668 episodes
Webcology WMR.FM Formerly Webmaster Radio
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- Business
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4.2 • 6 Ratings
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Webcology takes a deeper look at the ecosystem of the Internet as it affects webmasters and web marketers from the points of view of two well known web marketers, Jim Hedger and Dave Davies. Based on interviews with special high-profile guests or panels, Webcology introduces, explores and explains how the various segments of the web marketing world work.
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Several years of Mobile First. What’s changed?
Several years of Mobile First. What’s changed?
https://www.searchenginejournal.com/google-mobile-first-index-guide/437472/
Google clarifies 15MB is really big
https://www.seroundtable.com/google-clarifies-15mb-googlebot-limit-33670.html
8 Tips on Ecommerce from Googler, Alan Kent
https://www.seroundtable.com/google-offers-8-tips-on-e-commerce-seo-33676.html
FCC Commissioner asks Google and Apple to ban TikTok from their respective stores
https://www.searchenginejournal.com/fcc-requests-tiktok-ban/456297/
Google Freshness Update explained by Roger
https://www.searchenginejournal.com/google-algorithm-history/freshness-algorithm/
Google Updates structured data advice for products with multiple variants
https://www.searchenginejournal.com/google-algorithm-history/freshness-algorithm/
Google rich results guidelines update now prohibits guns,
https://searchengineland.com/google-rich-results-guidelines-now-prohibits-weapons-recreational-drugs-tobacco-vaping-products-and-gambling-related-products-386185
Support this podcast at — https://redcircle.com/webcology/donations
Advertising Inquiries: https://redcircle.com/brands
Privacy & Opt-Out: https://redcircle.com/privacy -
Social Media Algorithms or HTTP status codes
Greg’s Guide to Social Media Algorithms
https://www.searchenginejournal.com/social-media-algorithms/453220/
Roger Montti on LaMDA
https://www.searchenginejournal.com/google-lamda-sentient/454820/
Google updates its notes on HTTP status codes
https://www.seroundtable.com/google-updates-http-status-codes-googlebot-job-posting-docs-33638.html
Google: Hypens over underscores in URLs
https://www.seroundtable.com/google-underscores-hyhens-in-urls-seo-33631.html
Content that’s not visible isn’t as critically bad as it once was says Gary surprising Martin
https://www.seroundtable.com/google-not-visible-content-33630.html
Office Hours Cut to one per Month
https://www.seroundtable.com/google-seo-office-hours-now-down-to-once-per-month-33621.html
Support this podcast at — https://redcircle.com/webcology/donations
Advertising Inquiries: https://redcircle.com/brands
Privacy & Opt-Out: https://redcircle.com/privacy -
Google Researcher Punished Saying " Google’s Artificial Intelligence Had Achieved Sentience"
Google Researcher Punished Saying " Google’s Artificial Intelligence Had Achieved Sentience" as Google placed Blake Lemoine on leave last week after he published transcripts of conversations between himself, a Google “collaborator”, and the company’s LaMDA (language model for dialogue applications) chatbot development system. Is AI sentient?
https://www.theguardian.com/technology/2022/jun/12/google-engineer-ai-bot-sentient-blake-lemoine
Google Business Profile – Profile Strength Widget produces a box showing a representation of your profile’s health, along with prompts for creating offers, reviews, and new content or updates.
https://www.seroundtable.com/google-business-profile-strength-widget-33596.html
Google Search Console Changes
https://www.seroundtable.com/google-search-console-invalid-or-valid-classifications-33594.html
Why Google Analytics and Google Search Console data differ
https://www.searchenginejournal.com/google-analytics-gsc-data-mismatch/438508/
Complete Guide to GSC
https://www.searchenginejournal.com/guide-google-search-console/452534/
Google experimenting with more featured snippets in SERPs
https://searchengineland.com/google-testing-new-featured-snippet-layouts-385861
Internet Explorer’s dead
Compare feature in GSC performance reports
https://searchengineland.com/google-search-console-testing-compare-feature-in-performance-reports-385855
Support this podcast at — https://redcircle.com/webcology/donations
Advertising Inquiries: https://redcircle.com/brands
Privacy & Opt-Out: https://redcircle.com/privacy -
Google Core Update Finished Rolling Out
Google Core Update finished rolling out
https://www.seroundtable.com/google-may-2022-core-update-done-rolling-out-33562.html
EU Publishers and Webmasters can’t block US traffic without also blocking Google and Googlebot
https://www.seroundtable.com/eu-publishers-block-us-users-google-33557.html
Don’t add your company name to image alt-text. It’s redundant, undescriptive, and not helpful
https://www.seroundtable.com/google-company-name-in-blank-image-alt-text-33538.html
Yoast and IndexNow “They changed how it worked a bit (or explained it better) where we only have to ping one endpoint. With that, we basically replace the xml sitemap ping with a call to IndexNow and it’s done.””
https://www.searchenginejournal.com/yoast-on-why-its-adopting-indexnow-protocol/453516/
Support this podcast at — https://redcircle.com/webcology/donations
Advertising Inquiries: https://redcircle.com/brands
Privacy & Opt-Out: https://redcircle.com/privacy -
Apple Search Engine? Siri Gets Smarter?
Reports say Apple is likely to announce a new user-centric web search. However, for the search engine to become functional, Apple wants to wait till January 2023 to do so.
Apple published a list of things that might affect rankings back in 2020
• Aggregated user engagement with search results
• Relevancy and matching of search terms to webpage topics and content
• Number and quality of links from other pages on the web
• User location based signals (approximate data)
• Webpage design characteristics
https://www.seroundtable.com/apple-search-ranking-factors-29821.html
John Giannandrea – was head of search at Google, left for Apple in March 2018 to lead Apple machine learning and AI division. https://www.seroundtable.com/john-giannandrea-from-google-heads-to-apple-25517.html
Core Updates use data from before the update starts. They might update data between Core Update events. https://www.seroundtable.com/google-core-update-data-refresh-33509.html
This Core Update... https://www.seroundtable.com/google-may-2022-broad-core-update-seo-impact-33512.html
New Google author markup for article structured data
https://www.seroundtable.com/google-author-markup-best-practices-33530.html
"To help Google best understand and represent the author of the content, we recommend following these best practices when specifying authors in markup."
• Include all authors in the markup
• Specify multiple authors when applicable
• Use the additional fields that is available to you
• Only specify the author’s name in the author.name property
• Use the appropriate author type
Wix Structured Data guide
https://www.searchenginejournal.com/wix-structured-data/451282/
Support this podcast at — https://redcircle.com/webcology/donations
Advertising Inquiries: https://redcircle.com/brands
Privacy & Opt-Out: https://redcircle.com/privacy -
RIP Bill Slawski, the Dean of SEO
Jim and Kristine comment on the sudden passing of the great Bill Slawski, the Dean of SEO
https://www.seroundtable.com/rip-bill-slawski-33446.html
May 2022 Broad Core Update
https://developers.google.com/search/blog/2022/05/may-2022-core-update
More FAQs being promoted in Rich Results?
https://www.seroundtable.com/google-showing-more-search-results-with-faq-rich-results-33479.html
Don’t get hung up on Toxic Links
https://www.seroundtable.com/google-on-toxic-links-tool-marketing-33435.html
Suing for Social Media addiction, California law allows parents
https://www.searchenginejournal.com/california-bill-allows-parents-to-sue-for-childs-social-media-addiction/451807/
WordPress 6.0 “Arturo”
https://www.searchenginejournal.com/wordpress-6-0-is-released/451366/
Meta changes how it does political ads, or does it?
https://www.searchenginejournal.com/meta-brings-transparency-to-electoral-political-ads/451616/
Support this podcast at — https://redcircle.com/webcology/donations
Advertising Inquiries: https://redcircle.com/brands
Privacy & Opt-Out: https://redcircle.com/privacy
Customer Reviews
Listener for many years
Great podcast! I’ve been a webmaster for many years and always appreciate the quality of content spun every month by Jim and Dave. They don’t know it, but they are part of our seo team in Wisconsin! Joe Mogensen
Love it.
What I truly love about Webcology is the passion behind it. Jim especially has such an enormous amount of respect and heart for SEO industry. It's one of two Internet marketing podcasts I give any attention to, because they discuss stories that matter.
Horrendous.
Unlistenable. Ball bouncing in the background? Stuttering? Horrible.