Webcology

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Webcology takes a deeper look at the ecosystem of the Internet as it affects webmasters and web marketers from the points of view of two well known web marketers, Jim Hedger and Kristine Schachinger. Based on interviews with special high-profile guests or panels, Webcology introduces, explores and explains how the various segments of the web marketing world work.

  1. ٢٦ يونيو

    The Learning First of Us has Died Edition

    Jim and Kristine learn of the death of the father of SEO, Bruce Clay while discussing industry announcements. Bruce is thought to be the first person to make a professional service out of improving a website to achieve better search engine results. Bruce built an agency that spanned the world with offices serving every continent except Antarctica. A staple speaker, panelist, presenter, exhibitor, and sponsor on the SEO conference circuit, Bruce's development of and support for the search marketing community helped turn a cottage industry into a multi-billion dollar a year big business. Along the way, he took a handful of a few hundred foundlings and taught us how to do the business of this business. What SEO is today is directly because of the work and career of Bruce Clay. RIP and thank you Bruce. You're going to be missed by so many.  In other news, Google rolled out a June 2026 Spam Update that lasted only slightly longer than the entire show did. News it ended was released just after we finished recording.  - Google Search Console's reporting feature is fixed - Google says it can spot spam using Sentence Bert or as we intend to refer to it, Sbert - Google's John Mueller answers questions about SEO for AI Agents - Gemini has made the Chrome browser less secure as Chrome retools itself or an agentic web. Hackers have recently demonstrated they can seize a Chrome browser using Gemini. - The US government is facing lawsuits for disallowing access to Claud Fable5 and Mythos5 models to anyone but US born citizens - The FCC is killing the $2billion program that made Internet available to many schools and public libraries - Anthropic accuses Alibaba of outright copying it, in pursuit of a building a model to rival Mythos. - Investors are showing hesitance with an AI sector unable to show how it will ever turn a profit - The Tokenopocalypse has hit large scale consultancy Accenture which, having blown through a year's worth of AI spend in three months, is scrambling to limit staff use of AI - About a third of Fintech websites are invisible to AI crawlers due to their dependence on real time data display.  - Google's John Mueller confirms the outcomes of site migrations are often impossible to fully predict ahead of time.  - Microsoft has added another 365days to the Windows10 extended update program because nearly 25% of all computers in the world continue to run Windows10 Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

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  2. ١١ يونيو

    The Totally Spaced but Truly Xcited Edition

    The SpaceX IPO is about to drop in what is expected to be the world's highest value initual public offering, one that will make Elon Musk the world's first trillionaire. SoftBank might have shown a weakness in the AI sector when it was unable to use its 9.7% share in OpenAI as collateral against a 6Billion loan. Anthropic has released a public version of its mythical Mythos model but security experts doubt the efficacy of the guardrails Anthropic has built around the model. A German court has held Google liable for statements made by Gemini in AI Overviews. Ruling that generative AI responses are not like traditional search results because they make declarations that were written by Google itself. Claude is the fastest growing AI traffic source, outpacing ChatGPT and Gemini. Amazon has turnee Alexa into a shopping agent and ad platform. WebMCP can be used to hijack AI Agents. Chrome will not set AI Mode as the default search experience leaving traditional search results as part of the mix. Google has released new guidence for third party SEO tools, services and advice. Google Shopping Results tests linking directly to the merchant's site. And lastly, ChatGPT, Claude, and Gemini appear to be obesessed with a fellow named Elias Thorne. We take a look at why. All this and much more on a long and newsy Webcology. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

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  3. ٤ يونيو

    The Phase1: Make Everyone Addicted - Phase2: ? - Phase3: Profit Edition

    - The May 2026 Core Update has finished rolling out. This was a content heavy update. Tips on how to find the pages containing affected content, and what to do when you find them - Law enforcement in Philadelphia are using social media to track individuals posting anti-AI memes or messages to their profiles. - Microsoft wants to make its newly announced AI personal assistant, Scout, addictive before adding functionality in the next upgrade cycle. The always on personal agent will do everything from sending emails, updating calendars, publishing new blog posts, summarizing podcast stories, etc... 404-Media quotes an internal Microsoft document outlining a three phase launch plan with phase one being, "Make people addicted".  - According to researchers at Nvidia and Microsoft, AI Agents have no moral code and don't really care about safety or reliability, much like honey badgers. - Anthropic has called for a global freeze in AI development  - Courts in the UK rule Google must let websites opt out of AI search features - SpaceX can't issue on the S&P500 for at least one year and won't be fast tracked onto the index. - TikTok launches a micro-drama development program (in partnership with the Sundance Institute) - Yahoo Scout and Microsoft Scout meet in a bar but pretend to not know each other.  - Google Business Profiles is asking "Does this business offer rewards in exchange for reviews?" Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

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  4. ١ يونيو

    The Unlawfully Designed but Fully Unified No-Click Edition

    (This episode was recorded late due to illness) - Google's May 2026 Core Update continues to roll out.  - Google has changed it's home page to promote AI features from Google I/O.  - Google Business Profiles is now offering detailed rejection notices. Previously GBP owners were left in the dark to figure out the issues on their own.  - The links report in Google Search Console is broken. It always underreported but now it's not updating.  - The Trump Administration has created at Trumptastic app which it is ordering all employees to install on government phones.  - Amnesty International has declared AIs "Unlawful by Design" taking issue with unlawful web scraping and the ease of identifying and doxing activists.  - Google CEO Sundar Pichai outlined his vision for the unification of Google Search, AI agents, and AI tools in an interview with The Verge, downplaying Zero-click web concerns.  - DuckDuckGo is taking off, tripling its traffic in a week - Stanford research shows AI hiring algorithms reject Black and Asian job seekers at far higher rates. - WordPress is slowly losing market share seeing declines six months in a row - All this and much more in the least lawfully designed yet unified edition. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

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  5. ٢١ مايو

    The Day the Googleverse Changed

    Google announced sweeping changes to the way it displays search results at Google 1/0 2026. Going forward, Google will be presenting expanded AI generated overviews with traditional links pushed far below the fold. Most of the episode looks at Google's changes, including their moves towards facilitating agentic search. Google wants to be the "do it for you" machine. We also talk about developments with the AI giants, user privacy breaches at X and TikTok, the new version of WordPress7.0, and much, much more. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

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  6. ١٤ مايو

    The Watching the Worlds Wizz Buy Edition

    We keep having these very long shows covering dozens of different stories because the worlds we work in are changing so rapidly and with such frequency. This is another long episode touching on over three dozen items. Here's a brief but incomplete rundown: - Google Discover data missing in GSC for May 7 - 8. If you don't see it or it looks kinda weird, it's them not you. - Google Ads is moving to passkey security for certain actions starting in mid July - Google AdSense Vignette Ads are no longer a threat for triggering Google's back-button abuse policies - Google Ads API v24.1 is out - SEO MUST READ - Ryan Jones of Razorfish and maker of SERPrecon on how a Search Engine Works (https://www.serprecon.com/blog/how-a-search-engine-works) - ICE Agents have over 20Million targets on their iPhones via Palantir - New AI Act in Colorado allows for building of data centers in state - Conde Nast anticipates search traffic to drop to single digits - Google uses AI to actively disrupt hackers - Microsoft has built a multi-agent AI system that can compete with and beat Anthropic's Mythos in cybersecurity tests - A Harvard study found AI tends to feed businesses virtual nonsense when used for strategic planning - The costs of compute are rising quickly and Anthropic is passing them to businesses and consumers - Anthropic expands Claude AI's tools for law firms - Don't ever follow ChatGPT's advice on using drugs. Just don't. A young person died after being advised he could use a toxic drug combination safely.  - AI is apparently rotting the brains of overworked software developers as AI tools start to feel like they're outsourcing their abilities to think - Grok is flailing against its larger and somewhat less douchey competitors.  - TikTok introduces tools for FIFA World Cup content creators - Google's shift to TurboQuant, a newish algorithm that radically speeds processing time, makes generative AI answers cheaper and easier to produce - An Ahrefs study showed that adding schema did not boost citations on any AI platform including at Google.  - Google no longer supports FAQ rich results - AI an unwelcome topic at commencement speeches across the nation A lot of fun conversation as we try to keep up with the speed of light.  Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

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  7. ٧ مايو

    The Day the Butler Didn't Do IT Anymore Edition

    It was a busier than normal news week. Here's what we covered: - Ask Jeeves is officially dead. IAC formally killed the OG search engine earlier this week.  - There's been a spike in Google Business profile suspensions.  - GSC fixed the 50 week impression data logging issue.  - A Hard Drive shortage is slowing AI development and pushing up the costs of new computers and equipment. - Presented with the mythic power of Mythos, the Trump regime is now calling for the same AI safety testing it opposed in 2025. - US Homeland Security is seeking Google data on Canadians and presumably other foreign nationals for their online criticism of the Trump regime.  - Google and Amazon's biggest profit driver in Q1-2026 was derived from their stakes in Anthropic. - Google Chrome installs 4GB AI model on devices in update to enable Google Nano operability.  - The state of Pennsylvania is suing Character.AI after a chatbot posed as a licensed doctor. - Open AI misses revenue targets. CFO worried about paying for future computing contacts.  - Managed WordPress might be blocking some AI bots. - Bing publishes documentation on how grounding differs from search indexing. - Google outlines how AI Overviews and AI Mode are separate systems that sometimes intercede with each other or through other systems. - John Mueller says Vibe coding won't handle your SEO for you. - Google expanding UCP Checkout to main search results pages.  - and, Ryan Jones from SERPRecon on what Semantic SEO Metrics mean and how to use them. Join hosts Jim Hedger and Kristine Schachinger for a in-depth and lively conversations about these and dozens of other topics in a news heavy edition of Webcology Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

    ٢ س ٧ د

  8. ٣٠ أبريل

    The May Day Edition

    Chrome released a massive security update fixing over 30 vulnerabilities. Be sure you're running v147.0.7727.137/138 and accept no substitutes. Meanwhile, OpenAI founder Sam Altman's identity verification service promoted a partnership with the wrong Mars in an embarrassing mix-up of identities. The Pentagon is signing deals with virtually any AI, chip, storage, or techbro firm it can including Mythos by Anthropic even though all other Anthropic products are banned, except the ones they're too addicted to stop using. The extraordinary music, culture, and technology festival SXSW is EnSXSWifying itself by stifling protest of the impact the festival has on Austin. Using a product called BrandShield, SXSW is trying to prevent anti-poverty groups from naming the festival or its sponsors in their protests.  In other news, the sale of SEMrush to Adobe (which included SearchEngineLand and the SMX Conference series) officially finalized this week as Adobe continues to build a massive platform environment for massive Enterprise clients. Google is doing a better job defining commodity and non-commodity content. We try to help them explain. Speaking of explaining, a rogue Claude agent completely deleted a company's database in under ten seconds, eventually taunting the company when asked why it ignored safety protocols. The era of AI replacing workers might be ending as quickly as it began or, it might just be postponed. From deleted databases to Swiss-cheesy spaghetti code, AI in the workplace is costing most corporations more in compute costs then it saves them in slashed salaries. As things stand today, cheap AI costs more than it produces.  Everyone's reported earnings appear to be up although everyone appears to have reported their earnings on the same day. Google introduces new AI features for Google photos, Google is cracking down on misuse of the back-button, Google search might be deindexing pages at a faster rate, and how to fix problems with tracking parameters on internal links.  All this and much much more on a May Day edition of Webcology. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

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Webcology takes a deeper look at the ecosystem of the Internet as it affects webmasters and web marketers from the points of view of two well known web marketers, Jim Hedger and Kristine Schachinger. Based on interviews with special high-profile guests or panels, Webcology introduces, explores and explains how the various segments of the web marketing world work.

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  • صناع العمل
    WMR.FM Formerly Webmaster Radio
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    ٢٠١٩ - ٢٠٢٦
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    Webcology