Water and wastewater technology vendors have historically struggled to market themselves effectively. Hosts Jim Lauria and Adam Tank interview the industry’s leading communicators who share their secrets and help demystify the art of industrial storytelling to build better brands, engage more customers, and grow sales.
Michael Stanley Gallisdorfer: Without Water There’s Nothing Else
To Michael Stanley Gallisdorfer, affectionately known as MSG, the message for water is simple: Water matters. When sharing water’s story, MSG says to make it simple and direct – and use words that everyone can understand.
Mary Conley Eggert: Don’t Market Water As Water
For Mary Conley Eggert, Founder of Global Water Works, it’s of the utmost importance to solve the global water crisis in this generation. And that takes everyone working together.
Shea Dunifon: Writing The Story As I Go
Shea Dunifon, aka Lady C**a, the Education Coordinator for Pinellas County Government finds that the best way to share stories is to start with the basics and keep the message simple.
Candice Jansen: Love Stories Behind Water
Candice Jansen, a water sommelier, gives people a water experience worth remembering by hosting water tastings – elevating water the same way we do wine – allowing others to learn the emotional value of water.
Storytelling, Stewardship, And Educating The Public
Being a steward and educator for the water industry in his community is of the utmost importance for Jeff Kalmes from the Billerica Water Resource Recovery Facility.
Building As You Hear
For Herve Buisson from Veolia Water Technologies, when it comes to effectively communicating with an audience, it takes listening, looking for non-verbal signals, and being an interesting and engaging presenter.
A refreshing take on the water industry
Can’t say enough about how cool this podcast is for young water industry professionals. Jim and Adam have done a great job picking guests and topics that brighten up the discussion around water treatment!