Health Nonprofit Digital Marketing

Spencer Brooks
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Are you a nonprofit marketing and communications leader responsible for reaching and engaging people with health issues? Join host Spencer Brooks of Brooks Digital in a series of in-depth conversations with nonprofit marketing leaders and experts who discuss the unique challenges of marketing in the health issue space.

  1. HACE 5 DÍAS

    Cutting Through the Jargon with a Simple Messaging Framework

    "If I can’t understand what 90% of these nonprofits are doing when I visit their website, what does that say about the average audience member?" - Spencer Brooks Confusing messaging is one of the biggest barriers standing between your nonprofit and the audiences you want to reach. In this solo episode, Spencer shares a practical three-part framework (Problem, Solution, Impact) that helps organizations clearly communicate what they do and why it matters. Drawing on examples like the Fistula Foundation, he breaks down why most nonprofits skip over the problem, how to simplify complex solutions without dumbing them down, and the best ways to show impact with both stories and stats. Spencer also answers the top five questions nonprofit leaders have about applying this framework, from adapting it across different channels to knowing whether your messaging is working. If you’ve ever worried that your website or communications don’t make sense to outsiders, this episode is for you. 👉 Ready for an outside perspective on your messaging? Book a call with Spencer to explore how to sharpen your communications. Resources Problem, Solution, Impact: The Essential Nonprofit Messaging Framework: https://brooks.digital/articles/nonprofit-messaging-framework-problem-solution-impact/Website Messaging with Pam Lowney of Fistula Foundation: https://brooks.digital/health-nonprofit-digital-marketing/website-messaging/Fistula Foundation: https://fistulafoundation.org/ Contact Spencer Email: spencer@brooks.digital

    30 min

  2. 19 SEP

    Leading with Belonging and Bold Vision at the YMCA of Columbia Willamette

    Nonprofit leaders know that creating meaningful change in legacy organizations requires both bold vision and deep empathy. In this episode, Spencer is joined by Bess Goggins, President and CEO of the YMCA of Columbia-Willamette, to discuss leading transformative change, building a culture of belonging, and the role of communications in advancing equity. This episode is ideal for health nonprofit leaders navigating complex systems, team culture, and digital engagement strategies. About the guest Bess Goggins is the President and CEO of the YMCA of Columbia-Willamette and the first woman to lead the organization in its 157-year history. She began the role in May 2025, bringing nearly 20 years of nonprofit leadership to advance the Y’s mission of community well-being, belonging, and opportunity across the Portland metro and Southwest Washington region. She previously served as CEO of Boys & Girls Clubs of Bend, where she led strategic growth and secured a $1.7 million Early Literacy grant from the Oregon Department of Education to expand K–3 tutoring. Bess holds dual bachelor’s degrees in English and Communications and dual master’s degrees in English with concentrations in Technical Writing and Rhetoric. Now based in Portland, she is inspired by the YMCA’s commitment to holistic health, inclusion, and thriving communities. Resources The Art of Gathering by Priya Parker: https://www.priyaparker.com/book-art-of-gatheringRadical Candor: https://www.radicalcandor.com/The Oregonian: https://www.oregonlive.com/The Columbian: https://www.columbian.com/The Reflector: https://www.thereflector.com/The Bee: https://thebeenews.com/Portland Business Journal: https://www.bizjournals.com/portlandCoaching For Leaders Podcast: https://coachingforleaders.com/The Art of Manliness Podcast: https://www.artofmanliness.com/podcast/Storyworthy by Matthew Dicks: https://matthewdicks.com/Books/storyworthy/The Fine Art of Small Talk by Debra Fine: https://www.goodreads.com/book/show/93409.The_Fine_Art_of_Small_Talk Contact Bess Website: https://www.ymcacw.org/ LinkedIn: https://www.linkedin.com/in/bessgoggins/YMCA CW’s LinkedIn: https://www.linkedin.com/company/ymca-of-columbia-willametteBess’ email: bgoggins@ymcacw.org

    45 min

  3. 5 SEP

    Should You Change How You Talk About Equity and Inclusion?

    The policy landscape for nonprofits has shifted dramatically in 2025, with new executive orders restricting DEI language in grants and contracts. Many health organizations are asking: should we change how we communicate or stand firm in our current messaging? In this solo episode, Spencer explores four common responses he’s seen from nonprofits navigating these changes—compliance first, quiet continuers, resistors, and strategic shifters— and unpacks the deeper leadership questions beneath each choice. He also shares guiding principles to help leaders chart their path forward, including integrity to mission, accountability to community, awareness of organizational risk tolerance, and consistency between words and actions. At its core, this moment is a test of mission integrity and how nonprofits will be remembered in the years ahead. Contact Spencer Email: spencer@brooks.digital

    15 min

  4. 22 AGO

    Financial Sustainability for Health Nonprofits: Rethinking Earned Revenue

    Many nonprofits feel stuck in a cycle of short-term funding and unpredictable grants. In this episode, Spencer Brooks talks with Stephanie Jacobs of Scale Collaborative about how nonprofits, especially those in the health space, can shift their mindset around money, explore earned revenue strategies, and use storytelling to strengthen financial sustainability. Learn how rethinking your funding model can unlock greater impact and long-term resilience for your organization. About the guest Stephanie has a diverse background in the social purpose sector, having served as an Executive Director, and held previous roles in communications and community engagement. Coupled with her experience as a Board Director, she brings valuable insights into the sector’s challenges and opportunities. Stephanie is dedicated to strengthening non-profits, helping to build capacity, and amplify their impact. She is also an advocate for environmental sustainability and local food systems, and previously ran her own business teaching home gardening and resiliency building skills. She’s often found working in her garden, or stocking up at the local farmers market. Resources Thriving Non-Profits Cohort applications are now open for our Fall 2025 cohort. Scale Collaborative Resources: https://scalecollaborative.ca/resources/ Charity Village newsletter: https://resources.charityvillage.com/subscribe/ Contact Stephanie Website: https://www.thrivingnonprofits.ca/Email: sjacobs@scalecollaborative.ca

    39 min

  5. 8 AGO

    Navigating the New Normal: Decline in Nonprofit Web Traffic

    AI is rapidly changing how people search for and engage with information online, and that shift is already beginning to reshape the digital landscape for nonprofits. In this solo episode, Spencer unpacks what it means when platforms like ChatGPT and Google’s AI Overviews start answering questions without sending users to your website. He explores how this change challenges traditional metrics like clicks and traffic, and introduces a new way to think about digital impact: visibility and influence in AI-generated content. This episode offers a timely perspective on how to stay relevant in an evolving digital ecosystem and why being part of the conversation early could make all the difference. Resources Article: When Clicks Disappear: Rethinking Impact in the Age of AI SearchArticle: Is Your Nonprofit Website Traffic Dropping? You’re Not Alone — And Here’s What You Can Do About It Contact Spencer Email: spencer@brooks.digital

    19 min

  6. 25 JUL

    Beyond “Making It Pretty”: Helping Non-Marcomm Leaders Work Smarter With Your Team

    Nonprofit marcomm teams are often seen as the group that just "makes things look nice," but that perception seriously undervalues their strategic contributions. In this episode, Spencer Brooks is joined by marketing consultant Teri Wade to explore how marcomm leaders can educate and collaborate more effectively with non-marcomm colleagues. We talk about clarifying the marcomm process, advocating for early involvement, and positioning communications as both a strategic and service function. If you're a nonprofit communicator looking to build better cross-functional partnerships and increase the strategic value of your team, this episode is for you. About the guest Teri Wade’s New York-based consulting practice, Mission & Message, specializes in providing communications strategies and services that help nonprofits and social sector organizations raise their visibility and advance their organizational goals. They provide strategic communications planning and implementation, marketing and branding services, and editorial services and content development, including video production.  Teri has more than 25 years of experience working for and with small- to medium-sized nonprofit and social sector organizations in a range of fields, including education, philanthropy, social research, both as a consultant and leading in-house teams. For the last 15 years she has primarily worked with health and human services organizations. She also provides interim communications leadership and support to organizations while they are conducting searches for permanent communications executive and staff positions. Resources Public Relations Society of America: https://www.prsa.org/American Marketing Association: https://www.ama.org/The Communications Network: https://www.comnetwork.org/ Contact Teri Website: https://www.missionandmessageny.com/LinkedIn: https://www.linkedin.com/in/teriwade/

    41 min

  7. 11 JUL

    Does the European Accessibility Act Apply to Your Nonprofit’s Website?

    The European Accessibility Act (EAA) officially took effect on June 28, 2025. While it’s EU legislation, it may have serious implications for health-focused nonprofits here in the U.S. and Canada. If your organization offers digital services or content online, especially if it’s accessible to EU users, this law might apply to you. In this episode, Spencer breaks down what the EAA is, how to tell if your nonprofit is affected, and what to do if you're on the hook. You'll hear real-world examples, a plain-language checklist, and practical steps to reduce risk while improving digital inclusion. Resources The European Accessibility Act: What North American Health Nonprofits Need to Know Contact Spencer Email: spencer@brooks.digital

    18 min

  8. 27 JUN

    From Passion to Programs: Scaling Founder-Led Nonprofits for Sustainable Growth

    Many health-focused nonprofits start with a passionate founder but struggle to scale beyond a one-person operation. In this episode, host Spencer Brooks speaks with Dr. Kirk Adams, consultant and former CEO of the American Foundation for the Blind, about a proven model for turning founder-led organizations into sustainable, multi-staffed nonprofits. Communications leaders, nonprofit executives, and funders will benefit from this conversation about crowdfunding, strategic staffing, and digital maturity, especially those working in disability inclusion and healthcare. About the guest Dr. Kirk Adams is a Professional Speaker and the founder of Innovative Impact LLC., focusing on groundbreaking, high-impact projects that accelerate the inclusion of people with disabilities in the workforce and supercharges a company’s bottom line. Dr.  Adams earned his PhD in leadership and change. He is known as a master connector of key decision-makers in government, corporate America, the nonprofit sector, and disability advocates guiding them to create collaborative solutions that have a real impact in increasing the employment of people with disabilities. Resources Institute for Sustainable Diversity & Inclusion: https://i4sdi.org/Antioch University newsletter: https://www.antioch.edu/category/newsletter/Seattle University newsletter: https://www.seattleu.edu/newsroom/Aleria newsletter: https://www.aleria.tech/newsletterAssociation of Fundraising Professionals: https://afpglobal.org/BoardSource: https://boardsource.org/ Contact Bill Website: https://drkirkadams.com/LinkedIn: https://www.linkedin.com/in/kirkadamsphd

    40 min
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Are you a nonprofit marketing and communications leader responsible for reaching and engaging people with health issues? Join host Spencer Brooks of Brooks Digital in a series of in-depth conversations with nonprofit marketing leaders and experts who discuss the unique challenges of marketing in the health issue space.

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