B2B Inspired

BlueOcean | The B2B Agency
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B2B Inspired, the podcast by BlueOcean - The B2B Agency, is all about exploring the ins, outs, ups and downs of B2B Marketing here in Aotearoa, New Zealand. We'll uncover emerging trends and thinking while sharing inspiring real-world stories from B2B Marketers here in New Zealand. With the goal of supporting New Zealand’s B2B Marketing community in becoming one of the best and brightest anywhere in the world, let’s roll up our sleeves and take on tomorrow together. 

  1. What Our Most Successful Clients Are Doing In February with Team BlueOcean

    DEC 15

    What Our Most Successful Clients Are Doing In February with Team BlueOcean

    Let us know your thoughts. As businesses move through Q4 and look ahead to 2026, many teams are asking the same question. Should we slow down or should we be gearing up for the year ahead? In this episode of B2B Inspired, Dale Kenny and Freyja Slavin unpack one of the most important topics in B2B marketing right now. How to use the December and January period to create strategic clarity, build momentum and set your marketing function up for a stronger financial year. Dale and Freyja explore the misconceptions around the New Zealand summer slowdown, why customer insight matters more than ever during this period, and how teams can remove friction and add value when clients are feeling stretched. They discuss the role of AI inside marketing teams, the mindset shifts required for better planning, and what opportunities they believe will shape 2026. This is a candid, practical conversation designed to help marketers think ahead with confidence and operate with intention For more B2B insights, ideas and opportunities, head to www.blueoceanagency.co.nz Subscribe When you subscribe to B2B Inspired, you're playing a key role in growing and supporting New Zealand's B2B Marketing Community. Share Your Feedback Got something to say? We're all ears. Your voice is what powers this community – it can't grow without you. Connect with Us LinkedIn: https://www.linkedin.com/company/blueocean-agency/ Website: https://www.blueoceanagency.co.nz/podcast/ YouTube: https://www.youtube.com/@WeDoB2B Let’s roll up our sleeves and take on tomorrow together.

    40 min
  2. Designing Value That Sticks with Nicola O'Rourke

    DEC 8

    Designing Value That Sticks with Nicola O'Rourke

    Let us know your thoughts. How do you build meaningful B2B experiences in a world where technology is accelerating faster than ever? In this episode of B2B Inspired, we sit down with Nicola O’Rourke, a commercial leader and NZTE Beachhead Advisor with a career spanning some of the most recognisable food and beverage brands in New Zealand and abroad. Nicola shares practical insights on the evolving expectations of B2B customers, why trust and empathy are becoming strategic differentiators, and how the lines between B2B and B2C are rapidly blurring. She unpacks the importance of human-centred design, authentic brand experiences, sales and marketing alignment, and the role of AI in reshaping how companies create value. Nicola also provides a behind-the-scenes look at the conversations taking place in boardrooms right now, and what New Zealand businesses must prepare for as they scale into 2026 and beyond. For more B2B insights, ideas and opportunities, head to www.blueoceanagency.co.nz Subscribe When you subscribe to B2B Inspired, you're playing a key role in growing and supporting New Zealand's B2B Marketing Community. Share Your Feedback Got something to say? We're all ears. Your voice is what powers this community – it can't grow without you. Connect with Us LinkedIn: https://www.linkedin.com/company/blueocean-agency/ Website: https://www.blueoceanagency.co.nz/podcast/ YouTube: https://www.youtube.com/@WeDoB2B Let’s roll up our sleeves and take on tomorrow together.

    39 min
  3. Purpose First: The Brand Playbook Behind KRS with Hugh Thomas

    OCT 23

    Purpose First: The Brand Playbook Behind KRS with Hugh Thomas

    Let us know your thoughts. How do you build a purpose-led brand that resonates deeply with your niche, and still scales internationally? In this episode of B2B Inspired, we speak with Hugh Thomas, Brand Manager at Kids Ride Shotgun, a New Zealand company raising the next generation of mountain bikers across the USA, Europe and Asia. Hugh shares how clearly defining purpose has shaped every part of their brand playbook, from product roadmap decisions to choosing distributors, and how deep customer understanding led to their hit “Dirt Hero” campaign. As Brand Manager, Hugh wears many hats, and gives insights into brand building in international markets, the importance of getting out the office to understand stories, and building a career in an industry he loves. For more B2B insights, ideas and opportunities, head to www.blueoceanagency.co.nz Subscribe When you subscribe to B2B Inspired, you're playing a key role in growing and supporting New Zealand's B2B Marketing Community. Share Your Feedback Got something to say? We're all ears. Your voice is what powers this community – it can't grow without you. Connect with Us LinkedIn: https://www.linkedin.com/company/blueocean-agency/ Website: https://www.blueoceanagency.co.nz/podcast/ YouTube: https://www.youtube.com/@WeDoB2B Let’s roll up our sleeves and take on tomorrow together.

    33 min
  4. Marketing Effectiveness with Carolyn Schofield

    OCT 5

    Marketing Effectiveness with Carolyn Schofield

    Let us know your thoughts. What does marketing effectiveness really mean—and why does it matter? In the latest episode of B2B Inspired, we speak with Carolyn Schofield, Founder of Food Marketing NZ and Brand Science NZ, about what makes marketing work. Carolyn challenges the obsession with short-term results and explains why the most powerful marketing happens over time. She shares how emotional storytelling builds brand equity, and why marketers need to be more strategic about what they measure. From shifting internal perceptions of marketing to leading change with evidence, Carolyn offers clear, practical insights for marketers under pressure to prove value and drive growth. For more B2B insights, ideas and opportunities, head to www.blueoceanagency.co.nz Subscribe When you subscribe to B2B Inspired, you're playing a key role in growing and supporting New Zealand's B2B Marketing Community. Share Your Feedback Got something to say? We're all ears. Your voice is what powers this community – it can't grow without you. Connect with Us LinkedIn: https://www.linkedin.com/company/blueocean-agency/ Website: https://www.blueoceanagency.co.nz/podcast/ YouTube: https://www.youtube.com/@WeDoB2B Let’s roll up our sleeves and take on tomorrow together.

    57 min
  5. Effective Tips On Being A Better Leader with Hayley Nelson

    AUG 28

    Effective Tips On Being A Better Leader with Hayley Nelson

    Let us know your thoughts. Curious what it really takes to lead with impact? In this episode of B2B Inspired, we speak with Hayley Nelson, Head of Marketing at Craigs Investment Partners, about the link between leadership, culture, and influence. Hayley reflects on how leadership is earned through consistent actions—not job titles—and why listening is a critical leadership skill. She shares how working with a leadership coach helped her embrace her style and gain confidence in her voice. From building culture intentionally to modelling values under pressure, Hayley offers grounded insights for leaders at every level. We also discuss how credibility is built over time, the importance of psychological safety, and how to lead with authenticity in everyday moments. For more B2B insights, ideas and opportunities, head to www.blueoceanagency.co.nz Subscribe When you subscribe to B2B Inspired, you're playing a key role in growing and supporting New Zealand's B2B Marketing Community. Share Your Feedback Got something to say? We're all ears. Your voice is what powers this community – it can't grow without you. Connect with Us LinkedIn: https://www.linkedin.com/company/blueocean-agency/ Website: https://www.blueoceanagency.co.nz/podcast/ YouTube: https://www.youtube.com/@WeDoB2B Let’s roll up our sleeves and take on tomorrow together.

    37 min
  6. Creating Authentic Company Values with Clare Swallow

    AUG 11

    Creating Authentic Company Values with Clare Swallow

    Let us know your thoughts. Wondering how to create real organisational alignment? In this episode of B2B Inspired, we talk with Clare Swallow, founder of Mulberry Street, about how culture, values, and leadership work together to unite your team and drive performance. Clare shares how she helps ambitious companies surface authentic values, embed them in everyday decision-making, and connect them to purpose and vision. She explains why values should be lived, not laminated, and how to spot when they’re out of sync. From tackling team scepticism to using storytelling as a tool for alignment, Clare offers practical ideas leaders can use to create a shared understanding across the organisation. We also explore the role of leadership behaviours in shaping culture and building trust. Whether you’re leading a small team or an entire company, this episode will help you put values into action and align your people behind a common direction. For more B2B insights, ideas and opportunities, head to www.blueoceanagency.co.nz Subscribe When you subscribe to B2B Inspired, you're playing a key role in growing and supporting New Zealand's B2B Marketing Community. Share Your Feedback Got something to say? We're all ears. Your voice is what powers this community – it can't grow without you. Connect with Us LinkedIn: https://www.linkedin.com/company/blueocean-agency/ Website: https://www.blueoceanagency.co.nz/podcast/ YouTube: https://www.youtube.com/@WeDoB2B Let’s roll up our sleeves and take on tomorrow together.

    35 min
  7. Building Business With Purpose with David & Julie Hayes

    JUL 21

    Building Business With Purpose with David & Julie Hayes

    Let us know your thoughts. From humble beginnings to a global brand, BeeNZ is a family-owned business redefining what’s possible in New Zealand’s honey industry. In this episode of B2B Inspired, founders David and Julie Hayes share their journey of building BeeNZ from the ground up. They talk about taking big risks, learning the export game, and balancing the pressures of running a business together. From navigating compliance and logistics to crafting a brand story that resonates internationally, their experience is packed with lessons for business owners ready to grow. For more B2B insights, ideas and opportunities, head to www.blueoceanagency.co.nz Subscribe When you subscribe to B2B Inspired, you're playing a key role in growing and supporting New Zealand's B2B Marketing Community. Share Your Feedback Got something to say? We're all ears. Your voice is what powers this community – it can't grow without you. Connect with Us LinkedIn: https://www.linkedin.com/company/blueocean-agency/ Website: https://www.blueoceanagency.co.nz/podcast/ YouTube: https://www.youtube.com/@WeDoB2B Let’s roll up our sleeves and take on tomorrow together.

    46 min
  8. Partnering For Export Success with Phillipa Cameron

    JUL 2

    Partnering For Export Success with Phillipa Cameron

    Let us know your thoughts. Thinking about exporting? In this episode of B2B Inspired, we talk with Phillipa Cameron, General Manager – Customer at New Zealand Trade and Enterprise (NZTE), about what it really takes to grow your business beyond New Zealand. Phillipa shares how NZTE works in partnership with Kiwi exporters to reduce risk, build capability, and unlock international opportunities. From deep market insights to on-the-ground support in over 40 countries, NZTE helps businesses tackle the complexity of export growth with the right tools, advice, and people. We explore the importance of preparation, knowing your customer, and building a value proposition that works across markets. Whether you’re taking your first steps offshore or expanding into new territories, this episode offers practical guidance on how partnering with NZTE can set you up for global success. For more B2B insights, ideas and opportunities, head to www.blueoceanagency.co.nz Subscribe When you subscribe to B2B Inspired, you're playing a key role in growing and supporting New Zealand's B2B Marketing Community. Share Your Feedback Got something to say? We're all ears. Your voice is what powers this community – it can't grow without you. Connect with Us LinkedIn: https://www.linkedin.com/company/blueocean-agency/ Website: https://www.blueoceanagency.co.nz/podcast/ YouTube: https://www.youtube.com/@WeDoB2B Let’s roll up our sleeves and take on tomorrow together.

    47 min
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About

B2B Inspired, the podcast by BlueOcean - The B2B Agency, is all about exploring the ins, outs, ups and downs of B2B Marketing here in Aotearoa, New Zealand. We'll uncover emerging trends and thinking while sharing inspiring real-world stories from B2B Marketers here in New Zealand. With the goal of supporting New Zealand’s B2B Marketing community in becoming one of the best and brightest anywhere in the world, let’s roll up our sleeves and take on tomorrow together. 

Information

  • Creator
    BlueOcean | The B2B Agency
  • Years Active
    2023 - 2025
  • Episodes
    45
  • Rating
    Clean
  • Copyright
    © 2025 B2B Inspired
  • Show Website
    B2B Inspired