48 episodes

The brand messaging podcast; Wait What Really OK is Part Radio Show, Part Podcast, Part Strategy & Part Comic Relief that takes apart the misconceptions, misunderstandings and mistakes of online branding, messaging and optics by delivering up to date, easy to understand information that can be applied to your messaging, regardless of your business.
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Host, Loren Weisman is a Brand Messaging Strategist and Contributor for the Fish Stewarding Group which is Stewarding Strategic Solutions. Loren focuses on the authenticity, authority, optics, psychology and perceptions of a brand, persona or product.
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Fish Stewarding Group (Orlando Division)
207 West Plant Street
Winter Garden, Florida, 34777-0991
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Links
FSG URL: https://fishstewarding.com/
LW URL: https://lorenweisman.com/
Podcast Info: https://lorenweisman.com/brand-messaging-podcast/
Videos: https://youtube.com/lorenweisman/
Pictures: https://instagram.com/lorenweisman/
Amazon Author Page: https://amazon.com/author/lorenweisman
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Music Credits: Opening Theme Song
“Fully Licensed Wait What Really Ok Theme Song" by RKVC.
Copyright 2016 eMbloh Music (ASCAP)/ Cienzo Music (BMI).
Administered by Ass Backwards Music (ASCAP)/Bass Ackwards Music (BMI)
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Music Credits: Closing Theme Song
“News and Information Podcast Percussion Outro” by Doug Hinrichs.
Copyright 2016 Dig And Be Dug Music (BMI).
Administered by Bass Ackwards Music (BMI)

Wait What Really OK with Loren Weisman Loren Weisman

    • Management
    • 5.0, 103 Ratings

The brand messaging podcast; Wait What Really OK is Part Radio Show, Part Podcast, Part Strategy & Part Comic Relief that takes apart the misconceptions, misunderstandings and mistakes of online branding, messaging and optics by delivering up to date, easy to understand information that can be applied to your messaging, regardless of your business.
************************************************
Host, Loren Weisman is a Brand Messaging Strategist and Contributor for the Fish Stewarding Group which is Stewarding Strategic Solutions. Loren focuses on the authenticity, authority, optics, psychology and perceptions of a brand, persona or product.
*****************************************************
Fish Stewarding Group (Orlando Division)
207 West Plant Street
Winter Garden, Florida, 34777-0991
*************************************************
Links
FSG URL: https://fishstewarding.com/
LW URL: https://lorenweisman.com/
Podcast Info: https://lorenweisman.com/brand-messaging-podcast/
Videos: https://youtube.com/lorenweisman/
Pictures: https://instagram.com/lorenweisman/
Amazon Author Page: https://amazon.com/author/lorenweisman
**********************************************
Music Credits: Opening Theme Song
“Fully Licensed Wait What Really Ok Theme Song" by RKVC.
Copyright 2016 eMbloh Music (ASCAP)/ Cienzo Music (BMI).
Administered by Ass Backwards Music (ASCAP)/Bass Ackwards Music (BMI)
**********************************************
Music Credits: Closing Theme Song
“News and Information Podcast Percussion Outro” by Doug Hinrichs.
Copyright 2016 Dig And Be Dug Music (BMI).
Administered by Bass Ackwards Music (BMI)

    Online Reputation Management for your Brand Messaging Optics.

    Online Reputation Management for your Brand Messaging Optics.

    Are you staying on top of the temperature and the optics of the perceptions of your tone, messaging and content online? Are you keeping in mind that what might feel good in a moment could create problems in the future?

    Online Reputation Management for your Brand Messaging Optics is the title of The Brand Messaging Podcast Wait What Really OK Episode 109 hosted by Brand Messaging Strategist Loren Weisman. Loren digs in to a series of thoughts to consider and keep in mind when adding content and when commenting online.

    We are long gone from the days of a private SOS Message in a bottle like The Police Song lyrics. "I'll send an SOS to the world, I hope that someone gets my message in a bottle." These days, our messages and our messaging is far from private and even when we think we are putting something out in the moment, it could be seen by thousands, years later as well as become heavily scrutinized.

    In this episode, Loren also discusses a brief checklist of ideas to maintain the past, the present and the future of your message and your messaging online.

    We are living in a time when both incorrect perceptions of your messaging online can turn into major issues for your business and reputation.

    "We are in a period where comments, posts, shares and even likes can be taken way out of context and create way more issues than they should for businesses and reputations. It is not about managing your reputation online to please everybody, but taking the right steps to reinforce and manage your online reputation can make all the difference for today, tomorrow, next week, next month and next year."

    Episode 109 of the Wait What Really OK Podcast is called Online Reputation Management for your Brand Messaging Optics.

    This Brand Messaging Podcast is available on iHeartRadio, Spreaker, Spotify, Google Podcasts, Apple Podcasts, Castbox, Podbean, Podcast Addict, Listen App, Podchaser, Stitcher, Anchor, TuneIn, Chartable, Hubhopper and other Podcast Distributors.
    ************************************************
    The Brand Messaging Podcast Wait What Really OK is Part Radio Show, Part Podcast, Part Strategy & Part Comic Relief that takes apart the misconceptions, misunderstandings and mistakes of online branding, messaging and optics by delivering up to date, easy to understand information that can be applied to your messaging and brand messaging strategy, regardless of your business.
    ************************************************
    Host, Loren Weisman is a Brand Messaging Strategist and Contributor for the Fish Stewarding Group which is Stewarding Strategic Solutions. Loren focuses on the authenticity, authority, optics, psychology and perceptions of a brand, persona or product.
    *****************************************************
    Fish Stewarding Group (Orlando Division)
    207 West Plant Street
    Winter Garden, Florida, 34777-0991
    *************************************************
    Links
    FSG URL: https://fishstewarding.com/
    LW URL: https://lorenweisman.com/
    Podcast Info: https://lorenweisman.com/brand-messaging-podcast/
    Videos: https://youtube.com/lorenweisman/
    Pictures: https://instagram.com/lorenweisman/
    Amazon Author Page: https://amazon.com/author/lorenweisman
    **********************************************
    Music Credits: Opening Theme Song
    “Fully Licensed Wait What Really Ok Theme Song" by RKVC.
    Copyright 2016 eMbloh Music (ASCAP)/ Cienzo Music (BMI).
    Administered by Ass...

    • 22 min
    Experiencing premature communication needs with your vision.

    Experiencing premature communication needs with your vision.

    Are you telling people about your business, dream or vision too soon? Has it become an issue? Sometimes screaming from the mountain tops can create an avalanche of problems.

    Experiencing premature communication needs with your vision is the title of The Brand Messaging Podcast Wait What Really OK Episode 108 hosted by Brand Messaging Strategist Loren Weisman. Loren digs into the concept around the lack of patience and how not biting your tongue can really end up stinging your business.

    There is a great deal of excitement in the creative process. On top of that, it can be very challenging not to share it with the world. With social media, that can make it even harder. Still, at the same time, that can cause a great deal of hardships if you are sharing too soon and sharing too much.

    So like those funny ads on TV or at least in that format... are you experiencing premature communication needs with your vision? Are you sharing too much, with too many and too soon? And, if you are, whether in person or online, do you realize that there may be a number of people tuning in that might want to take that business, venture or concept to the finish line with out you.

    Consider putting a solid foundation down before you start to share the lowdown on your ideas. The more you have organized, aligned and protected, the less people can take from you. As exciting as it is to share about what you are up to, make sure that what you share can not be used against you or with out you.

    Episode 108 of the Wait What Really OK Podcast is called Experiencing premature communication needs with your vision.

    This Brand Messaging Podcast is available on iHeartRadio, Spreaker, Spotify, Google Podcasts, Apple Podcasts, Castbox, Podbean, Podcast Addict, Listen App, Podchaser, Stitcher, TuneIn, Chartable, Hubhopper and other Podcast Distributors.
    ************************************************
    The Brand Messaging Podcast Wait What Really OK is Part Radio Show, Part Podcast, Part Strategy & Part Comic Relief that takes apart the misconceptions, misunderstandings and mistakes of online branding, messaging and optics by delivering up to date, easy to understand information that can be applied to your messaging and brand messaging strategy, regardless of your business.
    ************************************************
    Host, Loren Weisman is a Brand Messaging Strategist and Contributor for the Fish Stewarding Group which is Stewarding Strategic Solutions. Loren focuses on the authenticity, authority, optics, psychology and perceptions of a brand, persona or product.
    *****************************************************
    Fish Stewarding Group (Orlando Division)
    207 West Plant Street
    Winter Garden, Florida, 34777-0991
    *************************************************
    Links
    FSG URL: https://fishstewarding.com/
    LW URL: https://lorenweisman.com/
    Podcast Info: https://lorenweisman.com/brand-messaging-podcast/
    Videos: https://youtube.com/lorenweisman/
    Pictures: https://instagram.com/lorenweisman/
    Amazon Author Page: https://amazon.com/author/lorenweisman
    **********************************************
    Music Credits: Opening Theme Song
    “Fully Licensed Wait What Really Ok Theme Song" by RKVC.
    Copyright 2016 eMbloh Music (ASCAP)/ Cienzo Music (BMI).
    Administered by Ass Backwards Music (ASCAP)/Bass Ackwards Music (BMI)
    **********************************************
    Music Credits: Closing Theme Songbr...

    • 19 min
    Subjective and objective clarification for brand messaging.

    Subjective and objective clarification for brand messaging.

    Subjective and objective clarification for brand messaging is the title of The Brand Messaging Podcast Wait What Really OK Episode 107 hosted by Brand Messaging Strategist Loren Weisman.

    Loren digs into how the awareness and clarification of the subjective to the objective as well as the intention to the perception inside your brand messaging can increase the authenticity and authority in your delivery.

    In this brief episode, Loren takes a 30 thousand foot look at the clarification issues surrounding the subjective and objective. As well as how intention vs perception can be an issue in the foundation of your authority and authenticity.

    Some can use a reset or a review by going through this check list of intel to help your messaging.

    - Understanding the over saturation of messaging today.
    - Realizing that our intentions are often times not the same as the perceptions others have of us.
    - The truth of authenticity and authority is coming to a greater light in the public eye these days.
    - People have been fooled, used, taken advantage of. They are starting to be able to figure out the fakes.
    - Shifting from the hype PR to the whole of our experience and knowledge is a great inviting factor.
    - Realizing those positions, followings, best seller claims and other titles can be bought.
    - Recognizing the clear difference of the subjective and the objective.
    - How that can help you to create better headlines and invitations to conversations and conversions
    - Marketing your knowledge, authenticity and authority over the sell and the pressure
    - Respecting your three audience simultaneously by honoring each audience.
    - Treating people as people not numbers. Asking for engagement not likes.
    - This is to your advantage and is not something that can be done by everyone.
    - and Applying social to be social, applying wisdom to help as a whole and applying humility…

    Allows for your voice, your knowledge and your messaging to have greater impact and be remembered.

    Episode 107 of the Wait What Really OK Podcast is called Subjective and objective clarification for brand messaging.
    This brand messaging podcast is available on iHeartRadio, Spreaker, Spotify, Google Podcasts, Listen App, Apple Podcasts, Castbox, Podbean, Podcast Addict, Podchaser, Stitcher, TuneIn, Chartable, Hubhopper and other Podcast Distributors.
    ************************************************
    The Brand Messaging Podcast Wait What Really OK is Part Radio Show, Part Podcast, Part Strategy & Part Comic Relief that takes apart the misconceptions, misunderstandings and mistakes of online branding, messaging and optics by delivering up to date, easy to understand information that can be applied to your messaging and brand messaging strategy, regardless of your business.
    ************************************************
    Host, Loren Weisman is a Brand Messaging Strategist and Contributor for the Fish Stewarding Group which is Stewarding Strategic Solutions. Loren focuses on the authenticity, authority, optics, psychology and perceptions of a brand, persona or product.
    *****************************************************
    Fish Stewarding Group (Orlando Division)
    207 West Plant Street
    Winter Garden, Florida, 34777-0991
    *************************************************
    Brand Messaging Podcast Links
    FSG URL: https://fishstewarding.com/
    LW URL: https://lorenweisman.com/
    Podcast Info: https://lorenweisman.com/brand-messaging-podcast/
    Videos: https://youtube.com/lorenweisman/
    Pictures: a...

    • 10 min
    Brand Messaging Strategy Questions for Brand Discovery.

    Brand Messaging Strategy Questions for Brand Discovery.

    Brand Messaging Strategy Questions for Brand Discovery. Questions to answer about yourself, your brand and your direction for partners, investors, customers and marketing.

    Brand Messaging Strategy Questions for Brand Discovery is the title of The Brand Messaging Podcast Wait What Really OK Episode 106 hosted by Brand Messaging Strategist Loren Weisman.

    The last episode was very brief and simple, while this one digs into the brand messaging strategy questions we like to go over with our clients.

    In this episode Band Messaging Strategist Loren Weisman digs in to the questions and the reasons for the questions that he and Fish Stewarding Group ask when in a complete brand discovery or brand audit.

    These are questions that whether you work with us or not, you may want to look into and address. From the angel of partners to investors, clients to customers and marketing to advertising, dialing in these answers to your root messaging can create a healthy impact for your brand and business.

    Here are the questions.

    Who are you trying to reach?
    What do you believe makes you stand out?
    How is your product or service helping as a whole and broadly?
    When did you start?
    When were you first financed?
    When are you looking to go full time?
    How much have you spent on branding, marketing and advertising to date?
    Where do you plan to service or sell your product? 
    Five competitors and Why are they competitors? 
    What influenced you to create the product?
    Who influenced you inside or outside of the business field?
    When did the initial ideas come into play?
    Where were you and what were you doing before it all started? 
    How has creating this vision, product or service changed you?
    Why do you need to see this through?
    Who can make the decisions for the brand, the budget, the development and the forward motion?
    What are the present expectations of investors, lenders or banks?
    Are you legally complaint?
    Are you copyrighted, trademarked or patented?
    Is your Website, SEO, and Social Media foot print COPPA, ADA and google Compliant?
    Who would fit the profile to steal or copy your idea?
    Are there any factors that could destroy the business that others are unaware of?
    Are standing NDA’s, Confidentiality and Liability Documents in place?
    Is your content uniform?
    Is your logo uniform?
    Are your colors uniform?
    Is there any negative press or media issues on the business or any members of the team out there?
    If we do a deep dive, what would we find that you know of both most wouldnt suspect?
    How would you explain what you do or sell to a 4 year old?
    How would you explain what you do or sell to an 18 year old?
    How would you explain it in front of people that do this that have shared the same 10 before you?
    Is it true, Is it fair, does it build connections and does it benefit all parties? And how so?

    If you would like more information about the process of what we do with this information, and how we align it with a brand, contact us for an initial conversation and we can see what might work.

    Episode 106 of the Wait What Really OK Podcast is called Brand Messaging Strategy Questions for Brand Discovery. This brand messaging podcast is available on iHeartRadio, Spreaker, Spotify, Google Podcasts, Listen App, Apple Podcasts, Castbox, Podbean, Podcast Addict, Podchaser, Stitcher, TuneIn, Chartable, Hubhopper and other Podcast Distributors.
    ************************************************
    The Brand Messaging Podcast Wait What Really OK is Part Radio Show, Part Podcast, Part Strategy & Part Comic Relief that takes apart the misconceptions, misunderstandings and mistakes of online branding, messaging and optics by delivering up to date, easy to understand information that can be applied to your messaging and...

    • 23 min
    Brand Messaging Podcast Trailer for Wait What Really OK

    Brand Messaging Podcast Trailer for Wait What Really OK

    Brand Messaging Podcast Trailer for Wait What Really OK.

    An Introduction from Brand Messaging Strategist Loren Weisman about The Brand Messaging Podcast Wait What Really OK.

    The Brand Messaging Podcast Trailer for Wait What Really OK is the title of The ever so brief Episode (only two minutes) 105 of Wait What Really OK hosted by Brand Messaging Strategist Loren Weisman.

    This episode is really a mini introduction to the show if you have not heard it before.

    Or if you have heard it a few times and are wondering a little more about it. Well, here is the short overview for you.

    Information about the show in the signature and here is a little bit about me, the host.
    Loren Weisman is a brand messaging strategist with a focus on the authenticity, authority, optics, psychology and perceptions of a brand, persona or product.

    Weisman has stayed up to date with the constant changes inside and outside of the entertainment industries over the past three decades as well as keeping up with the pulse, messaging and optics of content creation, marketing, promotion, and social media trends.

    Starting his career in music and behind the scenes as a drummer and then music producer, Weisman got to see the ins, outs, ups and downs of music. Shifting to TV production as well as authoring a few books on the music business, Loren always gravitated toward the strategic production elements as much as he did the psychological ones.

    From speaking and counseling on brand messaging to brand discovery, analyzing the two sides of any vision while igniting the investor confidence, as well as brand protection and amplifications approaches for marketing, sales and retention, Weisman helps across the array of the story and the messaging experience for clients.

    Loren is also the brand messaging strategist for The Fish Stewarding Group.

    https://twitter.com/lorenweisman/
    https://linkedin.com/in/lorenweisman/
    https://youtube.com/lorenweisman/
    https://instagram.com/lorenweisman/
    https://facebook.com/lorenweisman/
    https://amazon.com/author/lorenweisman/

    Episode 105 of the Wait What Really OK Podcast is called Brand Messaging Podcast Trailer for Wait What Really OK. This brand messaging podcast is available on iHeartRadio, Spreaker, Spotify, Google Podcasts, Listen App, Apple Podcasts, Castbox, Podbean, Podcast Addict, Podchaser, Stitcher, TuneIn, Chartable, Hubhopper and other Podcast Distributors.
    ************************************************
    The Brand Messaging Podcast Wait What Really OK is Part Radio Show, Part Podcast, Part Strategy & Part Comic Relief that takes apart the misconceptions, misunderstandings and mistakes of online branding, messaging and optics by delivering up to date, easy to understand information that can be applied to your messaging and brand messaging strategy, regardless of your business.
    ************************************************
    Host, Loren Weisman is a Brand Messaging Strategist and Contributor for the Fish Stewarding Group which is Stewarding Strategic Solutions. Loren focuses on the authenticity, authority, optics, psychology and perceptions of a brand, persona or product.
    *****************************************************
    Fish Stewarding Group (Orlando Division)
    207 West Plant Street
    Winter Garden, Florida, 34777-0991
    *************************************************
    Brand Messaging Podcast Links
    FSG URL: a...

    • 1 min
    Coronavirus Character Traits. Some can see your true colors.

    Coronavirus Character Traits. Some can see your true colors.

    Have you noticed some people change, some people stay the exact same and some people just flat out amaze you.

    Coronavirus Character Traits. Some can see your true colors is the title of The Brand Messaging Podcast Wait What Really OK Episode 104 hosted by Brand Messaging Strategist Loren Weisman.

    The Coronavirus character traits that have shown through in the past month and some is the focus on this episode. The Brand Messaging Podcast Wait What Really OK Episode 104 is hosted by brand messaging strategist Loren Weisman.

    In the wake of the Coronavirus, the quarantine and stay at home orders as well as the loss of income and income, many have shown a different side to themselves. It is not all negative though. Some have shown some pretty spectacular true colors in their humility, integrity and love for others. Still on the opposite end of the spectrum, we have seen some of the ones that claim to be the kindest, the most loving, caring and giving, become the exact polar opposite.

    In this experience, it allows us to have a deeper look at the red flags that might have been there before with certain individuals as well as the positive flags that showcased the signs of individuals with honor that act, work and talk in the mode of love even when there is a toil level of fear all around.

    It is a good idea in this time to look at the themes, the patterns and the changes in those both close and only in business as well. And to learn this before getting to heavy involved with a partnership or a venture can save you worlds of trouble down the line.

    Take note of those that changed their tune, just as you note those that stayed the course as well as those that stepped up too. It is a great test to learn about those true colors and how people operate in different circumstances. Which in turn, can make this whole experience while, painful, heartbreaking and challenging for so many, also an intense and wonderful learning experience at the same time.

    Episode 104 of the Wait What Really OK Podcast is called Coronavirus Character Traits. Some can see your true colors. This brand messaging podcast is available on iHeartRadio, Spreaker, Spotify, Google Podcasts, Apple Podcasts, Castbox, Podbean, Podcast Addict, Podchaser, Stitcher, TuneIn, Chartable, Hubhopper and other Podcast Distributors.
    ************************************************
    The Brand Messaging Podcast Wait What Really OK is Part Radio Show, Part Podcast, Part Strategy & Part Comic Relief that takes apart the misconceptions, misunderstandings and mistakes of online branding, messaging and optics by delivering up to date, easy to understand information that can be applied to your messaging and brand messaging strategy, regardless of your business.
    ************************************************
    Host, Loren Weisman is a Brand Messaging Strategist and Contributor for the Fish Stewarding Group which is Stewarding Strategic Solutions. Loren focuses on the authenticity, authority, optics, psychology and perceptions of a brand, persona or product.
    *****************************************************
    Fish Stewarding Group (Orlando Division)
    207 West Plant Street
    Winter Garden, Florida, 34777-0991
    *************************************************
    Brand Messaging Podcast Links
    FSG URL: https://fishstewarding.com/
    LW URL: https://lorenweisman.com/
    Podcast Info: https://lorenweisman.com/brand-messaging-podcast/
    Videos: https://youtube.com/lorenweisman/
    Pictures: https://instagram.com/lorenweisman/
    Amazon Author...

    • 21 min

Customer Reviews

5.0 out of 5
103 Ratings

103 Ratings

Alex J Sanfilippo ,

Relevant and engaging

Loren brings topics that matter in a very engaging way. Solid podcast, really enjoying it and agree with much of what Loren says! A+ and 👍🏻👍🏻

Brooke Craven ,

Awesome Podcast!!

Loren Weisman, host of the Wait What Really OK podcast, highlights all aspects of marketing, branding and more in this can’t miss podcast. The host and expert guests offer insightful information and advice that is helpful to anyone that listens!

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