We Mean Business

BizJournalism
  • 4.4 (5)
  • BUSINESS
  • UPDATED BIWEEKLY
We Mean Business

The “How to Cover Money” podcast series, produced by The Reynolds Center for Business Journalism, is designed specifically for journalists who want to cover business better on their beats.

  1. MAY 27

    Creativity, technology, and the future of artistic expression

    In this episode, Ananya Bhargava interviews Lance Gharavi, an experimental artist and scholar, professor in the School of Music, Dance and Theatre, and Associate Director of ASU's Interplanetary Initiative. The discussion tackles the complexity of defining creativity in the age of AI, the metaphors we use to make sense of intelligent machines, and how artists and storytellers can respond to this technological shift.

    16 min

  2. MAY 21

    AI’s evolving role in art, storytelling, and marketing

    In this episode, Ananya Bhargava interviews Ed Finn, founding director of the Center for Science and the Imagination at Arizona State University. The discussion explores imagination in the context of technology, the potential for AI-generated marketing to connect with audiences, and the complex issues of copyright and ownership.

    29 min

  3. MAY 14

    The internet made me do it: Branding in the age of virality

    In this episode, Ananya Bhargava interviews Chris Peña, a graduate of the Walter Cronkite School of Journalism and Mass Communication at Arizona State University with 10 years of experience in social media. Focusing on the rise of meme marketing, the discussion explores how internet culture and social media platforms have evolved, what makes certain brand campaigns go viral while others fall flat, and whether meme marketing is a sustainable strategy or just a short-term trend.

    17 min

  4. MAR 18

    Corporate sustainability and greenwashing: Navigating the fine line

    In this episode, Ananya Bhargava interviews Dr. Jacob Bethem, a professor at the School of Sustainability at Arizona State University. Focusing on the issue of greenwashing, the discussion explores how companies make sustainability claims, the challenges in distinguishing genuine efforts from marketing tactics, and the role of third-party certifications and regulations in promoting transparency.

    20 min

  5. JAN 8

    Content that matters: Balancing strategy and authenticity on social media

    In this episode, Ananya Bhargava interviews Crystal Alvarez, an instructor at the Walter Cronkite School of Journalism and Mass Communication at ASU. Focusing on the role of authenticity in social media, the discussion explores the distinction between organic and paid content, the psychology of social proof and reciprocity in building brand loyalty, and the impact of social media on consumer decisions.

    19 min

  6. 12/19/2024

    The rise of consumerism and the loss of authentic choice

    In this episode, Ananya Bhargava interviews Dean Batson, an instructor at Arizona State University who specializes in analyzing consumerism through the lens of communication. Diving into the intersection of capitalism, branding, and corporate messaging tactics, the discussion examines how powerful forces shape our purchasing decisions and the illusion of choice in the marketplace.

    16 min

  7. 12/12/2024

    Online non-profit teams with local TV to show human side of Social Security’s $21 billion overpayment clawback

    In this special edition of We Mean Business, Ananya Bhargava interviews KFF Health News’ David Hilzenrath. He is a member of the 2024 Barlett and Steele Gold Award-winning team in the Regional/Local Category. Their investigative series, “Overpayment Outrage,” a collaboration of eight local TV news stations and KFF Health News, helped uncover the immense toll Social Security repayment demands have on some of the nation’s most vulnerable families. Hilzenrath discusses the behind-the-scenes of this investigation, including their biggest challenges and how they overcame them to tell this story and create a roadmap for Congress to make needed program reforms.

    24 min

  8. 12/05/2024

    Small debts, big losses: The data work and reporting behind uncovering the impact of HOA foreclosures in North Carolina

    In this edition of We Mean Business: “How They Did It,” Ananya Bhargava interviews Ames Alexander and David Raynor about their recent award-winning investigative series “Hopes Foreclosed.” This investigation uncovered how often HOAs in North Carolina are foreclosing on homeowners. It revealed not only a troubling trend of HOA foreclosures in the region but how many of those foreclosures were due to debts of less than $2,000.  Their series won the 2024 Bronze prize in the Barlett and Steele Awards Regional/Local category. Visit The Charlotte Observer to read their investigation or businessjournalism.org/awards to view all the 2024 winners.

    17 min
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Ratings & Reviews

4.4
out of 5
5 Ratings

About

The “How to Cover Money” podcast series, produced by The Reynolds Center for Business Journalism, is designed specifically for journalists who want to cover business better on their beats.

Information

  • Creator
    BizJournalism
  • Years Active
    2015 - 2025
  • Episodes
    44
  • Rating
    Clean
  • Copyright
    © All rights reserved
  • Show Website
    We Mean Business

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