Waking Up To Win

Annie Callaway and Chad Elledge

Waking Up to Win is the no-fluff, all-fire podcast for real estate agents who are ready to stop playing small and start building a business that actually works. Hosted by Annie Callaway and Chad Elledge, top-producing agents, brokerage owners, and your new favorite truth-telling duo, this show dishes out bold strategy, unapologetic motivation, and the realest real estate conversations you won’t hear anywhere else. From tactical advice that gets results to mindset shifts that move mountains, Waking Up to Win is where chaos meets clarity, humor meets hustle, and nothing is off-limits.

  1. E21: "Market Reality, Myths, and Momentum"

    FEB 12

    E21: "Market Reality, Myths, and Momentum"

    In this episode of Waking Up to Win, Annie Callaway and Chad Elledge dive into real estate headlines, agent confidence, and the behind-the-scenes realities shaping today’s housing market, while delivering the kind of candid coaching and opinions agents don’t always hear out loud. From rising agent optimism and what a “healthier” market actually means, to price reductions, negotiation norms, and why nearly two-thirds of buyers are paying under list price, Annie and Chad break down what these trends mean for realtors working with buyers, sellers, and investors right now. The conversation takes a sharp turn into real estate investing myths, including the outdated one-percent rule, cap rates, corporate buyers, and why mom-and-pop investors are struggling to compete in a market dominated by long-term institutional strategies. They also unpack a powerful business lesson around ownership, control, and value, challenging agents to think of their contacts, CRM, and sphere of influence as the true “gold” of their business, and to ask who really owns that asset. If you’re a real estate agent looking for market clarity, smarter conversations with clients, stronger business fundamentals, and honest perspective on industry noise, this episode will help you think more strategically and act with intention. Listen in, share this episode with an agent who needs the reality check, subscribe to Waking Up to Win, and keep building a business you actually own.

    44 min
  2. E19: "Real Estate News, Strong Opinions, and No Sugarcoating"

    JAN 22

    E19: "Real Estate News, Strong Opinions, and No Sugarcoating"

    In this episode of Waking Up to Win, Annie Callaway and Chad Elledge blend real estate coaching, mindset, and unfiltered industry conversation to help agents focus on what actually moves the needle. From task prioritization, efficiency versus effectiveness, and identifying true “must-dos,” to real-world coaching around SOI marketing, paid lead generation, ROI, and budgeting time versus money, this episode delivers practical clarity for agents who feel busy but not productive. Annie and Chad break down how to choose lead sources wisely, why working your sphere of influence builds the most sustainable business, and how buying leads is really just paying to expand your network when done correctly. The conversation also covers major real estate headlines, including housing reform discussions, corporate home buying, mortgage-backed securities, affordability challenges, new construction shortages, and why first-time homebuyers are being priced out. Along the way, they keep things real with relatable stories, market debates, and a classic “what the floop” moment that every agent who’s shown homes can laugh at. If you’re a real estate agent looking for motivation, market perspective, smarter lead strategy, and coaching that helps you work on your business instead of spinning your wheels, this episode will give you both insight and encouragement. Listen in, share this episode with a fellow agent who needs direction, subscribe to Waking Up to Win, and keep building your business with intention, clarity, and confidence.

    45 min
  3. E14: “Real Estate Business Planning That Actually Works”

    12/25/2025

    E14: “Real Estate Business Planning That Actually Works”

    In this episode of Waking Up to Win, Annie Callaway and Chad Elledge blend real estate motivation, mindset coaching, and practical business planning to help agents move from busy to intentional. From choosing joy during the holidays to building a business rooted in purpose, they unpack why identifying your “why” is the foundation of sustainable success in real estate. Drawing inspiration from Simon Sinek’s framework, they walk through how understanding your personal and business why shapes client relationships, decision-making, resilience during tough deals, and long-term growth. The conversation expands into real estate business planning done differently, breaking the business into core pillars like marketing, operations, and sales, setting SMART goals, and aligning daily, weekly, and monthly actions with those goals instead of chasing commission checks. Annie and Chad also tackle industry headlines, AI and Google entering MLS listings, commercial real estate predictions, and unfiltered takes on Rocket Mortgage, portal wars, and why local expertise still matters. If you’re a real estate agent looking for clarity, motivation, mindset shifts, and a smarter way to plan your year without burnout, this episode will help you refocus, work on your business, and build something that lasts. Listen now, subscribe, leave a review, share this episode with another agent who needs direction, and follow Waking Up to Win for weekly coaching, real talk, and strategies to help you keep winning.

    36 min

About

Waking Up to Win is the no-fluff, all-fire podcast for real estate agents who are ready to stop playing small and start building a business that actually works. Hosted by Annie Callaway and Chad Elledge, top-producing agents, brokerage owners, and your new favorite truth-telling duo, this show dishes out bold strategy, unapologetic motivation, and the realest real estate conversations you won’t hear anywhere else. From tactical advice that gets results to mindset shifts that move mountains, Waking Up to Win is where chaos meets clarity, humor meets hustle, and nothing is off-limits.