We Need To Be Doing That HEARTLENT Group

Taylor Girard is a professional hockey player for PWHL Boston



We discussed:

- How hockey entered her life

- High School Hockey in Michigan

- Ending her college career at Quinnipiac University and how she credits the school with developing her as a hockey player, and what was on her mind figuring out her next steps in her hockey career post-college

- Moving from college to the NWHL / PHF and her first years in the league

- The growth from PHF to PWHL, the Draft and pre-season, and what’s next 

David Teicher is Chief Content & Community Officer at Brand Innovators. He’s a veteran in the advertising and marketing industry, having worked at AdAge and McCann (back when it was formerly McCann Erickson). Shoutout to Dad Chat!



We discussed:

- The pizza scene in Italy

- His early career and what brought him to Brand Innovators

- What Brand Innovators focus on

- Some tangible results and outcomes from the Brand Innovators work

- Takeaways from Cannes

- The discussion about AI (+ shoutout Mekale Jackson)

- Brands doing well right now

- David’s thoughts on the algorithm

- We discuss what would make a good social platform these days. What is going on with Twitter. We might have pushed Threads to launch earlier. Not saying we did, not saying we didn’t! (We recorded this early afternoon of July 5) 

Katie Cavender is the Assistant Director of Communications and Branding for the College Football Playoff



She owns over a decade of experience in the college sports landscape, including 11 years at the Mountain West Conference. Katie has also spent time at Boise State University and the Pac-10 Conference as part of an incredibly impressive resume.



We talked to her about:

- her origin story and rise to a leadership in college athletics

- the ever changing dynamics in college sports

- the impact of NIL

- how the new expansion of the college football playoff will benefit fans

- her perspective on social/digital content creation for the college football playoff



https://twitter.com/KatieCavender



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We Need To Be Doing That is a HEARTLENT Group Production

https://www.weneedtobedoingthat.com

Erica L Ayala is Founder of Black Rosie Media, an organization with a focus on empowering Black women and melanated people in sports media, who identify, amplify, and support emerging creators in sports media. 

Erica is a multimedia sports journalist, and her writing has been featured in The New York Times, Forbes, Sports Illustrated, and more. 

She covered her first Winter Olympics in 2022 in Beijing, China. 

She is the first Black & Latina broadcaster in the Premier Hockey Federation (and the former National Women’s Hockey League), and she is believed to be the first Black Woman to call an NHL game. 

We talked to her about:
- how sports and hockey entered her life
- her role in the sport of hockey specifically
- how hockey as a sport can become more approachable
- what she has done within the Premier Hockey Federation (and formerly the National Women’s Hockey League)
- HOT TAKE: who she thinks will win this year’s PHF Isobel Cup Championship

https://twitter.com/elindsay08

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We Need To Be Doing That is a HEARTLENT Group Production
https://www.weneedtobedoingthat.com

Mark Fine is CEO of Las Vegas Desert Dogs, a new team in the National Lacrosse League (NLL) and the league’s 15th team

We discuss his career, starting in baseball, to the Harlem Globetrotters, the New York Mets (where he first met Elliot, and did a groundbreaking partnership with Marvel), the Brooklyn Nets, and now to CEO of Las Vegas Lacrosse

The Las Vegas Desert Dogs are co-owned by four investors:
Wayne Gretzky
Steve Nash
Dustin Johnson
Joe Tsai

We discuss what brought Mark to Vegas and specifically working in lacrosse, his views on the sport and the growth of the sport and the NLL 

https://www.linkedin.com/in/markfinepr/



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We Need To Be Doing That is a HEARTLENT Group Production
https://www.weneedtobedoingthat.com

Michael King is Founder of iPullRank, a digital marketing agency focused on SEO and Content Strategy that has generated over $1 billion dollars in incremental revenue for global brands like MGM Resorts, American Express, Etsy, Nordstrom, and Adidas.
He is also known as Mic King, the musical artist/rapper.
And he's also a worldwide speaker at global events such as SXSW, MozCon, SMX, Digital Summit, and Inbound. 
We discuss how Michael got into the SEO side of the business, how he built his own agency, how he reconciled getting a "day job" and still pursuing his musical career, and his latest album.
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We Need To Be Doing That is a HEARTLENT Group Production
https://www.weneedtobedoingthat.com