37 episodes

Water and wastewater technology vendors have historically struggled to market themselves effectively. Hosts Jim Lauria and Adam Tank interview the industry’s leading communicators who share their secrets and help demystify the art of industrial storytelling to build better brands, engage more customers, and grow sales.

Water We Talking About‪?‬ Jim Lauria and Adam Tank

    • Business
    • 3.7 • 3 Ratings

Water and wastewater technology vendors have historically struggled to market themselves effectively. Hosts Jim Lauria and Adam Tank interview the industry’s leading communicators who share their secrets and help demystify the art of industrial storytelling to build better brands, engage more customers, and grow sales.

    Michael Stanley Gallisdorfer: Without Water There’s Nothing Else

    Michael Stanley Gallisdorfer: Without Water There’s Nothing Else

    To Michael Stanley Gallisdorfer, affectionately known as MSG, the message for water is simple: Water matters. When sharing water’s story, MSG says to make it simple and direct – and use words that everyone can understand. 

    • 18 min
    Mary Conley Eggert: Don’t Market Water As Water

    Mary Conley Eggert: Don’t Market Water As Water

    For Mary Conley Eggert, Founder of Global Water Works, it’s of the utmost importance to solve the global water crisis in this generation. And that takes everyone working together. 

    • 19 min
    Shea Dunifon: Writing The Story As I Go

    Shea Dunifon: Writing The Story As I Go

    Shea Dunifon, aka Lady C**a, the Education Coordinator for Pinellas County Government finds that the best way to share stories is to start with the basics and keep the message simple. 

    • 22 min
    Candice Jansen: Love Stories Behind Water

    Candice Jansen: Love Stories Behind Water

    Candice Jansen, a water sommelier, gives people a water experience worth remembering by hosting water tastings – elevating water the same way we do wine – allowing others to learn the emotional value of water. 

    • 21 min
    Storytelling, Stewardship, And Educating The Public

    Storytelling, Stewardship, And Educating The Public

    Being a steward and educator for the water industry in his community is of the utmost importance for Jeff Kalmes from the Billerica Water Resource Recovery Facility. 

    • 24 min
    Building As You Hear

    Building As You Hear

    For Herve Buisson from Veolia Water Technologies, when it comes to effectively communicating with an audience, it takes listening, looking for non-verbal signals, and being an interesting and engaging presenter. 

    • 24 min

Customer Reviews

3.7 out of 5
3 Ratings

3 Ratings

ansharma808 ,

A refreshing take on the water industry

Can’t say enough about how cool this podcast is for young water industry professionals. Jim and Adam have done a great job picking guests and topics that brighten up the discussion around water treatment!

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