12 episodes

Welcome to Web and BeyondCast, a weekly podcast show where we discuss and guide Small Business on marketing and managing on the Web and beyond.



Web and Beyond Podcast is where Small Business comes to learn about marketing and managing on the Web and beyond with Business Technology Strategist, Ray Sidney-Smith.



We have an exciting show in store for you, so I hope you enjoy the time we’ll be spending together. I know I will.



About Ray Sidney-Smith



I thought it might be a good idea to tell you a little bit about myself since we’ll be spending so much time together. I’m a small business productivity technology and Management Consultant and the owner of W3 Consulting training consultancy for small businesses learning about marketing and managing on the web, and we also have a number of smaller divisions that provide a wide variety of services to those small businesses. For example, we have a managed WordPress hosting and domain registration service, very creatively called Web Services. I’m sure I’ll talk more about our work with Web Services in the future. additionally I’m the author of SoLoMo Success: Social, Local & Mobile Small Business Marketing Strategy Explained, published in 2014 and should have the 2nd edition out in the very near future.



Let’s see what else would you like to know about me? I am the Google Small Business Advisor for Productivity and what that means is that I I’m happy to explain to small businesses the power and veracity of using Google products to be able to run their entire business this includes G Suite formerly known as Google apps for work which encompasses many many products and extends to third-party partners and services that can be used within the Google ecosystem. As well, I’m a Hootsuite Global brand ambassador so if you have any questions about HootSuite always feel free to send those along. And, last but not least, I’m in Evernote certified consultant and Evernote is a powerful note-taking software which you will hear me talk about quite a lot on this show. It’s the backbone of my personal productivity and holding together that which are the spoke personal productivity Technologies like a task manager or project management software or a calendar and cloud storage services like Google drive, OneDrive or Dropbox…it does everything in the middle.



As you might be able to tell, I’m a huge productivity nerd. So if you’d like to learn more about my productivity enthusiasm you can always jump out to my personal website which I will link to in the show notes. All Show Notes will be available with links to items we’ll cover here in the podcast, along with a text transcript so you can read and search the contents of the shows. Each episode is numbered (so this episode is 001 as its the first episode) and you can find it by going to webandbeyondcast.com forward-slash and the number of the episode.



Alright, I’ve told you about myself but what I’d really like to hear is from you. Please visit WebAndBeyondCast.com/001 which will take you to this episode if you’re not listening to it already on the website and feel free to tell me about yourself in your small business there or you can click on the contact page and let me know who are you what do you do I’d love to listen and hear from new businesses and Veteran businesses. This helps inform my understanding of what kind of content you will want and need to be able to better your business. I fundamentally believe in the power of small business not only in the National economies in which you provide services and products to your customers but also the power of community among small businesses and so I really do want to know more about you all.



What’s Web and BeyondCast all about?



Web and BeyondCast is an exploration of how to strategically, economically and effectively market and manage as

Web and BeyondCast Ray Sidney-Smith

    • Business
    • 5.0, 2 Ratings

Welcome to Web and BeyondCast, a weekly podcast show where we discuss and guide Small Business on marketing and managing on the Web and beyond.



Web and Beyond Podcast is where Small Business comes to learn about marketing and managing on the Web and beyond with Business Technology Strategist, Ray Sidney-Smith.



We have an exciting show in store for you, so I hope you enjoy the time we’ll be spending together. I know I will.



About Ray Sidney-Smith



I thought it might be a good idea to tell you a little bit about myself since we’ll be spending so much time together. I’m a small business productivity technology and Management Consultant and the owner of W3 Consulting training consultancy for small businesses learning about marketing and managing on the web, and we also have a number of smaller divisions that provide a wide variety of services to those small businesses. For example, we have a managed WordPress hosting and domain registration service, very creatively called Web Services. I’m sure I’ll talk more about our work with Web Services in the future. additionally I’m the author of SoLoMo Success: Social, Local & Mobile Small Business Marketing Strategy Explained, published in 2014 and should have the 2nd edition out in the very near future.



Let’s see what else would you like to know about me? I am the Google Small Business Advisor for Productivity and what that means is that I I’m happy to explain to small businesses the power and veracity of using Google products to be able to run their entire business this includes G Suite formerly known as Google apps for work which encompasses many many products and extends to third-party partners and services that can be used within the Google ecosystem. As well, I’m a Hootsuite Global brand ambassador so if you have any questions about HootSuite always feel free to send those along. And, last but not least, I’m in Evernote certified consultant and Evernote is a powerful note-taking software which you will hear me talk about quite a lot on this show. It’s the backbone of my personal productivity and holding together that which are the spoke personal productivity Technologies like a task manager or project management software or a calendar and cloud storage services like Google drive, OneDrive or Dropbox…it does everything in the middle.



As you might be able to tell, I’m a huge productivity nerd. So if you’d like to learn more about my productivity enthusiasm you can always jump out to my personal website which I will link to in the show notes. All Show Notes will be available with links to items we’ll cover here in the podcast, along with a text transcript so you can read and search the contents of the shows. Each episode is numbered (so this episode is 001 as its the first episode) and you can find it by going to webandbeyondcast.com forward-slash and the number of the episode.



Alright, I’ve told you about myself but what I’d really like to hear is from you. Please visit WebAndBeyondCast.com/001 which will take you to this episode if you’re not listening to it already on the website and feel free to tell me about yourself in your small business there or you can click on the contact page and let me know who are you what do you do I’d love to listen and hear from new businesses and Veteran businesses. This helps inform my understanding of what kind of content you will want and need to be able to better your business. I fundamentally believe in the power of small business not only in the National economies in which you provide services and products to your customers but also the power of community among small businesses and so I really do want to know more about you all.



What’s Web and BeyondCast all about?



Web and BeyondCast is an exploration of how to strategically, economically and effectively market and manage as

    012 Do I Really Need a Business Plan?

    012 Do I Really Need a Business Plan?

    Hello there, Small Business owners, entrepreneurs, and community! Welcome to Episode 12, of Web and BeyondCast. This episode is part of our new Business Startup Series on Web and BeyondCast, where we’ll discuss issues specifically related to small business startup and management issues. To do that, I’ll be bringing on startup experts from around the world to discuss issues that are pertinent to startup entrepreneurs.

    (If you’re reading this in a podcast directory/app, please visit http://webandbeyondcast.com/012 for clickable links and the full show notes and transcript of this cast.)

    As an SBDC consultant, I hear clients ask the question all the time, do I really need a business plan? And, the answer is always the same: yes. But, many resist for all kinds of reasons. They don't understand what a business plan is and how it's constructed, they're concerned it's going to take too much time (instead of simply getting started on it), and they believe it's a do-it-and-done document you never look at again. All of these things couldn't be further from the truth, albeit a business plan will take the time it takes to assemble. Thankfully, there are SBDCs and experts, like my guest today, who can demystify and help you with building your startup business plan!

    If you'd like to discuss this episode, please click here to leave a comment down below (this jumps you to the bottom of the post), or feel free to contact me here about any other questions or comments.

    In this Cast

    Ray Sidney-Smith, Host

    Robin Suomi, MBA, is an experienced small business expert and founder of Startup to Growth, LLC.  Working with clients remotely through video meeting platforms, she helps clients answer their technical business planning questions. She also encourages them to dig deeper, dream bigger, and works with them to create their Success Steps!  Check out the website for ongoing How to Start a Business and Business Plan Boot Camp workshops and seminars, as well as 1-1 small business coaching and group coaching, including QuickStart Mastermind and Growth Mastermind groups.

    Show Notes

    Resources we mention, including links to them will be provided here. Please listen to the episode for context.

    NAICS Code Search Tool

    Best Tool of the Week

    Enloop

    Runner-Up: SBA Business Plan tool

    Honorable Mentions:



    * Bplans

    * Liveplan



    Raw Text Transcript

    Raw, unedited and machine-produced text transcript so there may be errors, but you can search for specific points in the episode to jump to, or to reference back to at a later date and time, by keywords or key phrases.





    Read More









    Unknown 0:00Welcome to web and beyond cast where small business comes to learn about marketing and managing on the web and beyond with your host Ray Sydney Smith.

    • 39 min
    011 GDPR for Small Business

    011 GDPR for Small Business

    Welcome to Season 1, Episode 011, of Web and BeyondCast, "GDPR for Small Business."



    (If you’re reading this in a podcast directory/app, please visit http://webandbeyondcast.com/011 for clickable links and the full show notes and transcript of this cast.)



    According to Verizon’s 2018 Data Breach Investigations Report, “58% of malware attack victims are categorized as small businesses.” And, in the 2017 Cybercrime Report by Cybersecurity Ventures, they note that “cybercrime damages will cost the world $6 trillion annually by 2021.”



    It’s with this general risk in mind that the European Union started the process of updating its already-existing Data Protection Directive from 1995, and enacted the General Data Protection Regulation. Or, as some of you might have heard it as its acronym, GDPR. I’ll call it GDPR for the rest of this episode.



    I’ve gotten many questions about this topic, so in today’s episode, I’m going to do a deep-dive into:



    What is GDPR? Who Does GDPR Apply to?

    What Are the Key Provisions of GDPR for Small Business?

    What Actions Should You Take To Be and Stay GDPR-Compliant?



    Disclaimer: None of this should be taken as legal advice. I’m trying to give an explanation of a highly complex, evolving extraterritorial law, and additional laws, and if you have specific questions about your situation and the laws that impact your business, you should seek licensed legal counsel in your jurisdiction.



    If you'd like to discuss this episode, please click here to leave a comment down below (this jumps you to the bottom of the post), or feel free to contact me here about any other questions or comments.

    In this Cast | GDPR for Small Business

    Ray Sidney-Smith, Host

    Show Notes | GDPR for Small Business

    Resources we mention, including links to them will be provided here. Please listen to the episode for context.



    Key Terminology:



    Subject - a living, natural person (so corporate/business entities, governments or anything other than a living human being don’t count under GDPR)



    Personal Data - any data that can identify a subject directly or indirectly, so some common forms of Personal Data are a living person’s name, address, phone number, date of birth, and tax identification number. But, it encompasses any data that fits this category. Anonymous data does not apply.



    Personal Sensitive Data, or Sensitive Personal Data - a class of Personal Data, that should be subjected to a higher level of protection, includes “data consisting of racial or ethnic origin, political opinions, religious or philosophical beliefs, or trade union membership, genetic data, biometric data, data concerning health or data concerning a natural person's sex life or sexual orientation.”



    Data Controller - a person or entity “which...determines the purposes and means of the processing of personal data”



    Data Processor - a person or entity which processes personal data on behalf of a Data Controller



    Key Provisions:



    Data security versus Data Privacy - chain link fence versus a 10’ solid brick wall.



    GDPR applies to customers and employees of your business.



    * Right to Consent ...for the data you collect about your customers and employees. This includes access to that data.

    * Right of Access ...to the data about you.

    * Right to Portability ...

    • 22 min
    010 Small Business Marketing Video Production on a Budget

    010 Small Business Marketing Video Production on a Budget

    Welcome to Season 1, Episode 010, of Web and BeyondCast. On this cast, we will be discussing marketing video production--what it takes to get the marketing videos you need for your business created. And, to do that, I've brought in my go-to expert on video production, Sharon Sobel of Picture This Video. We are going to learn about what questions you should ask when starting a video project, who you're hiring, and what platforms you should use to get the word out there about your videos once they're made...and much more.



    (If you’re reading this in a podcast directory/app, please visit http://webandbeyondcast.com/010 for clickable links and the full show notes and transcript of this cast.)



    If you'd like to discuss this episode, please click here to leave a comment down below (this jumps you to the bottom of the post), or feel free to contact me here about any other questions or comments.

    In this Cast

    Ray Sidney-Smith, Host











    Sharon Sobel, of Picture This Video, has been producing video projects for business clients for over 15 years.  Having evolved from tape to DVD, to online delivery, her experience and varied skills help you rest assured you are getting someone knowledgeable and experienced in all facets of production, so she’s able to work with you to produce something within your budget, and that meets your marketing video needs.



     

    Show Notes

    Resources we mention, including links to them will be provided here. Please listen to the episode for context.



    PictureThis Video - Sharon Sobel - Web and BeyondCast - Episode 010 - Marketing Video Production



    PowerPoint presentation for listeners to download



    Mobile Video Tripods (on Amazon)



    Lavalier microphone for smartphones/tablets (available as single or double microphone version)



     



    Videographer - camera work and possibly primary audio (make sure they know)



    Video Editor - may also be your videographer if they have the skill sets; takes the raw video and your script and edits it to the final video



    Video Producer - liaison between client and other video professionals roles executing the project



     



    Microsoft Word, Google Docs or LibreOffice Writer



     



    YouTube



    Vimeo



    YouTube Live



    Facebook Live



    Periscope / Twitter



    Instagram (15 seconds of video at a time in Stories; ~60 seconds for posts)



    Instagram’s IGTV (vertical only; one-hour time limit)



     

    Best Tool of the Week

    (Ray) a href="https://www.ripl.

    • 47 min
    009 The State of Small Business Technology, September 2018 Edition

    009 The State of Small Business Technology, September 2018 Edition

    This is the first episode of our new monthly series, The State of Small Business Technology, September 2018 Edition. During the last week of each month, I’m dedicating a whole episode to news and happenings in small business technologies. This will lend heavily on the side of Web, Mobile and Social Media marketing content for Small Business, but I’ll also touch on other small business management technologies, such as IT and cybersecurity, as well economic development news and more, when appropriate.



    (If you’re reading this in a podcast directory/app, please visit http://webandbeyondcast.com/009 for clickable links and the full show notes and transcript of this cast.)



    If you'd like to discuss this episode, please click here to leave a comment down below (this jumps you to the bottom of the post), or feel free to contact me here about any other questions or comments.



    Next week, I have a great conversation with Sharon Sobel of Picture This Video, a video production expert, to talk about video marketing and production for Small Business. This is going to be a great rundown for you to understand how to actually get the videos made that are so popular on the Web, Mobile and Social Media today. I can’t wait to hear back from you on this topic once you get a chance to listen to it.

    In this Cast

    Ray Sidney-Smith, Host

    Show Notes

    Resources we mention, including links to them will be provided here. Please listen to the episode for context.

    Facebook and Instagram News

    Facebook Blueprint courses



    Learn How to Master Marketing on Instagram with These Blueprint Elearning Courses



    Making Digital Skills More Accessible to Everyone | Facebook Newsroom



    Facebook Will Now Allow Pages to Join Facebook Groups | Social Media Today



    Instagram's Testing an Option to Add Hashtags Without Having to Include Them in the Caption | Social Media Today



    Instagram Adds Private Polls to Direct Messages | Social Media Today

    What's New at Google, September 2018 Edition

    Google is revamping search on its 20th anniversary - here are the most exciting new features



    G Suite Updates Blog: New G Suite adoption and productivity insights tool launching in Beta



    G Suite Updates Blog: Real-time presence in Microsoft Office to become available October 17th



    Google Home Hub might cost $149 according to a report - 9to5Google



    Podcasting for Small Business (sign up via this link for notifications for my for...

    • 44 min
    008 Branding 101 for Small Business

    008 Branding 101 for Small Business

    Branding 101 for Small Business

    Welcome to Season 1, Episode 8, Branding 101 for Small Business, of Web and BeyondCast. What is Branding? Why Should Small Business owners care? That's the goal of this episode.



    (If you’re reading this in a podcast directory/app, please visit http://webandbeyondcast.com/008 for clickable links and the full show notes and transcript of this cast.)



    To help answer this question, I have with me today, Reggie Holmes, the owner and Creative Director at Enthuse Creative, a branding and design studio based in the Washington DC metropolitan area. Enthuse Creative specializes in brand strategy, design and management for services-oriented startups, small businesses and professional organizations. Reggie brings 9+ years of strategic thinking and creative talent to the plate for his clients, developing award-winning visual solutions for print and digital media.



    If you'd like to discuss this episode, please click here to leave a comment down below (this jumps you to the bottom of the post), or feel free to contact me here about any other questions or comments.







    So, Reggie, tell us what brought you to branding, strategy and design? What attracted you to this profession?



    I have always been interested in design, ever since I was a young child. I can remember when I used to design logos and apparel for fictional sports franchises.



    I have a Fine Arts degree and I appreciate fine art disciplines like drawing and painting, but I am most drawn to commercial art, lines, shapes and how they work with type and text to communicate concepts and ideas. This was solidified for me during a computer graphics class my senior year in high school. I like that design is more geared toward communication than expression. It affects our everyday lives in so many ways, from signage and advertising to almost everything we read each day on paper or screens.



    What is branding? How should Small Business approach the concept in terms of practicality for their business? Ergo, why should they care?



    Your brand is in many respects your business’ most valuable asset. Branding is the cumulative entities, identities, expressions and extensions - all the “touchpoints” that make up that brand. It is all the elements inherent to your business or organization that help distinguish it from anything else.



    Branding can be thought of in terms of addition (+) and multiplication (x)



    You are adding individual elements but they will have multiplied effect as they reinforce your brand identity and message across the many platforms/media channels that we have available to us today.

    Studies show that the average consumer is exposed to up to 10,000 brand messages a day. And as marketers are presented with more and more channels to reach their customers, that number is growing rapidly.

    Source: “Why Your Customers’ Attention is the Scarcest Resource in 2017”



    What are the components of a Small Business Brand?



    * Visual Elements (logo, colors, marketing collateral, website, app, signage, retail/point-of-sale)

    * Verbal Elements (tagline, web copy, voicemail/phone greeting, customer service)

    * Tangible v. Intangible (tone, online tech support or phone number, price or no-price)



    ---



    * Promise/Proposition (identify what brand represents, values, goals)

    * Promote (highlight and reinforce positive qualities)

    * Position (identity strengths/ target audience/demographic/differentiate)

    • 36 min
    007 Business Case for Podcasting

    007 Business Case for Podcasting

    On this episode, we are going to be discussing a topic near and dear to my heart, and a little bit meta, podcasting for Small Business; more specifically, the business case for podcasting. And, more importantly, why should you start a podcast for your business? And, to do that, I’m letting the cat out of the bag here with my co-author of our forthcoming book, Podcasting for Small Business, Steve Orr.



    (If you’re reading this in a podcast directory/app, please visit http://webandbeyondcast.com/007 for clickable links and the full show notes and transcript of this cast.)



    If you'd like to discuss this episode, Business Case for Podcasting, please click here to leave a comment down below (this jumps you to the bottom of the post), or contact us.

    In this Cast | Business Case for Podcasting

    Ray Sidney-Smith, Host



    Steve Orr is the founder of Steve Orr Media, which helps clients create and produce podcasts, as well as become more effective speakers. He has worked with a variety of small and large clients, including self-employed professionals, neighborhood business improvement districts, and Fidelity Investments.



    Steve launched his consulting business after an award-winning broadcasting career. As a business news anchor and feature reporter, his stories for the MarketWatch Radio Network were heard regularly on some of the country’s biggest news stations.



    Steve has interviewed hundreds of people over the years, including CEOs, celebrities, athletes, and public officials. Ella Fitzgerald, Mickey Mantle, and then Israeli U.N. Ambassador Benjamin Netanyahu were among his most memorable.



    In Steve’s free time, he writes screenplays and radio plays (and voices the characters). He’s also a big fan of comedy improv.

    Show Notes | Business Case for Podcasting

    Resources we mention, including links to them will be provided here. Please listen to the episode for context.



    Dr. Robert Passikoff, Brand Keys



    Lou Kastelic, JD, MBA, Jordan-Crandus, PA



    Sign up to learn about when Steve and I launch our book, Podcasting for Small Business.



    How to Value a Podcast

    Best Tool of the Week | Business Case for Podcasting

    Podcast Advertising Resource: WhyPodcasts

    Raw Text Transcript | Business Case for Podcasting

    Raw, unedited and machine-produced text transcript so there may be errors, but you can search for specific points in the episode to jump to, or to reference back to at a later date and time, by keywords or key phrases.



    Read More







    0:00

    Welcome to web and beyond cast were small business comes to learn about marketing and managing on the web and beyond with your host re Sydney Smith. Hello there small business owners, entrepreneurs and community Welcome to season one, Episode Seven it's double oh seven Episode 007 of web and beyond cast I'm racing Smith on this show we are going to be discussing a topic near and dear to my heart a...

    • 25 min

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