We Bought A Brand!

Deacon Bradley
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Follow along as we navigate our first small brand acquisition, turn it around, and grow it. freedombrands.substack.com

  1. Brand Income Updates - July & Aug 2025

    09/18/2025

    Brand Income Updates - July & Aug 2025

    Send us a text We're On Substack Let's face it, recording and editing podcasts takes time. And when we're neck deep in brands and deals, that can fall off the truck.  That's why we love Substack. It gives us a place to share our thoughts, stories, and updates in near real time. PLUS, it has a 'chat' feature where we can connect.  Join us on Substack (it's free) Get even more behind-the-scenes updates: We Bought A Brand official substack site - Subscriber only newsletter - Notes and micro-updates in between our episodes - Subscriber only chat access It's free. Come connect with us here. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit freedombrands.substack.com

    14 min
  2. 8 Steps To A $100MM Exit

    09/11/2025

    8 Steps To A $100MM Exit

    Send us a text 🔥 8 Steps to a $100M Business Exit 🔥 Want to learn how entrepreneurs sell their companies for hundreds of millions?  In this video, I break down the 8-step blueprint that I’ve learned from M&A masterminds, business owners who’ve exited for 9 figures, and my own journey scaling brands. If you want to build, scale, and sell a business for life-changing wealth, this is your roadmap! Here’s what you’ll learn in this video: ✅ Why thinking about your exit before you start growing changes everything ✅ How to identify businesses worth acquiring—and avoid buying a “job” ✅ The mindset shift from working in your business to working on your business ✅ Why recurring revenue and subscription models are the holy grail for buyers ✅ How to use M&A to shortcut growth instead of starting from scratch every time We're On Substack Let's face it, recording and editing podcasts takes time. And when we're neck deep in brands and deals, that can fall off the truck.  That's why we love Substack. It gives us a place to share our thoughts, stories, and updates in near real time. PLUS, it has a 'chat' feature where we can connect.  Join us on Substack (it's free) Get even more behind-the-scenes updates: We Bought A Brand official substack site - Subscriber only newsletter - Notes and micro-updates in between our episodes - Subscriber only chat access It's free. Come connect with us here. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit freedombrands.substack.com

    34 min
  3. The Anatomy of an 8-Figure Brand (Live Event Recording)

    08/28/2025

    The Anatomy of an 8-Figure Brand (Live Event Recording)

    Send us a text Get exclusive access to a powerful session from our latest live event! In this raw and energetic talk, Justice breaks down the critical mindset shifts needed to scale from a 6-figure hustler to an 8-figure movement maker. He reveals the common traps that keep entrepreneurs stuck and provides a clear framework for building a brand that inspires obsessive loyalty. This isn't just theory—it's a playbook forged from years of working with hundreds of brand owners. In this live session, you'll learn: The 3 Tiers of Brand Ownership: Are you a Hustler, a Business Owner, or a Movement Maker?The #1 Shift You Must Make: Why you have to sell transformation, not just products.The Power of a "Psychotic Philosophy": How to create a belief system that builds a fanatical following.Real-World Case Studies: How brands selling coffee, t-shirts with holes, and even pens built massive movements from scratch.The Leadership Mindset that separates the plateaus from the exponential growth curves.Please note: This is a recording from our live event to give you that unfiltered, "in-the-room" feel! We're On Substack Let's face it, recording and editing podcasts takes time. And when we're neck deep in brands and deals, that can fall off the truck.  That's why we love Substack. It gives us a place to share our thoughts, stories, and updates in near real time. PLUS, it has a 'chat' feature where we can connect.  Join us on Substack (it's free) Get even more behind-the-scenes updates: We Bought A Brand official substack site - Subscriber only newsletter - Notes and micro-updates in between our episodes - Subscriber only chat access It's free. Come connect with us here. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit freedombrands.substack.com

    37 min
  4. Navigating the "Shark Tank" Effect: The Realities of Buying a Small Business

    08/21/2025

    Navigating the "Shark Tank" Effect: The Realities of Buying a Small Business

    Send us a text What do you do when your first business acquisition doesn't live up to expectations? In this strategy session, we pull back the curtain on our supplement brand, Dr. Barry's, and reveal why we're making a major pivot. Instead of trying to fix a struggling product, we're building a system to acquire a new, successful brand with built-in momentum. In this episode, you'll learn: A candid look at our first acquisition: why profits are up even as revenue struggles.The big pivot: Why we're shifting from fixing a brand to buying a new one.Building an engine for acquisitions: Our strategy for finding on-market and off-market deals.The "Shark Tank" Effect: Navigating sellers' unrealistic valuation expectations.Key takeaways on momentum, creative deal structuring, and what really drives a successful business.We're On Substack Let's face it, recording and editing podcasts takes time. And when we're neck deep in brands and deals, that can fall off the truck.  That's why we love Substack. It gives us a place to share our thoughts, stories, and updates in near real time. PLUS, it has a 'chat' feature where we can connect.  Join us on Substack (it's free) Get even more behind-the-scenes updates: We Bought A Brand official substack site - Subscriber only newsletter - Notes and micro-updates in between our episodes - Subscriber only chat access It's free. Come connect with us here. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit freedombrands.substack.com

    1h 1m
  5. Income Report: April 2025

    05/27/2025

    Income Report: April 2025

    In this eye-opening episode, we reveal why our revenue is down 25% but our profit is up 60% - and the tough decisions we're making as a result. Our Amazon reviews dropped to 3.7 stars (displaying as 3.5 stars), crushing our conversion rate Declining subscription numbers tell us the brutal truth: our "winning" product isn't winning anymore How cutting our ad spend in half led to significantly higher profits ($4,500 vs $2,800 last month) The pivot strategy: launching our liver support supplement while shifting Reflux Essentials to Shopify where our reviews are stronger Sometimes the path to growth means acknowledging what's not working. Listen in as we share the real numbers and our plan to turn things around with our new "perpetual sales machine" strategy. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit freedombrands.substack.com

    6 min
  6. Income Report - April 2025

    05/27/2025

    Income Report - April 2025

    Send us a text In this eye-opening episode, we reveal why our revenue is down 25% but our profit is up 60% - and the tough decisions we're making as a result. Our Amazon reviews dropped to 3.7 stars (displaying as 3.5 stars), crushing our conversion rateDeclining subscription numbers tell us the brutal truth: our "winning" product isn't winning anymoreHow cutting our ad spend in half led to significantly higher profits ($4,500 vs $2,800 last month)The pivot strategy: launching our liver support supplement while shifting Reflux Essentials to Shopify where our reviews are strongerSometimes the path to growth means acknowledging what's not working. Listen in as we share the real numbers and our plan to turn things around with our new "perpetual sales machine" strategy. We're On Substack Let's face it, recording and editing podcasts takes time. And when we're neck deep in brands and deals, that can fall off the truck.  That's why we love Substack. It gives us a place to share our thoughts, stories, and updates in near real time. PLUS, it has a 'chat' feature where we can connect.  Join us on Substack (it's free) Get even more behind-the-scenes updates: We Bought A Brand official substack site - Subscriber only newsletter - Notes and micro-updates in between our episodes - Subscriber only chat access It's free. Come connect with us here. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit freedombrands.substack.com

    9 min
  7. From Defense Mode to Growth Strategy

    05/20/2025

    From Defense Mode to Growth Strategy

    Send us a text In this episode, we share insights from our first PPC Fun House event, discuss our next acquisition plans, and reveal what's coming for Dr. Barry's that could change everything. Our inaugural mastermind event showed us most entrepreneurs chase short-term hacks instead of building sustainable systemsTravis shares his "defense mode" mindset when considering larger acquisitions ($200K-$1M in profit range)Exciting update: New Dr. Barry's product launching soon with 4.8-star reviews and our "perpetual sales machine" strategyVisit freedombrands.net if you're running a supplement brand with great products but struggling with operations. We're On Substack Let's face it, recording and editing podcasts takes time. And when we're neck deep in brands and deals, that can fall off the truck.  That's why we love Substack. It gives us a place to share our thoughts, stories, and updates in near real time. PLUS, it has a 'chat' feature where we can connect.  Join us on Substack (it's free) Get even more behind-the-scenes updates: We Bought A Brand official substack site - Subscriber only newsletter - Notes and micro-updates in between our episodes - Subscriber only chat access It's free. Come connect with us here. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit freedombrands.substack.com

    49 min
  8. Fighting Back: Amazon Reviews, Cash Flow Strategy, and Our New Product Launch

    04/22/2025

    Fighting Back: Amazon Reviews, Cash Flow Strategy, and Our New Product Launch

    Send us a text We discuss their strategic pivot after March's sales drop. Learn how we cut ad spend to boost profits despite lower revenue, our battle with Amazon review challenges, and our NEW plans to launch a liver support supplement.  Plus, hear about our cash flow strategy and how they're balancing current brand growth with preparing for their next acquisition. We're On Substack Let's face it, recording and editing podcasts takes time. And when we're neck deep in brands and deals, that can fall off the truck.  That's why we love Substack. It gives us a place to share our thoughts, stories, and updates in near real time. PLUS, it has a 'chat' feature where we can connect.  Join us on Substack (it's free) Get even more behind-the-scenes updates: We Bought A Brand official substack site - Subscriber only newsletter - Notes and micro-updates in between our episodes - Subscriber only chat access It's free. Come connect with us here. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit freedombrands.substack.com

    38 min
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About

Follow along as we navigate our first small brand acquisition, turn it around, and grow it. freedombrands.substack.com

Information

  • Creator
    Deacon Bradley
  • Years Active
    2024 - 2025
  • Episodes
    29
  • Rating
    Clean
  • Copyright
    © TED Fund LLC
  • Show Website
    We Bought A Brand!