668 episodes

Webcology takes a deeper look at the ecosystem of the Internet as it affects webmasters and web marketers from the points of view of two well known web marketers, Jim Hedger and Dave Davies. Based on interviews with special high-profile guests or panels, Webcology introduces, explores and explains how the various segments of the web marketing world work.

Webcology WMR.FM Formerly Webmaster Radio

    • Business
    • 4.2 • 6 Ratings

Webcology takes a deeper look at the ecosystem of the Internet as it affects webmasters and web marketers from the points of view of two well known web marketers, Jim Hedger and Dave Davies. Based on interviews with special high-profile guests or panels, Webcology introduces, explores and explains how the various segments of the web marketing world work.

    Several years of Mobile First. What’s changed?

    Several years of Mobile First. What’s changed?

    Several years of Mobile First. What’s changed?
    https://www.searchenginejournal.com/google-mobile-first-index-guide/437472/
    Google clarifies 15MB is really big
    https://www.seroundtable.com/google-clarifies-15mb-googlebot-limit-33670.html
    8 Tips on Ecommerce from Googler, Alan Kent
    https://www.seroundtable.com/google-offers-8-tips-on-e-commerce-seo-33676.html
    FCC Commissioner asks Google and Apple to ban TikTok from their respective stores
    https://www.searchenginejournal.com/fcc-requests-tiktok-ban/456297/
    Google Freshness Update explained by Roger
    https://www.searchenginejournal.com/google-algorithm-history/freshness-algorithm/
    Google Updates structured data advice for products with multiple variants
    https://www.searchenginejournal.com/google-algorithm-history/freshness-algorithm/
    Google rich results guidelines update now prohibits guns, 
    https://searchengineland.com/google-rich-results-guidelines-now-prohibits-weapons-recreational-drugs-tobacco-vaping-products-and-gambling-related-products-386185


    Support this podcast at — https://redcircle.com/webcology/donations

    Advertising Inquiries: https://redcircle.com/brands

    Privacy & Opt-Out: https://redcircle.com/privacy

    • 54 min
    Social Media Algorithms or HTTP status codes

    Social Media Algorithms or HTTP status codes

    Greg’s Guide to Social Media Algorithms
    https://www.searchenginejournal.com/social-media-algorithms/453220/
    Roger Montti on LaMDA
    https://www.searchenginejournal.com/google-lamda-sentient/454820/
    Google updates its notes on HTTP status codes
    https://www.seroundtable.com/google-updates-http-status-codes-googlebot-job-posting-docs-33638.html
    Google: Hypens over underscores in URLs
    https://www.seroundtable.com/google-underscores-hyhens-in-urls-seo-33631.html
    Content that’s not visible isn’t as critically bad as it once was says Gary surprising Martin
    https://www.seroundtable.com/google-not-visible-content-33630.html
    Office Hours Cut to one per Month
    https://www.seroundtable.com/google-seo-office-hours-now-down-to-once-per-month-33621.html



    Support this podcast at — https://redcircle.com/webcology/donations

    Advertising Inquiries: https://redcircle.com/brands

    Privacy & Opt-Out: https://redcircle.com/privacy

    • 58 min
    Google Researcher Punished Saying " Google’s Artificial Intelligence Had Achieved Sentience"

    Google Researcher Punished Saying " Google’s Artificial Intelligence Had Achieved Sentience"

    Google Researcher Punished Saying " Google’s Artificial Intelligence Had Achieved Sentience" as Google placed Blake Lemoine on leave last week after he published transcripts of conversations between himself, a Google “collaborator”, and the company’s LaMDA (language model for dialogue applications) chatbot development system. Is AI sentient?
    https://www.theguardian.com/technology/2022/jun/12/google-engineer-ai-bot-sentient-blake-lemoine
    Google Business Profile – Profile Strength Widget produces a box showing a representation of your profile’s health, along with prompts for creating offers, reviews, and new content or updates.
    https://www.seroundtable.com/google-business-profile-strength-widget-33596.html
    Google Search Console Changes
    https://www.seroundtable.com/google-search-console-invalid-or-valid-classifications-33594.html
    Why Google Analytics and Google Search Console data differ
    https://www.searchenginejournal.com/google-analytics-gsc-data-mismatch/438508/ 
    Complete Guide to GSC
    https://www.searchenginejournal.com/guide-google-search-console/452534/
    Google experimenting with more featured snippets in SERPs
    https://searchengineland.com/google-testing-new-featured-snippet-layouts-385861
    Internet Explorer’s dead
    Compare feature in GSC performance reports
    https://searchengineland.com/google-search-console-testing-compare-feature-in-performance-reports-385855 


    Support this podcast at — https://redcircle.com/webcology/donations

    Advertising Inquiries: https://redcircle.com/brands

    Privacy & Opt-Out: https://redcircle.com/privacy

    • 56 min
    Google Core Update Finished Rolling Out

    Google Core Update Finished Rolling Out

    Google Core Update finished rolling out
    https://www.seroundtable.com/google-may-2022-core-update-done-rolling-out-33562.html
    EU Publishers and Webmasters can’t block US traffic without also blocking Google and Googlebot 
    https://www.seroundtable.com/eu-publishers-block-us-users-google-33557.html
    Don’t add your company name to image alt-text. It’s redundant, undescriptive, and not helpful
    https://www.seroundtable.com/google-company-name-in-blank-image-alt-text-33538.html
    Yoast and IndexNow “They changed how it worked a bit (or explained it better) where we only have to ping one endpoint. With that, we basically replace the xml sitemap ping with a call to IndexNow and it’s done.””
    https://www.searchenginejournal.com/yoast-on-why-its-adopting-indexnow-protocol/453516/


    Support this podcast at — https://redcircle.com/webcology/donations

    Advertising Inquiries: https://redcircle.com/brands

    Privacy & Opt-Out: https://redcircle.com/privacy

    • 55 min
    Apple Search Engine? Siri Gets Smarter?

    Apple Search Engine? Siri Gets Smarter?

    Reports say Apple is likely to announce a new user-centric web search. However, for the search engine to become functional, Apple wants to wait till January 2023 to do so.
    Apple published a list of things that might affect rankings back in 2020
    • Aggregated user engagement with search results
    • Relevancy and matching of search terms to webpage topics and content
    • Number and quality of links from other pages on the web
    • User location based signals (approximate data)
    • Webpage design characteristics
    https://www.seroundtable.com/apple-search-ranking-factors-29821.html
    John Giannandrea – was head of search at Google, left for Apple in March 2018 to lead Apple machine learning and AI division. https://www.seroundtable.com/john-giannandrea-from-google-heads-to-apple-25517.html
    Core Updates use data from before the update starts. They might update data between Core Update events. https://www.seroundtable.com/google-core-update-data-refresh-33509.html
    This Core Update... https://www.seroundtable.com/google-may-2022-broad-core-update-seo-impact-33512.html
    New Google author markup for article structured data
    https://www.seroundtable.com/google-author-markup-best-practices-33530.html
    "To help Google best understand and represent the author of the content, we recommend following these best practices when specifying authors in markup."
    • Include all authors in the markup
    • Specify multiple authors when applicable
    • Use the additional fields that is available to you
    • Only specify the author’s name in the author.name property
    • Use the appropriate author type
    Wix Structured Data guide
    https://www.searchenginejournal.com/wix-structured-data/451282/
     


    Support this podcast at — https://redcircle.com/webcology/donations

    Advertising Inquiries: https://redcircle.com/brands

    Privacy & Opt-Out: https://redcircle.com/privacy

    • 57 min
    RIP Bill Slawski, the Dean of SEO

    RIP Bill Slawski, the Dean of SEO

    Jim and Kristine comment on the sudden passing of the great Bill Slawski, the Dean of SEO
    https://www.seroundtable.com/rip-bill-slawski-33446.html
    May 2022 Broad Core Update 
    https://developers.google.com/search/blog/2022/05/may-2022-core-update
    More FAQs being promoted in Rich Results?
    https://www.seroundtable.com/google-showing-more-search-results-with-faq-rich-results-33479.html
    Don’t get hung up on Toxic Links
    https://www.seroundtable.com/google-on-toxic-links-tool-marketing-33435.html
    Suing for Social Media addiction, California law allows parents
    https://www.searchenginejournal.com/california-bill-allows-parents-to-sue-for-childs-social-media-addiction/451807/
    WordPress 6.0 “Arturo”
    https://www.searchenginejournal.com/wordpress-6-0-is-released/451366/
    Meta changes how it does political ads, or does it?
    https://www.searchenginejournal.com/meta-brings-transparency-to-electoral-political-ads/451616/


    Support this podcast at — https://redcircle.com/webcology/donations

    Advertising Inquiries: https://redcircle.com/brands

    Privacy & Opt-Out: https://redcircle.com/privacy

    • 1 hr 1 min

Customer Reviews

4.2 out of 5
6 Ratings

6 Ratings

Cabin Joe ,

Listener for many years

Great podcast! I’ve been a webmaster for many years and always appreciate the quality of content spun every month by Jim and Dave. They don’t know it, but they are part of our seo team in Wisconsin! Joe Mogensen

rdrysdale ,

Love it.

What I truly love about Webcology is the passion behind it. Jim especially has such an enormous amount of respect and heart for SEO industry. It's one of two Internet marketing podcasts I give any attention to, because they discuss stories that matter.

tydowns20 ,

Horrendous.

Unlistenable. Ball bouncing in the background? Stuttering? Horrible.

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