We Are ENCODED

Chris Walker

We Are ENCODED is a podcast about mastering Frequency - the invisible architecture that shapes everything in you life. Each episode delivers clear frameworks, grounded insights, and real-world examples to increase your awareness and empower you. Frequency is your inner operating system, including your identity, beliefs, emotions, and intentions. These invisible elements then are visibility expressed through behavior patterns and results. Frequency Training is the structured, measurable, repeatable method of elevating our frequency to create expansive, sustainable, life-changing transformation across all areas of your life. If you’ve felt meant for something more or ready to break through limitations, this is the conversation you’ve been waiting for.

  1. 7시간 전

    What Got You Here Won't Get You To What's Next | Why Learning More & Working Harder is No Longer a Sustainable Advantage | ABM Mastered w/ Sam Hall

    In this episode, Chris Walker joins Sam Hall for a conversation that opens exactly where most marketing podcasts never go: a room full of stressed marketers at a conference, all networking because they are quietly terrified of losing their jobs, and why what they are experiencing is not a personal problem or a marketing problem but a structural economic signal that almost nobody has connected to the actual cause. Chris maps the cascade clearly. Large publicly traded companies are running 15 to 20% layoffs right now. Six months from now it will be mid-market. Six months after that, SMBs. The pattern is nearly identical to the COVID tech slowdown. And underneath it all, the same supply and demand shift is running: knowledge is no longer scarce, which means the premium paid for it is coming down, which means the entire career architecture built around accumulating and processing information is producing diminishing returns for the people who followed it exactly as instructed. The entry-level job market is the worst it has been in 40 years not because the economy is broken but because entry-level knowledge work is the easiest thing to automate. The conversation then goes somewhere most business podcasts will not: the personal and organizational cost of fear of judgment. Chris names it as the single reason companies do not innovate despite knowing their strategies are not working. CMOs know the data. They know the approach is failing. They do not change because changing means risking the job. That fear runs all the way down the org chart and suppresses every ounce of creative capacity in the building. The companies that raise capital and install a quarterly financial pressure structure on top of that fear are not at an advantage anymore. They are at a structural disadvantage against individuals and small teams operating with full creative sovereignty and no one to answer to but their own judgment. Sam asks what the most underdeveloped of the 12 human intelligence capacities is. Chris answers without hesitation: emotional sovereignty. Not because it is the most complicated but because most people have been conditioned to believe that managing their anxiety and suppressing their frustration is the ceiling of what is possible. It is not. It is just the ceiling of what the current development infrastructure has been built to deliver. What You'll Learn Why the layoff cascade from large companies to SMBs follows a near-identical historical pattern and what it signals about where the economy is heading nextWhy being the best knowledge worker right now is the same as being the best factory worker in 1967, extending the runway without changing the destinationWhy creativity, adaptability, and autonomous thinking were not developed in the knowledge era because the economy simply did not need them yetChris's personal story from 2015: 210 pounds, $95K a year, and what the gap between latent potential and expressed potential actually looks like from the insideWhy freedom is a perception before it is a circumstance and what that distinction changes about how people navigate their careersWhy raising venture capital has shifted from a structural advantage to a structural disadvantage for creativity and organizational cultureThe difference between transactional relationship building and deep relationship building in sales, which one AI will automate completely, and which one becomes more valuable as product parity increasesWhy emotional sovereignty is the most underdeveloped of the 12 human intelligence capacities and why most people dramatically underestimate how much their psycho-emotional state is suppressing their output Learn more at: encoded.ai 🎵 Intro music: "Saturday Luv" by Zone+ Used with permission. All rights reserved to the artist.

    51분
  2. 5일 전

    Healthy Skepticism of Frequency Training | Breaking Down the Research, Scientific Mechanisms, and Biometrics | On the Same Paige w/ Paige Leacey

    In this episode, Chris Walker joins Paige Leacey for one of the most wide-ranging conversations the show has run, covering the decision to sell Refine Labs, the origin of ENCODED, clairvoyant visions, and why almost everything most people believe about success, beauty, money, and relationships are programs they never chose. Chris opens with the exit story: the vision for ENCODED landed the day before he decided to sell. He made the full decision on a plane to Sydney. He then walks back to the personal starting point, a business scaling past $3 million in revenue, speaking at Google, and still feeling anxiety twice a week, still waiting for the next revenue milestone to finally feel like enough. Three years of iterating on a daily writing practice later, the anxiety was gone entirely, the company ran without him, and his EEG readings left researchers telling him they had never seen a brain operating that calmly before. Paige pushes back honestly throughout. On skepticism, Chris reframes consistency not as something people lack but as something already running in abundance toward whatever programs are dominant. On clairvoyance, he describes the physical sensation before a vision lands, the Megan Bowen hiring decision that arrived as a voice on a walk during COVID, and the vision for The Frequency Era that came before he had language to explain it. On consciousness, he introduces the iPhone on airplane mode framework and the idea that children under seven express the most extraordinary human capacities precisely because they have not yet been programmed out of them. The episode closes on what Chris has changed his mind about in ten years. Almost everything. Not because facts changed but because he realized what he believed were facts were programs he never chose. What You'll Learn Why Chris sold Refine Labs the day after the vision for ENCODED arrived and why the spreadsheet case did not matterThe personal starting point and the three-year writing practice that shifted everythingWhy humans are already wildly consistent and what that means for anyone trying to change behaviorThe productivity contract and beauty contract: the programs driving overworking and the goalpost that never stops movingHow clairvoyant visions feel physiologically and what the Megan Bowen story reveals about intuition at that levelThe iPhone on airplane mode framework for the six frequency tiers and why most people live with their capabilities switched offWhy children under seven express the most extraordinary human capacities and what programming does to them over timeHow belief systems may directly influence physiology from back injuries to medication dependencyThe bifurcation Chris sees coming: synthetic humans versus organic humans who realize how powerful they already areWhy almost nothing you believe about success, beauty, or relationships is a rule you actually choseLearn more at: encoded.ai 🎵 Intro music: "Saturday Luv" by Zone+ Used with permission. All rights reserved to the artist.

    1시간 47분
  3. 6월 2일

    How to Build the Skills AI Can't Replace | Frequency, Nervous System Capacity, and Human Intelligence | Unlearn Podcast w/ Barry O'Reilly

    In this episode, Chris Walker joins Barry O'Reilly to connect two systems-level thinkers around a deceptively simple premise: the anxiety most people feel right now about AI is not caused by the information they are receiving. It is caused by the programs running underneath that information before a single conscious thought occurs. Chris opens with the origin story Barry set up perfectly: getting politely let go from a Series A company in 2019, being told by the CEO on the way out that he was an entrepreneur, and building to nearly $500K in annual revenue within three months. The pattern that made that possible, systems-level thinking across domains rather than deep specialization in one, is the same pattern behind the frequency framework: pulling from neuroscience, performance research, cognitive science, and economic history to connect dots that specialists in any single domain cannot see from inside it. The conversation then goes deep on the physiology. Dominant neural pathways set the capacity of the nervous system automatically before thinking starts. That state determines where resources go in the body, whether toward clarity, creativity, and self-trust or toward anxiety, second-guessing, and imposter syndrome. Changing behavior without changing the programs driving it is working at the seventh link of a seven-link chain. It is why willpower fails 91% of the time and why competence in a specific domain does not transfer to unwavering self-trust across all domains. The path is not thinking differently. It is building a new neural pathway through repetition until it becomes the automatic one, which takes 66 days on average. Barry raises the identity question and Chris frames it as a live exercise: write down who you are, right now, in 30 seconds. The specificity of the answer, or the lack of it, tells you whether your mind has a stable reference point or whether it is navigating without a compass. Most people write job titles and roles they were given rather than the identity they have chosen. That gap is where symptoms live. What You'll Learn Why systems-level thinking across domains consistently outperforms deep specialization in one domain, in business and in lifeHow dominant neural pathways set the capacity of the nervous system before any conscious thought occurs and why that chain is the most economically relevant thing a person can understandWhy anxiety about AI is not caused by the information but by the programs interpreting what that information means before you feel anythingThe difference between competence in a domain and unwavering self-trust, and why building one does not automatically build the otherWhy willpower fails 91% of the time and what the physiology of building a new dominant neural pathway actually requiresHow 66 days of consistent repetition shifts the default automatic response and what it looks and feels like when the new pathway becomes dominantThe 30-second identity exercise that reveals whether your mind has a stable internal reference point or is navigating without a compassWhy emotional sovereignty is not emotion management and why the symptoms most people have normalized, anxiety, imposter syndrome, self-doubt, are fully resolvable rather than permanently manageableHow the Encoded AI process compresses what used to take 12 weeks of expensive coaching into 45 to 90 minutes using AI personalizationWhy the next scarce premium economic resource is not what you know but the quality of the human doing the thinking, deciding, creating, and leadingLearn more at: encoded.ai 🎵 Intro music: "Saturday Luv" by Zone+ Used with permission. All rights reserved to the artist.

    48분
  4. 5월 30일

    The Science & Physiology of Frequency Training | Neural Pathways & Nervous System Capacity

    In this solo episode, Chris Walker breaks down the full science and physiology behind why frequency training works, how it works at a neurological level, and why the economic shift driven by AI makes this the most important development target of the next era. The episode opens with the economic context: AI is making knowledge and information processing abundant, and when supply increases on what used to be the scarce premium resource, the premium paid on it comes down. Entry-level job markets declining, software development contracting, and corporate hierarchies collapsing are not signs of a bad economy. They are signs of an economic transition. The training target is shifting from the conscious mind to the subconscious foundation, and that requires a shift in the primary method of development, from learning to training. Chris then walks through the exact physiological chain that makes frequency training effective. Dominant neural pathways in the subconscious automatically interpret everything happening in your life and send the signal that sets your nervous system state. That state determines how resources are allocated across the body before you think or do anything. When more resources flow to the prefrontal cortex, clarity, emotional regulation, creativity, self-trust, and the full range of human intelligence capacities become available. When they are diverted to fight-or-flight functions, those capacities go offline. The programs running in your subconscious are setting that split automatically, all the time, without you choosing it. The episode closes on two points that most conversations miss. First, the compounding mechanism: each new dominant neural pathway continues to shift the nervous system baseline, which sends a desensitization signal to the amygdala, which expands capacity. Capacity is not the same as state. Optimization and biohacking charge the battery you already have. Frequency training makes the battery bigger. Second, nervous system co-regulation: the state of your nervous system is contagious. People around you, especially children and direct reports, sense it and assimilate to it automatically before anyone says a word. That makes your frequency a leadership multiplier, not just a personal performance variable. What You'll Learn Why the economic shift to AI requires a shift in the primary method of human developmentThe exact neurological chain from subconscious programs to nervous system state to human performanceHow dominant neural pathways form, how long they take to establish, and why handwriting is the most effective method for building new onesWhy your subconscious foundation sets your performance ceiling before you start thinking or doing anythingThe difference between nervous system state and nervous system capacity and why only one of them actually expands your potentialHow HRV, cortisol, and EEG brainwave scans function as proxy measurements for frequency training progressThe compounding effect that occurs as new neural pathways stack and the nervous system baseline continues to shiftWhy automatic regulation is an output of frequency training and not a technique to practiceHow nervous system co-regulation works and why your state directly expands or contracts the people around youWhy nervous system capacity will be the most important measurable performance variable of the frequency era Learn more at: encoded.ai 🎵 Intro music: "Saturday Luv" by Zone+ Used with permission. All rights reserved to the artist.

    23분
  5. 5월 27일

    The 12 Human Intelligence Capacities | Building the Future Skills that AI Can't Replicate | The Frequency Era Book Launch w/ JR Lay (Live in Houston, TX)

    In this episode recorded on launch day for The Frequency Era, Chris Walker joins the Level Up podcast to break down the full thesis live: we are in the third major economic transition in modern history, the same structural shift has already played out twice, and the people who see it clearly and move now have a compounding advantage that only grows with time. Chris opens with the origin story. Starting in 2021 with a simple morning writing practice to address anxiety that kept showing up during a fast-scaling business, he spent three years refining and evolving the system, watching every area of his life shift in ways he could not yet explain. By 2024 he had gone almost two years without feeling anxiety, guilt, frustration, or stress. When biometric testing came back showing HRV consistently between 130 and 200, EEG brainwave distributions that researchers had never seen before, and cortisol and biomarker results in the top 1% of the population, the personal discovery became a scientific one: something measurable and reproducible was happening, and it needed a framework people could understand and use. The conversation walks through the full chain reaction: dominant neural pathways in the subconscious filter every experience and drive the state and capacity of the nervous system before a single conscious thought occurs. That state determines where resources go in the body, whether toward clarity, creativity, self-trust, and vision, or toward anxiety, second-guessing, and emotional reactivity. Everything downstream, behavior, decisions, emotions, performance, is a function of what happens in that first millisecond. Trying to change behavior without changing the programs driving it is working at the seventh step of a seven-step chain. It feels hard because it is the lowest-leverage place to intervene. The episode closes on the 12 human intelligence capacities in full, walking through all four clusters and why they build on each other in sequence, why the training target is shifting from learning to subconscious training, and what the next step looks like for anyone ready to stop managing symptoms and start expanding the foundation. What You'll Learn The origin story of ENCODED and why a simple morning writing practice during a fast-scaling business became a five-year scientific discoveryWhy biometrics like HRV, EEG brainwave distribution, and cortisol are proxy measurements for frequency and what Chris's own results showedThe full chain reaction from subconscious programs to nervous system capacity to human intelligence expression and why behavior change is the lowest-leverage intervention pointWhy cold plunging, meditation, and biohacking shift nervous system state temporarily but do not expand nervous system capacityThe difference between nervous system state and nervous system capacity and why only one of them removes the ceiling on performanceAll 12 human intelligence capacities across all four clusters: Foundation, Navigation, Generative, and Integration, and why each level must be built before the next can express consistentlyWhy clarity in the frequency era is about subtraction not addition, and why more information actively decreases decision qualityWhy vision is not visualization or goal-setting but a capacity that lands when the nervous system has enough resources to allocate to the prefrontal cortexWhy the primary method of human development is shifting from learning to training and what that distinction means practicallyHow nervous system co-regulation makes frequency contagious across teams, families, and organizations, and why it will become the most important leadership metric of the next eraLearn more at: encoded.ai 🎵 Intro music: "Saturday Luv" by Zone+ Used with permission. All rights reserved to the artist.

    1시간 49분
  6. 5월 22일

    How to Access Flow State | Why Training Nervous System Capacity Beats Chasing the Feeling | Safe Doesn't Scale w/ David Walsh

    In this episode, Chris Walker joins David Walsh on Safe Doesn't Scale to break down what frequency actually means, why it has nothing to do with spirituality, and why it is the most foundational and underinvested layer of human performance available. The conversation opens where most never go: the physiology before the thinking. Chris explains that dominant neural pathways are filtering and interpreting everything in real time, setting the state of the nervous system before a single conscious thought occurs. That state determines how resources are allocated across the body, which determines whether clarity, creativity, self-trust, and emotional regulation are online or not. Optimization tools like cold plunging, clean sleep, and cutting alcohol are valuable, but they only charge the battery you already have. Frequency training expands the battery itself. That distinction changes everything about where a high performer should be investing their development time. David shares his own story of a three-month fog after leaving his last company, then a two-hour window at 2am where the entire vision for his next business arrived fully formed. Chris uses it to make the case directly: what took two hours in that state would have taken two to four weeks from a normal operating mode. The most productive thing a founder can do is not optimize their schedule. It is train the capacity that makes that state consistent and accessible rather than random. The episode closes on where ENCODED is going: tens of millions of people using frequency training as a foundational daily practice within three to five years, physical training spaces, research partnerships, clinical studies on anxiety and substance reduction, and eventually ENCODED for kids, which Chris names as the highest-impact demographic by far because installing empowering programs at six years old is a different equation than reversing decades of conditioning at forty. What You'll Learn Why frequency has nothing to do with mysticism and everything to do with the neural pathways setting your nervous system state before you think or do anythingThe difference between regulating your nervous system and expanding its capacity, and why only one of them removes the ceilingWhy optimization tools like cold plunging and clean sleep have a hard ceiling in their benefitsHow David's two-hour vision session at 2am illustrates the difference between clarity as a random event and clarity as a trained capacityWhy trying to force a flow state is the wrong approach and what to do insteadThe productivity contract: the subconscious program that creates guilt during rest and how it actively blocks creativityHow Chris structured ENCODED from day one differently than his previous companies and why organizational frequency is a compounding competitive advantageWhy the belief that you must trade family for work, or social life for success, is itself a subconscious program and not a factThe early evidence around frequency training and its effects on anxiety, substance use, and medication dependencyWhy ENCODED for kids is the highest-leverage long-term play and what has to be true before that market gets enteredLearn more at: encoded.ai 🎵 Intro music: "Saturday Luv" by Zone+ Used with permission. All rights reserved to the artist.

    50분
  7. 5월 18일

    The Five Traps for Knowledge Workers | How AI is Driving the Third Major Economic Shift in Modern History | "The Frequency Era" Book Launch on Words on a Wire with Will Rose

    In this episode, Chris Walker joins Will Rose on Words on a Wire to lay out the full argument behind The Frequency Era: we are not living through a technology shift. We are living through an economic transition, the third one in modern history, and the same patterns that played out when farms gave way to factories and factories gave way to knowledge work are playing out again right now. Chris walks through the historical arc with precision. In 1800, 90% of people who participated in the economy worked on a farm. By 1940, 55% worked in factories. Today, 7% work in factories. The jobs did not disappear. The economic premium on them did. And that premium moved, every time, to the next scarce resource. What AI is doing to knowledge work is exactly what industrial automation did to skilled labor: not eliminating it, but making it abundant, which collapses the premium paid for it. Entry-level job markets declining, software development contracting, and burnout reaching 75% of the global workforce are not random crises. They are the symptoms of a supply-demand shift already underway. The conversation then breaks down the five traps knowledge workers fall into when they sense the shift but respond with the wrong strategy: learning more of what is declining in value, working harder against a machine that never fatigues, collecting credentials that certify declining knowledge, augmenting with AI in a way that delays rather than prevents displacement, and optimizing toward a destination that is no longer the right one. Each trap feels responsible from the inside. Each one is the professional equivalent of a farmer planting more corn when commodity prices are already falling. Chris closes on what the new scarce resource actually is, the human intelligence capacities AI fundamentally cannot replicate, and why the primary method of developing them is not learning but training. Reading about clarity does not make you operate with clarity. Understanding what adaptability means does not make you adaptable. The training target is shifting from the conscious mind to the subconscious foundation, and that requires a completely different development methodology, one that looks far more like physical fitness than anything the current educational or professional development infrastructure is offering. What You'll Learn Why AI is not a technology shift but an economic transition following the same patterns that already played out twice in modern historyHow the economy reorganizes around a scarce premium resource and what that looks like as information becomes abundantThe five traps knowledge workers are falling into right now and why each one feels rational while accelerating the problemWhy the AI augmented trap is the most deceptive and why being the best AI operator extends your runway without changing the destinationWhat AI fundamentally cannot do and why those limitations define the most economically valuable capacities of the next eraWhy inner state is the number one driver of decision quality, not information, credentials, or consultantsHow nervous system co-regulation makes a leader's frequency the number one factor in a team's creative outputWhy Chris's biometrics, HRV consistently between 130 and 200, EEG readings that left researchers without a comparison, pointed to something that needed a scientific explanationWhy reading about clarity, creativity, or self-trust does not develop those capacities and what the actual development method looks likeWhat The Frequency Era is designed to give readers and why the follow-up, Frequency Training, will cover the what and the howLearn more at: encoded.ai 🎵 Intro music: "Saturday Luv" by Zone+ Used with permission. All rights reserved to the artist.

    42분
  8. 5월 8일

    The Origin Story of ENCODED | Breaking Down the Science, Process & Details of Frequency Training | Help Me Understand Podcast w/ Brentan & Oli

    In this episode, Chris Walker shares the full origin story of ENCODED for the first time: vacation writing sessions in 2021 that started as burnout recovery and turned into a three-year process of noticing that what he wrote down kept becoming real. The anxiety disappeared. The guilt disappeared. The creative dry spells disappeared. And when he started showing other people the process manually, they were coming back a month later reporting the same thing. He knew it worked before he knew why. So he spent six months reverse-engineering the physiology. The conversation goes deep on why affirmations fail and why handwriting works. When you consciously repeat something that conflicts with your actual neural pathways, you create cognitive dissonance and the subconscious program wins every time. Handwriting is different because it is targeted, not generic, and because it activates three distinct areas of the brain simultaneously in a way that typing, speaking, visualizing, and reading do not. Repeat it long enough and the new pathway becomes dominant. Once it is dominant, the only way to go backwards is to rebuild the old one. Almost nobody does that. Chris then maps out the frequency tier system in more detail than most conversations allow: what tier one actually feels like from the inside, why the programs feel like facts about the world rather than conditions you could change, what moves someone from tier one to two versus two to three versus three to four, and why true purpose almost never clarifies before tier three because too many programs are still scrambling the signal. He also introduces the battery analogy for understanding the difference between nervous system state and nervous system capacity, and why biohacking and optimization can only ever charge the battery you already have while frequency training is what makes the battery bigger. The episode closes on the two books: what "The Frequency Era" is actually making the case for and why the follow-up, "Frequency Training," is written in second person as a practical how-to for people who already understand the why. What You'll Learn The origin story of ENCODED and how Chris discovered the process worked before he understood whyWhy the structure runs identity first, then beliefs, then thoughts, not the other way aroundThe exact reason affirmations in the mirror produce cognitive dissonance and why the subconscious program always wins that fightWhat makes handwriting neurologically different from every other reprogramming methodHow each tier of the frequency map actually feels from the inside and what moves you between themWhy true clarity of purpose rarely emerges before tier three and what is scrambling the signal before thenThe difference between nervous system state and nervous system capacity and why optimizing one does not expand the otherHow hedonic versus eudaimonic intentions determine whether your ambition generates energy or drains itWhy the 12 human intelligence capacities are trained the same way physical fitness is trained, not learnedWhat "The Frequency Era" is making the case for and what the sequel "Frequency Training" will coverLearn more at: encoded.ai 🎵 Intro music: "Saturday Luv" by Zone+ Used with permission. All rights reserved to the artist.

    2시간 12분

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We Are ENCODED is a podcast about mastering Frequency - the invisible architecture that shapes everything in you life. Each episode delivers clear frameworks, grounded insights, and real-world examples to increase your awareness and empower you. Frequency is your inner operating system, including your identity, beliefs, emotions, and intentions. These invisible elements then are visibility expressed through behavior patterns and results. Frequency Training is the structured, measurable, repeatable method of elevating our frequency to create expansive, sustainable, life-changing transformation across all areas of your life. If you’ve felt meant for something more or ready to break through limitations, this is the conversation you’ve been waiting for.

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