22 episodes

wakesetGO! is a motivational podcast hosted by digital marketing consultant, Mercedes. Designed to ignite the ambitious spirit within you, this podcast serves as a beacon for anyone looking to enhance their leadership qualities and entrepreneurial mindset. Mercedes brings her experience in the marketing world, as well as her self-awareness journey to inspire others to charge up the CEO in them!

WakesetGO‪!‬ WakesetGO! Hosted By Mercedes Allen

    • Business
    • 5.0 • 1 Rating

wakesetGO! is a motivational podcast hosted by digital marketing consultant, Mercedes. Designed to ignite the ambitious spirit within you, this podcast serves as a beacon for anyone looking to enhance their leadership qualities and entrepreneurial mindset. Mercedes brings her experience in the marketing world, as well as her self-awareness journey to inspire others to charge up the CEO in them!

    wakesetGo! with Copper and Brass Paper Goods Founder Ariel Young

    wakesetGo! with Copper and Brass Paper Goods Founder Ariel Young

    In the latest episode of wakesetGo!, hosted by Mercedes, we commemorate the conclusion of Women's History Month by engaging with Ariel Young, the innovative founder behind Copper and Brass Paper Goods. Ariel shares her remarkable journey from her roots as a school psychologist to becoming an entrepreneur dedicated to infusing the stationery industry with the vibrancy and joy of African American culture. Recognizing a gap in diversity, she embarked on a creative endeavor that initially focused on wrapping paper but soon expanded into a wide array of paper goods celebrating "black woman joy."

    The offerings from Copper and Brass are not just products; they are delightful, whimsical creations designed to spread happiness and inspiration. Each item is a testament to diverse expressions of joy, aiming to motivate and uplift your loved ones.

    Don't miss out on their spring cleaning sale! Visit ⁠https://www.copperandbrass.net/⁠ to explore and purchase. Supporting and sharing this positive venture is crucial in promoting uplifting media.

    Join us for this empowering conversation with Ariel. Let her story inspire you to pursue your ambitions relentlessly, reminding you that no dream is too far out of reach if you push past negativity.

    • 36 min
    wakesetGO! Diversity In Niche Areas & Why Its Needed

    wakesetGO! Diversity In Niche Areas & Why Its Needed

    Prelude: When it comes to talking about diversity, it can make different people uncomfortable for whatever reason, however in order to support innovations in business, and technology, its important to highlight businesses no matter what the demographic is or ethnicity.

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    In an increasingly diverse world, discussing diversity and inclusion can be a sensitive subject, yet it is essential for fostering innovation in business and technology. This episode of wakesetGO!, hosted by Mercedes post-Black History Month, shines a light on the remarkable contributions of famous Black inventors outside of February. It also delves into the Fearless Fund lawsuit and explores its potential repercussions for Black women seeking business funding.

    Moreover, Mercedes tackles the critical role of diverse marketing teams in identifying and engaging niche demographics. By examining successful businesses, including Black-owned enterprises, we illustrate the importance of cultural connection in marketing strategies. This conversation extends beyond simple color labels, addressing the nuances within communities and emphasizing the value of understanding and supporting underrepresented entrepreneurs.



    As we unpack these loaded topics, the goal is to foster awareness and encourage listeners to support local businesses in meaningful ways, such as sharing their stories, Teflar, has grown from being a small black-owned business to having the slogan "Not for you, for everyone", and the list goes on, as we hope it continues for businesses that are looking to expand global reach as Calendly, and Fenty have done, amongst others (too many to name ^_^).



    For further insights and to join the wakesetGO! community, visit wakesetgo.com. Additionally, for expertise in tailoring your marketing efforts, explore i3clicks.com.

    • 18 min
    Learn How To Prioritize & Focus With Lessons From Warren Buffett

    Learn How To Prioritize & Focus With Lessons From Warren Buffett

    On this solo episode Mercedes discusses how Warren Buffett, and Richard Branson both are very strict when it comes to their goals, so much they eliminate any distractions to be successful.



    One strategy discussed is the 2 list method, where Warren Buffet's lesson is put into place.



    Another story is shared about how Richard Branson turned down opportunities to make $$$ because it was not apart of his priority list.



    Having discipline is key on this episode, because when you value your time, you are not just wasting time, or saying yes to anything. Knowing what you want out of life, and focusing on making things happen is what the goal of this episode is all about.



    One key take-away is that busy doesn't mean productive....so wakesetGO! prioritize and focus : )

    www.wakesetgo.com

    • 17 min
    Having The Courage To #wakesetGO!

    Having The Courage To #wakesetGO!

    Join your host Mercedes as she shares how pivoting has helped her on her journey, and how she tunes out the noise to make moves needed for personal growth.



    Listen in for a motivational boost that will inspire you to assess your goals, adjust your mindset, and take the steps necessary to turn your dreams into reality.

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    Remember, in the game of life and success, it's not just about taking risks; it's about making them work for you.

    • 16 min
    Why Being An Influencer = Entrepreneur With Johanna Voss

    Why Being An Influencer = Entrepreneur With Johanna Voss

    In this episode, we are thrilled to have Johanna Voss, a distinguished Influencer Talent Manager who has been full-time in her business as an entrepreneur for over 10 years.

    Johanna shares her journey and experience navigating the intricate world of influencer marketing, representing diverse talent and connecting them with brands that resonate with their audience. Her expertise spans across strategy development, contract negotiations, and fostering successful partnerships between influencers and companies aiming to amplify their reach.



    Whether you're an influencer, a brand manager, or just fascinated by the dynamics of social media marketing, this episode is packed with actionable insights and stories from the front lines of influencer talent management. Don't miss out on Johanna's invaluable advice and her take on the future of influencer marketing.

    Hit subscribe to stay updated with the wakesetGO! Podcast for more episodes like this.



    Visit johannavoss.com for more information on what influencer management is and how to get connected.

    • 58 min
    The Paradox of Quitting: Embracing Failure on the Road to Success

    The Paradox of Quitting: Embracing Failure on the Road to Success

    In this episode, Mercedes talks about how complex and often misunderstood the concept of quitting is. Far from being a sign of defeat, we explore how strategic quitting can be a pivotal decision in the journeys of successful entrepreneurs and business leaders.



    Smart quitting and failure can be used as a stepping stone the difficult decision to quit projects or ventures that were not serving their ultimate goals. These candid stories reveal the emotional and strategic considerations behind quitting and how these moments led to greater opportunities and achievements.



    Hopefully this episode inspires individuals on a personal development quest as well as business owners strategizing their next move. 



    Key notes to remember: the path to success is paved with failures. Each misstep, each setback, is a chance to grow stronger, smarter, and more resilient. So, don't fear failure; embrace it, learn from it, and let it propel you forward.



    Email wakesetgo@gmail.com for features/sponsorship.

    • 15 min

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