Web 2.5

Dana Hork
  • 5.0 (14)
  • TECHNOLOGY
  • UPDATED WEEKLY

Web 2.5 is a podcast about how Web3 is shaping the real world. Each week, host Dana Hork interviews the leading entrepreneurs, executives, creatives, and investors who are applying Web3 technologies in new and impactful ways. With every show, be prepared to learn something new about the technology and how it's being used, be inspired by the show’s guests, and take away some practical tools and insights to bring into your real-world personal or professional life. The show is hosted by Dana Hork, an innovative business leader with a 20+ year career driving brand and business transformation at companies including JPMorgan, Jet.com, Walmart, and Wonder. She’s deeply curious about uncovering the real-world possibilities for Web3 — and brings that journey to listeners through this show.

  1. 05/09/2023

    Robin Arzón, Founder of Swagger Society: Cultivating a Web3 Community for Go-Getters

    How can the limits of community building in Web2 be overcome with Web3 technology? This week, our guest on Web 2.5 is Robin Arzón, a former lawyer turned ultra-marathon runner and global fitness leader who currently serves as the VP of Fitness Programming and Head Instructor at Peloton. In addition to her roles at Peloton, Robin is a 27x marathon and ultra-marathon runner, a 2x New York Times bestselling author, and the Founder of Swagger Society, an NFT-enabled lifestyle membership club aimed at helping members set and achieve their life goals. Swagger Society is a soon-to-be-launched community of go-getters who will be able to set self-directed goals, receive support from Robin and fellow community members, and be rewarded in Swagger Points that will offer access to Robin as well as additional perks. Swagger Society members will also have token-gated lockers where members can earn rewards for engagement and completing their self-set goals. Through the ecosystem, members will be able to connect with others who share the same goals and interests and become each other’s accountability partners along the way. Swagger Society was Robin’s way of leveraging Web3 technology to go deeper with her community that she’s been cultivating for over a decade in Web2. In addition to her work at Peloton and Swagger Society, Robin hosts a Masterclass on mental strength. Plus, she is a two-time New York Times bestselling author of Strong Mama and Shut Up and Run. Robin released her newest book, Strong Baby, this year, and she is also taking pre-orders on a new journal called Welcome, Hustler: An Empowerment Journal. In this episode, Robin gives an inside look at her career transition from law to fitness, what she is building with Swagger Society, and her passion for creating a lifestyle membership club in Web3. Show Notes: 0:00 Episode announcement 0:57 Show intro 1:58 Robin's intro and career prior to Web3 3:55 About Robin’s community 6:19 Shortcomings of Web2 tools 7:54 All about Swagger Society 11:27 Sponsored message from Hang 14:13 Types of goal-setting in Swagger Society 16:05 Peer-to-peer connectivity 17:38 Molly Dixon's artwork 18:52 Robin's OG interest in Web3 20:08 What it means to be a member in Swagger Society 21:20 Easiest and most challenging parts of building the space 22:08 Robin's inspirations 23:48 Shill 25:36 Wrap-up 25:50 Closing Show Resources: Robin on the Web: https://www.robinarzon.com/ Robin on Twitter: https://twitter.com/RobinNYC Robin on Instagram: https://www.instagram.com/robinnyc/ Swagger Society on the Web: https://www.swaggersociety.io/ Swagger Society on Twitter: https://twitter.com/SwaggerSociety Swagger Society on Instagram: https://www.instagram.com/swaggersociety/ Show Sponsor: Hang.xyz: https://www.hang.xyz/ Show Website: https://www.web2point5.io Subscribe to Show Newsletter: https://newsletter.web2point5.io/subscribe Show Credits: Dana Hork (Founder, Host, Producer) Ron Passaro (Co-Producer/Editor) Seton Rossini (Brand Design/Cover Art) DISCLAIMER: This show is strictly educational. None of this is financial, tax, or investment advice — and not a solicitation to buy or sell any assets or to make any financial decisions. Please always do your own research. For important disclosures, see web2point5.io/disclosures.

    26 min

  2. 05/02/2023

    Sandy Carter, Unstoppable: Building Your Web3 Digital Identity

    Have you ever wanted a universal username that serves as your login to the decentralized web? This week, our guest on Web 2.5 is Sandy Carter, the COO and Head of Business Development at Unstoppable, a digital identity platform. With an Unstoppable domain (e.g., Sandy.nft), you get a universal username that serves as your name, wallet address & login for web3. In her role, Sandy is responsible for overseeing the day-to-day operations of Unstoppable, as well as driving strategic partnerships and growth opportunities for the company. In today’s episode, we’ll discover what Unstoppable is, why someone might want a web3-powered domain name, and some of the market trends and themes that Sandy sees from her deep and active involvement in the world of web3. Show Notes: 0:00 Episode announcement 0:33 Show intro 1:28 Sandy's intro and career prior to Web3 3:11 Unstoppable's elevator pitch 4:52 The wallet address and IP address analogy 6:35 Sandy's role at Unstoppable and use cases 8:56 Interoperable identities 10:24 Partnerships with Unstoppable 12:22 Sponsored message from Hang 14:03 New and upcoming partnerships 15:19 Growth-drivers at Unstoppable 16:30 How to message in a decentralized web 19:03 Upcoming themes and trends 22:10 The spaces that Sandy is contributing to and participating in 24:28 Sandy's shoutouts 25:59 Shill 26:56 Wrap-up 27:25 Closing Show Resources: Sandy on Twitter: https://twitter.com/sandy_carter Sandy on LinkedIn: https://www.linkedin.com/in/sandyacarter/ Sandy on Instagram: https://www.instagram.com/sandy_carterfounder/?hl=en Unstoppable on the web: https://unstoppabledomains.com/ Unstoppable on Twitter: https://twitter.com/unstoppableweb Unstoppable on LinkedIn: https://www.linkedin.com/company/unstoppable-domains/ Unstoppable on Instagram: https://www.instagram.com/unstoppabledomains/ Show Sponsor: Hang.xyz: https://www.hang.xyz/ Show Website: https://www.web2point5.io Subscribe to Show Newsletter: https://newsletter.web2point5.io/subscribe Show Credits: Dana Hork (Founder, Host, Producer) Ron Passaro (Co-Producer/Editor) Seton Rossini (Brand Design/Cover Art) DISCLAIMER: This show is strictly educational. None of this is financial, tax, or investment advice — and not a solicitation to buy or sell any assets or to make any financial decisions. Please always do your own research. For important disclosures, see web2point5.io/disclosures.

    28 min

  3. 04/25/2023

    Kit Codik, Liquid Collections: Bringing Web3 to Wines & Spirits

    How could the blockchain bring new capabilities to the beverage / alcohol industry This week, our guest on Web 2.5 is Kit Codik, the Founder and CEO of Liquid Collections, a web3-powered wine and spirits platform. Kit is a serial entrepreneur with three decades of operating and investing experience across wine and spirits, media, structured finance, venture capital, consumer tech, and apparel industries. Notably, he served as the Founder and CEO of Liquor.com for over a decade before jumping into web3 to launch Liquid Collections. Liquid Collections began as a platform that democratized access to starting a new alcohol brand. He worked with existing communities, from Lil Nouns to Meta Angels to Carly Reilly’s Overpriced JPEGs, to go to market with branded bottles. He’s now leveraging the Liquid Collections platform to help traditional beverage brands build new programs that drive brand loyalty and gather 1st party data. On today’s episode, Kit shares his experience in the beverage and alcohol world, his vision for Liquid Collections, and some of the learnings and pivots that he and his team are making along the way. Show Notes: 0:00 Episode announcement 0:36 Show intro 1:20 Kit's intro and career prior to web3 3:00 Kit's experience at Liquor.com and interest in the beverage world 5:06 The idea for Liquid Collections 9:03 The vision for Liquid Collections 14:36 The first community 17:54 How Fallen Angel Tequila was created 19:47 Understanding who can buy Fallen Angel Tequila 21:43 Sponsored message from Hang 23:34 OPJ with Carly Riley & Amber Vittoria 26:44 The meaning behind OPJ's name 36:12 What Kit is working on and excited about 39:49 Shill 40:22 Wrap-up 40:40 Closing Show Resources: Kit on Twitter: https://twitter.com/kitcodik/with_replies Kit on Instagram: https://www.instagram.com/kitcodik/?hl=en Kit on LinkedIn: https://www.linkedin.com/in/kcodik/ Liquid Collections on the web: https://liquidcollections.com/ Liquid Collections on Twitter: https://twitter.com/LiquidCol Liquid Collections on Instagram: https://www.instagram.com/liquidcollections/ Liquid Collections on LinkedIn: https://www.linkedin.com/company/liquid-collections/ Show Sponsor: Hang.xyz: https://www.hang.xyz/ Show Website: https://www.web2point5.io Subscribe to Show Newsletter: https://newsletter.web2point5.io/subscribe Show Credits: Dana Hork (Founder, Host, Producer) Ron Passaro (Co-Producer/Editor) Seton Rossini (Brand Design/Cover Art) DISCLAIMER: This show is strictly educational. None of this is financial, tax, or investment advice — and not a solicitation to buy or sell any assets or to make any financial decisions. Please always do your own research. For important disclosures, see web2point5.io/disclosures.

    41 min

  4. 04/18/2023

    Sam West, Mars: Unlocking Brand Value via Web3-Enabled Programs

    What value does a large global CPG company see with web3 technology? This week, our guest on Web 2.5 is Sam West, the Senior Global Marketing Manager of Web3 at Mars. In her role, Sam explores the transformational opportunities that web3 can unlock for Mars Pet Nutrition brands. She leverages the Metaverse, NFTs, Blockchain, and AI to accelerate Mars’ purpose and make the world a better place for pets. Through her role, Sam has helped launch an NFT-enabled membership community working to restore coral reefs through Sheba’s Hope Grows program and helped Pedigree drive pet adoptions with an interactive metaverse experience called the Fosterverse. On today’s episode, Sam shares her background and journey into web3, some of Mars’ big tech-enabled programs, and the value a global CPG brand sees in investing in these spaces. Show Notes: 0:00 Episode announcement 0:30 Show intro 1:40 Sam's intro and career prior to Web3 3:36 Sam's web3 alias 5:33 All about Mars 7:02 Sam's role at Mars and integrating web3 8:07 An overview of Hope Grows 11:04 The resources and teams involved in Hope Grows 13:14 Sponsored message from Hang 15:18 The tech that Sam explores and uses 17:54 Community decisions 19:28 Sheba's passion for the coral reef project 21:43 From cats to dogs 24:54 Pedigree’s Fosterverse 27:41 Sam's advice for builders 30:04 Shill 30:53 Wrap-up 31:08 Closing Show Resources: Sam on LinkedIn: https://www.linkedin.com/in/sammwest/ Mars on the web: https://www.mars.com/ Mars on Twitter: https://twitter.com/Marsglobal Mars on Instagram: https://www.instagram.com/marsglobal/ Mars on LinkedIn: https://www.linkedin.com/company/mars/ Show Sponsor: Hang.xyz: https://www.hang.xyz/ Show Website: https://www.web2point5.io Subscribe to Show Newsletter: https://newsletter.web2point5.io/subscribe Show Credits: Dana Hork (Founder, Host, Producer) Ron Passaro (Co-Producer/Editor) Seton Rossini (Brand Design/Cover Art) DISCLAIMER: This show is strictly educational. None of this is financial, tax, or investment advice — and not a solicitation to buy or sell any assets or to make any financial decisions. Please always do your own research. For important disclosures, see web2point5.io/disclosures.

    31 min

  5. 04/11/2023

    Tom McLeod, Arkive: Building a Participatory Museum

    What if the Smithsonian was owned and curated by the Internet? This week, our guest on Web 2.5 is Tom McLeod, the Founder and Executive Director of Arkive, a decentralized, democratized, and participatory museum. Arkive’s goal is to flip the script on how society thinks about museums, art, and who gets to decide what is historically significant and worthy of being displayed. In this episode, Tom gives a behind-the-scenes look at Arkive, how it works, and some of the big works they have acquired. Show Notes: 0:00 Episode announcement 0:34 Show intro 1:51 Tom's intro and career prior to Arkive 6:33 Understanding the museum world 10:29 Overview of Arkive and how it differs from typical museums 12:45 Comparing the Arkive model to a wholesale/retail framework 14:46 Overview of the works, acquisitions, and pieces in Arkive 18:01 Sponsored message from Hang 21:11 The acquisition logistics 24:09 Acquisitions from Madonna 27:09 The journey and joy behind discovering works 29:16 A final piece from the collection 32:24 The price of Arkive's pieces 34:35 How web3 is utilized at Arkive 38:35 The Arkive community 41:20 The community's future 43:28 Shill 43:56 Wrap-up 44:05 Closing Show Resources: Tom on Twitter: https://twitter.com/tmcleod3 Tom on Instagram: https://www.instagram.com/tmcleod/?hl=en Tom on LinkedIn: https://www.linkedin.com/in/tmcleod3/ Arkive’s Website: https://arkive.net/ Arkive on Twitter: https://twitter.com/arkive Arkive on Instagram: https://www.instagram.com/arkivedao/ Arkive on LinkedIn: https://www.linkedin.com/company/arkivedao/ Show Sponsor: Hang.xyz: https://www.hang.xyz/ Show Website: https://www.web2point5.io Subscribe to Show Newsletter: https://newsletter.web2point5.io/subscribe Show Credits: Dana Hork (Founder, Host, Producer) Ron Passaro (Co-Producer/Editor) Seton Rossini (Brand Design/Cover Art) DISCLAIMER: This show is strictly educational. None of this is financial, tax, or investment advice — and not a solicitation to buy or sell any assets or to make any financial decisions. Please always do your own research. For important disclosures, see web2point5.io/disclosures.

    44 min

  6. 04/04/2023

    David Rodolitz, Flyfish Club: Building a Members-Only Dining Club

    What would you get if you combined the exclusivity of NYC’s famed Rao’s restaurant, the members-only programming from Soho House, and the power of the blockchain via NFTs? This week, our guest on Web 2.5 is David Rodolitz, the Founder and CEO of Flyfish Club, an NFT-enabled members-only private dining club. Token holders gain access to the NYC-based restaurant as well as various culinary, cultural, and social experiences. Flyfish Club is one of the signature projects coming out of VCR Group, a partnership between Rodolitz, entrepreneur Gary Vaynerchuck, Chef Josh Capon, and Chief Culinary Officer Conor Hanlon. David is a 20-year food and hospitality industry veteran. He is the Co-Owner of Ito, an Omakase experience, with Chef Masa Ito and Chef Kevin Kim. He is also the Co-Founder of the Empellón Restaurant Group and the Owner and Founder of Impulse Productions, an event-planning company. On today’s episode, David gives a behind-the-scenes look at Flyfish club, the various projects coming out of VCR Group, and his advice for any entrepreneurs building in Web 2.5. Show Notes: 0:00 Episode announcement 0:38 Show intro 1:38 David's intro and career prior to Web3 9:14 The concept for Flyfish Club 14:07 How Flyfish intro'd the idea of mixing NFT technology and IRL utility 17:20 An overview of Flyfish NFTs 21:41 Sponsored message from Hang 24:11 Understanding the restaurant business model 29:24 Flyfish's physical space 33:29 The projected launch timeframe 34:48 The easiest and hardest parts of David's journey 37:38 David's advice for other Web 2.5 restaurant builders 41:40 Other VCR projects 45:29 Shill 46:40 Wrap-up 46:50 Closing Show Resources: David on Twitter: https://twitter.com/rodolitz David on Instagram: https://www.instagram.com/rodolitz/?hl=en David on LinkedIn: https://www.linkedin.com/in/rodolitz/ Flyfish Club’s Website: https://www.flyfishclub.com/ Flyfish Club on Twitter: https://twitter.com/Flyfishclub Flyfish Club on Instagram: https://www.instagram.com/flyfishclub/ Show Sponsor: Hang.xyz: https://www.hang.xyz/ Show Website: https://www.web2point5.io Subscribe to Show Newsletter: https://newsletter.web2point5.io/subscribe Show Credits: Dana Hork (Founder, Host, Producer) Ron Passaro (Co-Producer/Editor) Seton Rossini (Brand Design/Cover Art) DISCLAIMER: This show is strictly educational. None of this is financial, tax, or investment advice — and not a solicitation to buy or sell any assets or to make any financial decisions. Please always do your own research. For important disclosures, see web2point5.io/disclosures.

    47 min

  7. 03/28/2023

    Chika Uwazie, Afropolitan: Building an On-Chain Nation

    There have been many communities built on-chain. But what would it mean for there to be an on-chain nation? This week, our guest on Web 2.5 is Chika Uwazie, the Co-Founder of Afropolitan, a digital nation with a mission of enabling all Africans to build and live abundant lives. Afropolitan took inspiration from a thesis by Balaji Srinivasan, the ex-CTO of Coinbase and former Andreessen Horowitz partner. Balaji sees a future of cloud-first, land-later countries that are built around a shared ideology rather than history or DNA. In today’s episode, Chika shares Afropolitan’s founding story, what the community offers its holders, and its vision for the future of decentralized nations. Show Notes: 0:00 Episode announcement 0:36 Show intro 1:43 Network State 101 3:11 Network State vs. Nation 5:04 Afropolitan's vision 8:07 The pitch and building momentum for Afropolitan 9:54 Afropolitan's first community utility 11:27 An overview of Afropolitan's lore 13:55 Understanding Afropolitan's mint 16:59 All about the citizen experience 19:33 Sponsored message from Hang 22:19 Chika's near-term goals 23:17 Why Afropolitan is building a native currency 25:53 Afropolitan's land plan 27:56 Understanding the participatory decision-making process within the nation 29:44 Other network states 31:09 The revenue model for network states 32:08 Afropolitan's values and principles 33:05 Chika's biggest hopes for Afropolitan 34:42 How you can support Afropolitan's mission 36:01 Wrap-up 36:43 Closing Show Resources: Chika on Twitter: https://twitter.com/ChikaUwazie Chika on Instagram: https://www.instagram.com/chikauwazie/ Chika on LinkedIn: https://www.linkedin.com/in/chikauwazie/ Afropolitan’s Website: https://linktr.ee/afropolitannation Afropolitan on Twitter: https://twitter.com/afropolitan Afropolitan on Instagram: https://www.instagram.com/afropolitannation/ Afropolitan on LinkedIn: https://www.linkedin.com/company/afropolitannation/ Show Sponsor: Hang.xyz: https://www.hang.xyz/ Show Website: https://www.web2point5.io Subscribe to Show Newsletter: https://newsletter.web2point5.io/subscribe Show Credits: Dana Hork (Founder, Host, Producer) Ron Passaro (Co-Producer/Editor) Seton Rossini (Brand Design/Cover Art) DISCLAIMER: This show is strictly educational. None of this is financial, tax, or investment advice — and not a solicitation to buy or sell any assets or to make any financial decisions. Please always do your own research. For important disclosures, see web2point5.io/disclosures.

    37 min

  8. 03/21/2023

    Jasmine Xu, Bitski: Simplifying the Crypto Wallet Experience

    Why does a crypto wallet have to be so complicated and so confusing? This week, our guest on Web 2.5 is Jasmine Xu, the Head of Product at Bitski, the self-described NFT wallet for everyone. Crypto wallets are one-stop shops to buy, sell, transfer, and collect cryptocurrencies and NFTs. And Bitski believes that the key to greater crypto participation is creating a more user-friendly, mobile-friendly, and secure wallet experience. In today’s episode, Jasmine gives us the inside scoop on crypto wallets, how they work, how Bitski’s product is improving the user experience, and some of her favorite use cases for wallets and web3. Show Notes: 0:00 Episode announcement 0:23 Show Intro 1:50 Jasmine and Bitski's intros 2:23 Jasmine's career prior to web3 4:10 All about crypto wallets 6:36 Understanding keys and passwords 7:49 The pros and cons of self custody 11:42 The types of assets kept in Bitski wallets 12:14 Wallets and Web 2.5 13:17 Understanding if Bitski is a stand-alone or add-on wallet 14:35 Consumer-side product offering at Bitski 16:48 Brand enterprise-side at Bitski 18:55 Sponsored message from Hang 20:42 Bitski-branded or Brand-branded wallets 21:48 Bitski vs. other minting experiences 24:31 Explaining where Bitski started and how it has evolved 27:33 Biggest use cases for wallets and NFTs 30:42 A platform for more than just NFTs 31:55 Jasmine's predictions, hopes, and fears for the future of Web3 35:12 The upside in a down market 36:09 Shill 36:41 Wrap-up 36:52 Closing Show Resources: Jasmine on Twitter: https://twitter.com/jasminexu888 Jasmine on LinkedIn: https://www.linkedin.com/in/xujasmine/ Bitski’s Website: https://www.bitski.com Bitski on Twitter: https://twitter.com/bitski Bitski on Instagram: https://www.instagram.com/bitskibitski/?hl=en Bitski on LinkedIn: https://www.linkedin.com/company/bitski/ Show Sponsor: Hang.xyz: https://www.hang.xyz/ Show Website: https://www.web2point5.io Subscribe to Show Newsletter: https://newsletter.web2point5.io/subscribe Show Credits: Dana Hork (Founder, Host, Producer) Ron Passaro (Co-Producer/Editor) Seton Rossini (Brand Design/Cover Art) DISCLAIMER: This show is strictly educational. None of this is financial, tax, or investment advice — and not a solicitation to buy or sell any assets or to make any financial decisions. Please always do your own research. For important disclosures, see web2point5.io/disclosures.

    37 min
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5
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About

Web 2.5 is a podcast about how Web3 is shaping the real world. Each week, host Dana Hork interviews the leading entrepreneurs, executives, creatives, and investors who are applying Web3 technologies in new and impactful ways. With every show, be prepared to learn something new about the technology and how it's being used, be inspired by the show’s guests, and take away some practical tools and insights to bring into your real-world personal or professional life. The show is hosted by Dana Hork, an innovative business leader with a 20+ year career driving brand and business transformation at companies including JPMorgan, Jet.com, Walmart, and Wonder. She’s deeply curious about uncovering the real-world possibilities for Web3 — and brings that journey to listeners through this show.

Information

  • Creator
    Dana Hork
  • Years Active
    2022 - 2023
  • Episodes
    25
  • Rating
    Explicit
  • Copyright
    © 2023 Dana Hork
  • Show Website
    Web 2.5