58 episodes

Water and wastewater technology vendors have historically struggled to market themselves effectively. Hosts Jim Lauria and Adam Tank interview the industry’s leading communicators who share their secrets and help demystify the art of industrial storytelling to build better brands, engage more customers, and grow sales.

Water We Talking About‪?‬ Jim Lauria and Adam Tank

    • Business
    • 4.0 • 4 Ratings

Water and wastewater technology vendors have historically struggled to market themselves effectively. Hosts Jim Lauria and Adam Tank interview the industry’s leading communicators who share their secrets and help demystify the art of industrial storytelling to build better brands, engage more customers, and grow sales.

    Chris Peacock: Fight Club Rules of Water

    Chris Peacock: Fight Club Rules of Water

    Send us a Text Message.Christopher Peacock has worn many hats in the water industry; entrepreneur, author, and now CEO / Founder of Agcor, by AQUAOSO. In this episode Chris talks about how to tell water's story to a variety of stakeholders, and not just the same ol' way we've been talking about water for decades.

    • 21 min
    Doug Larson: Water's Preacher

    Doug Larson: Water's Preacher

    Send us a Text Message.Doug is preacher. Yes - that kind. But also a preacher of the value of water! As the President of Ag Water Chemical, Doug has spent countless hours with the agricultural community telling water's story in unique and compelling ways.

    • 25 min
    Milin Patel - Telling Water's Story Through Taste

    Milin Patel - Telling Water's Story Through Taste

    Send us a Text Message.Milin holds one of the rarest titles of our time: water sommelier.Wait... that's a real thing? Yes. According to Patel, a water sommelier is someone who can spark people’s imagination and elevate a drinking water lifestyle as well as teach individuals about a water’s taste, source and its geology. Having vowed his life to advocating for safe, clean water, he puts an honor into teaching people how to respect and appreciate water.

    • 20 min
    Chris Gasson - When Money Meets Water

    Chris Gasson - When Money Meets Water

    Send us a Text Message.Christopher Gasson is an authority on water finance and markets. After a degree in politics and economics at Oxford University, he worked as a financial journalist and investment banker, before acquiring Global Water Intelligence in 2002. He's built GWI into one of the world's foremost research firms in the water industry, and on this episode he lays bare all of the secrets of the trade in telling water's story.

    • 19 min
    Chelsea Boozer: Going Rogue as a Water Storyteller

    Chelsea Boozer: Going Rogue as a Water Storyteller

    Send us a Text Message.Chelsea is one of the water industries most public - and fun - personas. She currently leads Rogue Water Lab as Executive Director, working to bolster public trust for sustainable water solutions through community engagement and storytelling by equipping, inspiring, and empowering service providers to collaborate with communities and policymakers.

    • 22 min
    Christel Dyer: Water Geek & Children's Book Author

    Christel Dyer: Water Geek & Children's Book Author

    Send us a Text Message.As the Chief of Treatment for HRSD, Christel has a wealth of experience in telling water's story... but she also wears another hat - a first time author of "Lemon and Cedar", an illustrated children's book. Learn more about how she's telling the story of water, the environment, and more in creative ways on this episode of Water We Talking About.

    • 17 min

Customer Reviews

4.0 out of 5
4 Ratings

4 Ratings

ansharma808 ,

A refreshing take on the water industry

Can’t say enough about how cool this podcast is for young water industry professionals. Jim and Adam have done a great job picking guests and topics that brighten up the discussion around water treatment!

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