We Rock

We Rock Inc.
  • 4.6 (17)
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The We Rock Podcast is dedicated to topics surrounding the memorial art industry. We will discuss current topics, techniques, and general talk within our industry.

  1. 12/22/2025

    Merry Stonemas

    In this episode of the We Rock Podcast, we’re joined by Nate Gingrich of Gingrich Memorials to break down the upcoming Mid-Atlantic Monument Convention in Baltimore. We talk booth sellouts, why conventions still matter, how education and vendors actually drive value, and what a well-run show looks like. We also dive into AI in monument shops, digital memorialization, NFC tags, QR codes, and why long-term trust matters more than shiny tech. If you’ve ever wondered whether conventions are worth it—or how the industry is evolving—this episode is for you.

    59 min

  2. 12/05/2025

    Where are your brochures?????

    In “Where Are Your Brochures?” the guys dive into a surprisingly heated topic: why the monument world hasn’t let go of brochures yet. After a real customer email sparks the discussion, Austin and Tony explore how brochures can unintentionally restrict design, confuse families, and box in memorial creativity. They compare the old days of mailing obituaries and print packets to today’s reality where your website is your real brochure and QR codes rule the world.  Expect some detours—Thanksgiving fails, cold-weather installs, rental-property drama, Baltimore planning, and a rant or two about Facebook ads taking over your feed.

    1h 10m

  3. 11/10/2025

    Touch Grass, Not Just “Generate”

    Episode 45 is here, which obviously means two things: the Lord’s caliber… and that other guy whose name seems to “trump” every conversation. 😏 Austin and Tony kick things off with real-estate chaos: new investments, new LLCs, and a fancy Latin company name that definitely means “stonecutter”… unless it secretly translates to “rice” and becomes the world’s most accidental Chinese-tattoo story. From there they roll into: Why conventions aren’t dead, no matter what AI does to your newsfeedMid-Atlantic plans, live We Rock interviews, and the unofficial fifth seminar: Hospitality Room UniversitySMBA’s road trip to Cold Spring, MN, complete with quarry tours, foundry time, and Tony threatening to eat Campbell’s soup off the shop floor to prove how clean it isHow to save money on the joint SMBA/MBNA convention by joining Southern (no coupon code, just math and a little loophole energy)Then it’s all about AI: how they actually use it for contracts, design ideas, vector art, marketing, and possibly this description; why it’s a tool, not a replacement for taste or craftsmanship; and how the internet is filling up with AI garbage videos and fake “news” faster than you can say “trust but verify.” The guys talk about getting real inspiration from architecture, cars, bottles, carpets, and ceilings—aka going outside and touching grass instead of just hitting “generate image” again.

    1h 25m

  4. 10/21/2025

    Rocks, Real Estate & Random Tangents

    Tony’s buying dirt, we're packing for Baltimore, and somehow we manage to cover everything from shop design to Aggie dog memorials. Between talk of real estate, convention plans, and day-to-day monument life, this episode is proof that even when the conversation drifts, it always lands back on the rock.

    1h 4m

  5. 09/29/2025

    The Price is Kinda Right

    In this episode, we tiptoe around the ever-touchy subject of pricing — not by handing out our secret formulas, but by talking through the realities that shape what things cost and why. Consider it more of a scenic detour than a behind-the-scenes tour. From there, we take aim at a growing trend on social media: companies promising nationwide headstone cleaning and restoration services. Sounds impressive… until you start asking how exactly someone plans to scrub moss off a grave three states away. We share some laughs, a few raised eyebrows, and plenty of reality checks about what’s actually possible in this business — and what’s probably just clever marketing smoke and mirrors. If you’ve ever wondered how far the industry can stretch before common sense snaps, this episode is for you.

    1h 13m

  6. 09/02/2025

    From Vision to Shop: Jeremiah Allhands’ Journey in the Monument Industry

    In this episode of We Rock: Stone & Story, we’re joined by our good friend Mr. Jeremiah Allhands, owner of B&S Memorials. We talk about what it’s like to start a monument shop from the ground up with no family legacy or built-in ties to the industry—just vision, grit, and determination. Along the way, Tony shares his thoughts on a new product he discovered called U-Mask-It from Professional Mask, and of course, we couldn’t help but kick things off with some talk about the start of the college football season. If you’ve ever wondered what it takes to break into this industry from scratch—or just want to hear a few laughs with Mr. Allhands—this one’s for you.

    1h 17m

  7. 08/12/2025

    Back from the Beach & Back in the Shop

    After some much-needed time away, we’re back in the shop — and back on the mic. In this laid-back episode, we swap vacation stories, catch up on the latest industry news, and talk tools (both the shiny new ones and the old standbys we can’t live without). No big agenda, just a couple of monument guys shaking the sand out of our shoes and getting back to business.

    1h 21m

  8. 07/18/2025

    Consolidating Conventions

    🎙️ In this episode of We Rock, we unpack the recent SMBA convention, upcoming Memorial Designer educational sessions, and our trip to Houston where the Rangers took on the Astros.  We talk shop, strategy, and stadium snacks — all while trying not to get consolidated ourselves. If you've ever wondered what headstones, hotel breakfasts, and hostile baseball environments have in common… you’re about to find out.

    1h 11m
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4.6
out of 5
17 Ratings

About

The We Rock Podcast is dedicated to topics surrounding the memorial art industry. We will discuss current topics, techniques, and general talk within our industry.

Information

  • Creator
    We Rock Inc.
  • Years Active
    2023 - 2025
  • Episodes
    46
  • Rating
    Explicit
  • Copyright
    © 2025 We Rock
  • Show Website
    We Rock

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