722 episodes

Webcology takes a deeper look at the ecosystem of the Internet as it affects webmasters and web marketers from the points of view of two well known web marketers, Jim Hedger and Dave Davies. Based on interviews with special high-profile guests or panels, Webcology introduces, explores and explains how the various segments of the web marketing world work.

Webcology WMR.FM Formerly Webmaster Radio

    • Business
    • 4.2 • 6 Ratings

Webcology takes a deeper look at the ecosystem of the Internet as it affects webmasters and web marketers from the points of view of two well known web marketers, Jim Hedger and Dave Davies. Based on interviews with special high-profile guests or panels, Webcology introduces, explores and explains how the various segments of the web marketing world work.

    The November 16th is Groundhog Day Edition

    The November 16th is Groundhog Day Edition

    Truckin' through Groundhog Day of November 16th and talking Wikimedia too... "Six weeks until Christmas and all through the Web, not a placement was stirring because they were all dead. The dossiers were hung in massive digital files, defining all pages, their friends, and their while. And in Google's great blender, an awful sort just got slewed, making mincemeat of merchants whose lives just got screwed. I sat alone with rank checkers on screen but could only see red where once I saw green..." November 17, 20?? -- We had a show plan until Google did what Google did and so that plan got 302ed. We do have an interview with WikiCommons super-contributor Joe Mabel who spoke at the WikiConference North America 2023 held in Toronto last week, the one that was briefly truncated by a bomb threat but, because Google did what Google tends to do at this time of year, the interview was way too brief. Considering the importance of Wikipedia to the Web and its impact on search over the years, we could have talked with Joe for hours. Unfortunately, Google screwgled those plans by announcing what could be the most sweeping sets of changes to how Google creates, displays, and distributes search results since its first major update, 20 years ago today. We spend the last half of the episode discussing those changes. To Quote spokesperson Danny Sullivan, "Buckle Up!"


    Support this podcast at — https://redcircle.com/webcology/donations

    Advertising Inquiries: https://redcircle.com/brands

    Privacy & Opt-Out: https://redcircle.com/privacy

    • 1 hr 11 min
    The 3 Pillars of Wisdom over 10,000 Years of Load Time Edition

    The 3 Pillars of Wisdom over 10,000 Years of Load Time Edition

    On the eve of the first-ever brightonSEO San Diego Conference where Kristine Schachinger is going to speak, there was so much in the SEO and web marketing worlds for her and cohost Jim Hedger to talk about. We start with Google's claim that work on Core Web Vitals has saved over 10,000 hours of load time in the two-and-a-half years the set of metrics has existed. That takes us through a slew of Google and SEO news, along with a couple of items related to AI and Twixter before we loop back to the 3 Pillars of Google Search, a serious snippet of wisdom that came out as evidence in the DOJ's anti-trust case against Google. This is a fun and interesting news-related episode covering a lot of ground in an all-too-short hour.


    Support this podcast at — https://redcircle.com/webcology/donations

    Advertising Inquiries: https://redcircle.com/brands

    Privacy & Opt-Out: https://redcircle.com/privacy

    • 1 hr 4 min
    The We'll Ruin it Again for Fun and Profit Edition

    The We'll Ruin it Again for Fun and Profit Edition

    An article in Verve titled, "The people who ruined the Internet", teaches hosts Jim Hedger and Kristine Schachinger a valuable lesson; if you're really going to really ruin something as big as the Internet, you'll want to include a live alligator for extra emphasis. Jim and Kristine, who both know most of the people quoted in the article personally, are awestruck at how badly off-base a really well-written article about SEO could be. There's a lot to unpack, dissect, reframe, cut into very tiny pieces, and virtually snort off the turntable here but, like all good SEOs, we try.


    Support this podcast at — https://redcircle.com/webcology/donations

    Advertising Inquiries: https://redcircle.com/brands

    Privacy & Opt-Out: https://redcircle.com/privacy

    • 1 hr 3 min
    The End of October Core News Update Edition

    The End of October Core News Update Edition

    Covering a lot of bases in only an hour, this is a news-heavy episode. Hosts Kristine Schachinger and Jim Hedger start with a weird and very rare Google search outage and quickly move to news that sweeping regulation of A.I. will be introduced by executive order early next week. While the White House moves to regulate, Reddit might move to ban A.I. from training on Reddit content as negotiations between it and OpenAI appear to be flailing towards failure. Meanwhile, over at Google, SGE is getting supportive links, paid ads are appearing among traditional organic listings, unhelpful signals about helpful content are being shared, and so much more. Tune in for our slightly slanted skew on news SEOs can use.


    Support this podcast at — https://redcircle.com/webcology/donations

    Advertising Inquiries: https://redcircle.com/brands

    Privacy & Opt-Out: https://redcircle.com/privacy

    • 1 hr 1 min
    The Search is Starting to Look Like Social Edition

    The Search is Starting to Look Like Social Edition

    As the world turns around in the hardest of ways hosts Jim Hedger and Kristine Schachinger talk through several trends in search and social media. An episode punctuated early by the political sides of tech, the conversation moves from TwiXter's often hateful Misinformation Environment to secrets revealed in Google's ongoing anti-trust trials to the conclusion of the October 2023 Core Update. Along the way, we also note Mike King's must-read piece on SGE and retrieval-augmented results generation (SEL, Oct19), and the creeping feeling search may be trying to be a more social environment.


    Support this podcast at — https://redcircle.com/webcology/donations

    Advertising Inquiries: https://redcircle.com/brands

    Privacy & Opt-Out: https://redcircle.com/privacy

    • 1 hr 2 min
    The Ethical Intelligence Advanced Edition

    The Ethical Intelligence Advanced Edition

    Earlier in the day, show host Kristine Schachinger sat on a panel about ethics and A.I. with Morgan McGraw from Madrid-based Contextual Advertising Company, Seedtag. Morgan walks us through how Seedtag's Artificial Intelligence, Liz, works through tens or even hundreds of millions of pieces of page content, user behaviors, and site analytics to help their clients reach the most optimal target audience possible. To explain that, Morgan has to explain how Liz and other A.I. works, what it does, and how it makes its choices. Most importantly, Morgan explains some of the why while addressing the ethical choices made making and training A.I.


    Support this podcast at — https://redcircle.com/webcology/donations

    Advertising Inquiries: https://redcircle.com/brands

    Privacy & Opt-Out: https://redcircle.com/privacy

    • 1 hr 2 min

Customer Reviews

4.2 out of 5
6 Ratings

6 Ratings

Cabin Joe ,

Listener for many years

Great podcast! I’ve been a webmaster for many years and always appreciate the quality of content spun every month by Jim and Dave. They don’t know it, but they are part of our seo team in Wisconsin! Joe Mogensen

rdrysdale ,

Love it.

What I truly love about Webcology is the passion behind it. Jim especially has such an enormous amount of respect and heart for SEO industry. It's one of two Internet marketing podcasts I give any attention to, because they discuss stories that matter.

tydowns20 ,

Horrendous.

Unlistenable. Ball bouncing in the background? Stuttering? Horrible.

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