break down exactly how founders and small brands can build their first PR campaign...even without hiring an expensive agency. Work with Qwoted - https://www.qwoted.com/?via=VOP Work with us - https://www.visibilityonpurpose.com/offers/prxBzYXW/checkout If you’ve ever wondered how companies get featured in magazines, podcasts, or news outlets, the answer usually comes down to one thing: a strategic PR campaign. In this episode, we walk through the fundamentals of earned media, how PR fits into your overall marketing strategy, and the simple steps founders can take to start pitching journalists. You'll learn how to think about press strategically, how to choose the right outlets for your brand, and why media coverage acts as a powerful credibility signal for customers, retailers, and investors. Brand we're loving! - https://drinksolzi.com/ Free training - https://www.visibilityonpurpose.com/getfeatured Support the show Want a Personalized PR Plan? (includes: a custom PR pitch, 6 part "how to research media contacts" module, curated list of 5–10 ideal media outlets, “Where to Go from Here” roadmap (pitch cadence, next steps, etc.) AND a personalized voice note. Click here: https://www.visibilityonpurpose.com/offers/prxBzYXW/checkout DIY PR COURSE!!  https://www.visibilityonpurpose.com/pitchparty SIGN UP ON QWOTED for free: https://www.qwoted.com/?via=VOP Watch our FREE masterclass to start landing big press features like Forbes & interviews on top 1% podcasts: https://www.visibilityonpurpose.com/getfeatured Connect with us on and off the pod! Website: ⁠www.visibilityonpurpose.com⁠ Instagram: ⁠https://www.instagram.com/visibilityonpurpose/⁠ Youtube: https://www.youtube.com/@visibilityonpurpose

    11 min
See All (150)

4.9
out of 5
78 Ratings

About

We’re your hosts, Bridget Aileen Sicsko and Lydia Bagarozza—two PR Experts obsessed with all things PR, media, communications, entrepreneurship, and personal branding. Each week, we break down exactly how to land press for your brand, with step-by-step trainings, real campaign insights, and behind-the-scenes looks at what actually works. From pitching strategies to media relationships to turning one feature into many, these are the conversations and tactics we’re using in real time with CPG brands and startup founders. And occasionally, we bring on media insiders, editors, podcast hosts, and standout founders to show you how they’ve done it too, so you can apply it directly to your brand.

Information

  • Creator
    Bridget Sicsko and Lydia Bagarozza
  • Years Active
    2023 - 2026
  • Episodes
    150
  • Rating
    Clean
  • Copyright
    © 2026 Visibility Era
  • Show Website
    Visibility Era

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