In this episode, I am joined by Sierra Blake, therapist, researcher, and founder of St. Lucie, the first sauna serum brand to exist. In this conversation, we dive into Sierra's fascinating journey from studying the psychological impacts of sauna and cold exposure in addiction recovery to building a company centered around ritual, presence, and the mind-body connection. We talk about why sauna culture is experiencing such a resurgence, what modern wellness often gets wrong about healing, and how practices like heat, cold, and sensory ritual can help us reconnect with ourselves in a world that constantly pulls us out of the present moment. We also get into the realities of entrepreneurship, the challenges of creating an entirely new product category, and why Sierra believes that some of the most powerful wellness practices aren't about optimization at all—they're about paying attention. Whether you're a sauna enthusiast, curious about the science of nervous system regulation, or simply interested in creating more intentional rituals in your life, I think you're going to get a lot out of this conversation. About Sierra Sierra Blake is a therapist, entrepreneur, and founder of Saint Lucie, where she explores the intersection of mental wellbeing, ritual, and modern wellness culture. With a background spanning behavioral health, addiction recovery, fundraising, and business development, her work is driven by a simple question: how do we build lives and communities that help people truly flourish? Through her speaking, writing, and entrepreneurial work, she advocates for wellbeing as both a personal practice and a collective responsibility. Follow Sierra on Instagram: https://www.instagram.com/__sierrablake Sierra’s Substack: https://substack.com/@sierrablake Shop Saint Lucie: https://www.shopsaintlucie.com/ Follow Saint Lucie on Instagram: https://www.instagram.com/shopsaintlucie
