Waves Business Coaching

Jacob Karnes
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  • BUSINESS
  • UPDATED WEEKLY

Welcome to the Waves Business Coaching podcast, where we help you build your dream business so that you can have more freedom.  Waves Business Coaching is hosted by Jacob Karnes, the owner of Waves Business Coaching and best-selling author of Master Your First Job. You'll hear from Jacob and other subject-matter experts so that you can create the dream business you need to get the freedom you desire. Visit our websites: WavesBusinessCoaching.com MasterYourFirstJob.com

  1. 4D AGO

    63. Building a Career on Curiosity with Luke Frazier

    Luke Frazier, Head of Revenue at Good Agency, joins the show to discuss his unconventional path from early podcasting pioneer to marketing strategist. Starting 12 years ago when podcasting required custom-built RSS feeds and manual distribution, Luke used his show as a masterclass in building relationships and connecting with people—skills that became the foundation of his entire career. In this conversation, Luke shares why podcasting has exploded in popularity (hint: it's not about chasing millions of listeners), the tension between doing what you're capable of versus what you're called to do, and why trying to be good at everything actually robs others of using their gifts. Whether you're thinking about starting a podcast, building a business, or just trying to figure out where your unique strengths lie, Luke's journey offers practical wisdom wrapped in honest reflection. Get Jacob’s Book for Free: https://www.masteryourfirstjob.com/free Visit Our Website: https://wavesbusinesscoaching.com Connect with Jacob on Linked In: https://www.linkedin.com/in/jacobkarnes/ Subscribe to the Waves Business Coaching Podcast: YouTube: https://www.youtube.com/@wavesbusinesscoaching Spotify: https://open.spotify.com/show/3pbBD2zFZKsq588qJOh9QW Apple Podcasts: https://podcasts.apple.com/us/podcast/waves-business-coaching/id1714852483Visit our Website: https://wavesbusinesscoaching.com Chapters 00:00 Introduction and Personal Background03:39 The Journey into Podcasting08:26 The Rise of Podcasting13:14 Intentionality in Podcasting14:43 Building Genuine Connections20:36 Transitioning from Business Owner to Employee30:14 The Importance of Knowing Your Strengths

    37 min

  2. JAN 27

    62. Building Velocity in Your Business with Clay Vaughan

    In this episode of the Waves Business Coaching Podcast, Jacob Karnes interviews Clay Vaughan, founder and CEO, about his new book "Velocity" and the framework for creating a Velocity flywheel to grow businesses. They discuss the importance of heart, heading, and hustle in business, and how these elements contribute to success. Clay shares insights from his experience in business, including the significance of accountability, culture, and strategic planning. Get Clay’s Book: https://velocitybook.com Get Jacob’s Book for Free: https://masteryourfirstjob.com/free Visit Our Website: https://wavesbusinesscoaching.com Connect with Jacob on Linked In: https://www.linkedin.com/in/jacobkarnes/ Subscribe to the Waves Business Coaching Podcast: YouTube: https://www.youtube.com/@wavesbusinesscoaching Spotify: https://open.spotify.com/show/3pbBD2zFZKsq588qJOh9QW Apple Podcasts: https://podcasts.apple.com/us/podcast/waves-business-coaching/id1714852483Visit our Website: https://wavesbusinesscoaching.com

    46 min

  3. JAN 13

    61. How to Build a Marketing Strategy That Scales

    In this episode of the Waves Business Coaching Podcast, Jacob Karnes interviews David Lillard, head of Spartan Marketing. They discuss the importance of lead generation, clarity in marketing strategies, and the role of team dynamics in achieving business success. David shares insights on building a marketing blueprint, turning customers into brand advocates, and the significance of treating employees as valuable team members. The conversation emphasizes the need for businesses to focus on relationships and clarity to drive growth and success. Get Jacob’s Book for Free: https://www.masteryourfirstjob.com/free Visit Our Website: https://wavesbusinesscoaching.com Connect with Jacob on Linked In: https://www.linkedin.com/in/jacobkarnes/ Subscribe to the Waves Business Coaching Podcast: YouTube: https://www.youtube.com/@wavesbusinesscoaching Spotify: https://open.spotify.com/show/3pbBD2zFZKsq588qJOh9QW Apple Podcasts: https://podcasts.apple.com/us/podcast/waves-business-coaching/id1714852483Visit our Website: https://wavesbusinesscoaching.com Chapters 00:00 Introduction to David Lillard and Spartan Marketing04:19 Understanding Lead Generation Strategies09:13 The Importance of Clarity in Marketing13:30 Creating a Marketing Blueprint16:58 Turning Customers into Brand Advocates20:55 Building a Values-Driven Team27:39 Final Thoughts and Key Takeaways

    34 min

  4. 12/16/2025

    60. How Great Stories Turn Sports into Something Deeper with David Cobb

    In this episode of The Waves Business Coaching Podcast, host Jacob Karnes interviews David Cobb, a college sports writer for CBS Sports. They discuss David's journey in sports journalism, the evolution of storytelling in the industry, and the impact of AI on writing. The conversation also touches on the importance of human connection, leadership in journalism, and investing in young talent. David shares insights from his experiences covering college football and basketball, and they conclude with rapid-fire questions about memorable moments in sports. Read David’s Articles on CBS Sports: https://www.cbssports.com/writers/david-cobb/ Get Jacob’s Book for Free: https://www.masteryourfirstjob.com/free Visit Our Website: https://wavesbusinesscoaching.com Connect with Jacob on Linked In: https://www.linkedin.com/in/jacobkarnes Subscribe to the Waves Business Coaching Podcast: YouTube: https://www.youtube.com/@wavesbusinesscoaching Spotify: https://open.spotify.com/show/3pbBD2zFZKsq588qJOh9QW Apple Podcasts: https://podcasts.apple.com/us/podcast/waves-business-coaching/id1714852483 Chapters 00:00 Introduction and Background of David Cobb04:00 The Evolution of Sports Journalism06:55 The Role of Storytelling in Sports10:28 Personal Connections Through Sports15:14 The Impact of AI on Sports Writing27:37 The Human Element in Storytelling28:58 The Role of AI in Sports Journalism30:53 Building Relationships in Reporting33:30 Investing in Young Talent37:55 Leadership and Management in Media42:48 Memorable Moments in College Football

    50 min

  5. 12/02/2025

    59. The Four C’s of Great Leadership with Dusty Holcomb

    In this episode of the Waves Business Coaching Podcast, Jacob Karnes interviews Dusty Holcomb, founder of the Arcqus Group. Dusty shares his journey from corporate leadership to coaching, emphasizing the importance of self-leadership and clarity in effective leadership. He introduces the Four C's framework for leadership, which includes clarifying expectations, creating a system of measurement, fostering a culture of coaching, and establishing accountability. Dusty highlights the significance of repetition in leadership communication and the need for leaders to connect individual roles to the organization's purpose. The conversation concludes with key takeaways on the importance of giving oneself space to think and the value of mentorship. Leadership Gap Assessment: http://www.burnout2breakout.com Get Jacob’s Book for Free: https://www.masteryourfirstjob.com/free Visit Our Website: https://wavesbusinesscoaching.com Connect with Jacob on Linked In: https://www.linkedin.com/in/jacobkarnes/ Subscribe to the Waves Business Coaching Podcast: YouTube: https://www.youtube.com/@wavesbusinesscoaching Spotify: https://open.spotify.com/show/3pbBD2zFZKsq588qJOh9QW Apple Podcasts: https://podcasts.apple.com/us/podcast/waves-business-coaching/id1714852483Visit our Website: https://wavesbusinesscoaching.com Chapters 00:00 Introduction to Dusty Holcomb04:16 Dusty's Journey and Leadership Philosophy07:00 The Arcus Group and Its Mission09:46 Self-Leadership as a Gateway to Impact12:46 The Four C's Framework for Leaders15:33 The Importance of Clarity and Accountability18:31 Repetition in Leadership for Clarity21:16 Connecting the Dots for Team Members24:05 Final Takeaways and Closing Thoughts

    34 min

  6. 11/18/2025

    58. How to Lead Humans, Not Employees with Angela Gill Nelms

    In this episode of the Waves Business Coaching Podcast, Jacob Karnes interviews Angela Gill Nelms, an accomplished executive and entrepreneur. Angela shares her inspiring journey from a challenging childhood to becoming a biomedical engineer and a leader in the healthcare startup space. The conversation delves into the importance of leadership, the significance of first jobs, and the need for a strong company culture. Angela emphasizes the value of genuine human connection in business and the necessity of hiring for future growth rather than immediate needs. The episode concludes with key takeaways on fostering a culture of feedback and transparency, and the importance of seeing employees as individuals. Connect with Angela: https://www.angelagillnelms.com/podcasts/ Get Jacob’s Book for Free: https://www.masteryourfirstjob.com/free Visit Our Website: https://wavesbusinesscoaching.com Connect with Jacob on Linked In: https://www.linkedin.com/in/jacobkarnes/ Subscribe to the Waves Business Coaching Podcast: YouTube: https://www.youtube.com/@wavesbusinesscoaching Spotify: https://open.spotify.com/show/3pbBD2zFZKsq588qJOh9QW Apple Podcasts: https://podcasts.apple.com/us/podcast/waves-business-coaching/id1714852483Visit our Website: https://wavesbusinesscoaching.com Chapters 00:00 Angela's Journey: From Adversity to Leadership02:53 Crafting Masterpieces: The Art of Blacksmithing and Beekeeping05:46 The Importance of First Jobs and Early Lessons08:36 Service Excellence: The Key to Customer Satisfaction11:36 Building a Strong Company Culture14:17 Values in Action: Aligning Culture with Growth17:10 Evolving Values: Adapting to Change in Organizations19:35 Designing Company Culture22:38 Scaling Teams Effectively26:47 Hiring for the Future29:41 The Importance of Problem Finders34:10 Human Connection in Business

    39 min

  7. 11/04/2025

    57. How to Tell Stories That Actually Connect with Andrew Amerson

    In this episode of the Waves Business Coaching Podcast, Jacob Karnes interviews Drew Amerson, the founder of Tree City Creative, a video-led marketing company. They discuss Drew's journey in storytelling, the influence of North Point Ministries on his communication style, and the importance of storytelling in various mediums, including music and literature. Drew shares insights on how storytelling can enhance marketing efforts and the significance of depth in narratives, drawing parallels with Disney's approach to storytelling in entertainment. In this engaging conversation, Jacob Karnes and Drew Amerson explore the intricate relationship between storytelling and branding, emphasizing the importance of detail in marketing. They discuss how effective storytelling can bridge the gap between nonprofits and for-profits, and the necessity of balancing content quality with aesthetic appeal in video production. The dialogue also touches on the creative process, drawing parallels between music, sports, and marketing, ultimately highlighting the value of tension in fostering creativity and collaboration. Tree City Creative: treecitycreative.com Get Jacob’s Book for Free: https://www.masteryourfirstjob.com/free Visit Our Website: https://wavesbusinesscoaching.com Connect with Jacob on Linked In: https://www.linkedin.com/in/jacobkarnes/ Subscribe to the Waves Business Coaching Podcast: YouTube: https://www.youtube.com/@wavesbusinesscoaching Spotify: https://open.spotify.com/show/3pbBD2zFZKsq588qJOh9QW Apple Podcasts: https://podcasts.apple.com/us/podcast/waves-business-coaching/id1714852483Visit our Website: https://wavesbusinesscoaching.com Chapters 00:00 Introduction to Drew Amerson and Tree City Creative03:01 The Impact of North Point on Storytelling06:09 Exploring Storytelling in Music and Literature08:59 The Art of Storytelling in Business and Marketing11:55 Disney: Mastering Storytelling in Entertainment18:47 The Power of Storytelling in Branding21:24 Creating Engaging Visuals for Effective Marketing23:03 Learning from Nonprofits: Storytelling Across Sectors25:50 Balancing Content and Aesthetics in Marketing29:42 The Beatles and the Art of Storytelling36:22 Embracing Tension in Creative Processes

    39 min

  8. 10/21/2025

    56. Why Culture Is Built on the Frontline with Craig Coyle

    In this episode of the Waves Business Coaching Podcast, Jacob Karnes interviews Craig Coyle, a former US Army captain and Apache helicopter pilot turned leadership coach. They discuss the importance of leadership, culture, and employee engagement in business. Craig shares insights from his military experience and how they translate into effective leadership in the corporate world. The conversation covers the significance of creating systems for success, understanding employee buy-in, providing pathways for growth, and balancing operational excellence with the risk of burnout. Craig emphasizes that the best product a company can offer is its people, and that investing in their development leads to a thriving organizational culture. The Leader's Preflight Checklist - https://operationlead.com/checklist Get Jacob’s Book for Free: https://www.masteryourfirstjob.com/free Visit Our Website: https://wavesbusinesscoaching.com Connect with Jacob on Linked In: https://www.linkedin.com/in/jacobkarnes/ Subscribe to the Waves Business Coaching Podcast: YouTube: https://www.youtube.com/@wavesbusinesscoaching Spotify: https://open.spotify.com/show/3pbBD2zFZKsq588qJOh9QW Apple Podcasts: https://podcasts.apple.com/us/podcast/waves-business-coaching/id1714852483Visit our Website: https://wavesbusinesscoaching.com Chapters 00:00 From Military to Mentorship: Craig's Journey08:17 Culture and Workforce Engagement: A Strategic Approach12:45 Systems for Success: Creating a Positive Culture16:18 Understanding Employee Buy-In: Beyond Generational Differences20:39 Employee Empowerment and Loyalty21:35 The Importance of Growth Opportunities23:21 Creating a Positive Work Environment25:09 Investing in Employee Development27:59 Workforce Marketing and Employee Retention30:23 Balancing Operational Excellence and Burnout

    41 min
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About

Welcome to the Waves Business Coaching podcast, where we help you build your dream business so that you can have more freedom.  Waves Business Coaching is hosted by Jacob Karnes, the owner of Waves Business Coaching and best-selling author of Master Your First Job. You'll hear from Jacob and other subject-matter experts so that you can create the dream business you need to get the freedom you desire. Visit our websites: WavesBusinessCoaching.com MasterYourFirstJob.com

Information

  • Creator
    Jacob Karnes
  • Years Active
    2023 - 2026
  • Episodes
    64
  • Rating
    Clean
  • Copyright
    © Jacob Karnes
  • Show Website
    Waves Business Coaching

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