We Are Human

Andrea Peer and Susan Leonardson
  • 5.0 (3)
  • ENTREPRENEURSHIP

The future is tech. The purpose is human. This podcast lives in the space between.Andrea Peer and Susan Leonardson are self-proclaimed tech geeks who spend their days building digital systems and geeking out over the latest AI tools. But somewhere along the way, they started asking bigger questions: In a world racing toward automation, what makes us human in the first place? And how do we hold onto that as everything around us evolves?This isn't an anti-tech show. Susan and Andrea love tech (they might love it too much). But they've noticed that the more we optimize, automate, and outsource, the easier it is to forget the humans at the center of it all. Including ourselves.We Are Human is their exploration of what it means to stay human in a tech-driven world. Expect honest conversations, nerdy tangents, guest interviews with people who study what makes us tick, and the occasional existential question that doesn't have a clean answer.The future is tech. The thing that makes it matter is being human. This podcast is about not forgetting that.Stay human. Stay connected.

Episodes

  1. 5D AGO

    Mike Walker on The Hidden Reason Your Best Clients Cancel

    Your best client just had their best month ever, then canceled the next day. Sound familiar? The reason might not be what you think. Andrea sits down with Mike Walker, CEO of ClientBloom.ai and bestselling author of The Exceptional Experience and Systems Thinking Visionary, to unpack why traditional engagement metrics lie to us, why caring too much about the wrong clients drains your business, and what actually keeps people coming back month after month. Mike's journey from shaping surfboards in his parents' garage to building an international brand to creating AI-powered client retention software gives him a rare lens on what it means to build something people love, both as a product and as an experience. In this episode, you'll discover: Why high engagement doesn't always mean a healthy client, and the behavioral signal that actually predicts cancellationThe critical difference between clients who need your help and those who deserve it, and how to tell them apartWhy identity transformation matters more than motivation for long-term client successHow the "dating to marriage" transition in client relationships is where most businesses drop the ballThe pattern recognition approach that catches churn signals humans miss, like a client reopening their contract email six times in 24 hours Resources Mentioned: MikeGWalker.comClientBloom.ai Connect with Us: WeAreHumanShow.com Work with us: GeekOutConnect.com If you enjoyed this episode, please subscribe and leave a review, it helps more humans find us! Stay human. Stay connected.

    57 min

  2. FEB 19

    Laurence Santer on Protecting What AI Can't Touch

    What happens when you use AI every single day, but your audience can literally feel when something isn't authentic? Laurence Santer lives at that exact intersection, and what he's learned will change how you think about AI in your business. Laurence is the CMO and operations officer for Hay House author Heidi Sawyer, whose business serves over 80,000 intuitive sensitives, people with a heightened ability to sense what's real and what isn't. In this conversation, Andrea and Susan sit down with Laurence to explore how he uses AI as a daily thinking partner while fiercely protecting the human connection his community demands. In this episode, you'll discover: Why having a clear "North Star" for who you serve is the single most important thing when working with AI, and how Laurence trains AI to match Heidi's voice and valuesThe "upstream and downstream" framework for using AI as a thought partner to explore a thousand ideas before narrowing to the ones that matterHow to decide where AI stops and the human shows up in your customer journey, and why that line might be further along than you thinkThe concept of the "emotional matriarch" and the mother tree, and why intuition and empathy will be the most valued skills in an AI-driven futureWhy a thousand true fans who'd come to dinner beat a hundred thousand followers, and how to build a filtration system that protects your community's energy Resources Mentioned: Heidi Sawyer's website: HeidiSawyer.comHeidi Sawyer's Hay House book (top 0.05% of all books sold on Amazon) Connect with Us: Watch these episodes at https://WeAreHumanShow.com Work with us: https://geekoutconnect.com

    1h 9m

  3. JAN 27

    Why Your "Problem Customers" Aren't the Problem

    What if the customers you secretly wish would just "figure it out" are actually your biggest growth opportunity? Most course creators and online business owners design products for people like themselves, the self-starting 2% who don't need hand-holding. But that leaves 16% of potential customers underserved, not because they're the wrong fit, but because the experience wasn't designed for them. In this episode, Andrea and Susan dive into Compassionate Reach, the second framework in their human-centered business approach, and reveal why this might be the most personally challenging (and rewarding) work you'll do. In this episode, you'll learn: Why the bell curve of customer achievement matters for your business growthThe surprising connection between your own feelings of inadequacy and better product designHow Andrea used her health journey struggles to innovate for 75-year-old tech-challenged membersThe difference between cheerleading, shaming, and true compassion in customer communicationTactical email strategies that use accountability with humor instead of making customers feel badWhy post-purchase is still "sales mode" and what that means for retention Connect with us and watch video episodes at: wearehumanshow.com

    38 min

  4. JAN 20

    What Happens When You Design for Humans First?

    What if the reason your students aren't completing your course has nothing to do with your content, and everything to do with how you're designing the experience? In this episode, Andrea shares the deeply personal origin story behind Journey Crafting, the framework she developed after leaving her Silicon Valley career and rediscovering her own relationship with emotions. Susan and Andrea break down why most digital courses feel the same (hint: it's not a coincidence) and reveal the critical first step that can increase student engagement by up to 60%. In this episode, you'll learn: Why course software "affordance" leads creators to design identical, ineffective experiencesThe Identity Step: how to bridge the gap between "I bought this" and "I'm becoming this"Why leading with logistics kills momentum, and where it should actually goHow to deconstruct expert knowledge so your customers can actually absorb itThe difference between the micro journey (your program) and the macro journey (your world)Andrea explains the UX concept of mental models and why entrepreneurs, like engineers, chunk information in ways that confuse their customers. She also shares the moment signing a simple manifesto made her feel more pride than earning her PhD, and why that emotional response became the foundation for everything she teaches. Connect with Us: Website: wearehumanshow.com If you enjoyed this episode, please subscribe and leave a review, it helps more humans find us! Stay human. Stay connected.

    47 min

  5. JAN 13

    Should You Build an AI Agent for Your Online 'Expert' Business?

    We've been trusting machines to help us for 3,000 years, from bronze guardians in ancient Greece to those infuriating phone trees we all know too well. But AI agents are different. We actually like them. And that might be a problem. In this episode, Andrea and Susan unpack the AI agent craze sweeping the online business world. With clients asking about AI agents constantly and mentors predicting they're "the next big thing," they dig into why we trust AI so much more than previous automated systems, and whether that trust is warranted when it comes to actually helping people learn and grow. In this episode, you'll learn: The three psychological factors that make AI feel more trustworthy than older techWhy "info dumping" into an AI agent won't create real behavioral changeHow to evaluate whether an AI agent can actually deliver on its promisesThe critical difference between removing friction and promoting transformationQuestions to ask before building or buying an AI agent for your business Connect with Us: https://WeAreHumanShow.comhttps://GeekOutConnect.com If you enjoyed this episode, please subscribe and leave a review, it helps more humans find us!

    44 min

  6. JAN 6

    8 Human-Centered Principles for Building Better Digital Experiences

    What if the reason your digital course, community, or AI-powered product isn’t “landing” has nothing to do with your content—and everything to do with the human experience you designed (or didn’t)? In this solo episode of We Are Human, Andrea Peer and Susan Leonardson break down 8 human-centered principles they use to build technology-enabled experiences that still feel personal, supportive, and deeply human, without requiring you to be available 24/7. You’ll learn: Why journey crafting has to start with the human (not the tool)How compassionate reach helps you design for more than the 1–2% “high achievers”The hidden power of celebration architecture (and why being “seen” drives transformation)How to use intentional analytics to spot where people fall off the path—and what to do nextWhy progressive empowerment reduces anxiety and increases follow-throughThe difference between education vs entertainment vs escapism experiences (and why it matters)How “doing it wrong” reveals deviation wisdom you can build into your deliveryWhy the best systems rely on continuous human experimentation, not perfectionIf you’re building with AI, automation, or online education and you don’t want to lose human connection along the way, this episode is your starting point. Connect with us / suggest a guest: https://WeAreHumanShow.comEnjoy the show? Follow/subscribe and leave a review—it helps more humans find the conversation. Timestamps: 00:00 Welcome + why this podcast exists02:45 Principle 1: Journey Crafting10:58 Principle 2: Compassionate Reach18:33 Principle 3: Celebration Architecture22:25 Principle 4: Intentional Analytics28:26 Principle 5: Progressive Empowerment30:24 Principle 6: Context-Aware Experiences31:50 Principle 7: Deviation Wisdom34:56 Principle 8: Continuous Human Experimentation38:44 Closing + how to connect

    39 min

  7. 12/30/2025

    How AI Is Actually Helping Us Connect More (Not Less)

    This one gets personal. In Episode 3, Susan and Andrea pull back the curtain on who they actually are—their backgrounds, their values, and the unexpected ways they're using AI in their everyday lives. Hint: it's not about productivity. It's not about automation. And it's definitely not what you'd expect. They also get into what they do at GeekOut, the business they run together and why the problem they're trying to solve is harder than it looks. Want to connect with us? https://geekoutconnect.com hello@geekoutconnect.com

    28 min

  8. 12/23/2025

    AI Is Changing Everything. Here's What We're All Missing.

    We know all the tricks. We study human behavior. We build systems designed to connect with people. And yet we are still learning and figuring it out. In this episode, Susan and Andrea get honest about the gap between knowing how to reach people and actually reaching them. They talk about why industries are resisting tech they can't avoid, why schools banning AI might be doing students a disservice, and what it really means to not just stay human, but amplify humanness in everything we build. This isn't a business podcast. This is a "we're a little worried about where society is headed if we don't figure this out" podcast. No answers yet. Just the questions we think everyone should be asking.

    12 min

  9. 12/17/2025

    Are We Losing Our Humanity to AI?

    Welcome to the very first episode of We Are Human! In this intro episode, Susan and Andrea break down the big question driving the show: In a world where we can automate almost everything, what happens to the stuff that makes us... us? Susan confesses that her creative brain muscle has gotten a little weak from outsourcing too much to AI (relatable), and Andrea drops the bold take that leaning into tech might actually make us more human... if we do it right. If you've ever caught yourself asking ChatGPT to write an email and then thought, "Wait, should I be worried about this?", you're in the right place. Stay human. Stay connected. And maybe exercise that creative muscle a little today.

    8 min
  • 9 Episodes

Ratings & Reviews

5
out of 5
3 Ratings

About

The future is tech. The purpose is human. This podcast lives in the space between.Andrea Peer and Susan Leonardson are self-proclaimed tech geeks who spend their days building digital systems and geeking out over the latest AI tools. But somewhere along the way, they started asking bigger questions: In a world racing toward automation, what makes us human in the first place? And how do we hold onto that as everything around us evolves?This isn't an anti-tech show. Susan and Andrea love tech (they might love it too much). But they've noticed that the more we optimize, automate, and outsource, the easier it is to forget the humans at the center of it all. Including ourselves.We Are Human is their exploration of what it means to stay human in a tech-driven world. Expect honest conversations, nerdy tangents, guest interviews with people who study what makes us tick, and the occasional existential question that doesn't have a clean answer.The future is tech. The thing that makes it matter is being human. This podcast is about not forgetting that.Stay human. Stay connected.

Information

  • Creator
    Andrea Peer and Susan Leonardson
  • Years Active
    2025 - 2026
  • Episodes
    9
  • Rating
    Clean
  • Copyright
    © 2025 Andrea Peer and Susan Leonardson