Volume

Vix Meldrew
  • 5.0(3개의 평가)
  • 마케팅
  • 매주 업데이트

🎙️ Volume is the podcast for coaches, course creators, and online experts who want to turn their content into a thriving community — and that community into consistent revenue.Hosted by Vix Meldrew, Community Growth Strategist and Volume Coach, this show dives into the strategies and stories behind building a Volume business: one where your content attracts, your community grows, and your offers sell with ease.Each episode unpacks practical tips on:Content that connects and convertsGrowing and nurturing an engaged audienceLaunching and selling without burnoutScaling your group programs, memberships, and mastermindsIf you’re ready to stop shouting into the void and start turning up the volume on your message, this podcast will help you build an audience that buys, raves, and sticks around.Hit follow and let’s grow louder, together. 🔊

  1. 5일 전

    10 Myths about 10s-100s Clients that are keeping you BROKE (Ep 92)

    Think scaling your group program or membership means more stress, worse results, and losing that personal touch? Vix dismantles the beliefs that keep coaches stuck at small launches and tiny cohorts—and reveals why her business actually got EASIER as she grew from dozens to hundreds of clients. Vix gets unapologetically spicy about building big, bold businesses. She shares her own journey from a stressed-out coach with 12 clients at £100/month to running programs with 300+ clients annually—with MORE freedom, LESS burnout, and better results. You'll Discover: Why small businesses can actually be MORE stressful than scaled ones (and the revenue math that proves it)The real reason client results improve as groups get bigger (hint: it's not what you think)How one client enrolled 130+ people with under 5,000 followersThe "mass intimacy" framework that lets you serve thousands while maintaining deep connectionWhat Taylor Swift's billion fans can teach you about scaling without losing your personal brandThe delivery model shift that changes everything about how groups work at scale Fair Warning: This episode is NOT for coaches who want a "part-time hobby business." Vix is building a community of ambitious women who want the book deals, sponsorships, stages, sold-out programs, and the freedom that comes with sustainable scale. Connect with Vix: Join VOLUME: https://vixmeldrew.com/volume Instagram: @vixmeldrew Threads: @vixmeldrew Website: https://vixmeldrew.com/

    39분

  2. 2월 10일

    The Real Scourge of the Online Coaching Industry (Ep 91)

    Vix challenges the prevailing "ethical business" narrative in the online coaching space, arguing that well-intentioned coaches have overcorrected so far that they're now doing more harm than actual scammers. She explores how the demonization of money, ambition, and scaling has kept women playing small and broke. Key Topics: Why "ethical" coaches may be more damaging than scammersThe overcorrection from 2017-2024: from "money at all costs" to "money is dirty"Four patterns of insidious messaging: demonizing money, shaming urgency/scarcity, virtue signaling around giving, and anti-capitalist posturingThe difference between visible damage (scammers) and invisible damage (internalized shame)Redefining what's actually ethical vs. unethical in businessWhy wanting to make millions while serving thousands isn't a contradiction Stop apologizing for your ambition. You can want to make millions AND serve people deeply. You can charge premium prices AND change lives. You can use urgency AND have integrity. Don't confuse ethical with playing small. Connect with Vix: Join VOLUME: https://vixmeldrew.com/volume Instagram: @vixmeldrew Threads: @vixmeldrew Website: https://vixmeldrew.com/

    31분

  3. 1월 19일

    The Changes I've Made to Volume and Why (Ep 90)

    The biggest challenge facing online coaches and creators isn't conversion - it's lack of leads. Learn why Instagram should be your primary focus in 2026 and how to build a lead generation system that actually works. The Real Problem Most coaches lack enough leads to hit their goalsVisibility matters more than perfecting conversion tacticsInstagram drives both traffic AND conversion (unlike ads alone) The Volume Content Method 6 content types: 2 for reach, 2 for community, 2 for salesStrategic planning aligned with sales objectivesCommunity building increases conversions from 10% to 25-30% Implementation Tools ManyChat funnel templates30+ story scripts for leads and salesBi-weekly planning and co-working sessionsOn-demand content reviews and feedback Key Takeaways✓ You can't convert leads you don't have ✓ Organic Instagram strategy can double conversion rates ✓ Community building is essential for high conversions ✓ Implementation beats strategy alone Connect with Vix: Join VOLUME: https://vixmeldrew.com/volume Instagram: @vixmeldrew Threads: @vixmeldrew Website: https://vixmeldrew.com/

    2분

  4. 1월 7일

    Are you Creating or Meeting Demand? Here's How (Ep 89)

    Vix breaks down the critical difference between creating demand and meeting demand in your business—and what to focus on in Q1 2026 based on which phase you're in. Are You Creating or Meeting Demand? Creating Demand: Offers get no traction, content gets no engagement, you've pivoted niche/audience recentlyMeeting Demand: Content resonates, you solve a proven problem, warm leads are ready to buy What to Do If You're Creating Demand Build unique frameworks and signature conceptsUse storytelling and transformation narrativesSpeak to symptoms people don't recognize yetBe patient—this approach takes time What to Do If You're Meeting Demand Clarify your offer with extreme specificityShowcase testimonials and proofCreate problem-solution contentSimplify the buying process The Universal Solution Lead generation is the #1 focus for both phases. You need more traffic (creating demand) or better conversion (meeting demand). Connect with Vix: Join VOLUME: https://vixmeldrew.com/volume Instagram: @vixmeldrew Threads: @vixmeldrew Website: https://vixmeldrew.com/

    24분

  5. 2025. 12. 18.

    My Most Emo Business Lessons from 2025 (Ep 88)

    Today Vix is sharing her top personal business lessons from 2025, reflecting on a year of significant growth, challenges, and transformation. From closing her signature program to launching new offerings, managing a toddler, and nearly doubling her revenue, Vic breaks down the key insights that shaped her business year. Key Lessons1. Lead Generation is Everything 2. Instagram Changed Dramatically in 2025 3. In-Person Connection is Powerful 4. Bigger Groups Are Valuable 5. One-to-One Isn't Always Better 6. Meta Ads Are a Game-Changer 7. Focus on Signature Offers 8. Client Hurt is Self-Inflicted 9. Impact AND Income Matter 10. Hustle Has Its Place (Without Burnout) Personal ContextMum to a 2.5-year-old toddlerNavigating perimenopause, ADHD, hormones, and monthly migrainesTurning 40 in 2026Prioritised family presence: no phone/laptop when daughter is aroundBiggest revenue year to date, nearly doubling sales 2025 HighlightsClosed Rave Results, launched Volume membershipReformatted mastermind into Sales Spice group programThree £100K launches (previous biggest: £20-30K)Worked with 80+ Sales Spice clients, 150+ Volume membersDoubled email list and visibilityGrew 5,000 followers in December alone Connect with Vix: Join VOLUME: https://vixmeldrew.com/volume Instagram: @vixmeldrew Threads: @vixmeldrew Website: https://vixmeldrew.com/

    45분

  6. 2025. 12. 17.

    10 lessons I learned about Sales and Marketing in 2025 (Ep 87)

    Vix shares her top 10 sales and marketing lessons from 2025, reflecting on insights gained from her own business and coaching clients inside Volume and Sales Spice. This is part one of a two-part year-end reflection series. In this episode, Vix covers critical lessons around: Communicating transformation and messaging that actually landsUnderstanding what your audience really wants (vs. what you think they need)The role of personality and authenticity in building your brandRethinking value, pricing, and what makes people buyCreating urgency without pressure tacticsBuilding community across reach, resonance, and revenueWhat "volume" really means (hint: it's not about posting more)Making your offers feel like a space people want to be inMarketing to the right audience at the right awareness levelDelivering bold messages without shouting or shaming Connect with Vix: Join VOLUME: https://vixmeldrew.com/volume Instagram: @vixmeldrew Threads: @vixmeldrew Website: https://vixmeldrew.com/

    2분

  7. 2025. 12. 08.

    7 things I SWORE I'd Never do in 2025, that I'm absolutely doing in 2026 (Ep 86)

    In this episode, Vix reflects on the seven things she swore she’d never do in her business—yet ended up embracing by the end of 2025. She shares how growth often means changing your mind, evolving your strategies, and being open to reinvention. Each lesson is packed with personal stories, practical advice, and encouragement for fellow coaches, creatives, and entrepreneurs. Key Takeaways: Repositioning Your Business: Vix discusses the importance of shifting your messaging and positioning to meet your audience where they are. She shares how letting go of her old niche and embracing a new direction led to greater clarity, more leads, and her best sales year yet.Launching a Membership: Despite past resistance, Vix relaunched a membership program in response to audience demand. She details the challenges and rewards of building recurring revenue and the stability it brings to her business.Scaling to Serve More Clients: Vix recounts her journey from small mastermind groups to managing larger communities. She emphasises the need for strong systems and curriculum to support growth without burnout, and encourages others not to fear letting more people in.Focusing on Instagram: After initially deprioritising Instagram, Vix realised her community was still active there. She shares her mindset shift, new strategies, and how experimenting with content led to exceeding her business goals.Embracing Virality: Vix talks about the value of intentional virality for visibility and growth. She explains how going viral can bring in new, aligned clients and why it’s important to have a content system that nurtures and converts new followers.Leveraging Instagram Stories: Stories became a key sales tool for Vix. She describes her new approach to using stories for nurturing and converting leads, and how each part of Instagram should serve a specific purpose in your business funnel.Running Challenges & Events: Vix shares her decision to try a three-day challenge, despite previous resistance. She encourages listeners to break patterns, experiment with new strategies, and not be afraid to go first—even if it means learning from what doesn’t work. If you want 2026 to be the year your audience grows and your content converts, join Vix' upcoming three-day event and check out the Volume membership for more support and resources. https://vixmeldrew.com/volume-training Connect with Vix: Join VOLUME: https://vixmeldrew.com/volume Instagram: @vixmeldrew Threads: @vixmeldrew Website: https://vixmeldrew.com/

    36분

  8. 2025. 11. 27.

    Why Lead Gen should be your Focus in 2026 (Ep 85)

    In this episode, Vix Meldrew dives deep into why lead generation is the most critical focus for your business in 2026. Drawing from personal experience and industry insights, VX explains how relying on the same audience, referrals, and repeat clients is no longer sustainable for growth. The episode explores the shift in social media platforms—especially Instagram—from follower-based to interest-based algorithms, and how this impacts content reach and lead generation. Key Topics Discussed: The pitfalls of selling to the same audience and the need for new leadsHow Instagram’s algorithm changes have affected coaches and creatorsThe difference between community-based and interest-based content strategiesWhy other platforms (Substack, blogs, podcasts, YouTube) are harder for discoveryThe importance of repositioning your messaging and content to attract strangers, not just your existing communityReal-life examples of business pivots and the impact on lead generationThe “expert paradox” and how advanced positioning can unintentionally repel potential clientsActionable advice for making Instagram your primary lead generation platform in 2026Thank you for listening! If this episode resonated with you, please subscribe, leave a review, and share it with your network. Connect with Vix: Join VOLUME: https://vixmeldrew.com/volume Instagram: @vixmeldrew Threads: @vixmeldrew Website: https://vixmeldrew.com/

    16분
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🎙️ Volume is the podcast for coaches, course creators, and online experts who want to turn their content into a thriving community — and that community into consistent revenue.Hosted by Vix Meldrew, Community Growth Strategist and Volume Coach, this show dives into the strategies and stories behind building a Volume business: one where your content attracts, your community grows, and your offers sell with ease.Each episode unpacks practical tips on:Content that connects and convertsGrowing and nurturing an engaged audienceLaunching and selling without burnoutScaling your group programs, memberships, and mastermindsIf you’re ready to stop shouting into the void and start turning up the volume on your message, this podcast will help you build an audience that buys, raves, and sticks around.Hit follow and let’s grow louder, together. 🔊

정보

  • 제작진
    Vix Meldrew
  • 방송 연도
    2024년 - 2026년
  • 에피소드
    96
  • 등급
    무삭제판
  • 저작권
    © 2026 Vix Meldrew All Rights Reserved.
  • 웹사이트 보기
    Volume

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