Water and wastewater technology vendors have historically struggled to market themselves effectively. Hosts Jim Lauria and Adam Tank interview the industry’s leading communicators who share their secrets and help demystify the art of industrial storytelling to build better brands, engage more customers, and grow sales.
Converting Complexity Into Value Your Customers Will Understand
Wim Audenaert, CEO and Founder of AM-TEAM, explains the hardware and software tools he uses to translate the deep science behind his company’s mission into commercial value for the water industry. Among other advice, Wim encourages listeners to be authentic and not overthink their narrative.
Björn Otto: Revolutionizing Water And Wastewater Industry Marketing
Recognizing the conservative and technology-focused nature of the water and wastewater industry, Björn Otto shares some of the modern marketing methods he deploys to help companies grow within the context of the water and wastewater market.
Developing Messages And Themes In Support Of Your Mission
John Farner, Chief Sustainability Officer for Netafim and previous Industry Development Director for the Irrigation Association, discusses the importance of being mission-driven in your communication strategy and shares some examples of how to successfully develop and deploy marketing tools and messages built around themes in support of your business development outcomes.
Antoine Walter: A Lesson For Water Equipment Suppliers In Elevating Your Marketing To The Next Level
Antoine Walter, Senior Business Development Manager for Georg Fischer, discusses his unique marketing approach with Adam and Jim. As Antoine explains his interest in the topics and guests he engages with to create his (don’t) Waste Water podcast and associated compilation book, his passion for our industry and the method behind his creative and entertaining madness shines out.
Influencing Tips From Around the Water Industry and Beyond
As President of Bluefield Research, Reese Tisdale has a unique view of the water sector, interacting with water utilities, vendors, investors, and industrial customers. Reese shares his opinions on who in the water sector is telling their story right and offers up some examples from other industries that those in the water sector could learn from.
Mae Stevens: Helping The Water Sector Advocate For Itself
The Federal government plays a significant role in water project development, through both funding and regulating the industry. Water sector champion Mae Stevens shares how we as water professionals need to play an important role in influencing our congressional representatives and senators to win support of what we need to advance business opportunities.
A refreshing take on the water industry
Can’t say enough about how cool this podcast is for young water industry professionals. Jim and Adam have done a great job picking guests and topics that brighten up the discussion around water treatment!