17 episodes

Water and wastewater technology vendors have historically struggled to market themselves effectively. Hosts Jim Lauria and Adam Tank interview the industry’s leading communicators who share their secrets and help demystify the art of industrial storytelling to build better brands, engage more customers, and grow sales.

Water We Talking About‪?‬ Jim Lauria and Adam Tank

    • Business
    • 3.7 • 3 Ratings

Water and wastewater technology vendors have historically struggled to market themselves effectively. Hosts Jim Lauria and Adam Tank interview the industry’s leading communicators who share their secrets and help demystify the art of industrial storytelling to build better brands, engage more customers, and grow sales.

    Converting Complexity Into Value Your Customers Will Understand

    Converting Complexity Into Value Your Customers Will Understand

    Wim Audenaert, CEO and Founder of AM-TEAM, explains the hardware and software tools he uses to translate the deep science behind his company’s mission into commercial value for the water industry. Among other advice, Wim encourages listeners to be authentic and not overthink their narrative.

    • 28 min
    Björn Otto: Revolutionizing Water And Wastewater Industry Marketing

    Björn Otto: Revolutionizing Water And Wastewater Industry Marketing

    Recognizing the conservative and technology-focused nature of the water and wastewater industry, Björn Otto shares some of the modern marketing methods he deploys to help companies grow within the context of the water and wastewater market.  

    • 25 min
    Developing Messages And Themes In Support Of Your Mission

    Developing Messages And Themes In Support Of Your Mission

    John Farner, Chief Sustainability Officer for Netafim and previous Industry Development Director for the Irrigation Association, discusses the importance of being mission-driven in your communication strategy and shares some examples of how to successfully develop and deploy marketing tools and messages built around themes in support of your business development outcomes.  

    • 31 min
    Antoine Walter: A Lesson For Water Equipment Suppliers In Elevating Your Marketing To The Next Level

    Antoine Walter: A Lesson For Water Equipment Suppliers In Elevating Your Marketing To The Next Level

    Antoine Walter, Senior Business Development Manager for Georg Fischer, discusses his unique marketing approach with Adam and Jim. As Antoine explains his interest in the topics and guests he engages with to create his (don’t) Waste Water podcast and associated compilation book, his passion for our industry and the method behind his creative and entertaining madness shines out.

    • 30 min
    Influencing Tips From Around the Water Industry and Beyond

    Influencing Tips From Around the Water Industry and Beyond

    As President of Bluefield Research, Reese Tisdale has a unique view of the water sector, interacting with water utilities, vendors, investors, and industrial customers. Reese shares his opinions on who in the water sector is telling their story right and offers up some examples from other industries that those in the water sector could learn from.

    • 24 min
    Mae Stevens: Helping The Water Sector Advocate For Itself

    Mae Stevens: Helping The Water Sector Advocate For Itself

    The Federal government plays a significant role in water project development, through both funding and regulating the industry. Water sector champion Mae Stevens shares how we as water professionals need to play an important role in influencing our congressional representatives and senators to win support of what we need to advance business opportunities.  

    • 26 min

Customer Reviews

3.7 out of 5
3 Ratings

3 Ratings

ansharma808 ,

A refreshing take on the water industry

Can’t say enough about how cool this podcast is for young water industry professionals. Jim and Adam have done a great job picking guests and topics that brighten up the discussion around water treatment!

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